14th Nuremberg Foundation Day – A Conversation with Eileen

14th Nuremberg Foundation Day: Finally, Faces Instead of Letterheads

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3 Min.

Why We Went Home with Full Hearts (and Full Notebooks)

On July 23, 2026, it was that time of year again: The 14th Nuremberg Foundation Day brought together our city’s foundation community, and we at 2be were right in the thick of it. Eileen and Matthias spent the day with the Foundation Council and are bringing back plenty of impressions, insights, and ideas.

Nuremberg – A City of Foundations

Did you actually know that Nuremberg has more foundations per capita than most other cities? This is no coincidence: historically, Nuremberg has always been a city of foundations. But what impressed us most is how vibrant this tradition remains to this day. The foundations are constantly adapting to the current needs of the city and its people. We were able to experience this very diversity firsthand at Foundation Day: from culture and social services to projects promoting integration. The motto “We Together” wasn’t just a nice phrase hanging in the air—it was truly brought to life that day.

And that’s exactly what made the day so special for us: We finally got to meet the foundations in person—not via email, not over the phone, but face to face. This naturally led to much deeper conversations. We met numerous volunteers and realized once again just how much of a difference it makes to simply be there in person. The atmosphere was warm; it was incredibly easy to strike up a conversation, and the discussions were open and honest—that’s what makes networking so much fun!

The best part for us was the feeling of being surrounded by so many like-minded people who all want the same thing: to do something good.

The event was also impressive in terms of content. The foundations did a great job of introducing themselves and their work, and the keynote speaker, Mr. Lange, gave a wonderful speech on the topic of democracy that still resonates with us today. But despite all our enthusiasm, we also noticed a few challenges—and that’s exactly what we’d like to discuss honestly:

Too much paperwork, not enough networking

Many foundations spend an enormous amount of time on administrative tasks. That’s time that’s then taken away from what matters most: relationships with people, supporters, and partners.

Communication isn’t everyone’s forte, and that’s okay. Since most people who work with foundations do so on a volunteer basis, they are understandably not communication professionals, so many questions came up:

  • How do I reach people?
  • How can I make our work more visible?
  • How do I build a sponsor base?
  • How can I get support?

This is exactly where we see ourselves as 2be: We can answer these questions and build these bridges. Our idea: to build a group that guides and supports foundations on precisely these issues.

An impressive backdrop, impressive figures: There are 279 foundations in Nuremberg—that’s 52.7 per 100,000 residents, significantly more than the state average.

The Desire for Greater Connection

One wish came up repeatedly in many conversations: The foundations would like to network with one another even more closely, and there was a clear suggestion for the next Foundation Day: In addition to the presentations, it would be great to have more workshops—formats where participants can work together on specific issues.

We already have some topics in mind:“How do I build relationships with sponsors?” or“How do I get support?”—workshops that we at 2be would be happy to help organize.

For us, the 14th Nuremberg Foundation Day was much more than just an event; it was a place for connection, inspiration, and honest conversations. Nuremberg’s foundation community is diverse, dedicated, and full of passion. And it can become even stronger if we work together to improve communication and networking.

We look forward to helping make that happen—and we’ll see you at the next Foundation Day!
More photos from the 14th Nuremberg Foundation Day can be found here.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
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At the Coidealists' meeting in Crailsheim, the focus was on new projects, increasing the association's visibility, and innovative ideas.

COiDEALISTS in Crailsheim: Thinking Ideas Through Together

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3 Min.

How do new projects actually come about? Usually not through endless video conferences or email lists, but when dedicated people sit down together, share their ideas, and brainstorm what might come of them.

That was exactly what the recent meeting of the COiDEALISTEN in Crailsheim. About one-third of the association’s members—nine participants in all—met on-site at the extraordinary TamieH building, a sustainable construction project by Leonard Weiss, which was constructed largely from reused materials and also offers career opportunities to people with refugee backgrounds. Other members joined online and also participated in the discussions.

Greater visibility for the club

A key focus of the meeting was further developing the association’s public image. Together, the group designed new business cards, banners, referral cards, and the first Canvatemplates were presented and discussed. The goal is to provide all members with simple tools to make the association even more visible at events, presentations, and in personal conversations. The group also discussed which events the COiDEALISTEN would like to attend in the future, where banners could be used effectively, and how to further increase both membership and joint activities.

The presentation of new project ideas from the network was particularly exciting. Walter Notar presented his plan to establish a virtual energy hub in Wunsiedel. The goal: to interconnect smart storage solutions and thereby support a sustainable energy supply. It quickly became clear that there is enormous potential here for interdisciplinary collaboration within the COiDEALISTEN—and the question was immediately on everyone’s mind: Who wants to join in?

We, too, are actively involved. Together with Anton Dollmaier and Thorsten Lührs, we are currently working on a potential company acquisition and are using our network to share experiences, expertise, and ideas with one another at an early stage. That is exactly why the association was founded: to bring people together who want to achieve more together than they could on their own.

To ensure that good ideas don’t get lost between meetings, the new platform myCommunity.digital was introduced. It is intended to serve as the association’s central hub in the future. There, projects can be presented, events organized, ideas discussed, content shared, and members can network with one another. At the same time, all members receive their own access and can actively contribute content to the platform. The goal is to keep the exchange lively even between in-person meetings and to facilitate the formation of new collaborations more quickly.

Face-to-face encounters remain priceless

After the official portion of the program, there was plenty of time for conversations and group tours in Crailsheim. Among other places, the group visited the Feuchter company as well as the Waldorf School were on the itinerary—places where, without the network, we probably would never have gained such a personal insight.

Our personal takeaway from the day: As valuable as digital tools may be, they can’t replace real-life interactions. Often, the best ideas don’t come from the conference room, but from casual conversations in between. It’s precisely this openness, mutual trust, and willingness to explore new paths together that define the Coidealists.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

On June 23, the Rabbit Hole Group will be performing live at the Nuremberg Digital Festival at Consorsbank Nuremberg

Nuremberg Digital Festival 2026: Rabbit Hole Group goes to the start together

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4 Min.

When digitalization, AI, exciting minds and good conversations come together, then you can be pretty sure that the Nuremberg Digital Festival. And when the Rabbit Hole Group makes its way together, an exciting event quickly becomes a must-attend event. We at 2be die markenmacher are delighted to be part of the festival together with our partners as the Rabbit Hole Group – with two presentations, lots of discussions and topics that could hardly be more topical.

And the best thing first: the Nuremberg Digital Festival is free, open to everyone and definitely worth a visit. Anyone interested in digitalization, future topics, AI or simply exciting people and new perspectives should not miss it.

Together live on June 23 at the Nuremberg Digital Week

On this day, the Rabbit Hole Group will take the stage several times – and bring different perspectives on current digital topics. The whole thing takes place in a really great location: The Consorsbank in Nuremberg is providing the premises for this event. A big thank you for this already now.

Among others, they include:

And everyone brings not only experience, but above all topics that could hardly be more topical.


Digital sovereignty: why we don’t need to rely on tech giants

16:00 – 17:00 hrs | Matthias Brinkmann from 2be die markenmacher and Anton Dollmaier from AD IT Systems.

Matthias and Anton kick things off by addressing a topic that is becoming increasingly relevant: digital independence.
How independent are companies really today? Between cloud dependencies, international platforms, software monopolies and geopolitical discussions, this question is no longer a theoretical one.

The presentation will focus on perspectives, challenges and pragmatic approaches for companies that want to remain digitally agile.

Education & AI – More than just chatGPT in the classroom

18:00 – 19:00 | Antonia Engfors from Systaro GmbH and Jozo Lagetar from Lagetar Solutions

Antonia and Jozo will take over immediately afterwards. Their joint presentation on “Education & AI” will focus on how artificial intelligence can be used sensibly in educational processes – in a practical, understandable way and without unnecessary buzzword bingo.
Because, as we all know, there is still a pretty exciting middle ground between blind AI hype and skeptical wait-and-see.

And in between? Time for real conversations. Not every good impulse happens on a stage. Between the presentations, there is deliberately enough time for chatting, networking, asking questions and exchanging ideas. After all, that’s what makes such events special: not just taking away input, but meeting people, hearing perspectives and perhaps even taking home new ideas or partnerships.

It pays to be quick

The Nuremberg Digital Festival itself is free of charge and generally highly recommended.
However, only a few places are still available for the Rabbit Hole Group lectures on June 23.
So if you want to be there, you’d better not wait until the calendar says “sometime” to register.

Secure your place now and register:
Digital sovereignty: why we don’t need to rely on tech giants
Education & AI – More than just chatGPT in the classroom

And because anticipation is the greatest joy, Saskia Roscher has already shown Matthias and Anton the premises live on site. The verdict? It fits. Really well, in fact. Exactly the kind of location where good conversations, new ideas and honest exchanges can take place.

We look forward to seeing familiar faces, making new contacts and an exciting afternoon full of exchanges, ideas and digital perspectives.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

How dependent is Europe on US services?

Follow-up report: Europe’s digital sovereignty – between wishful thinking and reality

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2 Min.

On September 30, 2025, interested parties – both on site in Nuremberg and online – gathered for an intensive afternoon to discuss the current state and prospects of Europe’s digital independence. The event was organized by
Robert Zierhofer
 and
Matthias Brinkmann
 both active members of the Rabbit Hole Group.

The thematic focus & agenda

The discussion round was clearly structured and focused on four central building blocks:

  • Europe’s digital dependence today
  • European alternatives to US-based tools
  • Opportunities & limits of digital independence
  • Conclusion: wishful thinking or realistic objective?

The introduction already made it clear how deeply dependent Europe is on US technology – from cloud services and communication tools to operating systems. Robert and Matthias took a critical look at everyday tools in agencies and companies and presented concrete European alternatives. At the same time, there was an open discussion about the hurdles that need to be overcome – politically, economically and technologically.

Highlights & insights

  • Several examples showed that many companies and institutions today have little choice but to trust US-based services – often for reasons of market power, distribution or compatibility.
  • It was shown that there are already functioning European solutions – albeit often in niches or with a limited degree of maturity.
  • The desire for technological independence is legitimate – but without clearly defined support programs, regulation and joint European action, much remains wishful thinking.

The tone was constructive and forward-looking: The debate was dominated by realism rather than pessimism. The hybrid format (on-site + online) was well received and ensured that even remote participants were able to take part. The presentation was inspired, with plenty of impetus – it was not uncommon for people to put their heads together in the direction of implementation.

Conclusion & outlook

The event ruthlessly revealed where Europe stands today – and at the same time showed that digital sovereignty does not have to be pure wishful thinking. But the road to this goal is an arduous one. The decisive factor will be whether politics, business and society set the necessary course: Strategic investments, promotion of European infrastructure, binding standards and a rethink of the choice of tools for society as a whole.

We would like to thank Robert Zierhofer and all participants for this enriching event!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Automated solutions for legally compliant websites

WhiteColibri: Intelligent all-round data protection tool for websites

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2 Min.

Data protection doesn’t have to be complicated

Artificial intelligence (AI) and automation are making our everyday lives easier – even when it comes to data protection. Instead of endlessly poring over paragraphs or manually maintaining cookie banners, WhiteColibri does the work for you.

Automatic privacy policy – always up to date

The AI-supported tool WhiteColibri from MKM LEGAL regularly scans your website for services such as Google Analytics, Hotjar or YouTube. Your privacy policy will then be updated automatically – including the legal notice and cookie banner.

The result: 100% legal certainty without any effort.

Live in action: WhiteColibri presented

Together with MKM LEGAL, we presented the tool at our event “Smart data protection for websites – one tool for everything“. Participants were able to test WhiteColibri directly and experience how easily and reliably it works. Whether for small business websites or international corporate presences – WhiteColibri is scalable and even available in multiple languages.

Free GDPR check of your website

With the free quick test, you can find out whether your website is GDPR-compliant in just a few clicks:
👉 Start a free website check now

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Working together – even at the barbecue

Old Tablers 4 Nuremberg: Being there is everything!

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Around 60,000 people worldwide belong to the large Round Table-family – and what unites them all is more than just a network: it is working together for good causes, making valuable contacts and, above all, working together. Whether Ladies Circle, Round Table or Old Table – Friendship, helpfulness and commitment are the values that characterize the spirit of this community.

After refreshments, Matthias organized a short tour of the coworking space.

Exactly this spirit was also present at the workshop of the Old Tablers 4 Nuremberg on August 4, 2025. The venue: the newly opened coworking space in Dr. Carlo Schmid Straße. Topic of the day: How do we attract new members – and thus fresh energy for our projects?

Old Tabler Matthias got to the heart of the matter:

“Until now, we have lacked the visibility to highlight the benefits that we can offer our members as an internationally networked association.”

Working together - even at the barbecue

Recruiting with heart and strategy

The workshop resulted in a clear recruiting strategy based on one principle: The best way to win people over is to approach them personally. In addition, the Nuremberg Old Tablers have now developed various e-mail templates and digital materials to inform interested parties in a targeted manner and to bring them on board even after the initial contact.

Because one thing is certain: once you’re in, you’ll want to stay in. Or, as Brinkmann puts it:

“We know from experience: Once you’ve joined us, you’ll be happy to stay with us in the future!”

At around 20:00 Thorsten opens the official part of the evening, which has the character of a workshop.

Conclusion

Whether a local project or international cooperation – the Old Tablers 4 Nuremberg show that commitment, community and friendship are the best arguments to get people excited about this special movement. Because at the end of the day, being involved is everything.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

"Wie prompte ich richtig?" – Veranstaltung zur effektiven KI-Nutzung

Smart prompts, strong answers – using AI effectively

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Do you know this? You just want to ask ChatGPT something – and what comes back is somehow… well… not what you meant. Welcome to the club! 😅 But the good news is that it’s usually not because of the AI – it’s because of how we talk to it.

This is exactly what our event “How do I prompt correctly?“ on May 20, 2025 from 16:00 – 18:00 is all about. In a relaxed atmosphere, we will show you how to formulate your prompts in such a way that AI not only understands you – but also delivers really good results.

Save the Date:

How do I prompt correctly? – Effective tricks for using AI

📅 May 20, 2025
🕓 16:00-18:00
📍 Online or on site
Register now

Why all this at all?

AI is everywhere these days. Whether for text ideas, customer service, coding or marketing – tools like ChatGPT are real everyday heroes. But they are not mind readers. The quality of the answer depends very much on how you ask your question. According to experts, the right input is actually the crucial piece of the puzzle. The more clearly and specifically you formulate your question, the better it will go.

A little foretaste: The best prompting hacks (which we also use ourselves)

Here are five tips to help you:

  1. Be as specific as possible
    Better a little too much context than too little. The more precise your prompt, the more appropriate the answer.

  2. Examples help the AI get started
    If you can show what you want – do it. A “Something like this…” often works wonders.

  3. Big tasks?
    Rather divide them into small questions. The AI copes much better with this.

  4. Get help with prompting – from the AI itself
    Yes, that sounds weird. But just ask ChatGPT: “How can I ask you so that you understand this better?” It works!

  5. Use what the AI gives you – but feel free to revise it. You have the last word.

Conclusion

Effective prompting is an art that can and should be learned to get the best out of AI systems. AI is only as smart as we are. And the key lies in the right prompt. So: let’s learn how to ask cleverly – then the rest will almost run itself. 🙂

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

The TikTok Shop combines entertainment with shopping - join us and find out more!

TikTok Shop: Directly from the feed to the shopping cart

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2 Min.

Ever spontaneously bought something while scrolling on TikTok? Welcome to the world of social commerce – where entertainment, inspiration and shopping become one. With the TikTok Shop takes the whole thing to a new level: discover products, buy directly in the video and don’t even leave the app. Sounds crazy? But it’s already a reality – and that’s exactly what we’ll be talking about in our next event.

Save the Date:

TikTok Shop Germany – sell directly on the platform
📅 Tuesday, April 1, 2025
🕓 16:00 – 18:00
📍 Online or on site
Register now

We show you how brands, retailers and creators use the TikTok Shop to sell products in a creative and approachable way. Whether for start-ups, local stores or large brands – the potential is huge. And the best thing? Everything happens where your target group is already on the move.

What you can expect:

  • What’s behind the TikTok Shop? Insight into the latest trends
  • Exciting practical examples & real success stories
  • Your questions – our answers! Interactive Q&A session
  • Networking with cool people from the industry

Why is the whole thing exciting?

Because TikTok is no longer just for viral dances. The store brings content, community and commerce together in a smart way – and is quietly and secretly changing the way we shop. It is part of a cultural shift – away from traditional e-commerce and towards an experience that inspires and is fun. If you get on board early, you can really make a difference.

So, whether you’re curious, already have some experience or just want to get a taste – sign up and join us. Relaxed, informative, guaranteed without buzzword bingo. 😄

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Live analysis and optimisation of a website

Website checks and more: Into the new year with momentum!

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The new year brings fresh energy – and why not start right away with measures that offer real added value? Our online meeting on the topic of website checks, which took place on Thursday, December 12, provided successful inspiration for this. The response was so positive that we are sure of it: 2025 is literally calling out for a new edition!

Why website checks are a must

Regular website checks are actually a basic requirement for anyone working in sales or marketing. But hand on heart – how often do you actually think about it? Our event with “Full Stack Web Developer” Alexander Bader showed impressively why it is worth not putting this point on the back burner. Because it’s not just about technical details, but also about real success stories that can be created right before your eyes. Together with our expert, we took a live look at a selected WordPress website. We went through the check process step by step, presented our tools, defined requirements and demonstrated the system of a professional website check. No question was left unanswered – and we were even able to fix minor problems directly.

Impressive results in just two hours

The results? Simply amazing! Within two hours, not only was the website noticeably optimized, but it also became clear that such checks are far more than just an annoying compulsory exercise. With the right approach, they can be really fun – and deliver a real sense of achievement.

Fresh motivation for 2025

We are starting the new year with this momentum and look forward to more inspiring events. True to the motto: See you in 2025!

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Cooperation between development and sales - From national to international positioning

Innovation & sales: international success together

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2 Min.

Success in innovation is primarily based on two pillars: the progress that the newly developed product brings with it and the sales channel that is used to consistently market the new product. The fact that many valuable innovation approaches in companies fall by the wayside is primarily due to the fact that sales and innovation do not communicate enough with each other.

Promoting synergies between development and sales

In order to pave the way here and to be able to transfer these into best-practice examples, we have set up our working group “Sales campaign in the innovation process“, we have brought together an exclusive group of participants from both the development and sales departments of various companies. Our basic topic:

How do we succeed – from the initial idea to the finished product – in making an innovation process as lean and targeted as possible through mutual communication and cooperation?

As part of a perspective event on October 23, 2024, the focus was primarily on the possibilities of such sales-innovation collaborations, especially from the perspective of globally operating companies. The questions we asked ourselves in this context covered a considerable range:

  • How can we – possibly from here – contribute to maximizing the promotion of innovation processes at other locations, including those abroad?
  • What processes need to be established there?
  • For example, how can the communication and social media channels there be opened up for this?
  • How can further progress be made within the company?

Successful results through joint solutions

The all-round positive: once again, all participants were able to benefit from the answers we came up with to these and other questions!

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn