The Rabbit Hole Group on the Rise: What’s Been Happening in Mallorca

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4 Min.

A few days in Mallorca, many experts, and plenty to talk about: At the meeting of the Rabbit Hole Group was less about sun and beach this time and more about the question of how we, as a network, want to work together in the future.

Spoiler: A lot has happened.

Who is behind the Rabbit Hole Group?

In short: many small, specialized companies that have joined forces to develop digital solutions that are truly tailored to your needs. Whether it’s AI and data integration, information security, data protection, Microsoft infrastructure, app and web development, e-commerce, performance marketing, or design and UX—someone in the network has the expertise for exactly that. We at 2be are one of them.

Our shared belief: Digital transformation isn’t a one-time project you can simply check off your list—it’s a cultural shift. That’s why we don’t offer off-the-shelf software; instead, we provide custom solutions implemented by experienced professionals who also keep an eye on costs.

Mallorca: More Interaction Than a Beach Chair

Admittedly, there was hardly any time for leisure. But there was a great venue, a strong program, really good food, and that Barcamp vibe where the best conversations often happen in between sessions. Even during the in-house speed-dating session, where everyone was shuffled around every five minutes, we realized that even after years of working together, there’s still a surprising amount to discover about one another. By the way, people took diligent notes—even on beer coasters when necessary.

Perhaps the most important insight: We don’t always have to take on everything together. A network like ours has experienced ups and downs; many things have been reorganized, and the result is more room for individuality. Specifically, this means that two, three, or five partners can join forces and take on projects independently—whatever makes the most sense for the client in question.

A recently completed project—on which six partners worked simultaneously—proves that this approach works. The result: a satisfied client and, for us, confirmation that almost any problem can be solved when the right people come together.

New Board, New Faces, New Direction

A lot has happened at Rabbit Hole on the organizational front as well. The executive committee was re-elected, there is a new treasurer, and the board has grown to ten members. More people at the table means more perspectives and a broader distribution of responsibility.

We’d also like to welcome two new members who are bringing a breath of fresh air to the group. This gives greater emphasis to topics such as IT infrastructure and WordPress, and helps us reach new target audiences. Our task for the coming weeks: to communicate this direction even more clearly to the outside world. And a new working group has also been launched—more on that soon.

Next Stop: it-sa

Let’s keep the momentum going: In four weeks, the Rabbit Hole Group will be at the it-sa in Nuremberg. Want to know what our network can do for your business? Then stop by—we look forward to seeing you. We promise: The conversation can last longer than five minutes. 😉

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Blended Coaching: How Trainers and Coaches Can Get Started Digitally Without Losing the Human Touch

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3 Min.

On September 23, we partnered with Potenziale GmbH for the online event “Blended Coaching – How You, as a Trainer, Can Get Started Digitally.” The key message came right at the start: It’s not about completely digitizing coaching and training. Quality continues to come from person-to-person interaction. At the same time, professionals and executives today want to learn with flexibility in terms of time and location, and companies can’t afford to pay a coach’s hourly rate for every training session. This is exactly where blended coaching comes in.

The idea: personalized coaching plus digital modules

A vivid example illustrates how this works in practice: An executive books a coaching session because she can’t say no. The issue is identified during the coaching session. The practice then takes place digitally—for example, through a “Saying No” focus exercise—as a kind of homework assignment to be completed before the next session. At the next session, what was learned is explored in greater depth together. This makes the work more meaningful, and the valuable coaching time is used where it has the greatest impact—namely, in applying the lessons to everyday life.

What makes this unique is that trainers don’t have to become product developers themselves to achieve this in-depth impact. Potenziale’s partnership offering also involves no subscription and no minimum purchase requirement. You book exactly what the client needs—and only when it makes sense within the process.

A Look at the Learning Platform

The “Solution-Oriented Action” Focus Training was presented in a live demo. It consists of short 10- to 15-minute modules featuring high-quality videos in which a moderator and an expert engage in dialogue. These are supplemented by short knowledge quizzes, in-depth content, and methods such as the Five Whys or the Disney Method.

