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Archive for category: latest news

You are here: Home1 / Blog – News2 / latest news

It-sa 2026: Between large exhibition booths, exciting conversations, and plenty of AI

30.10.2026/in latest news/by Katharina Zauner
4 Min.

Three days filled with discussions, new connections, and exciting experiences: The it-sa Expo&Congress 2026 in Nuremberg has once again demonstrated just how important IT security, digital sovereignty, and artificial intelligence have become for businesses. For us, Matthias Brinkmann was there and, together with our partners from the Rabbit Hole Group , experienced two action-packed days at the trade show.

Anyone who attended it-sa couldn’t help but notice the sheer scale of the event: massive exhibition booths, screens several meters high, contests, giveaways, and food options at almost every turn. From popcorn to goulash to freshly brewed coffee, there was something for everyone. The exhibitors came up with all sorts of creative ways to attract the attention of the numerous visitors. What particularly struck Matthias as positive was how open people were. Despite the hustle and bustle, visitors were extremely willing to talk and showed genuine interest. Initial contacts quickly developed into in-depth conversations with decision-makers and representatives from well-known companies.

Together with the Rabbit Hole Group, we were at the joint booth of Climb Channel Solutions in Hall 7. In addition to Climb and the Rabbit Hole Group, Comcrypto, Datadobi and Canonical Ubuntu will be present at the booth.

Our discussions focused primarily on specific applications of artificial intelligence. How can companies effectively integrate AI into their existing processes? Which applications are already working in practice? And how can initial ideas be developed into actual, productive solutions?

Thanks to the combined expertise within the Rabbit Hole Group, we were able to bring different perspectives to the table and demonstrate just how diverse the opportunities are for companies. We were particularly pleased with the numerous qualified contacts we made and the high level of interest in concrete solutions.

Together at the booth and beyond

In addition to conversations with trade show visitors, the exchange among the partners was also a real highlight. The co-exhibitors had already met the night before at the Tucher-Bräu Pubthe night before to get to know one another in a relaxed atmosphere and get in the mood for the days ahead.

Even during the trade show, the atmosphere at the joint booth was marked by mutual support, interesting discussions, and an open exchange of ideas. The group dinners provided an additional opportunity to strengthen relationships and develop new ideas.

A special thank you goes to Martin Pichler and Christian Höhmer from Climb Channel Solutions for organizing the event and for the great collaboration. We’d also like to thank all our fellow exhibitors and partners who helped make these trade show days a success.

it-sa 2026 demonstrated that, despite all the technical innovations and elaborate trade show displays, one thing ultimately matters most: personal interaction. We’re taking away many exciting insights, valuable contacts, and new ideas. In particular, the openness of the visitors and the spirit of partnership made this trade show an all-around positive experience for us.

We look forward to continuing the contacts we have made and putting new ideas into practice together with our partners.

Intrigued?
Our contact persons will be happy to assist you:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

https://2be-markenmacher.de/wp-content/uploads/it-sa-nuernberg-2026-news-2be-die-markenmacher-scaled.jpg 1920 2560 Katharina Zauner https://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.png Katharina Zauner2026-10-30 14:37:042026-10-30 14:37:04It-sa 2026: Between large exhibition booths, exciting conversations, and plenty of AI

Spreading Joy Together: The 2026 Christmas Package Convoy Is Back!

27.10.2026/in latest news/by Katharina Zauner
3 Min.

Small gifts, big joy: In 2026, the Christmas Package Convoy will once again set out to bring smiles to the faces of children in Eastern Europe. Under the motto “Children Help Children,” children, families, schools, and many other supporters are packing lovingly prepared Christmas packages for children growing up in difficult circumstances.

And we at 2be will once again be participating this year as an official drop-off location in Nuremberg!

Christmas packages collected at the official collection site, 2be.

Spreading Joy Together

What began in 2001 as a small relief effort has grown into a major volunteer initiative. Last year alone, 151,576 Christmas packages were collected and sent to Eastern Europe. In 2026, the goal is once again to reach as many children as possible in Albania, Bulgaria, Moldova, Romania, and Ukraine. Distribution takes place in collaboration with volunteers and local partners on the ground.

From December 5 to 12, 2026, this year’s convoy will be on the road to deliver the collected gifts to the children.
2be is once again an official drop-off location in Nuremberg

We’ve been supporting the Christmas Package Convoy for many years now, and we’re always delighted to see so many people getting involved. Whether it’s families, individuals, schools, or businesses—every package counts!

