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You can see our terms and conditions here read through.
table of contents
1. Preface and general information
2. Data collection on our website
3. 2be, data protection and legal bases
4. Your rights: revocation, complaint and data transfer
5. Statutory data protection officer
6. Cookies and server log files
7. Google Analytics
8. Integration of fonts (Google Webfonts, Adobe Originals Typekit, etc.)
9. Content Delivery Network (CDN)
10. Share button: AddThis, or similar.
12. Development and technical innovations
We are pleased that you are visiting our website and thank you for your interest. With this data protection declaration we would like to inform you about the principles and procedures with which we protect your privacy and inform you about the handling of data that you leave to us. You can find detailed information on this topic in the following text:
Objection to advertising mail
We hereby object to the use of the contact data published within the framework of the imprint obligation for sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line.
If SSL encryption is activated, the data you transmit to us cannot be read by third parties.
What should you watch out for when linking to other Internet sites?
Some of our internet pages contain links to other external offers. Despite careful control of the content, we assume no liability for the content and data protection of external links. We therefore recommend that you inform yourself about their content and data protection regulations before using these offers.
The person responsible for collecting your data via our website is:
2be_die markenmacher GmbH
Headquarters in Nuremberg:
For more information, please refer to our imprint .
We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. However, we also point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.
How do we collect your data?
On the one hand, your data is collected when you communicate it to us. This can be, for example, data that you enter in a contact form. Other data are automatically recorded by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected in order to ensure that the website is error-free. Other data can be used to analyze your user behavior.
Analysis tools and third-party tools
When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. Your surfing behavior is usually analyzed anonymously; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following data protection declaration.
You can object to this analysis. We will inform you about the possibilities of objection in this data protection declaration.
What is 2be based on when it comes to data protection?
2be_die markenmacher takes the protection of your personal data very seriously. Your data will be collected, processed and used exclusively in accordance with the provisions of Regulation (EU) 2016/679, known as the General Data Protection Regulation (DSVGO), the Law on Data Protection in Telecommunications Services (TDDSG) and other data protection regulations.
What should be considered with personal data?
In principle, you can use our website without disclosing your identity (anonymously).
If you register for a personalized service, e.g. if you would like information material to be sent by post, or if you subscribe to our newsletter, we will ask you for your first name, last name and email address, as we will not provide the requested service without this information can. However, we only collect the information that we need to fulfill your request. It is up to you to decide whether you use this service and enter your data for the purposes mentioned.
When you place an order, your name, address and, if applicable, your email address will be saved for the purpose of order processing. Your personal data will be deleted no later than 10 years after the completion of an order. If no order is placed, your data will be deleted after 2 years.
The legal basis for data processing is Art. 6 Para. 1 p. 1 lit. b GDPR.
Subscribe to our Newsletter , your email address and your name will be saved as long as the service is offered by us or until you have not revoked your consent.
The legal basis for data processing is Art. 6 Para. 1 p. 1 lit. a GDPR.
You can unsubscribe from the newsletter at any time by notifying us.
Which data are still generated with anonymous use?
We only learn the name of your Internet service provider, the website from which you are visiting us and the websites you are visiting on our server, as well as the time and duration of your visit, browser version and operating system via the log files (logging of accesses) on our server. This information is analyzed for statistical purposes. It is technically impossible for us to draw conclusions about your identity. The individual user remains anonymous.
The legal basis for data processing is Art. 6 Para. 1 p. 1 lit. f GDPR.
How is the security of your data guaranteed?
We have taken technical and organizational measures to protect the personal data you have provided from loss, destruction and unauthorized access. If you send us your personal data, we offer you the option of using SSL (Secure Socket Layer). SSL encrypts your data while it is being transmitted to us via the Internet. The protected path of your data to us is indicated by a lock symbol on the lower status bar of your browser, depending on the internet browser you are using.
Will your data be passed on to third parties?
Your data will generally not be passed on to third parties. A transfer to third parties other than those named in the declaration of consent will only take place with your consent and insofar as these recipients have undertaken to comply with the applicable data protection regulations vis-à-vis 2be_die markenmacher. Your data will not be passed on through sale, rental or exchange. If we pass on data to external service providers for the fulfillment of the order (so-called order data processing), they are bound by the provisions of the GDPR, the Federal Data Protection Act, other statutory provisions on data protection and this data protection declaration.
Are there exceptions to restricted data transfer to third parties?
Insofar as we are obliged to do so by law or by court order, we will transmit your data to state and private bodies entitled to receive information after carefully examining the situation. Furthermore, we reserve the right to transfer your personal data to third parties without your consent if this should be necessary in order to defend ourselves against attacks that constitute criminal offenses or that are suitable to prevent or restrict the functionality of our website affect.
Will your data be transferred to third countries?
If you contact 2be_die markenmacher outside of the European Economic Area (EEA) or the European Union (EU) as part of our website, your data will be transmitted there. 2be_die markenmacher guarantees a secure and legally compliant use of your data through appropriate precautions and data protection agreements.
What is the right of objection?
You have the right, for reasons that arise from your particular situation, to object at any time to the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f GDPR takes place, to object in accordance with Art. 21 GDPR. We will no longer process your personal data unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. If the personal data relating to you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data relating to you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising. If you object to processing for direct marketing purposes, the personal data relating to you will no longer be processed for these purposes.
How do you exercise your right of revocation and deletion?
If you have given us personal data, you can revoke this at any time. We will then delete your data immediately. Data for billing and bookkeeping purposes remain unaffected. Your deletion is based on the deadlines defined in the TDDSG. If we are legally obliged to store the data, the data will not be deleted, but will be blocked as far as technically possible. The data is still available on our systems, but is not processed or used.
What rights do you have in connection with data collection?
You have the right to free information about your stored data and to the following information: processing purpose, category of personal data, recipient of personal data and information about the planned duration of storage (if possible).
You have the right to have your personal data corrected in accordance with Art. 16 GDPR.
You have the right to have your personal data deleted in accordance with Art. 17 GDPR.
You have the right to contact the competent supervisory authority, the
Bavarian State Office for Data Protection Supervision (BayLDA)
Complain about the data processing.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done if it is technically feasible.
Matthias Brinkmann is at your disposal for questions, suggestions or comments on the subject of data protection. Here you can also get information about the data we have saved about you:
2be_die markenmacher GmbH
Headquarters in Nuremberg:
Phone: +49 (0) 911/47 49 49 49
Headquarters in Munich:
Phone: +49 (0) 89/21 55 26 19
What about cookies?
Cookies that are required to carry out the electronic communication process or to provide certain functions you want (e.g. shopping cart function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR saved. “The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services”. If other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these will be treated separately in this data protection declaration.
What about server log files?
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
: Browser type and browser version
: used operating system
: Referrer URL
: Host name of the accessing computer
: Time of the server request
: IP address
This data will not be merged with other data sources.
This data is collected on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – the server log files must be recorded for this.
This website uses acc. Art. 6 para. 1 lit. f. GDPR and based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online presence) Google Analytics, a web analysis service provided by Google LLC (“Google”), 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google was acc. “Privacy Shield Agreement” certified and guaranteed to comply with European data protection: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active .
Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the website, to compile reports on website activity for the website operator and to provide other services relating to website activity and internet usage. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data. You can prevent the installation of cookies by setting your browser software accordingly; we would like to point out, however, that in this case you may not be able to use all functions of this website to their full extent. You can prevent the installation of cookies by setting the browser software accordingly; however, we would like to point out that in this case not all functions of this website can be used to their full extent.
You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on ( https://tools.google.com/dlpage/gaoptout?hl=de ).
We have activated the IP anonymization function on this website (code “gat._anonymizeIp ();” extended). As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link ( Deactivation add-on) download and install: https://tools.google.com/dlpage/gaoptout?hl=de .
The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will have to set the opt-out cookie again. You can find further information on data protection in connection with Google Analytics in the Google Analytics Help Center ( https://support.google.com/analytics/answer/6004245?hl=de ).
The legal basis for data processing is Art. 6 Para. 1 p. 1 lit. a GDPR.
Objection against data collection
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie is set that prevents future collection of your data when you visit this website.
Demographic characteristics in Google Analytics
This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third-party providers. These data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the point “Objection to data collection”.
This website uses so-called web fonts in accordance with Article 6 Paragraph 1 lit. These are provided by Google, Adobe, Linotype, fonts.com, myfonts.com, and others, among others. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. If your browser does not support web fonts, a standard font will be used by your computer.
Google web fonts
Adobe Originals Typekit
Further information on Adobe Originals Typekits (Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland) can be found at: https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active .
Linotype, Fonts.com, myFonts.com
Further information on the fonts (Monotype GmbH, Horexstraße 30–4, 61352 Bad Homburg, Germany) can be found at:
This website uses acc. Art. 6 para. 1 lit. f. GDPR, so-called Content Delivery Network (CDN) to safeguard our legitimate interests. A content delivery network (regionally distributed server connected via the Internet) is a service that helps to deliver our website faster – this applies in particular to large media files such as graphics or scripts. In this context, the following technologies and libraries (jQuery, jQueryUI, jQuery Migrate, Libraries, etc.) are used, which increases security, loading speeds, operational stability, functionality and topicality. Any user data processing is only used for this purpose. It is possible that data will be transferred from your browser to the USA.
If you have previously used one of the above technologies or libraries on another site, your browser will use the copy stored in the cache. If this is not the case, this requires a download, whereby data is transferred from your browser to the company providing it.
https://developers.google.com/speed/libraries as well as under the data protection provisions of google.de ( https://www.google.com/intl/de/policies/privacy ).
https://code.jquery.com as well as under the rules of conduct of the jQuery Foundation ( https://js.foundation/community/code-of-conduct ).
What happens when using AddThis?
Our website may contain “AddThis” plugins, with the help of which you can share the content of our website with other internet users via other social media services. In addition, AddThis enables us to analyze the use of our own website, which enables us to provide our own content in an improved manner.
When using “AddThis” cookies are used. The data generated by these, such as the time of use and browser language, are sent to AddThis LLC. (1598 Spring Hill Rd, Suite 300, Vienna, VA 22182 USA) and processed on their servers, also in the USA. The information is also sent to your chosen social network server. You can find more information about the data processing of “AddThis” and its data protection policy at www.addthis.com/privacy/privacy-policy . We do not process this data.
By using the “AddThis” button, you agree to the data processing by AddThis LLC. I Agree. You can object to the use of your data by “AddThis” at any time by using this “opt-out cookie”.
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter . Further data is not collected or is only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “Unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. This does not affect data that we have stored for other purposes (e.g. email addresses for the members’ area).
We use MailChimp’s services to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), it will be stored on MailChimp’s servers in the USA.
MailChimp is certified according to the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA that aims to ensure compliance with European data protection standards in the USA.
With the help of MailChimp we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to MailChimp’s servers in the USA. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.
If you do not want an analysis by MailChimp, you have to unsubscribe from the newsletter. You can unsubscribe from the newsletter at any time by notifying us.
The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the MailChimp servers after you unsubscribe from the newsletter. This does not affect data that we have stored for other purposes (e.g. email addresses for the members’ area).
Conclusion of a data processing agreement
We have concluded a so-called “Data Processing Agreement” with MailChimp, in which we oblige MailChimp to protect our customers’ data and not to pass it on to third parties. This contract can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement .
The rapid technical development of the Internet and the associated legal changes make it necessary to adapt our data protection declaration to changed technical and / or legal circumstances. At this point we will inform you about any changes.