Brand development Archives

Why we recommend Raidboxes for WordPress hosting – and have been doing so for years

11.04.2025/in Brand development, latest news/by Katharina Zauner

2 Min.

High-performance, stable and sustainable hosting is the foundation of every good WordPress website. As an agency with over 15 years of experience and a clear commitment to quality, reliability and efficiency, we have tested many hosting providers – and have come to the right decision with Raidboxes with Raidboxes. Why? Because our collaboration has been based on trust, technical excellence and genuine support for years.

So it’s high time to summarize why we’ve been an official Raidboxes Business Partner for so long – and we’re convinced of it:

🔧 Hosting that simply works

Once you’ve worked with the clear Raidboxes dashboard, you’ll never want to go back. Everything is clearly structured and intuitive to use – even for customers without an affinity for technology. We also rely on strong technical features:

Automatic backups – daily and restorable at any time
Auto-updates for plugins & themes – in Fully Managed Hosting
Free development environments – perfect for test and customer projects
Fast loading times & high security – specially optimized for WordPress
The structured, intuitive interface saves us time and nerves every day

💼 Perfect for our customers – perfect for agencies (i.e. us 😉)

As an official business partner of Raidboxes, we not only benefit from exclusive conditions and tools, but above all from a partner who speaks our language. We can scale our projects efficiently, hand them over to customers easily and switch between test and live environments with just a few clicks. Not bad either:

We can clone boxes, load backups, perform load time checks
15,000+ customers now rely on Raidboxes – and so do we!

🌱 Sustainable & green

Raidboxes takes green hosting seriously – and we really like that:

Hosting with 100% green electricity from renewable sources
A tree is planted for every website 🌳
The Green Hosting Award even makes it official
Data centers with state-of-the-art energy efficiency

🤝 A partnership that works on an equal footing

We not only share feedback and ideas, but also common values: openness, quality, sustainability. Personal support, often within a few minutes via chat or telephone, and a strong technical basis make the difference.

Personal contact persons
Participation desired – feedback? Will be heard!

Conclusion

Raidboxes is much more than just a hoster for us – it is a reliable partner that perfectly combines technology, service and sustainability. This is exactly why we recommend the hosting with a clear conscience. 🙂

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

“Branded House” or “House of Brands”: The strong brand wins!

18.11.2024/in Brand development/by Katharina Zauner

2 Min.

Whether “branded house” or “house of brands“: when companies merge or are acquired, this always has a major impact on the brand strategy. These transitional phases are crucial and require a sure instinct, good advice and smart decisions.

At 2be, we are here to do just that – whether you want to unify your brand or consciously diversify it.

Such decisions require a mixture of caution and strategic foresight. Established and successful brands in particular should not simply be lumped together – that would be like painting over a valuable work of art without thinking. Even with a “branded house” strategy, in which all brands are brought under one strong umbrella, things can get tricky if the main brand is not positioned correctly.

Beware of brand loss: Why standardization is not always the right way to go

There are cases in which a strong umbrella brand does more harm than good if it does not have the same core competencies as the existing brands. On the other hand, the “House of Brands” approach requires a clear strategy to ensure that the individual strengths of the individual brands are brought to bear – after all, they are often the sales drivers and reach guarantors.

With the “House of Brands”, the focus is on the individual brands, each of which has a strong position in the market. For this to work, you not only have to recognize their strengths, but also make targeted use of them. This will keep your brand landscape colorful and successful! With over 20 years of experience in brand consulting and operational brand management, we are exactly the right partners to accompany you on this path.

Whether “Branded House” or “House of Brands” – we are at your side with advice, action and creative ideas. Let’s get to work together to make your brand even more successful!

Curious now?

Our contacts will be happy to help you: Matthias Brinkmann +49 (0)911 / 47 49 49 51 brinkmann@twobe.de LinkedIn

Our Canva workshop: Graphics for sales!

25.10.2024/in Brand development, latest news/by Katharina Zauner

2 Min.

Among the applications that have taken up the fight as “David” against the giant “Goliath” and won is the graphics software Canva. The advantages that Canva has over the top dog Adobe pay off, especially for small to medium-sized design projects. Canva offers decisive strengths for sales campaigns in particular, for example in terms of digitization and flexibility.

