In the coming months, one area will certainly not be cut back: defense. The buzzword “special funds” has long since found its way into political talk shows – and with three-digit billion sums set to flow into armaments projects, the local defense industry is also picking up speed.
Desire and changing perspectives
Where there is suddenly so much money involved, other sectors are naturally also looking over with curiosity – right at the forefront: the (still not entirely carefree) automotive industry. And that’s not so far-fetched.
Many medium-sized suppliers from the automotive sector in particular have expertise that can be worth its weight in gold in the defense industry. Processes, materials, efficiency – all of this can be transferred to military applications with a little adaptation.
Bridging the gap: Automotive meets defense
But where exactly is help needed?
And what can an entry into the defense sector look like in concrete terms?
This is exactly where we come in. Not only do we help you to strategically expand your own portfolio and realign your corporate brand accordingly – we also know the right people on both sides. As a door opener and source of inspiration, we bring together what fits together.
Ready for the next step?
Whether you are a curious supplier or an experienced automotive professional with ambitions: If you sense potential in the defense industry, then we should talk now. The market is just getting rolling – and those who get in early will be ahead of the game later.
Curious now?
Our contact persons will be happy to help:
https://2be-markenmacher.de/wp-content/uploads/automotive-goes-defence-news-2be-die-markenmacher.jpg6151400Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2025-06-06 16:14:352025-06-06 16:14:35Out of the crisis, into the fray? Automotive goes defense.
Sometimes you just need a change of scenery – and not just in the figurative sense. We’ve packed up our office, hauled boxes, carried plants safely across the Wöhrder See – and we’ve arrived. You will soon find us in the inspiring surroundings of a modern co-working space – with a view of new possibilities and even more space for flexible working and creative exchange.
Why the move?
The desire to be closer – to ourselves, to our ideas, but also to each other – was the decisive factor. In our new home in the CoWorking Space on the other side of Wöhrder See, we can not only organize ourselves more flexibly, but also consciously promote the exchange of ideas with each other. No fixed desks, no silo mentality – but more space for spontaneous brainstorming, short distances and a real team feeling.
Rethinking work
We believe in New Work, real collaboration at eye level and that the space in which we work makes a real difference. Our new location offers exactly that: an open, modern environment in which good ideas are generated more quickly – and can be developed even better together.
And what happens next?
We will keep you up to date here and will soon give you another update on our new location, working in the CoWorking Space and the first learnings after moving in. It remains exciting – stay tuned!
Curious now?
Our contact persons will be happy to help:
https://2be-markenmacher.de/wp-content/uploads/header-umzug-coworking-2025-news-2be-die-markenmahcer.jpg6151400Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2025-06-06 15:56:462025-06-10 12:58:42New location, new perspectives: We are moving!
Wow – what an evening! At our “How do I prompt correctly?” event, the room (virtual or real) was full, the curiosity was huge and the interest in AI was palpable. Together with Matthias, Karla and Yvonne, we delved deep into the world of prompt engineering – and showed that AI is only as smart as the prompt you enter.
With lots of practical examples, creative ideas and a few more “aha” moments, our speakers proved their point: If you know how to ask clever questions, you not only get better answers – you can really rock ChatGPT & Co. Whether AI newcomer or experienced user – everyone was able to take away valuable impulses. The consistently positive feedback encourages us to offer further formats on the smart use of AI.
Thanks to everyone who took part – you were great!
And for everyone who missed it: Don’t worry, this certainly wasn’t the last round. 😉
Curious now?
Our contact persons will be happy to help:
https://2be-markenmacher.de/wp-content/uploads/richtig-prompten-news-2be-die-markenmacher.jpg6151400Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2025-05-23 14:45:592025-05-23 14:45:59Bull’s eye! Our AI workshop was a complete success!
Do you know this? You just want to ask ChatGPT something – and what comes back is somehow… well… not what you meant. Welcome to the club! 😅 But the good news is that it’s usually not because of the AI – it’s because of how we talk to it.
This is exactly what our event “How do I prompt correctly?“ on May 20, 2025 from 16:00 – 18:00 is all about. In a relaxed atmosphere, we will show you how to formulate your prompts in such a way that AI not only understands you – but also delivers really good results.
Save the Date:
How do I prompt correctly? – Effective tricks for using AI
📅 May 20, 2025 🕓 16:00-18:00
📍 Online or on site Register now
Why all this at all?
AI is everywhere these days. Whether for text ideas, customer service, coding or marketing – tools like ChatGPT are real everyday heroes. But they are not mind readers. The quality of the answer depends very much on how you ask your question. According to experts, the right input is actually the crucial piece of the puzzle. The more clearly and specifically you formulate your question, the better it will go.