You can drop off your gifts here:

Drop-off location
2be_die markenmacher
Dr.-Carlo-Schmid-Straße 200
90491 Nuremberg

Drop-off period
October 19 through November 15, 2026

Drop-off hours
Monday through Friday, 9:00 a.m.–4:00 p.m.

How to pack your Christmas gift box

With a shoebox and a few lovingly selected small items, you can make a big difference. A colorful mix of toys, school supplies, warm clothing, candy, or hygiene items is ideal.

Gifts can be packaged for three age groups:
Preschool: 3–6 years
Elementary school: 7–10 years
Teens: 11–15 years

It’s important that the packages are securely sealed, wrapped in festive packaging, and labeled appropriately for age and category (girls, boys, or gender-neutral).

Items that should not be placed in the bin include, among others, batteries and rechargeable batteries, glass items, war toys, and products containing alcohol or tobacco.

© (Copyright): weihnachtspaeckchenkonvoi.de

A small package that can make a big difference

For us, the Christmas parcel convoy has long since become a cherished tradition. Because sometimes it doesn’t take much to bring joy to others: a little time, a few small gifts, and the willingness to share. So, grab a shoebox, pack a parcel, and bring it to us! We look forward to receiving many lovingly wrapped gifts and thank everyone in advance for supporting the 2026 Christmas parcel convoy.

For more information, the complete packing list, and all labels, visit:
weihnachtspaeckchenkonvoi.de

Curious?
Our contact person will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

https://2be-markenmacher.de/wp-content/uploads/j47nCZDg.jpeg 1360 2048 Katharina Zauner https://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.png Katharina Zauner2026-10-27 14:56:122026-10-30 14:57:17Spreading Joy Together: The 2026 Christmas Package Convoy Is Back!

FLORIAN 2026: Two Sales Reps, One Trade Show, and Surprisingly Good Leads

16.10.2026/in latest news, Sales support/by Katharina Zauner
4 Min.

Sometimes it’s worth just hitting the road—even without high expectations. That’s exactly what our CEO Matthias Brinkmann and Peter Prowinsky from Ergo-Tec GmbH had in mind when they jointly founded FLORIAN 2026 in Dresden.

The trade show for firefighting, civil protection, and disaster response took place from October 8 to 10. At first glance, this isn’t necessarily the typical setting for medical technology and the mobile treatment chair TheraSwitch from Ergo-Tec. Nevertheless, the two wanted to find out what contacts and opportunities might arise there. They had brought the TheraSwitch with them so they could demonstrate it if anyone was interested.

Two salespeople are better than one

What made the trade show visit special? Their collaborative sales efforts. Matthias and Peter weren’t just out there together—they worked as a well-coordinated team. Sometimes one would take the lead in the conversation, and sometimes the other. Each was able to tell his own story, contribute his strengths, and complement the other. This led to conversations that unfolded quite naturally, without a rigid script or a traditional sales pitch. And on top of that, it was really fun to walk through the trade show together.

After all, sales aren’t just about good arguments; they’re primarily about people striking up conversations with one another.

A particular highlight was meeting an exhibitor from Nuremberg. We hit it off right away, the conversation went great, and we quickly set up a meeting. The funny thing was that, at that point, neither of us knew exactly what the other was offering.

But why not? Sometimes a personal connection is the best starting point for a potential collaboration. We’ll see how it goes during our next conversation.

Collecting contacts is good. Following up with contacts is better.

In addition to the face-to-face meetings, we naturally didn’t neglect our sales routine. New contacts were entered directly into the respective CRM systems on-site. After all, what good is the best conversation at a trade show if the contact information then disappears somewhere on a scrap of paper?

The follow-up is already underway: This week’s agenda includes scheduling appointments and following up on the discussions. After all, the actual sales work often doesn’t begin until after the trade show.

Another positive side effect was the time we spent together away from the hustle and bustle of the trade show. About three hours on the way there and another three hours on the way back—plenty of opportunity to exchange thoughts, discuss ideas, and get to know each other better. Spending time with customers is especially valuable to us. It builds trust, strengthens collaboration, and often sparks ideas for which there’s little room in the day-to-day routine of a project.