The offering is rounded out by what are known as SkillBoost Agents: specially trained AI agents, each of which supports a specific aspect of leadership—such as initiating a critical discussion, asking open-ended questions, or reframing a situation. Through repeated practice, progress becomes measurable—and that is exactly what HR and senior management are increasingly demanding.

Privacy and Trust

One theme ran throughout the entire discussion: trust. The platform and AI are hosted by German providers in Germany, are GDPR-compliant, and do not have access to the open internet. Only the learners themselves have access to their own results; supervisors see nothing. And very important for all trainers and coaches in the partnership: The client always remains the trainer’s client; this is also stipulated in the contract.

Intellectual property was also discussed openly. Training courses developed jointly belong to both parties. Trainers are featured as experts in the videos and earn a share of the revenue when other partners resell the content. And valuable knowledge accumulated over decades—which often lies dormant and unused in old PowerPoint slides—is given a new lease on life.

The Benefits at a Glance

  • Greater effectiveness: Participants come to coaching sessions better prepared. This allows for greater depth in the coaching sessions,
  • More flexible design: Building blocks are only added if they truly fit.
  • Additional revenue: no investment required, plus access to new digital projects.
  • Better Transfer to Practice: Practice exactly when it’s needed.
  • Fewer absences: short learning sessions instead of a two-day seminar.
  • Greater customer loyalty: Experience shows that trainers tend to get booked more often afterward, rather than less.
  • And: You’re adding even more value for your customers to the value you already provide. The concept and its implementation were recognized with the European Training Award in 2025 and the delina Award in 2026.

Conclusion

An inspiring morning with many practical examples and an open discussion. Blended coaching doesn’t replace trainers—it makes their work more valuable. Did you miss the session, or would you like to learn more? Feel free to contact us; we’d be happy to schedule another session or a one-on-one conversation.

 

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Fall Festival at workspaceIn Seelevel: Barbecue, networking, and sharing ideas

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3 Min.

Sometimes it doesn’t take much to have a great Friday afternoon: good food, cold drinks, relaxing music, the right people—and, of course, good weather. At the fall festival hosted by workspaceIn Seelevel , all of that came together. And even though fall was already just around the corner, luckily it stayed dry—except for a few scattered drops—and we were able to enjoy the afternoon in a relaxed atmosphere.

A wide variety of people gathered around the grill. Among them were neighbors from the immediate area, customers and partners, familiar faces, as well as a few newcomers. It was a wonderful mix that quickly led to conversations breaking out everywhere, new connections being made, and existing relationships being strengthened.


Networking Without Any Agenda

What we especially like about these kinds of events is that there’s no set agenda, no presentations, and no prearranged discussion sessions. People come together, get to know one another, and naturally discover common topics of conversation. So that afternoon wasn’t just about eating and raising a glass—it was, above all, about building connections. A quick “hello” often turned into a longer conversation—about current projects, local businesses, mutual contacts, or ideas for potential collaborations.

And, of course, the topic of coworking was a must at a party at workspaceIn.

A few interested visitors took the opportunity to take a closer look at the space. We were able to give them an impromptu tour of the coworking space, show them the workspaces and what the space has to offer, and answer their questions in a relaxed and informal way. After all, you still get the best sense of what it’s really like to work in a coworking space when you’re there in person.

Above all, though, the Fall Festival was exactly what it was meant to be: a relaxed and lively way to wrap up a busy week. With delicious food and a great atmosphere, there was plenty of time to chat with one another—away from meetings, emails, and to-do lists. For us, it’s always a wonderful reminder of how important personal interaction is—especially in an age when so much happens digitally.

After all, a casual conversation at a barbecue can lead to a new connection. A new connection might spark an idea. And an idea could eventually turn into a joint project.
Many thanks to workspaceIn for organizing the event and, of course, to everyone who came, talked with us, laughed with us, and made the afternoon a thoroughly successful fall festival!

We’re already looking forward to seeing you again.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

When an Idea Becomes True Innovation

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2 Min.

How do you automatically sort thousands of used LEGO bricks back into complete sets? What sounds like a manageable task at first quickly turns into a rather complex mix of mechanics, software, artificial intelligence, and a whole lot of tinkering.

