The discussion round on Odoo17 was led by Robert Duckstein from Manatec and Matthias from 2be.

Odoo17 in focus: Intensive discussion round with AI and new app functions

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2 Min.

Our recent meeting brought together partners, current Odoo users and potential customers to discuss the latest version of Odoo,
Odoo 17
in depth. This version stands out in particular thanks to innovations in the field of artificial intelligence and enhanced app functions that have the potential to fundamentally transform the sales sector. Despite Odoo’s reputation as a comprehensive open source ERP system, our meeting focused primarily on customer relationship management (CRM) and the optimization of sales campaigns.


Robert Duckstein
 gave an impressive introduction to the system functionalities, while
Matthias Brinkmann
 shared his practical sales experience. The discussion was moderated by two participants from
Manatec
 who work as project managers and contributed valuable insights from their direct application experience. Experienced customers also commented on the best ways to use the system in their companies.

Networking was a key element of our meeting. In this context, we have decided to set up an Odoo User Group to share best practices, programming knowledge and information about the best apps. Another event is already being planned, this time possibly focusing on the Odoo 17 project app to deepen our knowledge and share practical experiences.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Manage successful sales campaigns yourself.

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3 Min.

In addition to the marketability of the product or service, it is above all the efficiency of sales that makes the decisive difference between the success and failure of a sales campaign. Those who can listen to their customers, and who also apply their needs and benefits, find individual sales solutions and successfully implement sales for both standard and niche products.

 


We say, “Be bold and just do it”
We at 2be_die markenmacher have many years of experience in this field and are therefore in a position to consistently bundle the sales activities of our customers and bring them to the man or woman in a targeted manner. In doing so, we support not only start-ups and young companies, but also companies with market experience, where a “clean-up” or realignment of the sales processes increases the chances of success in the market.

Leaving entrenched processes behind with innovation.
It is important here that the customer is open to new, innovative solutions in addition to the use of classic sales tools (telephone acquisition and sales, e-mails and brochures): Webinars, in-house fairs or social selling. It is precisely through the digitalization of his processes that he can significantly increase his sales efficiency. The way is quite uncomplicated: Our teams come directly to you and show “how it’s done”, or we do online training with you. Our “presentation suitcase” (What do I really want to show the customer and what makes sense to bring to a presentation?) is used here, as well as innovative query methods with customer surveys or tools for collaborative working (e.g. Miro, Teams, or similar).
The best part:
As a go-digital certified consulting firm, we can get funding grants going for our clients! This can involve 50 – 90% of the contract sum being subsidised. Let us check where we see a starting point.

Further information:
Engelbreit und Sohn – Sondermaschinen und -anlagenbau
ZSI – technologie – Lösungen entlang am Produktentstehungsprozess
flexico – manufacturer of resealable bags
tadano Faun – mobile crane manufacturer
bremawerke – Stamped and bent parts manufacturer
recaro – eGaming Chair

Curious now?

Our contact person will be happy to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Kick-off of the event series Medical Valley-Connects!

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< 1 Min.

“Medical Valley-Connects” is the name of a new series of events that all members of the Medical Valley community are invited to attend. The goal here: to create spaces for intensive knowledge transfer and abundant inspiration. This is to be done on a basis that enables members to make new contacts quickly and easily, while enriching each other with their own ideas and experiences.

The kick-off for this was a Microsoft Teams event on 5 May with presentations by Norbert Esser, Key Account Manager at Data Respons Solutions, and 2be Managing Director Matthias Brinkmann. The topic of the event was a real evergreen: Sales and Marketing. Norbert Esser used his experience over the past few years to explain what an optimal sales and marketing mix should look like from his point of view. His conclusion: sales can actually be generated with concentrated social media and web use if you successfully combine your internal strengths with external support.

In addition, Matthias Brinkmann emphasized the importance of teamwork – naturally in the cooperation of internal and external forces, but also with regard to the division of individual tasks within the sales and marketing team. Brinkmann: “Whoever is able to join forces here can achieve an astonishingly strong effect with an astonishingly low budget!”

https://www.medical-valley-emn.de/news-events/unsere-naechsten-veranstaltungen/

Curious?
Our contact person will be happy to help you:
Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

2be_die markenmacher

2be_die markenmacher: New on the Web Track!

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2 Min.

Now we have done it after all – the relaunch of our own website!

The first goal was a successful CMS move from Typo3 to WordPress. The reason for this: the greater flexibility and faster usability of the new system, especially with regard to the input of different devices. In WordPress, a headline can be changed or an image uploaded via smartphone – one of the main reasons why almost two-thirds of all website CMSs worldwide are now operated via the open source system.

The move was also accompanied by a content and design relaunch. We have sharpened our portfolio even more on central questions such as “What does the customer really need?” and “How can we further expand our network?“; added to this was the need for even more authenticity in terms of how we present ourselves. Equally important: some functional innovations. For example, via WordPress we are now able to invite all our customers to our events at the touch of a button. In general, we now have significantly more options for interaction with our customers.

Designers that we are, we have of course smoothed out our “clothing” once again: Flat design – more puristically drawn, with a visual world that we have largely based on our Instagram presence!

Be sure to let us know what you think:
We look forward to your feedback!

Here’s our status brochure and feel free to order it directly from us as a paper version:
Status2021-Brand Making.

Curious now?
Our contact person will be happy to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

2be_die markenmacher

2be_die markenmacher: New on the Web Track!

/in /by
2 Min.

Now we have done it after all – the relaunch of our own website!

The first goal was a successful CMS move from Typo3 to WordPress. The reason for this: the greater flexibility and faster usability of the new system, especially with regard to the input of different devices. In WordPress, a headline can be changed or an image uploaded via smartphone – one of the main reasons why almost two-thirds of all website CMSs worldwide are now operated via the open source system.

The move was also accompanied by a content and design relaunch. We have sharpened our portfolio even more on central questions such as “What does the customer really need?” and “How can we further expand our network?“; added to this was the need for even more authenticity in terms of how we present ourselves. Equally important: some functional innovations. For example, via WordPress we are now able to invite all our customers to our events at the touch of a button. In general, we now have significantly more options for interaction with our customers.

Designers that we are, we have of course smoothed out our “clothing” once again: Flat design – more puristically drawn, with a visual world that we have largely based on our Instagram presence!

Be sure to let us know what you think:
We look forward to your feedback!

Here’s our status brochure and feel free to order it directly from us as a paper version:
Status2021-Brand Making.

Curious now?
Our contact person will be happy to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Successful moderation in the private equity environment

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< 1 Min.

The Betriebswirtschaftliche Forschungszentrum für Fragen der mittelständischen Wirtschaft e. V. (BF/M) has successfully positioned itself at the interface between university research and education and SME entrepreneurship at the University of Bayreuth and has recently also been able to establish itself as a “hub” for start-ups on its own initiative. In a similar capacity, BF/M also acted as the organizer of an online workshop on the broader topic of “Capital meets Innovation” (or “Innovation meets Capital”), which was moderated by 2be managing director Matthias Brinkmann between 12 and 2 p.m. on July 3. Accordingly, potential private equity investors such as “start-upper” POSTN’GO were represented by Felix Paetzold.

The dominant topic of the lively online discussion this time was the role of the moderator as a mediator between innovation and capital provider. Which function does the moderator have to assume in the best case? From which side – private equity or new companies – do the impulses come? And above all: How can intermediaries be remunerated in such a way that a possible business cooperation can be advanced in the best possible way?

Curious now?
Our contact person will be happy to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de