Efficiency and simplicity in the design process

Canva simplifies design work with a streamlined, intuitive user interface and AI-powered features that enable ideas to be realized quickly and professionally. The browser-based implementation also promotes teamwork, as multiple participants can work on projects in real time. Another advantage of Canva is the comparatively low subscription fee, which also makes it attractive for SMEs to use. Particularly in the B2B sector, but also in B2C, Canva achieves a higher visibility that is supported by targeted campaigns. Canva is therefore ideal for enabling high-quality brand development in sales without having to involve external designers.

Fast and brand-compliant implementation of sales projects

Because Canva is easy to use, even non-graphic designers in sales can quickly create print-ready materials that adhere to corporate design guidelines. Canva supports this with AI-supported features that automatically adapt colors, logos and fonts to the brand design and thus strengthen the brand identity. The platform is particularly suitable for short-term campaigns in sales, as designs can be implemented and published in the shortest possible time. Thanks to Canva’s collaborative possibilities, teams can also work together across borders. The platform supports direct networking within the team, which is particularly helpful for employee retention within the company.

Our Canva workshops for sales – success through knowledge transfer

Our workshop offers the perfect introduction to the use of Canva for sales teams. In just two half training days (training and coaching), we teach the basics and advanced techniques required to implement professional campaigns. This enables sales teams to implement a successful content strategy independently and efficiently.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

eSports with the BFV

12.04.2024/in Brand development, latest news/by Katharina Zauner

3 Min.

Like any type of activity within the framework of advertising campaigns, sponsorship measures should also suit the companies that carry them out. Sponsorship must also be fun for the sponsor.

This is the only way to radiate a high degree of authenticity in the long term. This is the only way to secure positive feedback from those involved.

The sponsorship that our customer Data Respons Solutions has linked with the eSports department of the Bavarian Football Association (BFV) fits like a glove, in our opinion. The Erlangen-based company’s authenticity is reflected in its penchant for playfulness, competition and the desire to try things out. There are also lots of exciting thematic links.

The passionate pursuit of eFootball via Playstation combines the fun of gaming and training attention and reaction speed with a whole range of closely related topics. In this way, bridges can be built from the (play) children to their parents and back again and again. But that’s not all: gaming fun can also be unconventionally transferred to a professional environment, e.g. by setting up and playing consoles on an exhibition stand.

Fancy experimenting? – We will be there in any case!

In an inspiring brainstorming session at Data Respons Solutions, we recently got together with Roman and Dennis (BFV), Matthias and Kati (2be) and Stephan (Data Respons Solutions) to discuss the future of e-sports sponsorship. The brainstorming session allowed everyone involved to get to know each other better and to express our respective priorities and wishes for the planned sponsorship.

Future ideas were outlined and potentials explored through an open exchange. Further information on the ideas and plans discussed will be published in the coming months.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Katharina Zauner
+49 (0)911 / 47 49 49 53
zauner@twobe.de
LinkedIn

More performance with us and our partner: Raidboxes 2.0 goes live!

01.03.2024/in Brand development/by Katharina Zauner

2 Min.

The time has finally come: Our partner Raidboxes is getting serious and is releasing the launch of a completely new server infrastructure!

The first advantage is the enormous performance boost for all Raidboxes customers and partners. This applies in particular to all new Starter, Fully Managed and Pro Boxes. The introduction of the new server architecture doubles the resources. Starter and Fully Managed Boxes then run with 2 cores and 4 GB RAM, Pro Boxes with 4 cores and 8 GB RAM.

Advantage two is no less important, but ideally works inconspicuously in the background. This is because additional security features are added to the existing security features that protect the applications. The Raidboxes Security Shield is set up so that each box is protected by a web application firewall. The newly installed Exploit Detector checks all new pages for suspicious scripts and files and automatically fends off Raidboxes “DDoS protection” attacks.

With the go-live in March, all newly installed Mini, Starter, Fully Managed and Pro Boxes will run on the new servers. The first wave of relocations of the existing boxes will then follow in the second quarter of 2024. For existing Raidboxes customers, too, the relocation does not entail any additional costs. You automatically benefit from the increased performance and the new safety features.

Our tip for all Raidboxes customers and “not-yet-customers”

The best time to move your domains to Raidboxes is right now!
This way you can secure massive discounts and a free introductory year!

Curious now?
Our contact persons will be pleased to help you:

Katharina Zauner
+49 (0)911 / 47 49 49 53
zauner@twobe.de
LinkedIn

Sources:
Raidboxes 2.0 – Everything you need to know

Kick-off AI: Combining the expertise of our partners with 2be’s practical knowledge

23.02.2024/in Brand development, Digital Routine, latest news/by Katharina Zauner

3 Min.

Everyone is talking about AI – tools to support sales processes and teamwork, for image creation, video production and text creation and optimization are particularly popular. We are accompanied by various tools and entire cockpits to complete unpopular tasks more quickly or to avoid having to start from scratch.

