Blog – News
You are here: / Blog – News
We take over the social media lectureship at Ansbach University of Applied Sciences!

Social media expertise meets university teaching: 2be launches

/in /by
2 Min.

From the summer semester 2025 onwards, the University of Applied Sciences in Ansbach fresh social media wind! We, 2be die_markenmacher, are taking over the lectureship for social media and thus bringing our concentrated practical experience into the lecture hall.

Matthias Brinkmann as a lecturer – with a wealth of experience

The course will be led – at least on the front line – by our Managing Director Matthias Brinkmann. As an experienced lecturer, among others at the Technical University of Nuremberghe not only brings in-depth knowledge, but also real insights from the field. But we’re not just relying on a one-man show: other experts from our 2be team will also be passing on their know-how. After all, social media is a broad field – and we want to offer students the full spectrum!

Practice instead of dry theory: this is our teaching concept

Our focus is on practical knowledge transfer. Sure, there has to be a bit of theory – but we don’t just want to talk about social media, we also want to bring it to life! In interactive workshops, students learn how to strategically set up social media channels and feed them with relevant content.

In addition to traditional platform strategies, current trends such as artificial intelligence and data-driven marketing will also play a role. After all, social media has long been about more than just posts and likes – it’s about reaching the right target groups and generating real sales. This is exactly what we want to work on together with the students.

Let’s connect: Shaping the future of social media marketing

With our lectureship, we not only want to impart knowledge, but also train the next generation of social media professionals. Who knows – maybe the next big digital marketing campaign will be born here?

We are looking forward to an exciting time at Ansbach University of Applied Sciences!

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

DeepSeek - China's AI startup with potential

DeepSeek – AI challenger shakes up the market!

/in /by
2 Min.

The AI world has a new player that is causing quite a stir: DeepSeek! With its DeepSeek-R1 chatbot, the Chinese AI start-up has shown that it is possible to create impressive AI models with comparatively few resources. While competitors such as OpenAI or Meta pump billions into their models, DeepSeek-R1 is said to have been trained with just 2,000 GPUs and a budget of around 5.58 million dollars – a real bargain in comparison.

What can DeepSeek-R1 do?

DeepSeek-R1 is an all-round AI assistant like ChatGPT that answers questions, solves logical problems and even writes code. Sounds like a typical AI at first, but what makes it exciting is that China’s answer to ChatGPT could prove to be a real game changer.

And this was not without consequences: Shortly after publication on January 27, 2025, the share prices of many AI and hardware companies plummeted. Nvidia, Broadcom & Co. lost up to 18% in value, a total of almost 600 billion dollars – a real AI shock!

The reactions: Between enthusiasm and skepticism

While some celebrate DeepSeek for its efficiency, there are also critical voices. One major issue is censorship, as reports show that the chatbot filters out politically sensitive topics in real time. Unpleasant questions? They are simply ignored or dismissed with generic answers. ( Source: The Guardian)

Data protection experts are also sounding the alarm, as DeepSeek stores user data on servers in China – a no-go for some countries. In Australia, its use on government devices has already been banned, and restrictions are also being discussed in the USA.(Source: AP News)

Our conclusion? Still open!

The next few weeks will show whether DeepSeek is really a serious competitor for ChatGPT & Co. or whether it is more of a regional player with limitations. We ourselves are currently testing DeepSeek extensively so that we can share our experiences with you in another report soon. So stay tuned! 🚀

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Accessibility and inclusion

The Accessibility Improvement Act (BFSG) – What website operators need to know now

/in /by
3 Min.

But let’s start from the beginning: What is the Barrier-Free Accessibility Reinforcement Act (BFSG) and what is its aim? The BFSG ensures that digital and physical products and services will be accessible in the future. It is based on EU Directive 2019/882 (European Accessibility Act) and ensures that people with disabilities are not excluded.

The law will apply from June 28, 2025.

Companies should ensure that their digital offerings are accessible at an early stage in order to meet the legal requirements in good time.

Is my company affected by the law?

All companies and service providers that offer digital products or services to consumers are affected. These include, among others:

  • Online stores and e-commerce platforms
  • Banks and financial service providers
  • Telecommunications provider
  • Ticket booking platforms (e.g. for travel, concerts, culture)
  • Apps and software solutions
  • Self-service terminals (e.g. ticket machines or cash machines)

What criteria determine whether a website is affected?

