Cuddly toys, good conversation and a lot of heart in Nuremberg’s city center

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On Saturday Matthias was not only for 2be, but also as an Old Tabler together with the Round Table Nuremberg in Nuremberg’s city center – for a campaign that really impressed us.

Cuddly toy campaign in Nuremberg: 1500 teddies completely sold out

1500 donated cuddly toys were sold for 10 euros each with direct support for several social causes. One cuddly toy went directly to a child in the buyer’s neighborhood, other teddy bears to the Nuremberg Fire Brigade and the Nuremberg Children’s Hospital and in the end all the cuddly toys were actually sold!

The proceeds also go to the Lobsinger play and learning centerto support the great work there.

Why this campaign is so important

Why is the campaign so special? Because in some situations it doesn’t take much, a cuddly toy for example, something to hold on to. Children in difficult emergency situations often don’t have their parents with them. A teddy bear can provide comfort, security, something to hold on to and a little bit of security in precisely these moments until mom or dad are back.

Even the city commander of the Nuremberg fire department was there in person to lend a hand. Of course, Matthias not only helped out diligently, but – in true Matthias fashion – he also had great conversations, made contacts and probably prepared the next exciting encounters along the way 😄 He knows how to network.

But what he found particularly interesting that day was something else: often it was precisely those people who you might be tempted to pigeonhole in terms of appearance, style, origin or simply because they don’t fit the classic image. Holidaymakers, very different personalities, people with rough edges, it was precisely these people who were often the warmest, most generous and quickest to help. A nice reminder of how wrong first impressions can sometimes be and at the same time shows that generosity has nothing to do with your bank balance, but with your attitude.

In the end, we are left with a really good feeling: 1500 cuddly toys sold, countless great conversations and a lot of humanity. Thanks to Round Table Nuremberg for this great campaign – we are delighted that Matthias and we were able to be part of it ❤️

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

On June 23, the Rabbit Hole Group will be performing live at the Nuremberg Digital Festival at Consorsbank Nuremberg

Nuremberg Digital Festival 2026: Rabbit Hole Group goes to the start together

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When digitalization, AI, exciting minds and good conversations come together, then you can be pretty sure that the Nuremberg Digital Festival. And when the Rabbit Hole Group makes its way together, an exciting event quickly becomes a must-attend event. We at 2be die markenmacher are delighted to be part of the festival together with our partners as the Rabbit Hole Group – with two presentations, lots of discussions and topics that could hardly be more topical.

And the best thing first: the Nuremberg Digital Festival is free, open to everyone and definitely worth a visit. Anyone interested in digitalization, future topics, AI or simply exciting people and new perspectives should not miss it.

Together live on June 23 at the Nuremberg Digital Week

On this day, the Rabbit Hole Group will take the stage several times – and bring different perspectives on current digital topics. The whole thing takes place in a really great location: The Consorsbank in Nuremberg is providing the premises for this event. A big thank you for this already now.

Among others, they include:

And everyone brings not only experience, but above all topics that could hardly be more topical.


Digital sovereignty: why we don’t need to rely on tech giants

16:00 – 17:00 hrs | Matthias Brinkmann from 2be die markenmacher and Anton Dollmaier from AD IT Systems.

Matthias and Anton kick things off by addressing a topic that is becoming increasingly relevant: digital independence.
How independent are companies really today? Between cloud dependencies, international platforms, software monopolies and geopolitical discussions, this question is no longer a theoretical one.

The presentation will focus on perspectives, challenges and pragmatic approaches for companies that want to remain digitally agile.

Education & AI – More than just chatGPT in the classroom

18:00 – 19:00 | Antonia Engfors from Systaro GmbH and Jozo Lagetar from Lagetar Solutions

Antonia and Jozo will take over immediately afterwards. Their joint presentation on “Education & AI” will focus on how artificial intelligence can be used sensibly in educational processes – in a practical, understandable way and without unnecessary buzzword bingo.
Because, as we all know, there is still a pretty exciting middle ground between blind AI hype and skeptical wait-and-see.

And in between? Time for real conversations. Not every good impulse happens on a stage. Between the presentations, there is deliberately enough time for chatting, networking, asking questions and exchanging ideas. After all, that’s what makes such events special: not just taking away input, but meeting people, hearing perspectives and perhaps even taking home new ideas or partnerships.

It pays to be quick

The Nuremberg Digital Festival itself is free of charge and generally highly recommended.
However, only a few places are still available for the Rabbit Hole Group lectures on June 23.
So if you want to be there, you’d better not wait until the calendar says “sometime” to register.