That was exactly what our event “The LEGO Sorting Machine – Experience Innovation Up Close,” held in collaboration with reBricker as part of “Capital Meets Innovation.”

In a deliberately small group, the participants got a direct look behind the scenes of the development project. It wasn’t just about presenting the finished solution; the journey to get there was much more exciting.

Try, fail, improve

reBricker openly demonstrated the technical challenges involved in developing an automated LEGO sorting machine. From the hardware and mechanics to the software and the custom-developed AI for recognizing different bricks, it became clear just how many components must work together reliably. The insights gained from the development process were particularly interesting:

  • Which ideas worked in theory but not in practice?
  • Which approaches were rejected again?
  • And after numerous tests, which solutions ultimately proved effective?

It was precisely this open approach to detours and failed attempts that made it clear how innovation actually comes about: rarely in a straight line, but rather with a great deal of perseverance, technical expertise, and a willingness to constantly rethink things. In addition to technical development, the economic perspective also played an important role. After all, a functioning machine alone does not make for a successful product.

Together, they therefore also discussed how such an innovation could be marketed, which target groups would be suitable, and how a technical idea could be turned into a viable business model.

During the discussion that followed, the participants took advantage of the small group setting to ask numerous questions and were able to delve deeper into the topics that were of particular interest to them. This quickly led to an open exchange of ideas among the fields of technology, entrepreneurship, and marketing.

Innovation You Can Touch

The evening demonstrated once again that innovation often begins with a seemingly simple question—and becomes exciting as soon as you try to truly solve it. Many thanks to reBricker for providing an open look into the development process, and to all participants for their questions, perspectives, and personal exchanges.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Corporations plan for AI. Family-owned businesses just do it.

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3 Min.

When people talk about artificial intelligence, a certain image quickly comes to mind: large corporations with massive IT departments, substantial innovation budgets, and dedicated AI teams are setting the pace. However, our experience at 2be often shows something different: family-owned businesses and small and medium-sized enterprises, in particular, have a decisive advantage when it comes to AI—short decision-making paths.

Whereas in large organizations, specialized departments, IT, data protection, procurement, and various decision-making levels must first be brought on board, in a family business the key decision-makers are often seated right at the same table. An idea on Monday. An initial test on Wednesday. A decision on Friday.

Of course, things don’t always move quite that fast. 😉 But it’s exactly this mindset that can become a real competitive advantage when implementing AI.

Why Family-Owned Businesses Can Pick Up the Pace with AI

  1. Decisions are made more quickly: Short decision-making processes make it possible to test new tools on a small scale first, rather than spending months discussing theoretical scenarios.
  2. The benefits come before the hype: Many small and medium-sized businesses aren’t interested in using AI just because it’s the trendy thing to do right now. What really matters is a much more down-to-earth question: What concrete benefits does it offer us? For example, can AI reduce routine tasks? Support sales? Prepare quotes faster? Make knowledge more accessible within the company? Document meetings or streamline processes?
  3. Family-owned businesses think long-term: Owner-managed companies, in particular, often plan beyond the next quarter. Investments should continue to drive the company forward even five, ten, or twenty years from now. AI is therefore not just a short-term trend, but a potential building block for the company’s long-term development.

Nevertheless, it’s important to remember that AI isn’t a sure thing; existing processes must be scrutinized, and employees must understand why new tools are being introduced and how they can use them. Data protection, responsibilities, and quality must be clearly defined. Not everything that’s possible with AI is automatically worthwhile.

That’s why, when it comes to AI projects, we prefer not to start by asking, “What AI should we buy?” but rather a completely different question:“What problem do we actually want to solve?”

After all, the most exciting AI projects rarely start with software or a tool. They begin with a very specific challenge from day-to-day business operations. In our view, this is precisely where a major opportunity lies for small and medium-sized businesses: In the age of AI, company size alone is not a competitive advantage. Speed, courage, and a willingness to learn can be far more important.

Or, to put it in typical 2be style: Don’t just talk about AI forever. Try it out. Learn. Do better. 🙂

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

We don’t have a content problem. We have a harmony problem.