How 2be supports you: Helping you to help yourself

We and our partners have dealt extensively with AI. We have acquired knowledge in daily use with our team and customers and put it directly to productive use. We have achieved measurable results with numerous applications. We provide our customers with comprehensive support based on this practical knowledge and our application expertise, which has recently grown considerably.

For us, the focus is on helping people to help themselves and for teams to develop digital routines . In order to successfully implement this project, we work with our customers to analyze the situation, develop an action map to illustrate the process and create a digital guideline. We then help companies step by step so that everyone in the team gets on board and learn about specific ways in which AI can be used.

Our support also includes keynote speeches in which we demonstrate what is possible with AI in operations by setting up software live. In the subsequent workshop, we work with the customer to develop the specific application options in the field of AI based on their processes and start implementing them together. We support companies throughout the entire process and promote sustainable process optimization, which our team accompanies.

We pursue this goal with our customers

With our support, we pursue the goal of accelerating and streamlining the company’ s own workflow and, if possible, achieving even better results. The use of artificial intelligence saves resources and companies promote innovation by using AI applications to fine-tune and implement ideas.

However, the biggest advantage is to improve the processes as a whole. AI applications address and optimize various areas within the value chain. In sales, for example, the use of chatbots, data analysis and virtual assistants makes it possible to create detailed customer profiles and identify potential customers as well as carry out sales forecasts and performance analyses.

What are the advantages of AI in day-to-day business?

AI applications support companies throughout the entire process. They take on analytical tasks, work out ideas, promote the brainstorming process and assist teams with day-to-day tasks.
Specifically, the benefits of AI in day-to-day business range from saving resources when carrying out routine tasks, to providing support for creative activities, to acting as an idea generator and task assistant.

Our outlook for 2024: events, content and more

To make the topic of AI more visible, we will pass on practical information to customers and interested parties in 2024. The information is passed on in the form of events on site workshops and lectures as well as further information for reading in the respective newsletter, blog post or various LinkedIn posts. We will consciously combine our own practical knowledge with the expertise of our partners in order to deliver the best quality to our customers.

Conclusion

More and more companies are using the strengths of AI to optimize existing processes. The possible applications range from data analysis and content creation to the collection of ideas. This enables companies to improve their value chain by saving resources and promoting creativity within the team. This is exactly where the 2be team comes in, working with our customers to establish digital routines.

Let’s get started together!

Weitere spannende Links dazu

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Wolfgang Eck
eck@twobe.de
LinkedIn

Collaboratively developing the brand

19.01.2024/in Brand development, latest news/by Matthias Brinkmann

2 Min.

Brand development and brand enhancement are collaborative processes whose goals can only be achieved through the closest possible cooperation between brand owner and external partner.

The decisive factor for success is always the “how”. Absolute trust forms the basis for ensuring that the jointly set goals can always be achieved within the planned time frame. This means that if the customer is pressed for time, for example due to a busy schedule or competing tasks, they must have confidence in the service provider to take over and drive the process forward autonomously. The only possible alternative to this is to stop the process for a short time and adjust the targets in terms of time.

To ensure that such “takeover situations” remain the exception, we have expanded the collaborative aspect in such a way that a permanent and, above all, transparent flow of work and information is guaranteed. This is done in particular by:

Simultaneous planning and implementation of upcoming brand development tasks.
Consistent documentation and transparency in digital project management.
Realistic scheduling and regular “2-hour jour fixes” to coordinate and understand current tasks.
Presentation of work or communication processes in order to continuously improve them together.

Only a clear distribution of tasks, a transparent schedule and trust in the team will allow the project and the team to remain successful.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

Corporate Design Manual: Regular updates necessary!

10.01.2024/in Brand development, latest news/by Katharina Zauner

3 Min.

A brand needs leadership. Not just in the traditional sense from the perspective of sales, research or corporate culture. A strong hand is also needed for the visual and content-related examination of the company’s communication as a whole. Here, the guiding principles of uniformity, understanding of values and brand message are paramount. This is because it provides clear rules for the often self-interpretative approaches of sometimes more, sometimes less motivated employees. What better medium for this than the Corporate Identity Guide with its focus on corporate design, corporate behavior and corporate communication.

