Successful move: Welcome to the new 2be office at Nuremberg Seelevel!

3 Min.

It has now been a good four months (as of January 2026) since we at 2be_die Markenmacher took down our tents at Ostendstraße 181 and moved to Dr.-Carlo-Schmid-Straße 200 have pitched a new one. Our conclusion? We are more than happy and officially in Nuremberg Seelevel arrived!

Flexible working thanks to smart coworking concept

One of the main reasons for our positive conclusion is the well thought-out and ambitious coworking concept of workspaceIn GmbHour landlord. In addition to our two permanently rented offices, we can flexibly book additional workspaces or presentation rooms on a daily basis if required. Perfect for customer meetings, workshops or joint project work directly on site.

The best thing about it: this flexible model is ideal for our modern working day – whether office, home office or hybrid. Work where others relax. Our new office is located in the middle of a quiet residential area right next to Lake Wöhrder See. A real plus for creative breaks and fresh thoughts. We can also use the outdoor facilities, and one thing is already certain: barbecues in the garden will be a must in summer!

Easily accessible, even without a car

Not only we, but also our customers benefit from the excellent public transport connections. Bus route 49 and several streetcar lines stop virtually right outside the door. And as the icing on the cake: the gastronomic offerings in the area are really impressive. Not everything is perfect (yet): the parking situation and ease of finding the office entrance could be a little better. But don’t worry, we will remedy this and will soon provide clear information and a map on our website.

Fancy a visit?

We look forward to seeing you – come along, take a look at our new premises and let’s get projects moving together!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Christmas parcel convoy 2025: a quarter of a century of solidarity in action

3 Min.

The Christmas parcel convoy 2025 is behind us – with 151,576 lovingly packed Christmas parcels, the convoy set off for Eastern Europe at the end of November. It was the 25th trip since the campaign began in 2001.

Here in Nuremberg, we also helped out diligently. We at 2be have been an official contact point for the Christmas parcel convoy for many years – and in 2025, we once again collected numerous gifts. Many families, children, groups and individuals packed and dropped off parcels to show that sharing brings joy. Every single gift represents time, thought and a lot of heart.

This year, a total of 250 volunteers were on the road with 37 trucks, five coaches and several cars. The trip took them to Bulgaria, Moldova and Romania – including Albania for the first time. Ukraine remained part of the campaign despite the difficult situation. On site, the parcels were handed over directly to the children in schools, communities and social institutions – supported by local helpers. It is precisely these personal handovers that make the convoy so special.

More than just numbers

Of course, the figures are also impressive: Over two million Christmas parcels have been donated by children and families from Germany since 2001. But there is a story behind every number. Behind every parcel is a person who has thought of someone else. Or as Nadine Alder, honorary managing director of the convoy, puts it in a nutshell:

“Behind every parcel is a family, a child and a thought of sharing. The convoy shows how much togetherness is created when people stand up for each other.”

Encounters that last

What started out small 25 years ago is now one of the largest purely voluntary gift campaigns in Germany. Over the years, genuine friendships have developed in many regions of Eastern Europe. The helpers repeatedly report warm hospitality, gratitude – and moments that you never forget: when children open their parcels and everything else fades into the background for a moment.

We would like to thank everyone who took part again this year – especially all the supporters here in Nuremberg. The Christmas parcel convoy 2025 has shown: Together we can achieve more than we often think. 🎁✨

More pictures and first impressions from this year can be found on Facebook, Instagram and on the website:
weihnachtspaeckchenkonvoi.de
instagram.com/christmas-package-convoy
facebook.com/weihnachtspaeckchenkonvoi.de

 

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

AI in sales: why the hybrid approach is unbeatable

< 1 Min.

AI takes over sales – sounds like a successful model, doesn’t it?

Unfortunately, no. Studies by Deloitte, Gartner and McKinsey are surprisingly unanimous: over 95 percent of companies did not see any measurable success once AI had completely taken over large parts of their sales tasks.

Why pure AI solutions fail

The reasons are actually obvious: AI can do a lot – but relationship management, flexibility and genuine trust-building are not among its strengths. However, it is precisely these factors that are crucial if sales work is to be successful. So does that mean: Hands off AI? Not at all! Even top salespeople only spend around a third of their time on actual sales activities. The rest? Administration, preparation, follow-up and data maintenance. And this is where AI really comes into its own.