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6 Min.

It’s never been easier to produce content. A few bullet points, a good prompt, and a few seconds later, your first LinkedIn post is ready. The newsletter follows right after, the same content is turned into a blog post, and, of course, the accompanying image can also be generated using AI. Convenient? Absolutely.

Here at 2be, we use AI ourselves every day and wouldn’t want to do without many of these capabilities. It helps us with research, structuring, drafting, visualizing, and thinking things through. But the easier content production becomes, the more apparent the flip side of this development becomes: We’re producing more and more—and much of it looks and sounds increasingly the same.

When Everyone Suddenly Becomes a Content Creator

Generative AI has dramatically lowered the barrier to entry for effective communication. Today, it no longer necessarily takes several hours to produce a first draft of usable text. Even a professional-looking image requires neither a photo shoot nor years of experience with Photoshop. This opens up enormous opportunities for companies, and small and medium-sized businesses in particular can now publish content regularly, test ideas more quickly, and showcase their existing expertise with significantly less effort.

The problem, however, arises when AI is no longer used merely as a tool but as a source of ideas for everything.

“Write me a LinkedIn post about digital transformation.”
“Create a modern image on the topic of innovation.”
“List five benefits of AI for small and medium-sized businesses.”

The result is often perfectly fine. And that’s exactly the problem. Because thousands of other people can ask the same questions and receive answers structured in a similar way. This AI uniformity is now not only readable but also visible: Anyone who regularly scrolls through LinkedIn, Instagram, or company blogs will have noticed certain patterns by now.

For written texts, these include the familiar opening lines, short paragraphs, lists of three points, five key takeaways, rhetorical questions, and major insights at the end.

But this same effect is increasingly evident in images and graphics as well. Certain illustration styles keep cropping up. People are depicted standing in front of glowing interfaces. Brains are combined with digital networks. Light bulbs symbolize innovation. Rockets represent growth. Added to this are similar icons, color gradients, lighting effects, and design elements.

Of course, there’s nothing wrong with that at first. But if ten companies use the same visual elements, everything eventually starts to look the same; nothing stands out anymore. Sure, all the facts are there, but the wit and individuality are lost.

What begins as linguistic consistency in text can quickly extend to the entire brand identity, and that’s when a practical AI tool turns into a brand problem.

Perfectly designed, yet forgotten

Generative AI is excellent at creating new content based on existing patterns. That’s exactly why it quickly produces results that look and read like professional work.

But professional doesn’t automatically mean distinctive; a perfectly crafted post can still be forgotten after just a few seconds. A technically impressive AI-generated image can still look just like a hundred other images in the feed, and a well-designed campaign can still fail to establish any connection to your brand.

The key question, therefore, is no longer simply, “Can we create this content using AI?” but rather,“Why should this content clearly come from us?”

A brand needs more than just a good tagline

This statement is becoming increasingly important for brand communication, because a brand isn’t created simply by making every single element look perfect. It is created through recognizability, personality, and consistency.

  • How do we speak?
  • What issues are we focusing on?
  • What is our position?
  • What stories can only we tell?
  • What do our pictures look like?
  • What colors, shapes, perspectives, and design elements define us?
  • And most importantly: What are we consciously doing differently?

This is exactly where the simple standard prompt reaches its limits. If you simply ask AI to design something “modern,” “professional,” “innovative,” or “high-quality,” you’ll often get exactly what those terms mean on average. But for a strong brand, average just isn’t enough.

The most compelling content is usually already within the company, and to create good content, you often don’t even need to constantly come up with new topics—the most interesting stories are often right in front of you. A customer meeting that went completely differently than expected. A project where the original plan didn’t work out. A discussion within the team. A decision that no one wanted to make at first. A development in your own industry that you disagree with. Or a solution that may seem unspectacular from a technical standpoint but solves a real problem for the customer.

This is the kind of content that AI shouldn’t just come up with on its own, because it stems from experience—and it is precisely this experience that sets companies apart.

AI should enhance personality—not replace it; for us, this is one of the most exciting challenges in using AI in marketing and communication.