Certain requirements must be met for a website to fall under the FSIA:

  1. Is the website a commercial offer?
    Does the website belong to a company or service provider that offers digital products or services to end customers? Then the law applies. Online stores, banking and telecommunications services, ticket bookings and software applications are particularly affected.
  2. Is the website used for end users?
    Websites that offer services directly to consumers – be it shopping, bookings or financial services – must be accessible. Apps and software for end customers are also included.
  3. Is it a socially relevant service?
    Sites that provide important social services (e.g. transportation, banks, telecommunications) must comply with the BFSG. State and municipal services are already covered by the Disability Equality Act (BGG) and the Barrier-free Information Technology Ordinance (BITV) regulated.

Are there any exceptions?

Small companies with fewer than 10 employees and an annual turnover of less than €2 million could be exempt from the obligation under certain conditions – but only if they can prove that implementation would be disproportionate for them. Even purely B2B websites (which are aimed exclusively at other companies) are not automatically covered by the law as long as they do not address end consumers.

What measures need to be implemented?

In order to meet the requirements of the BFSG, the following adjustments should be made:

  • Websites must at least comply with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA must be fulfilled. This means
  • Alt texts for images (so that screen readers can read them)
  • Good color contrasts for better readability
  • Controllability via keyboard, not only via mouse
  • Clean HTML structure and ARIA roles for better screen reader support
  • No flashing content that could cause health problems
  • Subtitles and audio descriptions for videos and other multimedia content

Conclusion: act now!

The BFSG comes into force on June 28, 2025 – high time to make your own website fit for the future! Those who comply with accessibility standards at an early stage not only ensure legally compliant content, but also avoid stress, high adaptation costs and possible penalties.

Note: These tips are only an excerpt.

All details and legal requirements can be found on the official website of the federal government: https://www.barrierefreiheit-dienstekonsolidierung.bund.de/Webs/PB/DE/gesetze-und-richtlinien/barrierefreiheitsstaerkungsgesetz/barrierefreiheitsstaerkungsgesetz-node.html.

We support you with

Not sure whether your website falls under the BFSG? As always, we will be happy to provide you with individual advice on this topic. Together we will analyze your website and clarify whether you are affected and what measures are necessary.

For a customized analysis and specific recommendations for action, you can here to book a personal appointment.

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

NAS server: Securely control and store data streams

Keep data streams under control with a NAS server

/in /by
2 Min.

Control over data flows is becoming increasingly important in private and professional areas. It is no longer just about storing data – it must remain reliably controllable and verifiable. External clouds, such as those offered for AI applications or by third-party providers, often present challenges. These clouds are difficult to control, harbor risks and, depending on the application, can also be problematic in terms of data protection law.

Internal clouds as a secure alternative

One practical solution is to set up an internal cloud. This makes it possible to securely regulate data flows – both for incoming and outgoing data. Even when using standard software such as Microsoft products, SAP or Odoo, you retain complete control over the data without having to rely on third-party infrastructure. A NAS server (Network Attached Storage) provides an ideal basis for setting up an internal cloud. With such a server, all relevant data can be stored locally, whether in a private environment or within a company. At the same time, it ensures that data outputs are controlled and limited to a defined level.

Network diagram of a NAS system

Cost-friendly solutions for every need

NAS servers are not only suitable for large companies, but also for smaller businesses or agencies with a limited budget. Solutions such as a Synology NAS are particularly impressive due to their ease of use and manageable outlay. An internal cloud can be set up quickly, allowing data to be processed and stored securely and efficiently. NAS systems are also characterized by their suitability for backups. Whether it is large amounts of data from business projects or private data collections – with a NAS server, these can be stored securely and reliably.

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Newsletters and emails as digital sales channels

Use newsletters as an information and sales channel!

/in /by
2 Min.

E-mails are still one of the best ways to stay in touch with customers and partners. Just like analog mailboxes in the past, email inboxes have retained their special status in everyday digital life. The motto “the good ones in the pot, the bad ones in the bowl” also applies here: Spam ends up in the virtual wastepaper basket – easier than ever thanks to filters and blocking functions. But this is precisely where the opportunity lies: if you manage to attract the attention of your target group with relevant and appealing content, you can use emails and newsletters as an effective information and sales channel.

Why emails and newsletters are still unbeatable

Good old habits can be used wonderfully for modern marketing. Sending emails – be it for the latest news, company updates or product information – is a tried and tested method that never goes out of fashion. Regular newsletters are particularly popular and effective. The important thing is that the content counts. And doubly so! On the one hand, it must be interesting for your target group, and on the other, it should be clear, concise and, above all, useful. Nobody wants to end up in the spam folder – and certainly not with valuable information that will never be read.