A little foretaste: The best prompting hacks (which we also use ourselves)
Here are five tips to help you:
Be as specific as possible Better a little too much context than too little. The more precise your prompt, the more appropriate the answer.
Examples help the AI get started If you can show what you want – do it. A “Something like this…” often works wonders.
Big tasks?
Rather divide them into small questions. The AI copes much better with this.
Get help with prompting – from the AI itself Yes, that sounds weird. But just ask ChatGPT: “How can I ask you so that you understand this better?” It works!
Use what the AI gives you – but feel free to revise it. You have the last word.
Conclusion
Effective prompting is an art that can and should be learned to get the best out of AI systems. AI is only as smart as we are. And the key lies in the right prompt. So: let’s learn how to ask cleverly – then the rest will almost run itself. 🙂
Curious now?
Our contact persons will be happy to help you:
High-performance, stable and sustainable hosting is the foundation of every good WordPress website. As an agency with over 15 years of experience and a clear commitment to quality, reliability and efficiency, we have tested many hosting providers – and have come to the right decision with Raidboxes with Raidboxes. Why? Because our collaboration has been based on trust, technical excellence and genuine support for years.
So it’s high time to summarize why we’ve been an official Raidboxes Business Partner for so long – and we’re convinced of it:
🔧 Hosting that simply works
Once you’ve worked with the clear Raidboxes dashboard, you’ll never want to go back. Everything is clearly structured and intuitive to use – even for customers without an affinity for technology. We also rely on strong technical features:
Automatic backups – daily and restorable at any time
Auto-updates for plugins & themes – in Fully Managed Hosting
Free development environments – perfect for test and customer projects
Fast loading times & high security – specially optimized for WordPress
The structured, intuitive interface saves us time and nerves every day
💼 Perfect for our customers – perfect for agencies (i.e. us 😉)
As an official business partner of Raidboxes, we not only benefit from exclusive conditions and tools, but above all from a partner who speaks our language. We can scale our projects efficiently, hand them over to customers easily and switch between test and live environments with just a few clicks. Not bad either:
We can clone boxes, load backups, perform load time checks
15,000+ customers now rely on Raidboxes – and so do we!
🌱 Sustainable & green
Raidboxes takes green hosting seriously – and we really like that:
Hosting with 100% green electricity from renewable sources
A tree is planted for every website 🌳
The Green Hosting Award even makes it official
Data centers with state-of-the-art energy efficiency
🤝 A partnership that works on an equal footing
We not only share feedback and ideas, but also common values: openness, quality, sustainability. Personal support, often within a few minutes via chat or telephone, and a strong technical basis make the difference.
Personal contact persons
Participation desired – feedback? Will be heard!
Conclusion
Raidboxes is much more than just a hoster for us – it is a reliable partner that perfectly combines technology, service and sustainability. This is exactly why we recommend the hosting with a clear conscience. 🙂
Curious now?
Our contact persons will be happy to help:
https://2be-markenmacher.de/wp-content/uploads/raidboxes-hosting-vorteile-news-2be-die-markenmacher-1.jpg6151400Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2025-04-11 16:15:162025-04-14 10:34:14Why we recommend Raidboxes for WordPress hosting – and have been doing so for years
In a nutshell: Yes, it does! Since summer 2024, we’ve also been letting AI tools get involved in social media – and we’ve been pleasantly surprised. Especially when it comes to producing more content in less time, artificial intelligence does a pretty good job.
Of course, our goal was clear: more content without compromising on quality. And that’s exactly what worked. With the right tools, informative content can be created or even reproduced quickly and reliably. And the best thing? The AI can even learn what makes certain personalities tick – i.e. linguistically. This allows texts to be written that sound as if they were written directly by a human being. Almost, at least.
It’s all about the tone – even with AI content
Whether LinkedIn, Xing, WhatsApp, Instagram or TikTok – anyone who is active on social networks knows that the tone makes the music. And that’s where tact is needed. AI alone is not enough here. It simply doesn’t work without human fine-tuning – neither in copywriting nor in content strategy.
As clever as AI is – real emotions, spontaneous flashes of inspiration or creative moments of surprise? They don’t (yet) come from the machine. This still requires real editors who bring content to life, really understand target groups and tell stories that stick.
Successful social media strategy: man and machine as a team
So the magic formula is: AI + human = content power! The combination of smart tools and experienced professionals ensures that not only the mass is right, but also the message. And all this with an efficient use of budget – that’s how we like it.
Curious now? We’ll be happy to show you how to cleverly integrate AI into your social media strategy – while remaining authentic, professional and visible.
Curious now?
