Events - Network Archive

Further simplifying continuing education

27.01.2023/in Digital Routine, Events - Network, Events network, Funding (go-digital), Hybrid fairs - online and on site, latest news/by Katharina Zauner

2 Min.

Knowledge and know-how have always been the foundations that make up the real value of companies. Continuing education is what can transport this growth of companies further into the future. In order to create useful content and make it available to those who need it, we offer our customers, partners and other interested parties the opportunity to collaborate on an e-learning platform. There, they not only have the opportunity to post their written, cinematic or auditory learning content, but also to subsequently check it and document the corresponding learning success – e.g. by issuing certificates.

This communication portal is ideal for companies that want to organize their onboarding activities better and, above all, more cost-effectively. This can be done by entering internal media content, but also by using existing, external content, for which the external authors then receive appropriate remuneration. In this way, newly hired employees in particular can benefit maximally from it and master the upcoming learning tasks in a short time.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

Link innovations to sales processes at an early stage

19.09.2022/in Brand development, Events - Network, Events network, latest news, Sales support/by Kathrin Hasseler

2 Min.

Innovations are always in demand, innovations are absolutely necessary:
But if this is the case, why is it that over ninety percent of all new product developments cannot be successfully placed on the market?

One possible reason for this was provided by 2be’s Managing Director Matthias Brinkmann in his talk, which he gave to around a hundred invited guests at a meet-up at the Wiesbaden headquarters of Seibert/Media GmbH on September 16.

Brinkmann’s hypothesis: The absolute majority of innovative R&D projects are simply not integrated into a corresponding sales campaign early enough. In this way, valuable time is lost until the start of production to gather knowledge about possible target groups and their specific needs and requirements within the sales process and – if possible – to incorporate these into the development process.

Therefore, a wish to all development departments: Invite the sales department to a delicious cappuccino or espresso 1.5 years earlier.

Matthias Brinkmann cited the conception of a new type of silencer in the field of hunting equipment as an example of how effectively an early coupling of development and sales activities can work. This has already been aggressively promoted as a prototype at industry trade shows and via social media channels following patent registration. Thus, the product, which was still in the process of being developed, already had a name before it was even ready for series production and, with this reach, was able to benefit from a long-standing resonance in the market.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Go Digital: Exchange between consultants

30.05.2022/in Brand development, Digital Routine, Events - Network, Funding (go-digital)/by Kathrin Hasseler

2 Min.

“Go Digital” drives around: not only the smaller medium-sized companies that are seeking the funding from the German Federal Ministry of Economics and Technology that has been advertised for this purpose, but also the consulting agencies that have qualified as “worthy of support” with their services. Difficulties currently arise from the fact that the funds already approved for the measures have not yet been released. The consequence: a classic application backlog.

In order to record the status quo here also from the consultant side and to sound out possible measures or solution approaches for it, 2be – the brand makers had invited on April 26, 2022. With a great response: the “go-digital – Simply explained” event at our Nuremberg headquarters was well attended not only on site, but also online. At the center of the event: a lecture given by the Hamburg-based company DSW on that very topic. Following this, the participants were divided into small groups in the tried-and-tested discussion mode: Here, too, the search for answers to the question of how to positively support the release of the budget in addition to advising applicants dominated.

More events on this topic:

Due to the great response, two additional Go Digital dates were scheduled, on May 16 and scheduled for June 15. We are of course once again looking forward to lively participation! A registration uncomplicated and fast under: https://2be-markenmacher.de/veranstaltungen/

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Candidate journey digital – which tools promise success?

30.05.2022/in Brand development, Digital Routine, Events - Network, latest news, Sales support/by Kathrin Hasseler

2 Min.

The Candidate Journey encompasses all the experiences that applicants gather at all points of contact with a potential employer. These experiences range from the job search to the application process and job interviews to onboarding, and are increasingly taking place digitally.

Finding the right candidates at the right time is more than an ordinary challenge for most companies. Where should a company show itself? In the daily newspaper, on job portals or trade fairs? Is it enough to put a few posts online, or do you need a dedicated social media manager in your HR department?

Against this backdrop, we, Matthias Brinkmann from 2be – Die Markenmacher and Daniel Alt from DAA Holding GmbH, met with other entrepreneurs from the metropolitan region to share experiences, understand challenges and learn from best practice examples.

The Candidate Journey at a glance

By optimizing their touchpoints, companies reach qualified candidates and avoid them abandoning the application while the process is still underway. A positive reputation is also important, as experiences – both bad and good – are quickly shared through social media platforms and employer portals like kununu and reach many people. These also have an impact on future applicants, as the number of job prospects decreases when there are many negative reviews.

Our workshops, tips and tricks, and Candidate Journey Index can help identify relevant touchpoints and compare competitors.

Best practice – chatbots for applicants

Chatbots can process both text-based and spoken language, enabling fully automated conversations with job applicants without direct human intervention. They can be integrated into the career site and offer inquirers a convenient and barrier-free point of contact for individual questions and concerns.

In the search for suitable candidates, chatbots offer two key advantages: First, interested applicants can find out about crucial questions much earlier. This reduces the workload of the HR department in particular: the total number of applications may even decrease, while the number of qualified applications, i.e. people who are genuinely interested, increases. On the other hand, companies learn directly which topics and factors are relevant for potential candidates. Whether it’s the menu in the canteen, the job bike, or simply the Christmas party: this information is not available to competitors and can be used directly for their own advertising campaigns.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Find & conquer new markets

24.01.2022/in Events - Network, Events network, latest news/by Kathrin Hasseler

2 Min.

Online workshop on January 13
Look for other markets – realign sales strategy

Pandemic-related restrictions, delivery problems, price increases: Almost every company is currently facing one problem or pressure situation or another.

Establishing additional footholds in other industries can be an effective means of making one’s company more resilient to volatile market situations. On the occasion of a seminar organized jointly with 2be_die markenmacher, Philipp Wichert from TIM Consulting presented his approach of “competence-based new business generation” for this purpose. This online event, held on January 13, 2022, focused on the extent to which it is possible for companies to diversify into new markets – based on existing competencies.

The advantage of being able to position oneself more broadly with new customer segments and reduce entrepreneurial risks simultaneously requires increased commitment, because other customer segments also generally require a different approach and different sales channels. Therefore, the sales strategy should be started at an early stage parallel to the solution development. Matthias Brinkmann from 2be_die markenmacher presented examples of successful brand and sales strategies for newly developed products.

Participants discussed interactions between new business generation and sales strategy and how they align with each other. It was agreed that decisive action is currently imperative!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Odoo 15 – Sales processes and evaluations – Sales and CRM

09.12.2021/in Digital Routine, Events - Network, Events network, Hybrid fairs - online and on site, latest news, Sales support, Sales support/by Kathrin Hasseler

< 1 Min.

Online Workshop on November 30, 2021:
Fun with sales: Choose the optimal ERP system!

Having more fun in sales – this also means increasing the individual chances of success when it comes to increasing the sales of your own products or services. Individual chances of success can be improved above all if the exchange of experience and know-how takes place via a group of like-minded and motivated people. After all, this is the only way for even experienced salespeople to look beyond their own horizons.

More exchange and, above all, more fun in sales was the core theme of our online partner events on 30 November 2021. Invited was Robert Duckstein from ERP service provider manaTec, who together with 2be managing director Matthias Brinkmann and selected customers and partners discussed innovation and optimization possibilities in the area of digital routines. The reason for this was the release of the business solutions software Odoo 15 in connection with new features, which the software allows in particular for the sales use of the corresponding mobile smartphone applications.

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Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Trendradar – How to boost sales with customer feedback?

01.12.2021/in Digital Routine, Events - Network, Events network, latest news/by Kathrin Hasseler

2 Min.

Online workshop on November 23, 2021:
Trend radar in sight!

How about being able to spot future trends simply by “scanning” large amounts of data on the Internet, “grabbing” key fragments from it, and then assembling it into holistic information? – that Startup Insaas.ai has used exactly this method to create their trend radar. This is so well fed that it can provide companies, organisations or institutions with valid information on new developments in consumer markets, but also in B2B exchanges. We at 2be can build on this data pool with our services and turn the benefits of such information into successful sales campaigns.

Intelligent collaborations like these were the topic of our joint online workshop, which took place on November 23 with Dr. Korbinian Spann , CEO of Insaas.ai GmbH and Matthias Brinkmann, Managing Director of 2be – die Markenmacher as a hybrid event. The “MS Teams” format, which we used as a platform for this purpose, again proved to be a reliable tool for facilitating relaxed communication between all participants. A short company presentation of Insaas.ai was followed by many best-practice examples of products and services. The next three quarters of an hour were then available for customer topics around the topic “Trend radar – How to boost sales with customer feedback”.

Ample time was also taken for an exciting round of “Breakout”: All participants were randomly distributed in small groups to different online rooms and were able to introduce themselves and their business – an exciting exchange and opportunities for collaboration could be discussed and used in a relaxed manner in this way.

Again and again: inspiring!

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Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Brexit deal? – Oh yes!

27.09.2019/in Events - Network, latest news/by Anna Sturm

< 1 Min.

The wrangling over how and when Brexit will probably drag on for some time. Complex (political) challenges require equally complex solution strategies. We, on the other hand, have the advantage of being able to offer clarity, speed and transparency instead. In cooperation with the German-British Chamber of Commerce and partner agencies such as Conduit and consistency, we have now put together various packages with which we can make it as easy as possible for British companies to enter the market in this region. Read more

Active interface from England to Germany

19.09.2019/in Events - Network, latest news/by Anna Sturm

< 1 Min.

In our Brexit efforts to help UK businesses gain a foothold on “solid European soil”, we have now become a member of the Anglo-German Chamber of Commerce since June 2019. This means that we are now part of an overarching network that we will use to expand our consulting expertise in other directions as well – i.e. beyond the brand.
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Capital meets innovation – Welcome to the ring

05.03.2018/in Capital meets innovation, Events - Network, Events network, investment meet innovation/by Katharina Zauner

2 Min.

Surely everybody has at least once heard of the show “Höhle der Löwen”, the pondon of the American show “Shark Tank”, where startup entrepreneurs and investors inspire each other and want to profit from each other. Seems like we have it here, the evolved idea! Instead of publicly flogging founders or buying into promising ideas for as little money as possible, we want to bring funding and innovation together in a lively, yet serious and ultimately more promising way.
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Further simplifying continuing education

Link innovations to sales processes at an early stage

Curious now?

Go Digital: Exchange between consultants

Curious now?

Candidate journey digital – which tools promise success?

Curious now?

Find & conquer new markets

Curious now?

Odoo 15 – Sales processes and evaluations – Sales and CRM

Curious now?

Trendradar – How to boost sales with customer feedback?

Curious now?

Brexit deal? – Oh yes!

Active interface from England to Germany

Capital meets innovation – Welcome to the ring

Direct contact

0911/47494949

Connect now

Direct contact

0911/47494949

Connect now