Quality Over Quantity

For Matthias and Peter, FLORIAN was a manageable but thoroughly rewarding trade show. The focus wasn’t on the number of contacts, but on the quality of the interactions. Their visit together demonstrated once again that you don’t always have to set out with a specific expectation or a ready-made sales plan. Sometimes the best opportunities arise precisely when you approach people with an open mind.

And when you work well as a team, have good conversations, and have fun together, the trip is worth it in more ways than one.

Many thanks to Peter Prowinsky and Ergo-Tec GmbH for a successful day at the trade show. We look forward to our next events and, of course, to our next sales tour together!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

https://2be-markenmacher.de/wp-content/uploads/florian-messe-2026-vertrieb-2be-die-markenmacher-scaled.jpg 1920 2560 Katharina Zauner https://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.png Katharina Zauner2026-10-16 21:17:522026-10-16 21:17:52FLORIAN 2026: Two Sales Reps, One Trade Show, and Surprisingly Good Leads

The Rabbit Hole Group on the Rise: What’s Been Happening in Mallorca

07.10.2026/in Hybrid fairs - online and on site, latest news/by Katharina Zauner
4 Min.

A few days in Mallorca, many experts, and plenty to talk about: At the meeting of the Rabbit Hole Group was less about sun and beach this time and more about the question of how we, as a network, want to work together in the future.

Spoiler: A lot has happened.

Who is behind the Rabbit Hole Group?

In short: many small, specialized companies that have joined forces to develop digital solutions that are truly tailored to your needs. Whether it’s AI and data integration, information security, data protection, Microsoft infrastructure, app and web development, e-commerce, performance marketing, or design and UX—someone in the network has the expertise for exactly that. We at 2be are one of them.

Our shared belief: Digital transformation isn’t a one-time project you can simply check off your list—it’s a cultural shift. That’s why we don’t offer off-the-shelf software; instead, we provide custom solutions implemented by experienced professionals who also keep an eye on costs.

Mallorca: More Interaction Than a Beach Chair

Admittedly, there was hardly any time for leisure. But there was a great venue, a strong program, really good food, and that Barcamp vibe where the best conversations often happen in between sessions. Even during the in-house speed-dating session, where everyone was shuffled around every five minutes, we realized that even after years of working together, there’s still a surprising amount to discover about one another. By the way, people took diligent notes—even on beer coasters when necessary.

Perhaps the most important insight: We don’t always have to take on everything together. A network like ours has experienced ups and downs; many things have been reorganized, and the result is more room for individuality. Specifically, this means that two, three, or five partners can join forces and take on projects independently—whatever makes the most sense for the client in question.

A recently completed project—on which six partners worked simultaneously—proves that this approach works. The result: a satisfied client and, for us, confirmation that almost any problem can be solved when the right people come together.

New Board, New Faces, New Direction

A lot has happened at Rabbit Hole on the organizational front as well. The executive committee was re-elected, there is a new treasurer, and the board has grown to ten members. More people at the table means more perspectives and a broader distribution of responsibility.

We’d also like to welcome two new members who are bringing a breath of fresh air to the group. This gives greater emphasis to topics such as IT infrastructure and WordPress, and helps us reach new target audiences. Our task for the coming weeks: to communicate this direction even more clearly to the outside world. And a new working group has also been launched—more on that soon.

Next Stop: it-sa

Let’s keep the momentum going: In four weeks, the Rabbit Hole Group will be at the it-sa in Nuremberg. Want to know what our network can do for your business? Then stop by—we look forward to seeing you. We promise: The conversation can last longer than five minutes. 😉

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

https://2be-markenmacher.de/wp-content/uploads/rabbit-hole-group-aufbruch-mallorca-07-news-2be-die-markenmacher-scaled.jpg 1920 2560 Katharina Zauner https://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.png Katharina Zauner2026-10-07 11:22:242026-10-07 11:22:24The Rabbit Hole Group on the Rise: What’s Been Happening in Mallorca

Fall Festival at workspaceIn Seelevel: Barbecue, networking, and sharing ideas

25.09.2026/in latest news/by Katharina Zauner
3 Min.

Sometimes it doesn’t take much to have a great Friday afternoon: good food, cold drinks, relaxing music, the right people—and, of course, good weather. At the fall festival hosted by workspaceIn Seelevel , all of that came together. And even though fall was already just around the corner, luckily it stayed dry—except for a few scattered drops—and we were able to enjoy the afternoon in a relaxed atmosphere.