Where AI really shines

When AI is used as targeted support, productivity increases noticeably – especially in relation to costs. Differences in quality between individual sales teams or employees can also be significantly reduced.

And not to forget: AI bots know no breaks and no end of work 😉

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Use of AI: define your own goals and processes!

2 Min.

We hear this question all the time: “Which AI tool is the best?
Our honest answer: there is no such thing as the perfect tool.

Before clicking through tool lists or buying licenses, something much more important is needed – preparatory work. Really good results with AI can only be achieved if everyone involved sits down together first and clarifies what they want to achieve: What do we actually want to achieve? What processes are already in place? And where does the shoe really pinch?

Why many AI projects fail early on

The fact that AI projects often stall in the start-up phase is rarely due to the tool itself. In most cases, there is no clear plan, because AI is not a ready-made, off-the-shelf solution – it only becomes real added value through the right combination of several tools.

The key questions are therefore:

  • Which processes are currently sluggish or inefficient – and why?
  • Which recurring, time-consuming tasks could AI take over?
  • Where can employees be creative again instead of just documenting or recording?

From concept to lived practice

Whether in the end ChatGPT, QuillBot, Mistral, CapCut or completely different tools are used is of secondary importance. The decisive factor is that a defined process must also be lived in everyday life. This is precisely where many companies and institutions fail – often due to ingrained routines and internal resistance.

This is exactly where we come in:
In our workshops on the use of AI, we help you to formulate clear goals, define meaningful processes and integrate AI into your day-to-day work in a sustainable way. Let’s tackle the topic of AI together.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Realistic, flexible, motivating: AI as a training partner

2 Min.

On November 13, the session “AI as a training partner – mastering difficult conversations in a playful way” took place – with great interest and many exciting insights into the future of digital communication training. Numerous participants accepted the invitation from Jan-Thomas Hulha and Matthias Brinkmann to experience how artificial intelligence can support training discussions in a realistic, flexible and playful way.

A look into the future of communication training

The event focused on the question of how companies can prepare employees even more effectively for challenging conversational situations in the future – whether in employee dialog, customer communication or sales. The AI-based conversation simulations presented impressively demonstrated how real-life scenarios can be reproduced in almost perfect detail.

It was particularly well received:

  • Authentic personas and dynamic role models that recreate individual conversation situations
  • Company-specific adjustments, such as the integration of targets, products or typical pain points
  • Gamification elements that noticeably increase learning motivation and training frequency
  • Automated feedback and measurable learning progress that make training significantly more efficient

The combination of AI-based simulations and practice-oriented methods made it clear that communication training will not only become more flexible in the future, but also more sustainable, individual and motivating.

For all those who want to delve deeper

After the session, Jan-Thomas and Matthias thanked everyone for their active participation and great interest. Participants received a detailed PDF summary with all the important content.

Anyone who has now “caught fire” and would like to find out more about realistic personas, the integration of their own company data or other training options can contact us directly. Those who were unable to attend will of course also be brought up to date.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Odoo in use: More overview, more air – less liquidity stress

2 Min.

Reliable and consistent use of your own ERP system can prevent companies and institutions from slipping unnecessarily into financial difficulties or – despite actually stable foundations – into liquidity problems. And should the economic situation actually reach critical levels, an ERP like Odoo provides management with precisely the data required for a realistic status quo analysis in crisis management.

The greater the transparency provided by an ERP, the greater the planning security. This allows resources to be estimated more precisely, decisions to be made on a more informed basis and economically difficult times to be weathered much better.

Odoo as an early warning system and optimization tool

An established system like Odoo not only sets orange or red flags in good time, but also evaluates existing data in such a way that it is possible to clearly identify where optimization measures make sense and how they can be implemented. Whether warehouse management, resource planning or the targeted use of AI and automation tools – Odoo creates the basis for efficient processes.

Based on our own experience and our partner know-how, we support our customers in bringing a breath of fresh air into their existing Odoo or implementing a completely new Odoo – including setting up modern, time-saving AI tools.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

NeoBird on the realignment and the launch of its own sales campaign

4 Min.

With a clear strategic reorientation NeoBird enters the next phase: In this interview we talk to Christian Dickert about the reason for and objectives of the new sales campaign, the path to a uniform brand identity and why every interaction is now part of sales.