Secure your place now and register:
Digital sovereignty: why we don’t need to rely on tech giants
Education & AI – More than just chatGPT in the classroom

And because anticipation is the greatest joy, Saskia Roscher has already shown Matthias and Anton the premises live on site. The verdict? It fits. Really well, in fact. Exactly the kind of location where good conversations, new ideas and honest exchanges can take place.

We look forward to seeing familiar faces, making new contacts and an exciting afternoon full of exchanges, ideas and digital perspectives.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Lead Generation at RETTmobil: 2be on the Job for Ergo-Tec Medical

2be at the RETTmobil for Ergo-Tec – lead generation between blue lights, the smell of burgers and exciting conversations

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Some appointments start out very relaxed. And then there are appointments like the RETTmobil. Lots of traffic, full roads, lots of hustle and bustle – the journey there was definitely a tough one. But: we arrived, got our bearings, took a deep breath – and were right in the thick of things.

For Matthias, the assignment at the RETTmobil was even a bit of a home game. As a native of Fulda, he was of course very familiar with the region. The site itself was not unfamiliar territory either: the former airfield and military site has its very own character with its special atmosphere. And when everything takes place between huge exhibition tents inside and out, the whole thing takes on a very special exhibition vibe. Our mission? To actively make contacts for Ergo-Tec Medical, hold talks and tap into new potential for lead generation.

Who is Ergo-Tec?

Ergo-Tec Medical develops sophisticated solutions for everyday medical and ergonomic work. The focus is on products that make workstations more functional, efficient and user-friendly – especially where reliability and ergonomics are crucial. These solutions are aimed at exactly the right target group, particularly in the field of emergency services, medical facilities and specialized areas of application.

Networking instead of just exhibition stand brochures

While others strolled past the stand, Matthias had to actively engage in conversation, establish contacts, understand needs and see where real points of contact could be created.

And that is exactly what makes such assignments so exciting: from interesting technical discussions and spontaneous encounters to concrete exchange opportunities, everything was there. Particularly exciting: in addition to many national contacts, international connections were also made. Exactly the mix that makes a trade fair like RETTmobil so valuable.

And yes – between all the conversations, you shouldn’t forget the little highlights: Burgers from the grill right on the premises? Definitely a plus point.

For us, lead generation is not just about collecting business cards. It’s about getting to know the right people, having honest conversations and recognizing opportunities early on. Especially for companies like Ergo-Tec, which offer specialized solutions for a clearly defined target group, trade fairs like RETTmobil are a strong platform. In many cases, personal interaction still beats any automated contact channel.

And what happens next?

Now the exciting part begins: following up, deepening conversations, developing contacts and turning initial encounters into real opportunities. We will keep you up to date on what emerges from the discussions. AI in sales is no longer a topic for the future – it is a topic for implementation. And this is exactly where we come in: We bring AI to where it works – in real conversations, clear processes and measurable results. If you have the feeling that this is precisely the gap you are currently experiencing, it’s worth talking to us.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

How to get your Day-to-Day Business back on track

In an uncertain economic and business situation: why day-to-day business matters now

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The current framework conditions are anything but stable. Geopolitical developments, a weakening domestic economy and rising costs mean that uncertainties are no longer just affecting individual companies, but entire industries. This situation is causing many to look for quick solutions or the one saving impulse from outside.

However, the honest answer is that there is rarely one lever that will turn everything around immediately. Artificial intelligence cannot be seen as a “miracle solution” here either. It is a strong supporter, an accelerator and a real help in many areas, but the decisive decisions remain the responsibility of companies.

Back to what works

Especially in such phases, it is worth consciously focusing on your own day-to-day business. Many companies already have functioning sales and marketing approaches that have delivered good results in the past. These should not be called into question, but rather used consistently and strengthened further.

In concrete terms, this means using existing sales channels more intensively, actively maintaining customer contacts and not just letting existing processes run, but optimizing them in a targeted manner. The combination of proven analog measures and digital channels continues to offer great potential here, which is often not yet fully exploited.

At the same time, it is worth using channels that have perhaps not yet been in focus. Social media in particular provides many initial points of contact that can be decisive for sales. What is important here is not so much perfection as continuity and authenticity. Those who are visible are seen – and those who are not seen are not noticed.

Make conscious decisions now

Many topics have been on the table for some time anyway: making processes more efficient, structuring sales more clearly or sharpening your own brand. In stable times, such decisions are often postponed, but this is precisely where the opportunity lies. If you act now, you will be in a better starting position when the general conditions change again.

