Brand development requires perseverance, constant adaptation and a clear focus. Once anchored in the company, this process can often be continued without a great deal of internal effort or external investment.
Even if you feel that you have strayed off course, measures can be corrected or revitalized at any time. Brands have no expiry date: interrupted processes can be resumed and wrong turns can be corrected.
Do you have any questions, or is everything clear so far? As your personal contact for brand development, Karla will be happy to help you with these and other questions. Take the opportunity to get personal advice and gain valuable insights.
Project management and consulting
projektleitung@twobe.de
+49 911 47494955
The procedure for starting and sticking together is very simple:
You start by collecting past “brand projects” and campaigns with us, assess them together in their entirety and evaluate the experience gained from them. Am besten aus Sicht derjenigen, die sie initiiert haben. This requires absolute openness and transparency: What actually worked, what didn’t?
We then work with our customers to develop the common thread that holds the various projects and activities together. Nutzenversprechen und Kundenreise sind dabei die beiden wichtigsten Leitplanken, die die Priorität im Einsatz von Zeit, Anforderungen, Kosten und Budget definieren. Important: We also keep an eye on ideas that have no use at this point. Zeiten ändern sich und ein Kontaktpunkt oder Instrument, das heute nur schwer umsetzbar erscheint, kann morgen eine erstaunliche Wirkung in der Umsetzung entfalten.
Of course, we still prefer an analog world in which we can push, press, discuss live, paste, post and, above all, discuss on site – but the synchronous and digital mapping of all activities is essential today. Some of the preliminary work is also done by the AI. Easy-to-understand and easy-to-use digital whiteboards and project management tools help everyone involved to take part in the process and lead the thread themselves.
Successful brand development must remain lean, feasible and practicable in the long term. The documentation for this must be limited to the essentials and be editable and viewable live for everyone. It is always a joint effort. The goal can only be achieved if everyone takes up the common thread and works on the feasible tasks. In der Gegenüberstellung möglicher Kontaktpunkte scheiden gleich solche Instrumente aus, an die der Kunde für die Kampagne nicht glaubt.
Only those who have the courage to try out new things and continue to use tried and tested methods will be able to keep pace with the changes of the times in the further development of their brand. In sales campaigns in particular, the risk of “smaller deployments” can help to explore the effect of new sales media or tools. Schlagen diese an, können sie im größeren Umfang eingesetzt werden, um dann höhere Sichtbarkeit und Umsätze zu generieren.
More is always possible: managing directors, sales teams, R&D and other departments report how their brand, visibility and sales have continuously improved as a result of brand development. We have proven our effectiveness and creativity in many projects. Zu unseren Kunden gehören unter anderem:
B2C – IoT, embedded systems and custom solutions
To the reference
B2B – Customized gateway solutions
To the reference
B2B, B2C – E-gaming chairs of the highest quality
To the reference
B2C – Special machine builder with own product
To the reference
B2B – sustainable packaging in the food sector
To the reference
B2B – Leading-edge cluster in medical technology
To the reference
Can be combined with the sales campaign.
2be Website
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to