A brand increases sales and creates trust.

Even if they can not be outweighed in money, brands, product and corporate brands, they are among the most important capital values ​​that a company can have on the market. The equation is simple: If the value of a brand rises, so does the value of the company that represents the brand.

It is therefore one of the central tasks of companies to maintain their own brands, to strengthen their importance in the market or to protect them in competition with the competition.

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