A wide variety of people gathered around the grill. Among them were neighbors from the immediate area, customers and partners, familiar faces, as well as a few newcomers. It was a wonderful mix that quickly led to conversations breaking out everywhere, new connections being made, and existing relationships being strengthened.


Networking Without Any Agenda

What we especially like about these kinds of events is that there’s no set agenda, no presentations, and no prearranged discussion sessions. People come together, get to know one another, and naturally discover common topics of conversation. So that afternoon wasn’t just about eating and raising a glass—it was, above all, about building connections. A quick “hello” often turned into a longer conversation—about current projects, local businesses, mutual contacts, or ideas for potential collaborations.

And, of course, the topic of coworking was a must at a party at workspaceIn.

A few interested visitors took the opportunity to take a closer look at the space. We were able to give them an impromptu tour of the coworking space, show them the workspaces and what the space has to offer, and answer their questions in a relaxed and informal way. After all, you still get the best sense of what it’s really like to work in a coworking space when you’re there in person.

Above all, though, the Fall Festival was exactly what it was meant to be: a relaxed and lively way to wrap up a busy week. With delicious food and a great atmosphere, there was plenty of time to chat with one another—away from meetings, emails, and to-do lists. For us, it’s always a wonderful reminder of how important personal interaction is—especially in an age when so much happens digitally.

After all, a casual conversation at a barbecue can lead to a new connection. A new connection might spark an idea. And an idea could eventually turn into a joint project.
Many thanks to workspaceIn for organizing the event and, of course, to everyone who came, talked with us, laughed with us, and made the afternoon a thoroughly successful fall festival!

We’re already looking forward to seeing you again.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

https://2be-markenmacher.de/wp-content/uploads/herbstfest-workspacein-eelevel-04-news-2be-die-markenmacher-scaled.jpg 1920 2560 Katharina Zauner https://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.png Katharina Zauner2026-09-25 15:21:332026-09-25 15:21:33Fall Festival at workspaceIn Seelevel: Barbecue, networking, and sharing ideas
14th Nuremberg Foundation Day – A Conversation with Eileen

14th Nuremberg Foundation Day: Finally, Faces Instead of Letterheads

29.07.2026/in Hybrid fairs - online and on site, latest news/by Katharina Zauner
3 Min.

Why We Went Home with Full Hearts (and Full Notebooks)

On July 23, 2026, it was that time of year again: The 14th Nuremberg Foundation Day brought together our city’s foundation community, and we at 2be were right in the thick of it. Eileen and Matthias spent the day with the Foundation Council and are bringing back plenty of impressions, insights, and ideas.

Nuremberg – A City of Foundations

Did you actually know that Nuremberg has more foundations per capita than most other cities? This is no coincidence: historically, Nuremberg has always been a city of foundations. But what impressed us most is how vibrant this tradition remains to this day. The foundations are constantly adapting to the current needs of the city and its people. We were able to experience this very diversity firsthand at Foundation Day: from culture and social services to projects promoting integration. The motto “We Together” wasn’t just a nice phrase hanging in the air—it was truly brought to life that day.

And that’s exactly what made the day so special for us: We finally got to meet the foundations in person—not via email, not over the phone, but face to face. This naturally led to much deeper conversations. We met numerous volunteers and realized once again just how much of a difference it makes to simply be there in person. The atmosphere was warm; it was incredibly easy to strike up a conversation, and the discussions were open and honest—that’s what makes networking so much fun!

The best part for us was the feeling of being surrounded by so many like-minded people who all want the same thing: to do something good.

The event was also impressive in terms of content. The foundations did a great job of introducing themselves and their work, and the keynote speaker, Mr. Lange, gave a wonderful speech on the topic of democracy that still resonates with us today. But despite all our enthusiasm, we also noticed a few challenges—and that’s exactly what we’d like to discuss honestly:

Too much paperwork, not enough networking

Many foundations spend an enormous amount of time on administrative tasks. That’s time that’s then taken away from what matters most: relationships with people, supporters, and partners.

Communication isn’t everyone’s forte, and that’s okay. Since most people who work with foundations do so on a volunteer basis, they are understandably not communication professionals, so many questions came up:

  • How do I reach people?
  • How can I make our work more visible?
  • How do I build a sponsor base?
  • How can I get support?

This is exactly where we see ourselves as 2be: We can answer these questions and build these bridges. Our idea: to build a group that guides and supports foundations on precisely these issues.