Our contact persons will be happy to help:
https://2be-markenmacher.de/wp-content/uploads/ki-social-media-02-news-2be-die-markenmacher.jpg6151400Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2025-04-04 15:05:282025-04-04 15:05:28AI in social media – does it even work?
Ever spontaneously bought something while scrolling on TikTok? Welcome to the world of social commerce – where entertainment, inspiration and shopping become one. With the TikTok Shop takes the whole thing to a new level: discover products, buy directly in the video and don’t even leave the app. Sounds crazy? But it’s already a reality – and that’s exactly what we’ll be talking about in our next event.
Save the Date:
TikTok Shop Germany – sell directly on the platform 📅 Tuesday, April 1, 2025 🕓 16:00 – 18:00 📍 Online or on site Register now
We show you how brands, retailers and creators use the TikTok Shop to sell products in a creative and approachable way. Whether for start-ups, local stores or large brands – the potential is huge. And the best thing? Everything happens where your target group is already on the move.
What you can expect:
What’s behind the TikTok Shop? Insight into the latest trends
Exciting practical examples & real success stories
Your questions – our answers! Interactive Q&A session
Networking with cool people from the industry
Why is the whole thing exciting?
Because TikTok is no longer just for viral dances. The store brings content, community and commerce together in a smart way – and is quietly and secretly changing the way we shop. It is part of a cultural shift – away from traditional e-commerce and towards an experience that inspires and is fun. If you get on board early, you can really make a difference.
So, whether you’re curious, already have some experience or just want to get a taste – sign up and join us. Relaxed, informative, guaranteed without buzzword bingo. 😄
Curious now?
Our contact persons will be happy to help you:
https://2be-markenmacher.de/wp-content/uploads/2be-News-Headerbild.png6151400Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2025-03-25 11:59:212025-03-25 11:59:21TikTok Shop: Directly from the feed to the shopping cart
What happens when sales experts, data protection nerds, AI enthusiasts and marketing heads end up in the same room? That’s right: there is intense discussion, questioning and forward thinking – and that’s exactly what happened at the Rabbit Hole Bar Camp – Mainstation. Between inspiring talks, coffee, post-its and lots of nerd power, everything revolved around the digital future.
Here is the summary of our little trip through the Rabbit Hole:
1. distribution in the digital jungle – smarter, not louder
“Selling was yesterday, data-driven is today.” This or something similar was the mantra of many sales professionals at the event. The main focus was on how to be heard in a world full of stimuli and competition – and how to do so with brains:
Data-driven sales: those who know their customers sell better. AI helps to understand target groups precisely.
Social selling: LinkedIn is more than a digital CV – it’s the new marketplace for trust and proximity.
Personalization: Off-the-shelf is a thing of the past. Customized offers bring better conversions and happy customers.
2. data sovereignty – Europe wants to know
Bye bye Silicon Valley?
Not quite yet, but the Rabbit Hole showed that there is a great desire for European solutions. When it came to data protection in particular, it became clear that trust is gained by those who are independent.
GDPR-compliant and proud of it: more focus on European cloud services is not a trend, but a necessity.
Decentralization rocks: Open source tools are on the rise – away from monopolies and towards more freedom.
Trust through transparency: data protection becomes a real brand factor.
3. cyber security – trust is good, zero trust is better
At a time when phishing emails are getting smarter and hackers are getting more creative, you need more than just a good password:
Zero Trust principle: Every identity is checked first – whether human or machine.
AI against attacks: Whether phishing or ransomware – smart systems detect threats before they happen.
Cloud security: Anyone using the cloud needs clear protective measures – ideally with a system.
4 AI – between hype and responsibility
Artificial intelligence is here to stay. But how do we integrate them into our working lives in a meaningful way without losing our humanity?
Automation with brains: from chatbots to CRM – AI simplifies many processes, saves time and resources.
Don’t forget ethics: Regulation is not a brake pad, but the safety net in an AI-driven world.
Man & machine: The question is not whether, but how they work together.
5 Branding vs. performance – why not both?
There is often trench warfare in marketing: brand or direct conversions? The answer: both – with the right balance.
Long-term trust vs. short-term sales: If you only focus on quick clicks, you will miss out on sustainable brand building.
AI in marketing: analyses that tell you exactly what works – without having to look into a crystal ball.
Cookie-less future: The marketing world must find new ways to reach users – GDPR-compliant and creative.
6 Europe digitally independent – reality or wishful thinking?
A hotly debated topic: How much do we actually depend on the tech giants from the USA? Answer: Still too much – but something is happening.
European alternatives are booming: Nextcloud, Tutanota & Co. are competing with Google and Microsoft.