A CEO can record his thoughts on an industry trend, and AI helps turn them into a structured article. A sales representative contributes insights from customer conversations, and AI assists with the wording. A marketing team can use AI to develop different versions of an idea without having to start from scratch every time.

AI can also be extremely useful when it comes to images—as long as it’s combined with a clear visual language, a well-defined corporate design, and a unique creative concept.

In that case, the prompt isn’t “Create an innovative image on the topic of digitalization,” but rather the idea, perspective, and design come from us first, and then AI helps us bring them to life. That’s a crucial difference.

From “What should we post?” to “What do we have to say?”

Perhaps that’s why we also need to change our editorial planning. Instead of asking every week, “What could we post?” companies could ask more often, “What have we experienced, learned, or observed that might be interesting to others?” or “What do we have an opinion on?”

Suddenly, the role of AI is changing: It no longer has to come up with the topic, the message, the text, and the image; instead, it becomes a sparring partner. It helps us make better use of existing knowledge, further develop ideas, and implement content more efficiently.

People bring experience, attitude, and personality to the table. AI helps turn those into communication.

Less AI one-size-fits-all, more brand

The better AI systems become, the harder it will likely be to stand out based solely on technically flawless content. Flawless text will become the norm. Good images will become the norm. Professional videos will become easier to produce.

And that’s exactly why other things become more valuable: ideas. Attitude. Experience. Humor. Personality. Quirks. In short: everything that makes a brand unique.

For companies, this doesn’t mean doing without AI. Quite the contrary: those who use these new tools wisely can communicate faster and more efficiently than ever before—but ultimately, AI shouldn’t be the one determining how a brand sounds and looks.

We don’t have a content problem. We increasingly have a problem with homogeneity, and so the solution can’t simply be to produce even more content. The better question is: What can we tell, show, or say that couldn’t just as easily come from any other company?

So in the future, we should ask AI less often, “What should I post?” and tell it more often, “This is our idea. This is our experience. This is our perspective. Help us turn this into something good.”

After all, AI can produce content. But we still have to turn that content into a distinctive brand ourselves.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Capital Meets Innovation: When Hiking Opens Up New Paths

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3 Min.

Sometimes the best ideas don’t come in the conference room, but on the go. That was exactly the idea behind a group hiking day organized by Hilmar Platz, Jozo Legatar and Matthias Brinkmann in Kipfenberg. The three have long been united by a common goal: How can investors and exciting innovations be better connected? Together, they have more than 70 years of experience, a well-established network of investors, and strong connections to companies, projects, and people with innovative ideas. This expertise will be pooled even more effectively in the future.

Out of the conference room, into your hiking boots

To discuss the next steps, they deliberately chose not to meet at the conference table this time. Instead, the three of them set out from Kipfenberg at 9 a.m.—with no set route and no rigid agenda. They simply started walking, talked to each other, and saw where the path would take them.

A nice parallel to business life quickly became apparent: Not every single step has to be set in stone from the very beginning. Sometimes the right path only becomes clear as you go along. And when you look at the map, you suddenly realize where you’ve actually ended up and how far you’ve already come. The hike provided the perfect setting for exactly that. In addition to business ideas and concrete plans for the future, there was plenty of room for personal conversations. After all, good collaboration isn’t built solely on skills and contacts, but above all on trust.

Capital meets innovation

These discussions are now set to lead to something more. Under the motto “Capital Meets Innovation,” Hilmar, Jozo, and Matthias aim to bring their diverse expertise and networks together. On one side are investors looking for interesting innovations, companies, and investment opportunities. On the other hand, there are innovative ideas and companies that need capital, contacts, or experienced partners to take their next steps.

The goal is to create a stronger connection right between these two worlds.

After about nine hours, we headed back home—with tired legs, lots of conversations, and, above all, new plans in tow. Maybe this will even turn into a format of its own: Innovation Hiking—simply setting out together, exchanging ideas, and discovering new paths. If you’d like to join us on a hike or discuss capital, innovations, and potential collaborations, please feel free to get in touch with us.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

14th Nuremberg Foundation Day – A Conversation with Eileen

14th Nuremberg Foundation Day: Finally, Faces Instead of Letterheads

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3 Min.