2be brings the experience and delivers results

Thanks to our many years of experience in the field of corporate communications, we are able to serve companies of every class and industry ( Elma, EDAG, OECHSLER, CERTA Systems, HumanOptics or Holding AG – to name just a few). Whether a “light” 8-page document or a 100-page manifesto – we know both: the advantages and the areas of application. And what is even more important: we know where we can relieve customers of a great deal of work when creating such projects.

Companies or institutions that do not treat their “corporate design (corporate communication) manuals” as “living organisms” will be left behind in their individual brand development with only a short delay.

The reason is simple

New developments in the field of marketing tools, but also current content trends, are not taken into account in this way, and the associated questions remain unanswered. In worse cases, it will also happen that new applications added to the marketing canon are not accepted internally because there is no corresponding solution.

In order to design the brand setting in such a way that it also fits in with this ongoing development, the decisive CD manual with its binding guidelines should always be available in digital form; in this way, it can be constantly updated or modified if necessary. The internal cloud forms an optimal “database” for the templates and content to be used. This means that the necessary files can be downloaded via a link and do not have to be sent in a time-consuming process.

Excerpt from the Elma corporate design

In order to be able to record and incorporate ongoing updates: Brand workshops held every six months or every six months provide an ideal basis for this. On these occasions, it is important that all key stakeholders come together so that all essential new information can be evaluated and appropriate decisions made!

Some of our references on this topic:
Elma
WBG Nuremberg
Oechsler AG
CERTA Systems
HumanOptics Holding AG

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Mastering jungle trails in sales and brand development as part of a team

09.10.2023/in Brand development, Digital Routine/by Katharina Zauner

2 Min.

Jungle paths in sales and brand development are usually much better mastered as part of a team than as a lone fighter.

In other words, in markets where products and services are becoming increasingly complex, both creative and technical cooperation are becoming more and more important in order to survive in these markets. This makes joint teamwork more important than ever.

Together we can thereby:

generate new products and services to meet emerging or existing market demands.
Supplement existing products with additional new modules and enhancements, thus ensuring that the corresponding offers in the market are more interesting for potential customers or also – with regard to your specific requirements – more market-oriented
Integrate into existing or newly generated projects via joint work with other partners, thus putting the “icing on the cake” on each of these projects.

What is central to this?

The transparent and functioning exchange over longer distances, which must always be linked to the goal of creating a tangible advantage for each other or with each other as employees, partners, customers and end customers. Partnerships that are too one-sided will sooner or later fail due to the frustration of the partner who is supposedly missing out.

Important: The mutual exchange, the joint implementation and the alternate leadership can also lead to a mutual dispute at times. All the better! Direct confrontation with each other’s requirements and demands often yields better results than communication that is primarily geared toward harmony – a graveyard atmosphere. The success of many joint projects with our favorite customers, employees and partners, both externally and internally, has shown us this.

So: thumbs up, plan and implement!

Current events on this topic

B2B Sales & Campaign
November 16, 2023 – 4:30 – 6:30 pm
Register now for free

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

ChatGPT and image generation: our AI workshop and the future of visual and textual content

18.08.2023/in Brand development, Digital Routine/by Katharina Zauner

2 Min.

The results that applications of artificial intelligence have yielded in a variety of different environments have recently surprised even notorious AI skeptics. The opportunities that have opened up here now extend far beyond a purely technical level (for example, in the area of digitization or automation) and seem to be establishing themselves in other core areas of companies or institutions as well. This also includes the “creative and creative” part , especially when it comes to generating texts, images and videos. The goal here is to hand over the “unloved” tasks to the AI in order to be able to devote more time to the creative and productive challenges.

Maximum efficiency through AI

Value creation processes improved or accelerated through the use of artificial intelligence form a key here for taking sales campaigns and brand enhancements to a new level. But how can our customers create clarity for themselves as to where they can use AI in the most beneficial and maximally efficient way within their individual environment?

In order to get an exact overview and insight into the different applications and the possibilities, we offer either half- or full-day workshops.

We asked Midjourney to reinterpret our brand wall. Would you have recognized our brand wall?

Master AI applications in our workshops

In our AI workshops, we not only demonstrate the current tools and possibilities of AI in design drafts and concrete creation, in the construction of videos or in the creation and translation of text content: we also work with you on concrete practical processes in which we show and train with you how to use ChatGPT, Midjourney can be precisely tailored to your needs. This ranges from faster research options and the creation of impressive scribbles to full image generation and drafts for editorial copy!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Katharina Zauner
+49 (0)911 / 47 49 49 53
zauner@twobe.de
LinkedIn