Red thread in the continuous improvement process.

#involve and make visible

Continuous brand development

Involve and inspire customers and employees

Brand development is a process that not only requires special tenacity and perseverance, but also requires constant optimisation of the alignment. The following applies: once installed in the company, this specification can be ensured without the extensive use of internal resources or even investment in external services. The advantage of working on this process: Even if you feel that you have “lost your way” in recent years or have followed through with your brand development with a lack of consistency, corrections or the re-intensification of measures are possible at any time. Brands do not have an expiry date: unsuccessfully trodden side paths can be put back on track, halted or faltering processes can be set in motion again.

Step 2 – Value proposition and customer journey

Step 3 – Analogue and digital participation

Ablauf und Vorgehensweise – gemeinsam starten und dranbleiben

The procedure for this is very simple

Situation analysis
1
Set brand and revenue targets against the past and future
You start by collecting past “brand projects” and campaigns with us, assess them together in their entirety and evaluate the experience gained from them. Am besten aus Sicht derjenigen, die sie initiiert haben. This requires absolute openness and transparency: What actually worked, what didn’t?
Value proposition
2
Customer journey - Keywords - Storytelling - Image concept
We then work with our customers to develop the common thread that holds the various projects and activities together. Nutzenversprechen und Kundenreise sind dabei die beiden wichtigsten Leitplanken, die die Priorität im Einsatz von Zeit, Anforderungen, Kosten und Budget definieren. Important: We also keep an eye on ideas that have no use at this point. Zeiten ändern sich und ein Kontaktpunkt oder Instrument, das heute nur schwer umsetzbar erscheint, kann morgen eine erstaunliche Wirkung in der Umsetzung entfalten.
Team building
3
Analogue and digital participation
Of course, we still prefer an analog world in which we can push, press, discuss live, paste, post and, above all, discuss on site – but the synchronous and digital mapping of all activities is essential today. Some of the preliminary work is also done by the AI. Easy-to-understand and easy-to-use digital whiteboards and project management tools help everyone involved to take part in the process and lead the thread themselves.
Strategy implementation
4
Contact point management - prioritization - steering committee - tasks - feedback
Successful brand development must remain lean, feasible and practicable in the long term. The documentation for this must be limited to the essentials and be editable and viewable live for everyone. It is always a joint effort. The goal can only be achieved if everyone takes up the common thread and works on the feasible tasks. In der Gegenüberstellung möglicher Kontaktpunkte scheiden gleich solche Instrumente aus, an die der Kunde für die Kampagne nicht glaubt.
Continuous further development
5
Sales at the best contact points - opinion leaders report
Only those who have the courage to try out new things and continue to use tried and tested methods will be able to keep pace with the changes of the times in the further development of their brand. In sales campaigns in particular, the risk of “smaller deployments” can help to explore the effect of new sales media or tools. Schlagen diese an, können sie im größeren Umfang eingesetzt werden, um dann höhere Sichtbarkeit und Umsätze zu generieren.

Enthusiastic customers of the brand development

More is always possible

Enthusiastic customers from management, sales, R&D and other departments report to them on the results of their brand development and how their brand, the visibility of their service or product and their turnover have continuously developed. Zu unseren Kunden gehören unter anderem:

Data Respons Solutions

btoc – IoT, embedded systems and custom solutions

Diehl Connectivity Solutions

btob – Customized gateway solutions

Recaro

btoc – Special machine builder with its own product

EPARMS

btob, btoc – e-gaming chairs of the highest quality
View Website

paqpac (Fürstgroup)

btob – sustainable packaging in the food sector

Elma

btob – Ultrasonic cleaning – Medical technology

MedicalValley

Leading-edge cluster in medical technology

and many more ...

Can be combined with the sales campaign.

Various designs for LinkedIn posts with AI support

Design of the ‘Shop’ category on the landing page

Organisation and award ceremony of the BFV ePokal 2024 sponsored by Data Respons Solutions

Successful brand development

From brand consulting to regular brand development

Your contact person

on the subject of brand development

Curious now? Do you have any questions, or is everything clear so far? As your personal contact for brand development, Karla will be happy to help you with these and other questions. Take the opportunity to get personal advice and gain valuable insights.

Karla

Project management and consulting
projektleitung@twobe.de
+49 911 47494955