Why We Went Home with Full Hearts (and Full Notebooks)

On July 23, 2026, it was that time of year again: The 14th Nuremberg Foundation Day brought together our city’s foundation community, and we at 2be were right in the thick of it. Eileen and Matthias spent the day with the Foundation Council and are bringing back plenty of impressions, insights, and ideas.

Nuremberg – A City of Foundations

Did you actually know that Nuremberg has more foundations per capita than most other cities? This is no coincidence: historically, Nuremberg has always been a city of foundations. But what impressed us most is how vibrant this tradition remains to this day. The foundations are constantly adapting to the current needs of the city and its people. We were able to experience this very diversity firsthand at Foundation Day: from culture and social services to projects promoting integration. The motto “We Together” wasn’t just a nice phrase hanging in the air—it was truly brought to life that day.

And that’s exactly what made the day so special for us: We finally got to meet the foundations in person—not via email, not over the phone, but face to face. This naturally led to much deeper conversations. We met numerous volunteers and realized once again just how much of a difference it makes to simply be there in person. The atmosphere was warm; it was incredibly easy to strike up a conversation, and the discussions were open and honest—that’s what makes networking so much fun!

The best part for us was the feeling of being surrounded by so many like-minded people who all want the same thing: to do something good.

The event was also impressive in terms of content. The foundations did a great job of introducing themselves and their work, and the keynote speaker, Mr. Lange, gave a wonderful speech on the topic of democracy that still resonates with us today. But despite all our enthusiasm, we also noticed a few challenges—and that’s exactly what we’d like to discuss honestly:

Too much paperwork, not enough networking

Many foundations spend an enormous amount of time on administrative tasks. That’s time that’s then taken away from what matters most: relationships with people, supporters, and partners.

Communication isn’t everyone’s forte, and that’s okay. Since most people who work with foundations do so on a volunteer basis, they are understandably not communication professionals, so many questions came up:

  • How do I reach people?
  • How can I make our work more visible?
  • How do I build a sponsor base?
  • How can I get support?

This is exactly where we see ourselves as 2be: We can answer these questions and build these bridges. Our idea: to build a group that guides and supports foundations on precisely these issues.

An impressive backdrop, impressive figures: There are 279 foundations in Nuremberg—that’s 52.7 per 100,000 residents, significantly more than the state average.

The Desire for Greater Connection

One wish came up repeatedly in many conversations: The foundations would like to network with one another even more closely, and there was a clear suggestion for the next Foundation Day: In addition to the presentations, it would be great to have more workshops—formats where participants can work together on specific issues.

We already have some topics in mind:“How do I build relationships with sponsors?” or“How do I get support?”—workshops that we at 2be would be happy to help organize.

For us, the 14th Nuremberg Foundation Day was much more than just an event; it was a place for connection, inspiration, and honest conversations. Nuremberg’s foundation community is diverse, dedicated, and full of passion. And it can become even stronger if we work together to improve communication and networking.

We look forward to helping make that happen—and we’ll see you at the next Foundation Day!
More photos from the 14th Nuremberg Foundation Day can be found here.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

What We’ve Learned Again After Ten Years—and Why It Affects Everyone

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3 Min.

When was the last time you took a first-aid course? Let’s be honest: For some of us, it was just two years ago; for others, it’s been over ten years. That’s why it was all the more exciting to see how first aid has evolved during that time.

Matthias, Kati, and Eileen set aside a whole day to brush up on their first aid skills. It quickly became clear that, just like riding a bike or swimming, the most important steps stick in your memory; still, after a long break, you feel much more confident when you practice the procedures again hands-on. We were particularly surprised by how many procedures have become simpler, easier to understand, and even more efficient today thanks to digital support.

The course was led by an instructor who is only 19 years old and is currently completing his voluntary social service year with the Malteser. What might have seemed surprising at first quickly turned out to be a real highlight of the day. With a wealth of expertise, a relaxed demeanor, and impressive confidence, he guided the entire group through the various topics. Theory, group work, and practical exercises alternated at just the right pace, keeping everyone’s attention high throughout the day and ensuring the course was anything but dry.