How to design newsletters that are well received

  1. Relevance is the key: only send content that really matters to your readers. Whether general added value or individually tailored tips – your subscribers should always feel addressed.
  2. Get to the point: Lengthy texts are off-putting. Short, crisp and with a recognizable benefit for the reader – that’s how your message convinces.
  3. A good first impression: The subject and the first few lines of an e-mail often decide whether it is opened. Make sure they arouse curiosity!

Our conclusion: emails and newsletters remain relevant

Regardless of whether you want to acquire new customers or maintain existing partnerships: Emails are still an extremely valuable communication channel. We recently tried it out ourselves when we sent out a new newsletter – and we were delighted with the positive feedback! Take advantage of this potential to spread your messages in a simple, effective and appealing way. Your mailbox (and that of your customers) can be more than just a collection point for digital mail!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Live analysis and optimisation of a website

Website checks and more: Into the new year with momentum!

/in , /by
2 Min.

The new year brings fresh energy – and why not start right away with measures that offer real added value? Our online meeting on the topic of website checks, which took place on Thursday, December 12, provided successful inspiration for this. The response was so positive that we are sure of it: 2025 is literally calling out for a new edition!

Why website checks are a must

Regular website checks are actually a basic requirement for anyone working in sales or marketing. But hand on heart – how often do you actually think about it? Our event with “Full Stack Web Developer” Alexander Bader showed impressively why it is worth not putting this point on the back burner. Because it’s not just about technical details, but also about real success stories that can be created right before your eyes. Together with our expert, we took a live look at a selected WordPress website. We went through the check process step by step, presented our tools, defined requirements and demonstrated the system of a professional website check. No question was left unanswered – and we were even able to fix minor problems directly.

Impressive results in just two hours

The results? Simply amazing! Within two hours, not only was the website noticeably optimized, but it also became clear that such checks are far more than just an annoying compulsory exercise. With the right approach, they can be really fun – and deliver a real sense of achievement.

Fresh motivation for 2025

We are starting the new year with this momentum and look forward to more inspiring events. True to the motto: See you in 2025!

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Festive Christmas greetings from 2be! :)

A festive thank you for a wonderful year 2024

/in /by
2 Min.

Dear partners, customers and friends of 2be, the year 2024 is drawing to a close – time to pause, look back and, above all, say thank you! Together with you, we were able to implement exciting projects, realize creative ideas and bring brands to life this year. Your loyalty, trust and collaboration on an equal footing have enriched our year and allowed us to grow as a team!

But before we dive into Christmas coziness, we’d like to share our festive marathon with you – or as we say: a day full of mulled wine, presents and sore laughing muscles 😉

Our gift-giving and mulled wine round, the perfect start to the Christmas party.

Delicious food, spicy specialties and a good mood while eating hot pot :)

Culinary delights at the hotpot and a special gift basket full of goodies.

We started with the gift-giving in the office, accompanied by mulled wine, which brought us up to operating temperature. Then it was off to the hotpot meal! A paradise for all those who like to burn their mouths with spicy delicacies (in a positive sense, of course). The crowning finale was at the Nuremberg Christmas market. Lights, roasted almonds and – you guessed it – even more mulled wine. A perfect mix of Christmas magic and team spirit.

Conclusion: We are officially ready for the holidays! 🎄✨

Merry Christmas and a successful New Year!

Now is the time to thank you all: for the inspiring collaboration, the exciting challenges and the joint successes. You are the reason why we go about our work with passion and creativity every day. We wish you and your families a peaceful Christmas season full of magical moments, relaxation and joy. Have a good start to the new year 2025 – we look forward to working with you again next year and scaling new heights. With this in mind:

Merry Christmas and a Happy New Year! 🎁🎅🎉

Your team from 2be_die markenmacher

Rabbit Hole Group - Insights into digital solutions

A complete success: our first Rapid Hole Sales Department event

/in /by
2 Min.

Two months ago, the Rapid Hole Group began setting up its new sales department – and the first event was a complete success. Together with Anton Dollmeier and Matthias Brinkmann we invited potential partners, customers and committed members of the Rapid Hole Group to our premises in Nuremberg. Rapid Hole Group participated virtually.

Focus on best practices and B2B sales

The event was all about best practices, partnership-based exchange and the presentation of our approach to B2B sales. We shed light on how the Rapid Hole Group approaches customer projects in a structured manner, creates synergies between partners and always focuses on the greatest possible customer benefit. Questions about cooperation, contract design and general terms and conditions were also discussed openly and transparently. After an intensive first hour, virtual breakout sessions offered participants the opportunity to exchange ideas in small groups and discuss specific questions in greater depth. The response was clear: our community would like to see more events like this!

Topics of the future: AI, data analysis and practical workshops

In particular, topics such as AI-supported training, workshops on data analysis and practical solutions for the B2B sector were suggested by the participants as future focal points. The lively participation and inspiring discussions underline the high demand for innovative and partnership-based approaches in sales. The feedback motivates us to continue! We are already looking forward to the next event in February – stay tuned and join us!

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Christmas presents piled up in the offices of 2be_die markenmacher.

From children for children: On the road with the Christmas parcel convoy!

/in /by
3 Min.

The Christmas parcel convoy 2024 showed once again this year how much joy small gestures can bring. Over 147,000 lovingly packed presents made their way to Eastern Europe to bring a sparkle to children’s eyes in Bulgaria, Moldova, Romania, Poland and Ukraine. A project that gives hope, shows solidarity and brings community to life. We at 2be_die markenmacher also made a small but significant contribution: as the official drop-off point, we were able to collect and “hoard” around 50 parcels before they found their way to the central warehouse and finally into the hands of the children. Thanks to our dedicated customers, partners and friends, our office became a small center of Christmas joy. This campaign shows how easy it can be to become part of something big – and that is exactly what makes us proud.

Presents for the Christmas parcel convoy

Handover of the Christmas presents collected for the convoy

An impressive joint effort

The transport was organized with 260 volunteers, 33 trucks, six coaches and ten escort vehicles – an impressive logistical feat. But the focus is on the shining eyes of the children as they unwrap the presents. For many of them, it is the first Christmas present of their lives. Local partners on the ground, such as schools and social institutions, ensured that the presents arrived exactly where they were needed most.

Volunteers sort the collected Christmas presents in the warehouse - © Björn Schirmer

Sorting presents for the Christmas parcel convoy – © Björn Schirmer

Aerial view of the helpers and vehicles at the start of the Christmas parcel convoy 2024 - © Björn Schirmer

Aerial view of the helpers and vehicles at the start of the Christmas parcel convoy 2024 – © Björn Schirmer

Group photo of the 2024 convoy helpers - © Björn Schirmer

Group photo of the 2024 convoy helpers – © Björn Schirmer

Giving joy together

The Christmas parcel convoy has been connecting people across borders for over 20 years. Especially in difficult times, such as the ongoing war in Ukraine, the campaign shows how important solidarity is. Thanks to local networks such as the Raisin Initiative, the parcels also reach remote and hard-to-reach regions.

Thank you for your support – and see you in 2025!

Our thanks go to everyone who took part – whether by packing a gift or as a collection point like us. Without your solidarity, this campaign would not be possible. And one thing is certain: we will be back again next year to give children an unforgettable Christmas treat.

You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.

Unblock content

More Information

You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.

Unblock content

More Information

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Cooperation between development and sales - From national to international positioning

Innovation & sales: international success together

/in , /by
2 Min.

Success in innovation is primarily based on two pillars: the progress that the newly developed product brings with it and the sales channel that is used to consistently market the new product. The fact that many valuable innovation approaches in companies fall by the wayside is primarily due to the fact that sales and innovation do not communicate enough with each other.

Promoting synergies between development and sales

In order to pave the way here and to be able to transfer these into best-practice examples, we have set up our working group “Sales campaign in the innovation process“, we have brought together an exclusive group of participants from both the development and sales departments of various companies. Our basic topic:

How do we succeed – from the initial idea to the finished product – in making an innovation process as lean and targeted as possible through mutual communication and cooperation?

As part of a perspective event on October 23, 2024, the focus was primarily on the possibilities of such sales-innovation collaborations, especially from the perspective of globally operating companies. The questions we asked ourselves in this context covered a considerable range:

  • How can we – possibly from here – contribute to maximizing the promotion of innovation processes at other locations, including those abroad?
  • What processes need to be established there?
  • For example, how can the communication and social media channels there be opened up for this?
  • How can further progress be made within the company?

Successful results through joint solutions

The all-round positive: once again, all participants were able to benefit from the answers we came up with to these and other questions!

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Direct contact

+49 911 47494949

2be_die markenmacher GmbH
Ostendstrasse 181
90482 Nuremberg

E-Mail: markenmachen@twobe.de
Directions: Calculate now

Connect now

On LinkedIn, our sales team will inform you about interesting news and keep you up to date on various topics.

Matthias Katharina

Direct contact

0911/47494949

2be_die markenmacher GmbH
Ostendstrasse 181
90482 Nuremberg

E-mail: kontakt@twobe.de
Directions: Calculate now

Connect now

Our sales team will keep you up to date on our hottest fires, most interesting news and info on a wide variety of topics via LinkedIn.

Connect now with:

Matthias Katharina