Search engines without tracking: Qwant, DuckDuckGo or Ecosia as data-safe alternatives.
Open source as a game changer: the community is growing – and with it the trust in independent technologies.
Our conclusion:
The Rabbit Hole Bar Camp was not just an event – it was a wake-up call. For more digital responsibility, more European independence and a well thought-out integration of new technologies. It became clear: AI and automation are huge opportunities, but only if data protection, ethics and security are on board.
Curious now?
Our contact persons will be happy to help you:
https://2be-markenmacher.de/wp-content/uploads/2be-News-Headerbild-2.jpg6151400Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2025-03-21 16:25:132025-03-23 22:52:13Between AI, data protection and digital freedom – the Rabbit Hole Bar Camp at the Mainstation
Social media ads are now an integral part of performance marketing – but just because you run ads doesn’t mean they will perform. Too often I see campaigns that run on the principle of “more budget equals more success“. But if you just put money into Meta, TikTok or LinkedIn without any strategy or testing, you’re often throwing it down the drain.
Performance marketing is more than just reach
Social media ads must achieve more than just visibility. It’s about reaching the right people at the right time with the right message. This requires a deep understanding of target groups, platforms and, of course, data.
A good performance marketing setup is based on:
Clean tracking & analytics: If you can’t measure what works, you can’t optimize anything. Tools such as Google Analytics 4, Meta Pixel or server-side tracking are not optional add-ons – they are the basis for meaningful decisions.
Creative ads that don’t look like advertising: Social media is a “scroll medium”. This means that classic ads are often ignored. Successful ads look more like organic content – authentic, snackable, tailored directly to the target group.
Dynamic tests & adjustments: A good campaign never stands still. Ad formats, target groups, hooks – all of these need to be continuously tested and optimized. Anyone who places an ad once and then hopes that it will run for months has not understood the principle.
Long-term goals instead of short-term profit maximization: performance marketing is not a sprint, but a marathon. Sure, quick wins are cool, but sustainable success comes from long-term optimization and data-driven learning.
Social media ads: it gets expensive without a concept
The platforms make it very easy for advertisers to spend money – but not necessarily easy to spend it efficiently. Simply hitting the boost button or creating a campaign based on gut feeling is usually a sure way to burn through budget.
Instead, every campaign should start with a clear strategy: Who is the target group? Where does it move? What problem are we solving? Which message works best? Without clarifying these questions, even the biggest budget will be ineffective.
Conclusion: Social media ads are not a sure-fire success – but a game changer with the right strategy
Used correctly, social media ads are a powerful tool to increase targeted growth and sales. However, they are also a complex playing field that requires experience, testing and a data-driven approach. If you just pump in budget and hope it works, you often end up paying for it.
Do you want performance marketing with a strategy instead of an expensive guessing game? Then let’s talk – we’ll help you make smart use of your budget. You are also welcome to attend our next event free of charge:
Curious now?
Our contact persons will be happy to help you:
https://2be-markenmacher.de/wp-content/uploads/performance-marketing-news-2be-die-markenmacher.jpg6151400Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2025-03-11 15:37:142025-03-21 15:01:35Performance marketing with social media ads – why blunt budget-busting is not enough
Digitization and automation are often used synonymously these days – not entirely correct, but in practice the boundaries become blurred. In companies in particular, these two processes often go hand in hand, especially when it comes to publishing content efficiently. Whether annual reports, sustainability reports, websites or other publications – the goal is clear: to get from the source material to the finished output as quickly and easily as possible.
From the file to the finished website – without stress
This is exactly where we come into play. We accompany the entire process from A to Z and ensure that nothing slows down the smooth process. That means for you: You create your texts as usual in Word, maintain tables and diagrams in Excel and collect images and videos in the appropriate formats – the rest is done by (almost) fully automated tools! You can generate a finished publication or website with just a few clicks – without any complicated workflows or technical hurdles.
To make this process as efficient as possible, we rely on innovative tools such as Canva, MS 365 and AI-supported solutions. These technologies help to automate layouts, optimize content and ensure the quality of the final publication. But we offer more than just technical support: we are your sparring partner for digitalization and accompany you step by step on the way to a smarter way of working.
Conclusion: Digitization made easy
With the right tools and a strong partner at your side, the transition from traditional documents to professional publications and websites is child’s play. Let’s optimize your workflows together and pave the way for digital transformation!
Curious now?
Our contact persons will be happy to help you:
https://2be-markenmacher.de/wp-content/uploads/word-zu-wordpress-ki-news-2be-die-markenmacher.jpg6151400Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2025-02-28 15:19:582025-03-11 14:45:01From Word to WordPress – how it works (almost) automatically in the sustainability report!