2be:
What prompted you to launch your own sales campaign for NeoBird Digital – and what were the main objectives?

Christian Dickert:
The impetus came from a phase of upheaval. After the death of the previous managing director and the transition to family management, NeoBird was “frozen” to a certain extent – the business model was stable, but without a clear direction for growth. We realized that we needed new impetus in order to position the company for the future.
Another important point was the realization that our gamification area is difficult to grasp externally. Projects often seem too abstract and budgets are usually tied up in one-off campaigns. We therefore decided to structure NeoBird more clearly in future: into NeoBird Games and NeoBird Digital. While Games acts as a creative reference brand on platforms such as Steam, NeoBird Digital focuses on customized digital services and high-quality software development.

2be:
In the workshop on the brand essence, you worked intensively on your positioning. What defines NeoBird as a brand today?

Christian Dickert:
NeoBird today stands for clarity, quality and partnership-based collaboration. Our aim was to create a stringent brand image from the diversity of our projects. This includes a consistent design that is managed on a central web platform – including the logo, color and font concept. This allows us to ensure that all materials – from social media and presentations to business cards – speak the same language. We want our brand to create recognition at first glance and at the same time convey trust.

2be:
How has your understanding of brand and sales changed as a result of this process?

Christian Dickert:
We have learned that brand and sales are inextricably linked. We used to think more in terms of projects – today we see every interaction, whether internal or with customers, as part of sales. Every contact is an opportunity to bring the brand to life. This awareness has changed the way we work together as a team: Cross-disciplinary, more open and with a clear view of the added value for our customers.

2be:
You have developed new materials and templates – from PowerPoint to logos. What role does a consistent design play in this?

Christian Dickert:
A very central one. The uniform design is not just an aesthetic decision, but a strategic tool. It ensures that all means of communication are coordinated and tell the same story. This creates trust and professionalism – both internally and externally. We have created a central system that bundles all design elements and makes them available at any time.

2be:
How do you use digital channels such as LinkedIn or your website to make the campaign visible?

Christian Dickert:
LinkedIn is currently our most important channel. We are building targeted campaigns there that work with clear call-to-actions to convert interested parties into leads. Our new website also plays a key role: it serves as a central hub where all content converges. Regionally, we are focusing on the DACH region to ensure cultural and linguistic proximity to our target groups.

2be:
What was your biggest learning or “aha” moment during the collaboration?

Christian Dickert:
Our biggest learning was that sales is not the job of individuals. When everyone in the team understands that they are part of the sales process, the whole attitude changes. We also experienced how valuable it is to take time for your own brand – not just between projects, but as an integral part of the company’s development.

2be:
And finally: What happens now – what next steps are you planning to expand or deepen the campaign?

Christian Dickert:
Specifically, we are currently working on completing our new website. At the same time, we are planning regular social media activities to create continuous visibility. We also want to intensify our networking in regional networks and be present at relevant events. The aim is to establish NeoBird Digital as a permanent fixture in the digital services market in the long term.

Conclusion:

With the clear division into NeoBird Games and NeoBird Digital, a consistent brand presence and a rethought sales strategy, the company is repositioning itself – confident, focused and future-oriented.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Follow-up report: Europe’s digital sovereignty – between wishful thinking and reality

2 Min.

On September 30, 2025, interested parties – both on site in Nuremberg and online – gathered for an intensive afternoon to discuss the current state and prospects of Europe’s digital independence. The event was organized by
Robert Zierhofer
and
Matthias Brinkmann
both active members of the Rabbit Hole Group.

The thematic focus & agenda

The discussion round was clearly structured and focused on four central building blocks:

  • Europe’s digital dependence today
  • European alternatives to US-based tools
  • Opportunities & limits of digital independence
  • Conclusion: wishful thinking or realistic objective?

The introduction already made it clear how deeply dependent Europe is on US technology – from cloud services and communication tools to operating systems. Robert and Matthias took a critical look at everyday tools in agencies and companies and presented concrete European alternatives. At the same time, there was an open discussion about the hurdles that need to be overcome – politically, economically and technologically.

