go-digital – the 50% funding program continues

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2 Min.

And we are there!

Following a successful test phase in the model regions of Saxony and the Ruhr region, the go-digital funding program was extended by the German Federal Ministry for Economic Affairs and Energy to cover the whole of Germany in 2019 – and with great success. The prerequisites for participating companies were employee numbers of no less than eight and no more than one hundred, as well as annual sales of no more than twenty million euros. Those who fit into this grid could look forward to grants of up to 16,500 euros for digital projects.

Now the funding program has been extended firstly and secondly even expanded in terms of its content-modular orientation. In addition to the existing modules: digital market development, IT security as well as digital business processes, companies can now also apply for the expansion of further subject areas, namely the areas of digital strategy and data competence. Not to be forgotten: Companies can submit new applications every year, even if they have already received funding.

And of course you already know! As an agency, we are not only go-digital-infected, but even -certified and thus authorized to offer our customers services in the relevant subject areas.

Take the chance!

More on this topic at 2be:
Go-Digital: Digital market development and business model – subsidy from the state!
Benefit from the federal government’s go-digital funding with 2be!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Brand networking: From experience exchange to sales!

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2 Min.

As banal as it may sound, it remains true: Networking even the most disparate brands always proves to be a lasting connection when both parties benefit from it. The “currency” that circulates between the two business partners can consist of knowledge and experience, financial resources, but also purely positive emotions. In this way, partners become customers – customers become partners.

The network we have spun has proven its versatility many times over. Among other things, we are a partner of technical universities, a working group leader at quer.kraft, a member of Medical Valley and BFM – Bayreuth, and thus find ourselves in the middle of an area of conflict between innovation, market-current technologies and effective sales and marketing work.

Important for us and our networks: We definitely want to bring the mutual exchange of knowledge and experience into application. In the end, business models are only worth as much as they – literally – pay off. Therefore, we are focused on moving from model elaboration to sales as quickly as possible, and prefer to adjust the model set up as the business situation changes.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Increase the chances for project success with onboarding

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In the course of the realization of extensive projects in companies and organizations, onboarding – i.e. the “bringing along of all project participants” – has long since proven to be a central initialization measure. If you are aiming for bigger goals, you should definitely get your team on track in the medium term. This not only strengthens the sense of community and general motivation in planning and implementation, it also makes it possible to clarify the distribution of tasks, the time and process plan and the allocation of the necessary resources from the outset. Important, as far as our experience is concerned: The integration of new players can only be managed productively by means of “re-onboarding”, otherwise the process is generally much more prone to disruption.

As project (co-)designers, we naturally also take on the organisation and moderation of onboarding events – and have recently been in great demand as a partner here. Our strength is our extensive experience and the conclusions we have drawn from it to improve, in general, the chances of success of a project! A central point here is the clarification of the actual objectives (e.g. an improvement in new customer acquisition or more comprehensive information for existing customers) behind the formal objective (website design). With appropriate attention to preparation, considerable potential can usually be identified here, with which the implementation of a project can be clearly accelerated for our customers and its effectiveness increased!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Content is King!

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Achieving the highest quality content as quickly and easily as possible: a permanent Herculean task for many companies and institutions! We have found a suitable answer to this for years – and have since been able to catapult ourselves upwards in the SEO rankings relevant to us as a genuine content generator. Because: Genuine and up-to-date content not only enriches your own Internet presence, it also increases your reach and access presence on the Internet.
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Digital market development – but how?

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Websites – unimportant? Today? Similarly, it could be argued that the principal location of one’s business is irrelevant. Because: the presentation on the Internet is the central place, which is accessible for customers and employees at any time, in order to inform themselves about services, activities, opinions, evaluations, events, offers or products – and they will remain so.
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Start the “internal idea management” campaign!

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Good ideas are in demand in every company, but it is not uncommon for them to be: Where to get if not steal …? The better alternative: You do everything to bundle the strengths within the company – and start an internal campaign for successful idea management!
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Complete projects at last: Use us as a flexible operations team!

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Successfully completing projects is always accompanied by appropriate recognition within the company and a high degree of personal satisfaction.

Overcoming hurdles together
But why is it often so difficult to conclude? The reason for this may be psychological. After all, with a finished project you expose yourself to the judgement of others and thereby make yourself vulnerable. Read more

Combine YouTube and SEO: more visibility – more sales

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Why separately, if you can do it together: YouTube and SEO campaigns can be perfectly combined to increase visibility and sales. This is particularly true of the speed with which marketing measures are effective in both directions.

The power of YouTube campaigns
Address customers with emotional messages
The film sequences that precede the actual videos in YouTube (so-called teasers / digital advertisements) usually last up to 5 seconds and create a connection to the campaign with a clear message. Read more

Yes, we are on Instagram

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< 1 Min.

We have been working in social media for our clients for many years now. Among them were very successful campaigns and workshops for GfK, Mystery World Net, King of Islands, BREMA, Trinkoase, RECARO, Flexico, and many more. The idea of “helping people to help themselves” is always in the foreground.
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Strong content – maximum attention!

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If the entire product and company marketing were simply represented as a bread box, then the content would be the bread that is kept in the box. So how can you tell that content works? Quite simply, it is true when the bread tastes really good to the person for whom it was made.

What is at the core of your business? Where is it headed? How do your products and services differ from those of other companies? And what are the reasons for purchasing these products and services from you of all people?
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