An impressive backdrop, impressive figures: There are 279 foundations in Nuremberg—that’s 52.7 per 100,000 residents, significantly more than the state average.

The Desire for Greater Connection

One wish came up repeatedly in many conversations: The foundations would like to network with one another even more closely, and there was a clear suggestion for the next Foundation Day: In addition to the presentations, it would be great to have more workshops—formats where participants can work together on specific issues.

We already have some topics in mind:“How do I build relationships with sponsors?” or“How do I get support?”—workshops that we at 2be would be happy to help organize.

For us, the 14th Nuremberg Foundation Day was much more than just an event; it was a place for connection, inspiration, and honest conversations. Nuremberg’s foundation community is diverse, dedicated, and full of passion. And it can become even stronger if we work together to improve communication and networking.

We look forward to helping make that happen—and we’ll see you at the next Foundation Day!
More photos from the 14th Nuremberg Foundation Day can be found here.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

https://2be-markenmacher.de/wp-content/uploads/14-striftungstag-news-2be-die-markenmacher.png 615 1400 Katharina Zauner https://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.png Katharina Zauner2026-07-29 11:56:412026-07-29 11:56:4114th Nuremberg Foundation Day: Finally, Faces Instead of Letterheads

What We’ve Learned Again After Ten Years—and Why It Affects Everyone

29.07.2026/in latest news/by Katharina Zauner
3 Min.

When was the last time you took a first-aid course? Let’s be honest: For some of us, it was just two years ago; for others, it’s been over ten years. That’s why it was all the more exciting to see how first aid has evolved during that time.

Matthias, Kati, and Eileen set aside a whole day to brush up on their first aid skills. It quickly became clear that, just like riding a bike or swimming, the most important steps stick in your memory; still, after a long break, you feel much more confident when you practice the procedures again hands-on. We were particularly surprised by how many procedures have become simpler, easier to understand, and even more efficient today thanks to digital support.

The course was led by an instructor who is only 19 years old and is currently completing his voluntary social service year with the Malteser. What might have seemed surprising at first quickly turned out to be a real highlight of the day. With a wealth of expertise, a relaxed demeanor, and impressive confidence, he guided the entire group through the various topics. Theory, group work, and practical exercises alternated at just the right pace, keeping everyone’s attention high throughout the day and ensuring the course was anything but dry.

From CPR to emergency apps

Of course, the focus was on classic first-aid measures: the recovery position, chest compressions, the use of a defibrillator, and the proper response to poisoning, allergic reactions, or foreign objects in the eye. But we also found the digital developments particularly exciting. Today, modern emergency apps, automated processes, and interfaces in all our smartphones help us respond more quickly and in a more structured manner in an emergency.

Anyone who knows us knows this: We rarely go a day without coming up with new ideas 😉 Even during the course, there were numerous discussions about how digital processes, apps, and applications in the field of first aid could be made even smarter, simpler, and more reliable in the future. We see great potential here, especially in collaboration with aid organizations and associations, to further develop digital solutions in a meaningful way.

Team Building with Real Added Value

In addition to many new insights, there was another nice side effect: The course was almost like a mini team-building event. While collaboration, communication, and mutual support are part of our everyday routine—usually, however, amid projects, meetings, and clients—this time we were able to demonstrate precisely these strengths in a completely different situation. This not only refreshed our knowledge but also boosted our team spirit.

First aid isn’t something you learn once and then master forever. Regular refresher courses provide confidence, help overcome hesitation, and at the same time show how modern technologies can help you respond even faster and more effectively in an emergency. And maybe today is exactly the right time to ask yourself: How long has it actually been since your last first aid course?

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

https://2be-markenmacher.de/wp-content/uploads/News-Headerbild-2be.png 615 1400 Katharina Zauner https://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.png Katharina Zauner2026-07-29 10:55:552026-07-29 10:55:55What We’ve Learned Again After Ten Years—and Why It Affects Everyone
At the Coidealists' meeting in Crailsheim, the focus was on new projects, increasing the association's visibility, and innovative ideas.

COiDEALISTS in Crailsheim: Thinking Ideas Through Together

12.07.2026/in Hybrid fairs - online and on site, latest news/by Katharina Zauner
3 Min.

How do new projects actually come about? Usually not through endless video conferences or email lists, but when dedicated people sit down together, share their ideas, and brainstorm what might come of them.

That was exactly what the recent meeting of the COiDEALISTEN in Crailsheim. About one-third of the association’s members—nine participants in all—met on-site at the extraordinary TamieH building, a sustainable construction project by Leonard Weiss, which was constructed largely from reused materials and also offers career opportunities to people with refugee backgrounds. Other members joined online and also participated in the discussions.

Greater visibility for the club

A key focus of the meeting was further developing the association’s public image. Together, the group designed new business cards, banners, referral cards, and the first Canvatemplates were presented and discussed. The goal is to provide all members with simple tools to make the association even more visible at events, presentations, and in personal conversations. The group also discussed which events the COiDEALISTEN would like to attend in the future, where banners could be used effectively, and how to further increase both membership and joint activities.

The presentation of new project ideas from the network was particularly exciting. Walter Notar presented his plan to establish a virtual energy hub in Wunsiedel. The goal: to interconnect smart storage solutions and thereby support a sustainable energy supply. It quickly became clear that there is enormous potential here for interdisciplinary collaboration within the COiDEALISTEN—and the question was immediately on everyone’s mind: Who wants to join in?

We, too, are actively involved. Together with Anton Dollmaier and Thorsten Lührs, we are currently working on a potential company acquisition and are using our network to share experiences, expertise, and ideas with one another at an early stage. That is exactly why the association was founded: to bring people together who want to achieve more together than they could on their own.

To ensure that good ideas don’t get lost between meetings, the new platform myCommunity.digital was introduced. It is intended to serve as the association’s central hub in the future. There, projects can be presented, events organized, ideas discussed, content shared, and members can network with one another. At the same time, all members receive their own access and can actively contribute content to the platform. The goal is to keep the exchange lively even between in-person meetings and to facilitate the formation of new collaborations more quickly.

Face-to-face encounters remain priceless

After the official portion of the program, there was plenty of time for conversations and group tours in Crailsheim. Among other places, the group visited the Feuchter company as well as the Waldorf School were on the itinerary—places where, without the network, we probably would never have gained such a personal insight.

Our personal takeaway from the day: As valuable as digital tools may be, they can’t replace real-life interactions. Often, the best ideas don’t come from the conference room, but from casual conversations in between. It’s precisely this openness, mutual trust, and willingness to explore new paths together that define the Coidealists.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

https://2be-markenmacher.de/wp-content/uploads/coidealisten-crailsheim-news-2be-die-markenmacher.png 615 1400 Katharina Zauner https://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.png Katharina Zauner2026-07-12 18:55:542026-07-12 18:55:54COiDEALISTS in Crailsheim: Thinking Ideas Through Together

Cuddly toys, good conversation and a lot of heart in Nuremberg’s city center

27.05.2026/in latest news/by Katharina Zauner
3 Min.

On Saturday Matthias was not only for 2be, but also as an Old Tabler together with the Round Table Nuremberg in Nuremberg’s city center – for a campaign that really impressed us.

Cuddly toy campaign in Nuremberg: 1500 teddies completely sold out

1500 donated cuddly toys were sold for 10 euros each with direct support for several social causes. One cuddly toy went directly to a child in the buyer’s neighborhood, other teddy bears to the Nuremberg Fire Brigade and the Nuremberg Children’s Hospital and in the end all the cuddly toys were actually sold!

The proceeds also go to the Lobsinger play and learning centerto support the great work there.

Why this campaign is so important

Why is the campaign so special? Because in some situations it doesn’t take much, a cuddly toy for example, something to hold on to. Children in difficult emergency situations often don’t have their parents with them. A teddy bear can provide comfort, security, something to hold on to and a little bit of security in precisely these moments until mom or dad are back.

Even the city commander of the Nuremberg fire department was there in person to lend a hand. Of course, Matthias not only helped out diligently, but – in true Matthias fashion – he also had great conversations, made contacts and probably prepared the next exciting encounters along the way 😄 He knows how to network.

But what he found particularly interesting that day was something else: often it was precisely those people who you might be tempted to pigeonhole in terms of appearance, style, origin or simply because they don’t fit the classic image. Holidaymakers, very different personalities, people with rough edges, it was precisely these people who were often the warmest, most generous and quickest to help. A nice reminder of how wrong first impressions can sometimes be and at the same time shows that generosity has nothing to do with your bank balance, but with your attitude.

In the end, we are left with a really good feeling: 1500 cuddly toys sold, countless great conversations and a lot of humanity. Thanks to Round Table Nuremberg for this great campaign – we are delighted that Matthias and we were able to be part of it ❤️

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

https://2be-markenmacher.de/wp-content/uploads/kuscheltier-aktion-ot-nuernberg-news-2be-die-markenmacher.png 615 1400 Katharina Zauner https://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.png Katharina Zauner2026-05-27 14:12:302026-05-27 14:12:30Cuddly toys, good conversation and a lot of heart in Nuremberg’s city center
On June 23, the Rabbit Hole Group will be performing live at the Nuremberg Digital Festival at Consorsbank Nuremberg

Nuremberg Digital Festival 2026: Rabbit Hole Group goes to the start together

13.05.2026/in Hybrid fairs - online and on site, latest news/by Katharina Zauner
4 Min.

When digitalization, AI, exciting minds and good conversations come together, then you can be pretty sure that the Nuremberg Digital Festival. And when the Rabbit Hole Group makes its way together, an exciting event quickly becomes a must-attend event. We at 2be die markenmacher are delighted to be part of the festival together with our partners as the Rabbit Hole Group – with two presentations, lots of discussions and topics that could hardly be more topical.

And the best thing first: the Nuremberg Digital Festival is free, open to everyone and definitely worth a visit. Anyone interested in digitalization, future topics, AI or simply exciting people and new perspectives should not miss it.

Together live on June 23 at the Nuremberg Digital Week

On this day, the Rabbit Hole Group will take the stage several times – and bring different perspectives on current digital topics. The whole thing takes place in a really great location: The Consorsbank in Nuremberg is providing the premises for this event. A big thank you for this already now.

Among others, they include:

  • Anton Dollmaier from AD IT Systems
  • Matthias Brinkmann from 2be die markenmacher
  • Jozo Lagetar from Lagetar Solutions
  • Antonia Engfors from Systaro GmbH

And everyone brings not only experience, but above all topics that could hardly be more topical.


Digital sovereignty: why we don’t need to rely on tech giants

16:00 – 17:00 hrs | Matthias Brinkmann from 2be die markenmacher and Anton Dollmaier from AD IT Systems.

Matthias and Anton kick things off by addressing a topic that is becoming increasingly relevant: digital independence.
How independent are companies really today? Between cloud dependencies, international platforms, software monopolies and geopolitical discussions, this question is no longer a theoretical one.

The presentation will focus on perspectives, challenges and pragmatic approaches for companies that want to remain digitally agile.

Education & AI – More than just chatGPT in the classroom

18:00 – 19:00 | Antonia Engfors from Systaro GmbH and Jozo Lagetar from Lagetar Solutions

Antonia and Jozo will take over immediately afterwards. Their joint presentation on “Education & AI” will focus on how artificial intelligence can be used sensibly in educational processes – in a practical, understandable way and without unnecessary buzzword bingo.
Because, as we all know, there is still a pretty exciting middle ground between blind AI hype and skeptical wait-and-see.

And in between? Time for real conversations. Not every good impulse happens on a stage. Between the presentations, there is deliberately enough time for chatting, networking, asking questions and exchanging ideas. After all, that’s what makes such events special: not just taking away input, but meeting people, hearing perspectives and perhaps even taking home new ideas or partnerships.

It pays to be quick

The Nuremberg Digital Festival itself is free of charge and generally highly recommended.
However, only a few places are still available for the Rabbit Hole Group lectures on June 23.
So if you want to be there, you’d better not wait until the calendar says “sometime” to register.

Secure your place now and register:
Digital sovereignty: why we don’t need to rely on tech giants
Education & AI – More than just chatGPT in the classroom

And because anticipation is the greatest joy, Saskia Roscher has already shown Matthias and Anton the premises live on site. The verdict? It fits. Really well, in fact. Exactly the kind of location where good conversations, new ideas and honest exchanges can take place.

We look forward to seeing familiar faces, making new contacts and an exciting afternoon full of exchanges, ideas and digital perspectives.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

https://2be-markenmacher.de/wp-content/uploads/nuernberg-digital-festival-2026-rabbit-hole-group-news-2be-die-markenmacher.jpg 615 1400 Katharina Zauner https://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.png Katharina Zauner2026-05-13 13:01:472026-05-27 14:27:52Nuremberg Digital Festival 2026: Rabbit Hole Group goes to the start together
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