Hybrid event with high knowledge value

Hybrid event with high knowledge value

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2 Min.

Small, but fine events can have a big impact – privately, professionally and also entrepreneurially – but ideally in all these aspects together. Together with partners, we have developed a series of events (still nameless) to which we invite five to ten customers each for an inspiring exchange. The central reason is always a topic that is burning on the nails of us, but above all of our customers. This can be the topic of search engine optimisation, as recently, but also the creation of your own publications or even a completely classic sales topic.

To date, we have organised the event as a hybrid – with the choice of a possible online or offline presence. The procedure has also stabilised: After a short introduction to the contents, three thematic dialogues follow, each lasting 15 minutes and taking place in separate (virtual) rooms between the participants. The exchange is rounded off with a feedback of the discussed contents in a joint round.

According to all those present, the rewards of the event are always rich: not only does the event enable them to delve much deeper into the respective “hot topic”. Often this results in new professional perspectives, acquaintances or even friendships that allow both parties to grow together in the future.
We hope you will join us next time too!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Launch targeted sales campaigns

Get your tools up to sales temperature – launch targeted sales campaigns

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2 Min.

Whether homepage or company presentation, social media presence or standard cover letter: Almost all companies currently have the whole set of marketing tools at the start – the majority of them even in a state long before the expiry date. But what happens if the sales pressure is increased once again by a corresponding market situation and the sales department has to react accordingly quickly and consistently?

In such a phase, it is important to once again check the existing tools and current channels for their sales suitability and, if necessary, to adapt them once again. Is the product information actually target-oriented with regard to the intended sales target? Is your own website – in terms of the selection of keywords and the messages behind them – really also designed as a sales machine?

We at 2be_die markenmacher bring your existing publications and tools up to sales temperature. Because: In many cases, it is not at all a matter of reinventing the wheel at great expense, but rather of adapting the (abundant) existing material with a view to expanding or accelerating the distribution channels in such a way that sales revenues can be maximised.

Contact us for this: we will support you!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Event, Sales, Lecture, 2be

Link innovations to sales processes at an early stage

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2 Min.

Innovations are always in demand, innovations are absolutely necessary:
But if this is the case, why is it that over ninety percent of all new product developments cannot be successfully placed on the market?

One possible reason for this was provided by 2be’s Managing Director Matthias Brinkmann in his talk, which he gave to around a hundred invited guests at a meet-up at the Wiesbaden headquarters of Seibert/Media GmbH on September 16.

Brinkmann’s hypothesis: The absolute majority of innovative R&D projects are simply not integrated into a corresponding sales campaign early enough. In this way, valuable time is lost until the start of production to gather knowledge about possible target groups and their specific needs and requirements within the sales process and – if possible – to incorporate these into the development process.

Therefore, a wish to all development departments: Invite the sales department to a delicious cappuccino or espresso 1.5 years earlier.

Matthias Brinkmann cited the conception of a new type of silencer in the field of hunting equipment as an example of how effectively an early coupling of development and sales activities can work. This has already been aggressively promoted as a prototype at industry trade shows and via social media channels following patent registration. Thus, the product, which was still in the process of being developed, already had a name before it was even ready for series production and, with this reach, was able to benefit from a long-standing resonance in the market.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Turning the Internet into a top salesperson

Turning the Internet into a top salesperson

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2 Min.

Companies from the B2B sector or those with a highly complex service and product portfolio generally do not have the prerequisites to integrate a classic online store into their website. For one thing, the components that make up pricing are too diverse and too variable. On the other hand, too much price transparency is usually not desirable at all, because it is not very conducive to one’s own bidding process if one provides the competition with too much detailed information.

Nevertheless, even such companies should not forgo the wide range of possibilities offered by an online store when using their web presence. For example, by using configurators or click advisors, the customer can be given a certain price range – depending on the equipment, product variants or various special services. This is specified jointly, after the contact has been exchanged, e.g. via an online form or via a chatbot by telephone or in an on-site meeting. With this way, you come into direct contact with your customers in any case.

You need assistance here? – We are looking forward to your call!

More on this topic at 2be:
Candidate journey digital – which tools promise success?
Blog

Brand strategy and customer journey at hunting outfitter
ep-arms

Successfully reach target groups and increase sales with sales campaigns
Recaro egaming chair

Dealer and online store in btob – designed, programmed and positioned
Lechner

Manage successful sales campaigns yourself
Page

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

go-digital - Simply explained

Go Digital: Exchange between consultants

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2 Min.

“Go Digital” drives around: not only the smaller medium-sized companies that are seeking the funding from the German Federal Ministry of Economics and Technology that has been advertised for this purpose, but also the consulting agencies that have qualified as “worthy of support” with their services. Difficulties currently arise from the fact that the funds already approved for the measures have not yet been released. The consequence: a classic application backlog.

In order to record the status quo here also from the consultant side and to sound out possible measures or solution approaches for it, 2be – the brand makers had invited on April 26, 2022. With a great response: the “go-digital – Simply explained” event at our Nuremberg headquarters was well attended not only on site, but also online. At the center of the event: a lecture given by the Hamburg-based company DSW on that very topic. Following this, the participants were divided into small groups in the tried-and-tested discussion mode: Here, too, the search for answers to the question of how to positively support the release of the budget in addition to advising applicants dominated.

More events on this topic:

Due to the great response, two additional Go Digital dates were scheduled, on May 16 and scheduled for June 15. We are of course once again looking forward to lively participation! A registration uncomplicated and fast under: https://2be-markenmacher.de/veranstaltungen/

 

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Candidate journey digital – which tools promise success?

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2 Min.

The Candidate Journey encompasses all the experiences that applicants gather at all points of contact with a potential employer. These experiences range from the job search to the application process and job interviews to onboarding, and are increasingly taking place digitally.

Finding the right candidates at the right time is more than an ordinary challenge for most companies. Where should a company show itself? In the daily newspaper, on job portals or trade fairs? Is it enough to put a few posts online, or do you need a dedicated social media manager in your HR department?

Against this backdrop, we, Matthias Brinkmann from 2be – Die Markenmacher and Daniel Alt from DAA Holding GmbH, met with other entrepreneurs from the metropolitan region to share experiences, understand challenges and learn from best practice examples.

The Candidate Journey at a glance

By optimizing their touchpoints, companies reach qualified candidates and avoid them abandoning the application while the process is still underway. A positive reputation is also important, as experiences – both bad and good – are quickly shared through social media platforms and employer portals like kununu and reach many people. These also have an impact on future applicants, as the number of job prospects decreases when there are many negative reviews.

Our workshops, tips and tricks, and Candidate Journey Index can help identify relevant touchpoints and compare competitors.

Best practice – chatbots for applicants

Chatbots can process both text-based and spoken language, enabling fully automated conversations with job applicants without direct human intervention. They can be integrated into the career site and offer inquirers a convenient and barrier-free point of contact for individual questions and concerns.

In the search for suitable candidates, chatbots offer two key advantages: First, interested applicants can find out about crucial questions much earlier. This reduces the workload of the HR department in particular: the total number of applications may even decrease, while the number of qualified applications, i.e. people who are genuinely interested, increases. On the other hand, companies learn directly which topics and factors are relevant for potential candidates. Whether it’s the menu in the canteen, the job bike, or simply the Christmas party: this information is not available to competitors and can be used directly for their own advertising campaigns.

 

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Mentor App: Stay tuned!

Mentor App:
Stay tuned!

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< 1 Min.

Digital tools are also being used more and more frequently in HR and recruiting. Current example: our mentoring app. It strengthens the loyalty of new employees to their company (“Candidate Journey”) in an easy to act, yet very inspiring way and at the same time increases their performance in business and everyday life by conveying “Tips & Tricks”.

The new app relies on a close connection between companies, mentors and mentees. The mentees can use the app to choose between different mentors, both external and internal. These support them in finding their way around the company better, but also provide information on overarching topics such as sales work, completion of administrative tasks, software handling, etc. Communication with each other is possible in writing, by telephone or even via short video conferences.

The app is financed by licensing to the respective companies and (smaller) contributions from the employees themselves. It is programmed for Android, iOS, but also as a web tool.

https://www.mentoring-club.com/the-mentors/matthias-brinkmann

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Evaluate offers - establish comparability!

Rate offers –
Establish comparability!

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< 1 Min.

Anyone who regularly buys agency services knows, of course, that the offers they obtain for the service packages they want are rarely comparable. There are many reasons for this, ranging from the varying quality of content components to the use of special tools and the number of rounds of voting that are priced in with the corresponding service. It becomes particularly problematic when the offers are so complex that the decision-makers can hardly make any real comparisons, because these – naturally – go beyond their expertise.

We are happy to step in here – not as a self-interested agency, but as a fair consultant with a comprehensive overview of the agency landscape and its service offerings. By breaking down the various offerings into their individual building blocks, we work with you to determine which service package is the most cost-effective and reliable for your company or organization in the long term. In this way we create the best possible basis for your best possible decision!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Text – Partnerships: The benefit for the customer

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2 Min.

Competent partners in the editorial or content area provide us with the basis to once again significantly expand or deepen our range of offers and services. The prerequisite for this is a high degree of consistency in terms of aesthetics in the design of online or offline content. Important for such partnerships is the permanent flow of communication between each other, but also a high degree of (economic) reliability and integrity in the mutual cooperation. For example, we have designed over seventy joint projects with our main content partner since 2011: We have taken on all the design and IT tasks internally, while our partner has handled all the content. Wherever there were overlaps between the two areas, we formed joint project teams – and always found inspiring solutions for our customers!

Such text collaboration bundles a number of benefits for our customers:

  • Mutual cooperation offers the full range of services and brings an uncomplicated process of text creation and editing.
  • The weak point of many full service agencies is known to be the text creation: Through close partnerships we offer our customers a consistently high quality of search engine optimized text content.
  • Together we form an interface with the customer. The project manager is usually provided by 2be. A direct conversation with the copywriter, the editor is always open to the customer.
  • A reliable, highly efficient coordination process enables the customer to participate individually in the content and the result.
  • Simplified administration: customer receives a quote, invoice, etc.


More on this topic at 2be:
Content is King!
Agile internal communication: How projects succeed

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

go-digital – the 50% funding program continues

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2 Min.

And we are there!

Following a successful test phase in the model regions of Saxony and the Ruhr region, the go-digital funding program was extended by the German Federal Ministry for Economic Affairs and Energy to cover the whole of Germany in 2019 – and with great success. The prerequisites for participating companies were employee numbers of no less than eight and no more than one hundred, as well as annual sales of no more than twenty million euros. Those who fit into this grid could look forward to grants of up to 16,500 euros for digital projects.

Now the funding program has been extended firstly and secondly even expanded in terms of its content-modular orientation. In addition to the existing modules: digital market development, IT security as well as digital business processes, companies can now also apply for the expansion of further subject areas, namely the areas of digital strategy and data competence. Not to be forgotten: Companies can submit new applications every year, even if they have already received funding.

And of course you already know! As an agency, we are not only go-digital-infected, but even -certified and thus authorized to offer our customers services in the relevant subject areas.

Take the chance!

More on this topic at 2be:
Go-Digital: Digital market development and business model – subsidy from the state!
Benefit from the federal government’s go-digital funding with 2be!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de