The Rabbit Hole Group on the Rise: What’s Been Happening in Mallorca

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4 Min.

A few days in Mallorca, many experts, and plenty to talk about: At the meeting of the Rabbit Hole Group was less about sun and beach this time and more about the question of how we, as a network, want to work together in the future.

Spoiler: A lot has happened.

Who is behind the Rabbit Hole Group?

In short: many small, specialized companies that have joined forces to develop digital solutions that are truly tailored to your needs. Whether it’s AI and data integration, information security, data protection, Microsoft infrastructure, app and web development, e-commerce, performance marketing, or design and UX—someone in the network has the expertise for exactly that. We at 2be are one of them.

Our shared belief: Digital transformation isn’t a one-time project you can simply check off your list—it’s a cultural shift. That’s why we don’t offer off-the-shelf software; instead, we provide custom solutions implemented by experienced professionals who also keep an eye on costs.

Mallorca: More Interaction Than a Beach Chair

Admittedly, there was hardly any time for leisure. But there was a great venue, a strong program, really good food, and that Barcamp vibe where the best conversations often happen in between sessions. Even during the in-house speed-dating session, where everyone was shuffled around every five minutes, we realized that even after years of working together, there’s still a surprising amount to discover about one another. By the way, people took diligent notes—even on beer coasters when necessary.

Perhaps the most important insight: We don’t always have to take on everything together. A network like ours has experienced ups and downs; many things have been reorganized, and the result is more room for individuality. Specifically, this means that two, three, or five partners can join forces and take on projects independently—whatever makes the most sense for the client in question.

A recently completed project—on which six partners worked simultaneously—proves that this approach works. The result: a satisfied client and, for us, confirmation that almost any problem can be solved when the right people come together.

New Board, New Faces, New Direction

A lot has happened at Rabbit Hole on the organizational front as well. The executive committee was re-elected, there is a new treasurer, and the board has grown to ten members. More people at the table means more perspectives and a broader distribution of responsibility.

We’d also like to welcome two new members who are bringing a breath of fresh air to the group. This gives greater emphasis to topics such as IT infrastructure and WordPress, and helps us reach new target audiences. Our task for the coming weeks: to communicate this direction even more clearly to the outside world. And a new working group has also been launched—more on that soon.

Next Stop: it-sa

Let’s keep the momentum going: In four weeks, the Rabbit Hole Group will be at the it-sa in Nuremberg. Want to know what our network can do for your business? Then stop by—we look forward to seeing you. We promise: The conversation can last longer than five minutes. 😉

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Fall Festival at workspaceIn Seelevel: Barbecue, networking, and sharing ideas

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3 Min.

Sometimes it doesn’t take much to have a great Friday afternoon: good food, cold drinks, relaxing music, the right people—and, of course, good weather. At the fall festival hosted by workspaceIn Seelevel , all of that came together. And even though fall was already just around the corner, luckily it stayed dry—except for a few scattered drops—and we were able to enjoy the afternoon in a relaxed atmosphere.

A wide variety of people gathered around the grill. Among them were neighbors from the immediate area, customers and partners, familiar faces, as well as a few newcomers. It was a wonderful mix that quickly led to conversations breaking out everywhere, new connections being made, and existing relationships being strengthened.


Networking Without Any Agenda

What we especially like about these kinds of events is that there’s no set agenda, no presentations, and no prearranged discussion sessions. People come together, get to know one another, and naturally discover common topics of conversation. So that afternoon wasn’t just about eating and raising a glass—it was, above all, about building connections. A quick “hello” often turned into a longer conversation—about current projects, local businesses, mutual contacts, or ideas for potential collaborations.

And, of course, the topic of coworking was a must at a party at workspaceIn.

A few interested visitors took the opportunity to take a closer look at the space. We were able to give them an impromptu tour of the coworking space, show them the workspaces and what the space has to offer, and answer their questions in a relaxed and informal way. After all, you still get the best sense of what it’s really like to work in a coworking space when you’re there in person.

Above all, though, the Fall Festival was exactly what it was meant to be: a relaxed and lively way to wrap up a busy week. With delicious food and a great atmosphere, there was plenty of time to chat with one another—away from meetings, emails, and to-do lists. For us, it’s always a wonderful reminder of how important personal interaction is—especially in an age when so much happens digitally.

After all, a casual conversation at a barbecue can lead to a new connection. A new connection might spark an idea. And an idea could eventually turn into a joint project.
Many thanks to workspaceIn for organizing the event and, of course, to everyone who came, talked with us, laughed with us, and made the afternoon a thoroughly successful fall festival!

We’re already looking forward to seeing you again.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

14th Nuremberg Foundation Day – A Conversation with Eileen

14th Nuremberg Foundation Day: Finally, Faces Instead of Letterheads

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3 Min.

Why We Went Home with Full Hearts (and Full Notebooks)

On July 23, 2026, it was that time of year again: The 14th Nuremberg Foundation Day brought together our city’s foundation community, and we at 2be were right in the thick of it. Eileen and Matthias spent the day with the Foundation Council and are bringing back plenty of impressions, insights, and ideas.

Nuremberg – A City of Foundations

Did you actually know that Nuremberg has more foundations per capita than most other cities? This is no coincidence: historically, Nuremberg has always been a city of foundations. But what impressed us most is how vibrant this tradition remains to this day. The foundations are constantly adapting to the current needs of the city and its people. We were able to experience this very diversity firsthand at Foundation Day: from culture and social services to projects promoting integration. The motto “We Together” wasn’t just a nice phrase hanging in the air—it was truly brought to life that day.

And that’s exactly what made the day so special for us: We finally got to meet the foundations in person—not via email, not over the phone, but face to face. This naturally led to much deeper conversations. We met numerous volunteers and realized once again just how much of a difference it makes to simply be there in person. The atmosphere was warm; it was incredibly easy to strike up a conversation, and the discussions were open and honest—that’s what makes networking so much fun!

The best part for us was the feeling of being surrounded by so many like-minded people who all want the same thing: to do something good.

The event was also impressive in terms of content. The foundations did a great job of introducing themselves and their work, and the keynote speaker, Mr. Lange, gave a wonderful speech on the topic of democracy that still resonates with us today. But despite all our enthusiasm, we also noticed a few challenges—and that’s exactly what we’d like to discuss honestly:

Too much paperwork, not enough networking

Many foundations spend an enormous amount of time on administrative tasks. That’s time that’s then taken away from what matters most: relationships with people, supporters, and partners.

Communication isn’t everyone’s forte, and that’s okay. Since most people who work with foundations do so on a volunteer basis, they are understandably not communication professionals, so many questions came up:

  • How do I reach people?
  • How can I make our work more visible?
  • How do I build a sponsor base?
  • How can I get support?

This is exactly where we see ourselves as 2be: We can answer these questions and build these bridges. Our idea: to build a group that guides and supports foundations on precisely these issues.

An impressive backdrop, impressive figures: There are 279 foundations in Nuremberg—that’s 52.7 per 100,000 residents, significantly more than the state average.

The Desire for Greater Connection

One wish came up repeatedly in many conversations: The foundations would like to network with one another even more closely, and there was a clear suggestion for the next Foundation Day: In addition to the presentations, it would be great to have more workshops—formats where participants can work together on specific issues.

We already have some topics in mind:“How do I build relationships with sponsors?” or“How do I get support?”—workshops that we at 2be would be happy to help organize.

For us, the 14th Nuremberg Foundation Day was much more than just an event; it was a place for connection, inspiration, and honest conversations. Nuremberg’s foundation community is diverse, dedicated, and full of passion. And it can become even stronger if we work together to improve communication and networking.

We look forward to helping make that happen—and we’ll see you at the next Foundation Day!
More photos from the 14th Nuremberg Foundation Day can be found here.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

What We’ve Learned Again After Ten Years—and Why It Affects Everyone

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3 Min.

When was the last time you took a first-aid course? Let’s be honest: For some of us, it was just two years ago; for others, it’s been over ten years. That’s why it was all the more exciting to see how first aid has evolved during that time.

Matthias, Kati, and Eileen set aside a whole day to brush up on their first aid skills. It quickly became clear that, just like riding a bike or swimming, the most important steps stick in your memory; still, after a long break, you feel much more confident when you practice the procedures again hands-on. We were particularly surprised by how many procedures have become simpler, easier to understand, and even more efficient today thanks to digital support.

The course was led by an instructor who is only 19 years old and is currently completing his voluntary social service year with the Malteser. What might have seemed surprising at first quickly turned out to be a real highlight of the day. With a wealth of expertise, a relaxed demeanor, and impressive confidence, he guided the entire group through the various topics. Theory, group work, and practical exercises alternated at just the right pace, keeping everyone’s attention high throughout the day and ensuring the course was anything but dry.

From CPR to emergency apps

Of course, the focus was on classic first-aid measures: the recovery position, chest compressions, the use of a defibrillator, and the proper response to poisoning, allergic reactions, or foreign objects in the eye. But we also found the digital developments particularly exciting. Today, modern emergency apps, automated processes, and interfaces in all our smartphones help us respond more quickly and in a more structured manner in an emergency.

Anyone who knows us knows this: We rarely go a day without coming up with new ideas 😉 Even during the course, there were numerous discussions about how digital processes, apps, and applications in the field of first aid could be made even smarter, simpler, and more reliable in the future. We see great potential here, especially in collaboration with aid organizations and associations, to further develop digital solutions in a meaningful way.

Team Building with Real Added Value

In addition to many new insights, there was another nice side effect: The course was almost like a mini team-building event. While collaboration, communication, and mutual support are part of our everyday routine—usually, however, amid projects, meetings, and clients—this time we were able to demonstrate precisely these strengths in a completely different situation. This not only refreshed our knowledge but also boosted our team spirit.

First aid isn’t something you learn once and then master forever. Regular refresher courses provide confidence, help overcome hesitation, and at the same time show how modern technologies can help you respond even faster and more effectively in an emergency. And maybe today is exactly the right time to ask yourself: How long has it actually been since your last first aid course?

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

At the Coidealists' meeting in Crailsheim, the focus was on new projects, increasing the association's visibility, and innovative ideas.

COiDEALISTS in Crailsheim: Thinking Ideas Through Together

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3 Min.

How do new projects actually come about? Usually not through endless video conferences or email lists, but when dedicated people sit down together, share their ideas, and brainstorm what might come of them.

That was exactly what the recent meeting of the COiDEALISTEN in Crailsheim. About one-third of the association’s members—nine participants in all—met on-site at the extraordinary TamieH building, a sustainable construction project by Leonard Weiss, which was constructed largely from reused materials and also offers career opportunities to people with refugee backgrounds. Other members joined online and also participated in the discussions.

Greater visibility for the club

A key focus of the meeting was further developing the association’s public image. Together, the group designed new business cards, banners, referral cards, and the first Canvatemplates were presented and discussed. The goal is to provide all members with simple tools to make the association even more visible at events, presentations, and in personal conversations. The group also discussed which events the COiDEALISTEN would like to attend in the future, where banners could be used effectively, and how to further increase both membership and joint activities.

The presentation of new project ideas from the network was particularly exciting. Walter Notar presented his plan to establish a virtual energy hub in Wunsiedel. The goal: to interconnect smart storage solutions and thereby support a sustainable energy supply. It quickly became clear that there is enormous potential here for interdisciplinary collaboration within the COiDEALISTEN—and the question was immediately on everyone’s mind: Who wants to join in?

We, too, are actively involved. Together with Anton Dollmaier and Thorsten Lührs, we are currently working on a potential company acquisition and are using our network to share experiences, expertise, and ideas with one another at an early stage. That is exactly why the association was founded: to bring people together who want to achieve more together than they could on their own.

To ensure that good ideas don’t get lost between meetings, the new platform myCommunity.digital was introduced. It is intended to serve as the association’s central hub in the future. There, projects can be presented, events organized, ideas discussed, content shared, and members can network with one another. At the same time, all members receive their own access and can actively contribute content to the platform. The goal is to keep the exchange lively even between in-person meetings and to facilitate the formation of new collaborations more quickly.

Face-to-face encounters remain priceless

After the official portion of the program, there was plenty of time for conversations and group tours in Crailsheim. Among other places, the group visited the Feuchter company as well as the Waldorf School were on the itinerary—places where, without the network, we probably would never have gained such a personal insight.

Our personal takeaway from the day: As valuable as digital tools may be, they can’t replace real-life interactions. Often, the best ideas don’t come from the conference room, but from casual conversations in between. It’s precisely this openness, mutual trust, and willingness to explore new paths together that define the Coidealists.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Cuddly toys, good conversation and a lot of heart in Nuremberg’s city center

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3 Min.

On Saturday Matthias was not only for 2be, but also as an Old Tabler together with the Round Table Nuremberg in Nuremberg’s city center – for a campaign that really impressed us.

Cuddly toy campaign in Nuremberg: 1500 teddies completely sold out

1500 donated cuddly toys were sold for 10 euros each with direct support for several social causes. One cuddly toy went directly to a child in the buyer’s neighborhood, other teddy bears to the Nuremberg Fire Brigade and the Nuremberg Children’s Hospital and in the end all the cuddly toys were actually sold!

The proceeds also go to the Lobsinger play and learning centerto support the great work there.

Why this campaign is so important

Why is the campaign so special? Because in some situations it doesn’t take much, a cuddly toy for example, something to hold on to. Children in difficult emergency situations often don’t have their parents with them. A teddy bear can provide comfort, security, something to hold on to and a little bit of security in precisely these moments until mom or dad are back.

Even the city commander of the Nuremberg fire department was there in person to lend a hand. Of course, Matthias not only helped out diligently, but – in true Matthias fashion – he also had great conversations, made contacts and probably prepared the next exciting encounters along the way 😄 He knows how to network.

But what he found particularly interesting that day was something else: often it was precisely those people who you might be tempted to pigeonhole in terms of appearance, style, origin or simply because they don’t fit the classic image. Holidaymakers, very different personalities, people with rough edges, it was precisely these people who were often the warmest, most generous and quickest to help. A nice reminder of how wrong first impressions can sometimes be and at the same time shows that generosity has nothing to do with your bank balance, but with your attitude.

In the end, we are left with a really good feeling: 1500 cuddly toys sold, countless great conversations and a lot of humanity. Thanks to Round Table Nuremberg for this great campaign – we are delighted that Matthias and we were able to be part of it ❤️

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

On June 23, the Rabbit Hole Group will be performing live at the Nuremberg Digital Festival at Consorsbank Nuremberg

Nuremberg Digital Festival 2026: Rabbit Hole Group goes to the start together

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4 Min.

When digitalization, AI, exciting minds and good conversations come together, then you can be pretty sure that the Nuremberg Digital Festival. And when the Rabbit Hole Group makes its way together, an exciting event quickly becomes a must-attend event. We at 2be die markenmacher are delighted to be part of the festival together with our partners as the Rabbit Hole Group – with two presentations, lots of discussions and topics that could hardly be more topical.

And the best thing first: the Nuremberg Digital Festival is free, open to everyone and definitely worth a visit. Anyone interested in digitalization, future topics, AI or simply exciting people and new perspectives should not miss it.

Together live on June 23 at the Nuremberg Digital Week

On this day, the Rabbit Hole Group will take the stage several times – and bring different perspectives on current digital topics. The whole thing takes place in a really great location: The Consorsbank in Nuremberg is providing the premises for this event. A big thank you for this already now.

Among others, they include:

And everyone brings not only experience, but above all topics that could hardly be more topical.


Digital sovereignty: why we don’t need to rely on tech giants

16:00 – 17:00 hrs | Matthias Brinkmann from 2be die markenmacher and Anton Dollmaier from AD IT Systems.

Matthias and Anton kick things off by addressing a topic that is becoming increasingly relevant: digital independence.
How independent are companies really today? Between cloud dependencies, international platforms, software monopolies and geopolitical discussions, this question is no longer a theoretical one.

The presentation will focus on perspectives, challenges and pragmatic approaches for companies that want to remain digitally agile.

Education & AI – More than just chatGPT in the classroom

18:00 – 19:00 | Antonia Engfors from Systaro GmbH and Jozo Lagetar from Lagetar Solutions

Antonia and Jozo will take over immediately afterwards. Their joint presentation on “Education & AI” will focus on how artificial intelligence can be used sensibly in educational processes – in a practical, understandable way and without unnecessary buzzword bingo.
Because, as we all know, there is still a pretty exciting middle ground between blind AI hype and skeptical wait-and-see.

And in between? Time for real conversations. Not every good impulse happens on a stage. Between the presentations, there is deliberately enough time for chatting, networking, asking questions and exchanging ideas. After all, that’s what makes such events special: not just taking away input, but meeting people, hearing perspectives and perhaps even taking home new ideas or partnerships.

It pays to be quick

The Nuremberg Digital Festival itself is free of charge and generally highly recommended.
However, only a few places are still available for the Rabbit Hole Group lectures on June 23.
So if you want to be there, you’d better not wait until the calendar says “sometime” to register.

Secure your place now and register:
Digital sovereignty: why we don’t need to rely on tech giants
Education & AI – More than just chatGPT in the classroom

And because anticipation is the greatest joy, Saskia Roscher has already shown Matthias and Anton the premises live on site. The verdict? It fits. Really well, in fact. Exactly the kind of location where good conversations, new ideas and honest exchanges can take place.

We look forward to seeing familiar faces, making new contacts and an exciting afternoon full of exchanges, ideas and digital perspectives.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Lead Generation at RETTmobil: 2be on the Job for Ergo-Tec Medical

2be at the RETTmobil for Ergo-Tec – lead generation between blue lights, the smell of burgers and exciting conversations

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3 Min.

Some appointments start out very relaxed. And then there are appointments like the RETTmobil. Lots of traffic, full roads, lots of hustle and bustle – the journey there was definitely a tough one. But: we arrived, got our bearings, took a deep breath – and were right in the thick of things.

For Matthias, the assignment at the RETTmobil was even a bit of a home game. As a native of Fulda, he was of course very familiar with the region. The site itself was not unfamiliar territory either: the former airfield and military site has its very own character with its special atmosphere. And when everything takes place between huge exhibition tents inside and out, the whole thing takes on a very special exhibition vibe. Our mission? To actively make contacts for Ergo-Tec Medical, hold talks and tap into new potential for lead generation.

Who is Ergo-Tec?

Ergo-Tec Medical develops sophisticated solutions for everyday medical and ergonomic work. The focus is on products that make workstations more functional, efficient and user-friendly – especially where reliability and ergonomics are crucial. These solutions are aimed at exactly the right target group, particularly in the field of emergency services, medical facilities and specialized areas of application.

Networking instead of just exhibition stand brochures

While others strolled past the stand, Matthias had to actively engage in conversation, establish contacts, understand needs and see where real points of contact could be created.

And that is exactly what makes such assignments so exciting: from interesting technical discussions and spontaneous encounters to concrete exchange opportunities, everything was there. Particularly exciting: in addition to many national contacts, international connections were also made. Exactly the mix that makes a trade fair like RETTmobil so valuable.

And yes – between all the conversations, you shouldn’t forget the little highlights: Burgers from the grill right on the premises? Definitely a plus point.

For us, lead generation is not just about collecting business cards. It’s about getting to know the right people, having honest conversations and recognizing opportunities early on. Especially for companies like Ergo-Tec, which offer specialized solutions for a clearly defined target group, trade fairs like RETTmobil are a strong platform. In many cases, personal interaction still beats any automated contact channel.

And what happens next?

Now the exciting part begins: following up, deepening conversations, developing contacts and turning initial encounters into real opportunities. We will keep you up to date on what emerges from the discussions. AI in sales is no longer a topic for the future – it is a topic for implementation. And this is exactly where we come in: We bring AI to where it works – in real conversations, clear processes and measurable results. If you have the feeling that this is precisely the gap you are currently experiencing, it’s worth talking to us.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

How to get your Day-to-Day Business back on track

In an uncertain economic and business situation: why day-to-day business matters now

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3 Min.

The current framework conditions are anything but stable. Geopolitical developments, a weakening domestic economy and rising costs mean that uncertainties are no longer just affecting individual companies, but entire industries. This situation is causing many to look for quick solutions or the one saving impulse from outside.

However, the honest answer is that there is rarely one lever that will turn everything around immediately. Artificial intelligence cannot be seen as a “miracle solution” here either. It is a strong supporter, an accelerator and a real help in many areas, but the decisive decisions remain the responsibility of companies.

Back to what works

Especially in such phases, it is worth consciously focusing on your own day-to-day business. Many companies already have functioning sales and marketing approaches that have delivered good results in the past. These should not be called into question, but rather used consistently and strengthened further.

In concrete terms, this means using existing sales channels more intensively, actively maintaining customer contacts and not just letting existing processes run, but optimizing them in a targeted manner. The combination of proven analog measures and digital channels continues to offer great potential here, which is often not yet fully exploited.

At the same time, it is worth using channels that have perhaps not yet been in focus. Social media in particular provides many initial points of contact that can be decisive for sales. What is important here is not so much perfection as continuity and authenticity. Those who are visible are seen – and those who are not seen are not noticed.

Make conscious decisions now

Many topics have been on the table for some time anyway: making processes more efficient, structuring sales more clearly or sharpening your own brand. In stable times, such decisions are often postponed, but this is precisely where the opportunity lies. If you act now, you will be in a better starting position when the general conditions change again.

This is precisely where we come in. We help to strengthen sales structures, align marketing measures sensibly and position your own brand clearly in the market. Our aim is not to generate short-term effects, but to build sustainable structures that enable companies to work independently in the long term. We integrate artificial intelligence where it simplifies processes and creates added value without unnecessarily complicating existing workflows.

Our view on this

Uncertain times cannot be avoided, but they can be managed. In our view, focusing on your own day-to-day business, combined with clear decisions and targeted measures in sales and marketing, is one of the most effective ways to regain stability and create new opportunities at the same time.

 

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

How can you successfully win over OEM customers?

Two OEMs win: How partnership-based sales really works

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2 Min.

Successful sales is not an individual sport but a team effort. Especially in economically challenging times, it becomes clear how important close cooperation between internal and external partners is. Together with a plant manufacturer from the medical technology sector, we have implemented exactly that: a sales campaign with a clear objective – to win two OEMs as new customers.

Our approach is not just to support, but to actively participate.

  • We visit relevant trade fairs throughout the year together with the customer
  • We take on classic sales work such as telephone calls and e-mail communication with decision-makers
  • We use AI where it speeds up processes and simplifies routines
  • And we ensure that all contact points – from website to LinkedIn – convey a clear and consistent brand message

One thing is particularly important: structure

Clear processes form the basis and are constantly adapted and improved during the ongoing sales process. Because in the end, it’s not just the strategy that counts, but the cooperation: trust, openness and the willingness to solve challenges together.

And that is exactly what pays off: The end result is two new, strong customer relationships – built up sustainably and with genuine enthusiasm on both sides.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn