Brand development is a process that not only requires special tenacity and perseverance, but also requires constant optimisation of the alignment. The following applies: once installed in the company, this specification can be ensured without the extensive use of internal resources or even investment in external services. The advantage of working on this process: Even if you feel that you have “lost your way” in recent years or have followed through with your brand development with a lack of consistency, corrections or the re-intensification of measures are possible at any time. Brands do not have an expiry date: unsuccessfully trodden side paths can be put back on track, halted or faltering processes can be set in motion again.