Highlights & insights

  • Several examples showed that many companies and institutions today have little choice but to trust US-based services – often for reasons of market power, distribution or compatibility.
  • It was shown that there are already functioning European solutions – albeit often in niches or with a limited degree of maturity.
  • The desire for technological independence is legitimate – but without clearly defined support programs, regulation and joint European action, much remains wishful thinking.

The tone was constructive and forward-looking: The debate was dominated by realism rather than pessimism. The hybrid format (on-site + online) was well received and ensured that even remote participants were able to take part. The presentation was inspired, with plenty of impetus – it was not uncommon for people to put their heads together in the direction of implementation.

Conclusion & outlook

The event ruthlessly revealed where Europe stands today – and at the same time showed that digital sovereignty does not have to be pure wishful thinking. But the road to this goal is an arduous one. The decisive factor will be whether politics, business and society set the necessary course: Strategic investments, promotion of European infrastructure, binding standards and a rethink of the choice of tools for society as a whole.

We would like to thank Robert Zierhofer and all participants for this enriching event!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Christmas convoy 2025 – 2be is once again a collection point for presents

2 Min.

Once again this year, the Christmas parcel convoy is once again on its way to bring a special Christmas present to children in remote and rural regions of Eastern Europe. Under the motto “Children help children“, girls and boys in Germany pack lovingly designed parcels, which are then delivered by volunteers to countries such as Bulgaria, Moldova, Romania and Ukraine

2be as official collection point

We are delighted that 2be will once again be an official drop-off point for parcels in 2025. All the presents collected here will travel in the large convoy and bring Christmas joy to countless children locally.

👉 Drop-off location:

👉Delivery period:

  • Delivery possible from: 21.09.2025
  • Last submission deadline: 20.11.2025

👉 O pening hours of the collection point at 2be:

  • Monday to Wednesday: 08:00 – 16:00
  • and by telephone arrangement

Handover of the Christmas presents collected for the convoy

How to pack the perfect parcel

A shoe box (approx. 38 x 22 x 22 cm), festively wrapped and covered with an age sticker, filled with a colorful mixture of:

  • 🎲 Something to play with (games, cuddly toys, cars, balls)
  • ✏️ Something useful (school supplies, painting utensils)
  • 🧣 Something to wear (hats, gloves, scarves)
  • 🍫 Something to snack on (sweets, shelf-stable packaging)
  • 🧼 Something for grooming (toothpaste, toothbrush, washing kit)

Please do not packUsed clothing, books in German, electronic or battery-operated toys, money.

Presents for the Christmas parcel convoy

Why take part?

For over 20 years, the convoy has been bringing around 150,000 parcels a year to children who have often never received a Christmas present before

Giving joy together

Every child deserves a Christmas present” – we are convinced of this. That’s why we at 2be are once again supporting the convoy with our hearts and souls this year. Pack a parcel with us and set off with thousands of other people to give children unforgettable moments of joy.

You can find more information about the Christmas convoy on the website:
weihnachtspaeckchenkonvoi.de
In the flyer
From the presentation

More about the Ladies Circle 30 Nuremberg
Service projects of the LC30
Registration

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

WhiteColibri: Intelligent all-round data protection tool for websites

2 Min.

Data protection doesn’t have to be complicated

Artificial intelligence (AI) and automation are making our everyday lives easier – even when it comes to data protection. Instead of endlessly poring over paragraphs or manually maintaining cookie banners, WhiteColibri does the work for you.

Automatic privacy policy – always up to date

The AI-supported tool WhiteColibri from MKM LEGAL regularly scans your website for services such as Google Analytics, Hotjar or YouTube. Your privacy policy will then be updated automatically – including the legal notice and cookie banner.

The result: 100% legal certainty without any effort.

Live in action: WhiteColibri presented

Together with MKM LEGAL, we presented the tool at our event “Smart data protection for websites – one tool for everything“. Participants were able to test WhiteColibri directly and experience how easily and reliably it works. Whether for small business websites or international corporate presences – WhiteColibri is scalable and even available in multiple languages.

Free GDPR check of your website

With the free quick test, you can find out whether your website is GDPR-compliant in just a few clicks:
👉 Start a free website check now

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn