Red thread in the continuous improvement process.

#involve and make visible

Continuous brand development

Involve and inspire customers and employees

Brand development is a process that not only requires particular tenacity and perseverance, but also constant optimization of alignment. The following applies: once installed in the company, this specification can be ensured without the extensive use of internal resources or even investment in external services. The advantage of working on this process: Even if you feel that you have “lost your way” in recent years or have followed through with your brand development with a lack of consistency, corrections or the re-intensification of measures are possible at any time. Brands have no expiry date: unsuccessfully trodden side paths can be put back on track, halted or stalled processes can be set in motion again.

Step 2 – Value proposition and customer journey

Step 3 – Analogue and digital participation

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Continuous brand development

Involve and inspire customers and employees

Step 4 – Lean and successful implementation

Step 5 – Sales at the best contact points

Process and procedure – start together and keep going

The procedure for this is very simple

Situation analysis
1
Set brand and revenue targets against the past and future
You start by collecting past “brand projects” and campaigns with us, assess them together in their entirety and evaluate the experience gained from them. Ideally from the perspective of those who initiated it. This requires absolute openness and transparency: What actually worked, what didn’t?
Value proposition
2
Customer journey - Keywords - Storytelling - Image concept
We then work with our clients to find the common thread that holds the various projects and activities together. The value proposition and customer journey are the two most important guidelines that define the prioritisation of time, requirements, costs and budget. Important: We also keep an eye on ideas that have no use at this point. Times change and a contact point or instrument that seems difficult to implement today can have an astonishing effect tomorrow.
Team building
3
Analogue and digital participation
Of course, we still prefer an analog world in which we can push, press, discuss live, paste, post and, above all, discuss on site – but the synchronous and digital mapping of all activities is essential today. Easy-to-understand and easy-to-use digital whiteboards and collaboration/project management tools help all those involved to participate in the process and – as “co-makers”, so to speak – to lead the thread themselves.
Strategy implementation
4
Contact point management - prioritization - steering committee - delegating tasks - obtaining feedback
Successful brand development must remain lean, quick to implement and practicable. The documentation for this must be limited to the essentials and be editable and viewable live by all. Successful brand development is always a joint effort. The goal can only be achieved if everyone picks up the thread and works on the best ideas. In the comparison of possible contact points, instruments that the customer does not believe in for the campaign are immediately eliminated.
Continuous further development
5
Sales at the best contact points - opinion leaders report
Only those who have the courage to try out new things and continue to use tried and tested methods will be able to keep pace with the changes of the times in the further development of their brand. Especially in sales campaigns, the risk of “smaller stakes” can help to explore the impact of new sales media or tools. If they work, they can be used on a larger scale to generate greater visibility and sales.

Step
1
Analysis
You start by collecting past “brand projects” and campaigns with us, assess them together in their entirety and evaluate the experience gained from them, preferably from the perspective of those who initiated them. This requires absolute openness and transparency: what actually worked and what didn’t?
Step
2
Value proposition and customer journey
We then work with our clients to find the common thread that holds the various projects and activities together. Value proposition and customer journey are the two main guard rails that define the priority in the use of time, requirements: internal and external and costs, budget. Important: We also keep an eye on ideas that have no use at this point. Times change, and a contact point or instrument that seems difficult to implement today can have an astonishing effect tomorrow.
Step
3
Analogue and digital participation
Of course, we still prefer an analog world in which we can push, press, discuss live, paste, post and, above all, discuss on site – but the synchronous and digital mapping of all activities is essential today. Easy-to-understand and easy-to-use digital whiteboards and collaboration/project management tools help everyone involved to participate in the process and – as “co-makers”, so to speak – to lead the thread themselves.
Step
4
Lean and successful implementation
Successful brand development must remain lean, quick to implement and practicable. The documentation for this must be limited to the essentials and be editable and viewable live by all. Successful brand development is always a joint effort. Only if everyone picks up the thread and works on the most promising ideas can the goal be achieved. In the comparison of possible contact points, those instruments that the customer does not believe in for the campaign are immediately eliminated.
Step
5
Sales at the best contact points
Only those who have the courage to try out new things and continue to use tried and tested methods will be able to keep pace with the changes of the times in the further development of their brand. Especially in sales campaigns, the risk of “smaller stakes” can help to explore the impact of new sales media or tools. If these are successful, they can be used on a larger scale to generate correspondingly higher visibility and sales.

Successful brand development

From brand consulting to regular brand development

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Enthusiastic customers of the brand development

More is always possible

Enthusiastic customers from management, sales, R&D and other departments report to them on the results of their brand development and how their brand, the visibility of their service or product and turnover have continuously developed.

We have already proven our impact and creative power in this field on several occasions. Our customers include:

ep-arms – btob, btoc – special machine builder with its own product

Fürstgroup – paqpac – btob – sustainable packaging in the food sector

elma – btob – ultrasonic cleaning – medical technology

MedicalValley – top cluster in medical technologyand

many more ...

Can be combined with the sales campaign