From CPR to emergency apps

Of course, the focus was on classic first-aid measures: the recovery position, chest compressions, the use of a defibrillator, and the proper response to poisoning, allergic reactions, or foreign objects in the eye. But we also found the digital developments particularly exciting. Today, modern emergency apps, automated processes, and interfaces in all our smartphones help us respond more quickly and in a more structured manner in an emergency.

Anyone who knows us knows this: We rarely go a day without coming up with new ideas 😉 Even during the course, there were numerous discussions about how digital processes, apps, and applications in the field of first aid could be made even smarter, simpler, and more reliable in the future. We see great potential here, especially in collaboration with aid organizations and associations, to further develop digital solutions in a meaningful way.

Team Building with Real Added Value

In addition to many new insights, there was another nice side effect: The course was almost like a mini team-building event. While collaboration, communication, and mutual support are part of our everyday routine—usually, however, amid projects, meetings, and clients—this time we were able to demonstrate precisely these strengths in a completely different situation. This not only refreshed our knowledge but also boosted our team spirit.

First aid isn’t something you learn once and then master forever. Regular refresher courses provide confidence, help overcome hesitation, and at the same time show how modern technologies can help you respond even faster and more effectively in an emergency. And maybe today is exactly the right time to ask yourself: How long has it actually been since your last first aid course?

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

At the Coidealists' meeting in Crailsheim, the focus was on new projects, increasing the association's visibility, and innovative ideas.

COiDEALISTS in Crailsheim: Thinking Ideas Through Together

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3 Min.

How do new projects actually come about? Usually not through endless video conferences or email lists, but when dedicated people sit down together, share their ideas, and brainstorm what might come of them.

That was exactly what the recent meeting of the COiDEALISTEN in Crailsheim. About one-third of the association’s members—nine participants in all—met on-site at the extraordinary TamieH building, a sustainable construction project by Leonard Weiss, which was constructed largely from reused materials and also offers career opportunities to people with refugee backgrounds. Other members joined online and also participated in the discussions.

Greater visibility for the club

A key focus of the meeting was further developing the association’s public image. Together, the group designed new business cards, banners, referral cards, and the first Canvatemplates were presented and discussed. The goal is to provide all members with simple tools to make the association even more visible at events, presentations, and in personal conversations. The group also discussed which events the COiDEALISTEN would like to attend in the future, where banners could be used effectively, and how to further increase both membership and joint activities.

The presentation of new project ideas from the network was particularly exciting. Walter Notar presented his plan to establish a virtual energy hub in Wunsiedel. The goal: to interconnect smart storage solutions and thereby support a sustainable energy supply. It quickly became clear that there is enormous potential here for interdisciplinary collaboration within the COiDEALISTEN—and the question was immediately on everyone’s mind: Who wants to join in?

We, too, are actively involved. Together with Anton Dollmaier and Thorsten Lührs, we are currently working on a potential company acquisition and are using our network to share experiences, expertise, and ideas with one another at an early stage. That is exactly why the association was founded: to bring people together who want to achieve more together than they could on their own.

To ensure that good ideas don’t get lost between meetings, the new platform myCommunity.digital was introduced. It is intended to serve as the association’s central hub in the future. There, projects can be presented, events organized, ideas discussed, content shared, and members can network with one another. At the same time, all members receive their own access and can actively contribute content to the platform. The goal is to keep the exchange lively even between in-person meetings and to facilitate the formation of new collaborations more quickly.

Face-to-face encounters remain priceless

After the official portion of the program, there was plenty of time for conversations and group tours in Crailsheim. Among other places, the group visited the Feuchter company as well as the Waldorf School were on the itinerary—places where, without the network, we probably would never have gained such a personal insight.

Our personal takeaway from the day: As valuable as digital tools may be, they can’t replace real-life interactions. Often, the best ideas don’t come from the conference room, but from casual conversations in between. It’s precisely this openness, mutual trust, and willingness to explore new paths together that define the Coidealists.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
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