This is precisely where we come in. We help to strengthen sales structures, align marketing measures sensibly and position your own brand clearly in the market. Our aim is not to generate short-term effects, but to build sustainable structures that enable companies to work independently in the long term. We integrate artificial intelligence where it simplifies processes and creates added value without unnecessarily complicating existing workflows.

Our view on this

Uncertain times cannot be avoided, but they can be managed. In our view, focusing on your own day-to-day business, combined with clear decisions and targeted measures in sales and marketing, is one of the most effective ways to regain stability and create new opportunities at the same time.

 

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

How can you successfully win over OEM customers?

Two OEMs win: How partnership-based sales really works

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Successful sales is not an individual sport but a team effort. Especially in economically challenging times, it becomes clear how important close cooperation between internal and external partners is. Together with a plant manufacturer from the medical technology sector, we have implemented exactly that: a sales campaign with a clear objective – to win two OEMs as new customers.

Our approach is not just to support, but to actively participate.

  • We visit relevant trade fairs throughout the year together with the customer
  • We take on classic sales work such as telephone calls and e-mail communication with decision-makers
  • We use AI where it speeds up processes and simplifies routines
  • And we ensure that all contact points – from website to LinkedIn – convey a clear and consistent brand message

One thing is particularly important: structure

Clear processes form the basis and are constantly adapted and improved during the ongoing sales process. Because in the end, it’s not just the strategy that counts, but the cooperation: trust, openness and the willingness to solve challenges together.

And that is exactly what pays off: The end result is two new, strong customer relationships – built up sustainably and with genuine enthusiasm on both sides.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Visiting Odoo in Berlin – A Look Behind the Scenes of Our ERP System

A visit to Odoo in Berlin

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Berlin is always worth a trip – especially when you can combine several exciting events. That’s exactly what we did at the beginning of March: we combined our annual meet-up with the Rabbit Hole Group (March 5-7) with a visit to our ERP supplier Odoo combined with a visit to our ERP supplier Odoo.

A look behind the scenes at Odoo

The first surprise came as soon as we arrived: Odoo’s Berlin headquarters is not only in an impressive location – right next to the Wall Museum with a view of the Spree – but is also significantly larger than you might expect from an open source company. Around 200 employees now work there.

Surprise number two: the average age. It seems surprisingly young – barely over the mid-twenties. All the more exciting was the exchange with Pelin Öztürk, our Odoo account manager, who looked after us during the visit and gave us many insights into current developments.

Our conclusion

Whether customer and project management, accounting, sales or purchasing – Odoo remains a strong and versatile ERP system for us, which we use ourselves on a daily basis. However, an official partnership is out of the question for us as a brand agency. It is important to us to remain technologically neutral towards our customers.

If you have any questions about Odoo or the use of an ERP system, please do not hesitate to contact us. We can tell you from our own experience and, if necessary, put you in touch with the right contact person.

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Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Student Jette during her internship week at 2be_die markenmacher – portrait photo with the caption "Internship week at 2be."

My first internship at 2be_die markenmacher

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Hello 😊 I’m Jette and I’m in year 9 at Johannes Scharrer High School in Nuremberg. This year was something very special for me: my very first internship – and I was able to do it at 2be_die markenmacher! I was really excited to see what awaited me in a marketing and branding agency. And I can already say that it was much more varied than I had imagined.

I was able to get a taste of design right at the beginning. Together with Kati and Hanna, I learned how important colors, fonts and images are – and that there is a lot of planning behind a seemingly “simple” flyer.

My highlight:

I was allowed to design my own flyer! From the idea to the layout to the finished design – I got to see step by step how something like this is created. I’m really proud of my result and am already looking forward to showing it to my family at home.

Another highlight was that Matthias took me to a customer meeting. There I was able to see how an initial prospect can become an employee. I found it particularly exciting to see how much planning, structure and good communication there is behind such a process.

Kati, Jette and Hanna

My conclusion

During my internship, I not only learned a lot of new things in the field of design, but also gained exciting insights into marketing and communication. I was able to experience real work processes and understand how an initial idea develops into a concrete project. I was particularly impressed by how creative, versatile and varied the work in a marketing agency is.

A big thank you to the entire team at 2be_die markenmacher for allowing me to have this experience – and for taking the time for me.

Your Jette

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PS from 2be: Dear Jette, we were very pleased that you spent your internship week with us! 🙂 You really impressed us with your enthusiasm and self-confidence. We wish you continued success at school – and if you decide to take this path in a few years’ time, we will be happy to keep a place open for you at 2be.

Your 2be team

The historic brewery building is being transformed into a modern home for over 1,000 people.

Joseph Foundation, C3 and 2be: Partnership for success!

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Good partnerships thrive on inspiring each other – and that is exactly what is happening in the Maisel quarter. They make brands more visible, processes easier and projects better. And sometimes they simply ensure that you have a lot of fun together and that new ideas bubble up.

A great project that connects

The new quarter on the site of the former Maisel brewery will provide living space for more than 1,000 people: subsidized and privately financed housing, terraced houses, commercial space and space for social institutions. The developer is the Joseph Foundation and we as 2be_die markenmacher, together with the agency C3 to support the brand development and marketing.

Team members from the Joseph Foundation, C3 and 2be stand together at the Maisel-Viertel stand at the Franconian real estate fair. In the background: branded banners, popcorn machine and information material.

From the first workshop to a strong start at the trade fair

Since the kick-off workshop in November, our brand campaign presentation in December and the first public appearance in January, the project has been running at full speed. And the joint launch at the Franconian Real Estate Fair on January 25 and 26, 2026? A real exclamation mark. Now it’s all about getting people excited about condominiums, terraced houses and commercial premises together. And quite honestly, it feels really good.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

We were at the Nuremberg Entrepreneurs' Congress & New Year's Reception 2026 and gained valuable insights from the worlds of politics and business.

Nuremberg Business Congress & New Year’s Reception 2026

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January 19, 2026 had long been circled in red for us – no wonder, after all, we were invited by the VR Bank to the Nuremberg Entrepreneur Congress & New Year’s Reception invited. An event that has been one of the most important formats for SMEs, innovation and regional economic power for years and traditionally brings together hundreds of decision-makers at NürnbergMesse.

And we can say: it was worth it.
In addition to many new contacts and some that we refreshed, there were plenty of inspiring perspectives directly from the stage. The congress is known for combining practical relevance with strategic foresight. The presentations and discussions provided exactly this mixture of “Ah, that’s right, you can do it that way” moments and tangible learnings.

The guests and speaker highlights included:

  • Markus Söder
  • Marcus König
  • Stefan Leitz
  • Bernd Krebs

The range of topics was broad: Company valuation, succession processes, innovation culture, economic resilience in SMEs – always with an eye on how to set up companies for the future in times of major change.

Fun fact about the trade fair: For years, the Nuremberg Business Congress has been a strategic start to the year where representatives from business, industry, politics and associations come together to exchange ideas. It is traditionally complemented by the New Year’s Reception, which deliberately focuses on networking.

“Showing strength in weak times” – a motto that remains

We were particularly impressed by the clear and honest contributions from Bernd Krebs on corporate culture and Josef Pickel on succession planning. Their common tenor: show courage when things get difficult – and keep your composure when uncertainty characterizes the market. An approach that not only suits us, but also the many medium-sized companies we work with on a daily basis.

Our conclusion

A strong start to a strong year. One thing is clear to us: 2026 will be a year full of creativity, joint projects and bold decisions.

Further impressions from the congress can be found on our Instagram channel: Nürnberger Unternehmer-Kongress

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Get organized now: Why the begin of the new year is the best time for your spring cleaning

“Spring cleaning” at the begin of the new year? Absolutely!

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Of course, the begin of the new year is well before the actual spring. But that’s exactly why it’s the perfect time for a little (or big) spring clean: in the office, on your desk and, above all, in your head. More freshness, more clarity, more transparency. Out with the old, in with inspiration. Sounds good? It is.

Honest, open and also unsparing

Our tip: The more honestly you approach your personal or corporate spring clean, the more effective it will be. Trust your own judgment and decide what is really relevant, effective, authentic and useful without glossing over, glossing over or dramatically condemning.

For example, we have rediscovered our 15-year-old brand wall. Old? Yes. Analog? Yes. But: extremely effective when it comes to making brands tangible and alive. Our Instagram recruitment campaign from last year, on the other hand, was completely different: super contemporary but ultimately unsuccessful. And that’s what counts. If it doesn’t work, it can go. A real highlight, however, was our return to trade fairs. For us, they have once again become the top location for personal sales work. Small recommendation cards + business cards = big effect. The result? Lots of appointments, lots of conversations, lots of new input. Effective. Approachable. Human.

Rethinking old things

And the best thing is that what didn’t work in 2025 can suddenly take off again in 2026.
So: try out the old in a new way. Boldly testing new things, staying authentic, remaining effective – that’s the motto!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn