Cooperation between development and sales - From national to international positioning

Innovation & sales: international success together

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2 Min.

Success in innovation is primarily based on two pillars: the progress that the newly developed product brings with it and the sales channel that is used to consistently market the new product. The fact that many valuable innovation approaches in companies fall by the wayside is primarily due to the fact that sales and innovation do not communicate enough with each other.

Promoting synergies between development and sales

In order to pave the way here and to be able to transfer these into best-practice examples, we have set up our working group “Sales campaign in the innovation process“, we have brought together an exclusive group of participants from both the development and sales departments of various companies. Our basic topic:

How do we succeed – from the initial idea to the finished product – in making an innovation process as lean and targeted as possible through mutual communication and cooperation?

As part of a perspective event on October 23, 2024, the focus was primarily on the possibilities of such sales-innovation collaborations, especially from the perspective of globally operating companies. The questions we asked ourselves in this context covered a considerable range:

  • How can we – possibly from here – contribute to maximizing the promotion of innovation processes at other locations, including those abroad?
  • What processes need to be established there?
  • For example, how can the communication and social media channels there be opened up for this?
  • How can further progress be made within the company?

Successful results through joint solutions

The all-round positive: once again, all participants were able to benefit from the answers we came up with to these and other questions!

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Find out how you can optimise your sales processes by defining an optimal target state and using AI

Sales optimization: From target to reality

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2 Min.

Setting up and establishing optimal sales processes is the dream of every sales-oriented company. The fact that a self-assessment of the company’s own sales performance is consistently positive is – it is fair to say – extremely rare: there is always room for optimization, especially when selling your own products and services, and a few “percentages” can be gained almost always and almost everywhere.

Define target state

But why not put the cart before the horse and define a target state for the “best possible sales environment” in your own company? Perhaps it is actually possible to turn your sales dream into a surprisingly functional reality!

Workshop offer for optimization

Our range of workshops in the sales sector helps to sharpen your focus. On the basis of a target state defined together with the customer, we work to identify potential that has already been realized, but above all to identify possible gaps or brakes, because: Slowness in sales is always a flaw.

Our next sales-oriented workshops:

Accelerate digital sales with performance marketing
July 22 from 16:00 – 18:00
Participate now free of charge

International sales campaign – AK Sales campaign in the innovation process
September 17 from 09.30 a.m. – 2.30 p.m.
Participate now free of charge

Use of artificial intelligence

A new key aspect in the course of any comprehensive sales optimization is the use of use of AI. By setting up customer-specific use cases, we are able to show which AI tools are able to fill existing gaps, accelerate processes or, above all, relieve sales employees of tasks that go against their grain, thus opening up new spaces in which they can develop their actual skills.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 911 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

Our partner experts will be happy to assist you.

Digital transformation: What is the real benefit

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2 Min.
  • What can digitization do within an organization, and in which areas can it really be used profitably?
  • How can the concrete benefits of digitized processes be determined at all?
  • And most importantly, does this benefit actually exceed the investment required to implement it?

We have noticed time and again that our medium-sized companies in particular approach this topic with skepticism. A question that comes up regularly:

Are the costs that need to be invested in proportionate to the promise of digital transformation?

Not entirely unfounded, because not in every case does a“transformation of analog to digital processes” deliver what is promised, especially when the latter have functioned smoothly for years and decades. But where exactly are the advantages that can help you answer the question of whether digitization is worthwhile for you?

Through digitization, companies can, for example, partially or even fully automate their production processes and thus produce faster and more cost-effectively. Communication with customers, business partners and internally can also be made more efficient through digital channels such as e-mail, ERP systems or social media. The use of cloud services and online tools for collaborative work can also not only facilitate but also enormously accelerate collaboration within the company.

Apart from internal benefits and optimizations, digitization may also open up completely new business opportunities for you and enable medium-sized companies to tap into new markets. By using e-commerce platforms or developing your own online stores, you can also offer your products and services internationally.

However, when introducing digital technologies, SMEs should always make sure that they do not overextend themselves and that they always use their resources wisely. Good planning and a step-by-step approach can help to make the best possible use of the opportunities offered by digitization. In addition, there are grants from the government that provide financial assistance for these very steps. We are at your side with our partner experts when it comes to supporting you in this audit. Together, we find out where exactly and to what extent digitization makes sense for you, your employees and your company.

If you yourself have case studies of the environment in which you were able to profitably implement digital transformation in your company:

Get in touch!

We are ready to incorporate your example into a sophisticated Success Story!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

The DeepL plug-in provides translations from German into more than 30 languages within Odoo and WordPress

Automated translations with deeple in wordpress and odoo16

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2 Min.

Automation where possible – high quality where necessary: This is a target-oriented benchmark when it comes to processing one’s own tasks in administration, sales and marketing as efficiently as possible. A significant part of the time normally spent in the content area on the creation and correction of translations can now be taken over by software. In particular, we have had really good experiences across the board with the use of the universally beloved translator “DeepL”.

However, the advantage is not only the usable quality (at relatively very low prices), but also the integrability of DeepL plug-ins, such as content applications within Odoo or WordPress. DeepL provides translations from German, now in well over thirty languages, and can be used for all website content in most cases.

In our view, the best possible combination of automation and cost efficiency, while ensuring high quality, has been the use of DeepL in conjunction with checking or proofreading (by a professionally proven native speaker). This even often works in highly technical areas, where the use of translation software previously often seemed to make little sense.

DeepL for WordPress: On this interface you can easily translate the text into the respective language manually or at the push of a button

DeepL for WordPress: On this interface you can easily translate the text into the respective language manually or at the push of a button

Would you like to get an impression of the capabilities of DeepL? Then just click yourself through the website www.lk-metall.de , where we have used the appropriate plug-in for translation into English and Czech – and see for yourself the quality of the many-used translator DeepL.


Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

Launch targeted sales campaigns

Get your tools up to sales temperature – launch targeted sales campaigns

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2 Min.

Whether homepage or company presentation, social media presence or standard cover letter: Almost all companies currently have the whole set of marketing tools at the start – the majority of them even in a state long before the expiry date. But what happens if the sales pressure is increased once again by a corresponding market situation and the sales department has to react accordingly quickly and consistently?

In such a phase, it is important to once again check the existing tools and current channels for their sales suitability and, if necessary, to adapt them once again. Is the product information actually target-oriented with regard to the intended sales target? Is your own website – in terms of the selection of keywords and the messages behind them – really also designed as a sales machine?

We at 2be_die markenmacher bring your existing publications and tools up to sales temperature. Because: In many cases, it is not at all a matter of reinventing the wheel at great expense, but rather of adapting the (abundant) existing material with a view to expanding or accelerating the distribution channels in such a way that sales revenues can be maximised.

Contact us for this: we will support you!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Event, Sales, Lecture, 2be

Link innovations to sales processes at an early stage

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2 Min.

Innovations are always in demand, innovations are absolutely necessary:
But if this is the case, why is it that over ninety percent of all new product developments cannot be successfully placed on the market?

One possible reason for this was provided by 2be’s Managing Director Matthias Brinkmann in his talk, which he gave to around a hundred invited guests at a meet-up at the Wiesbaden headquarters of Seibert/Media GmbH on September 16.

Brinkmann’s hypothesis: The absolute majority of innovative R&D projects are simply not integrated into a corresponding sales campaign early enough. In this way, valuable time is lost until the start of production to gather knowledge about possible target groups and their specific needs and requirements within the sales process and – if possible – to incorporate these into the development process.

Therefore, a wish to all development departments: Invite the sales department to a delicious cappuccino or espresso 1.5 years earlier.

Matthias Brinkmann cited the conception of a new type of silencer in the field of hunting equipment as an example of how effectively an early coupling of development and sales activities can work. This has already been aggressively promoted as a prototype at industry trade shows and via social media channels following patent registration. Thus, the product, which was still in the process of being developed, already had a name before it was even ready for series production and, with this reach, was able to benefit from a long-standing resonance in the market.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Labour market in transition: We accompany you in this process!

A changing labor market – with us you can launch your personnel campaign in a targeted manner

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2 Min.

Whether triggered by lockdowns or supply restrictions, by energy crises or the immediate aftermath of war, it is almost impossible to trace in detail. The fact is that the world of work is currently undergoing a profound upheaval that is affecting all sectors to a greater or lesser extent. It seems that more and more employees are becoming increasingly dissatisfied in their working environment; at the same time, highly qualified as well as low-skilled positions can hardly be adequately filled in many companies. The consequence: More and more companies have to perform the balancing act between “retaining existing staff” and “
Recruit new employees
“In the long run, this is quite exhausting.

We at 2be_die markenmacher can provide support in both directions by focusing on our core competence: brand strategy. We can direct this inward as employer branding, and in doing so, we can use our resources to enable our clients to retain valuable employees in the company in order to limit fluctuation. On the other hand, we support – steadily very successfully – our clients in their search for skilled workers: no matter in which industry, no matter for which position.

Do you need support in this regard? – Of course, we will help you!

Uniform appearance through repositioning – EDAG

Recruiting employees – Online in 30 countries – GfK

Property tax clients and tax advisors attract partners and employees – Collegium

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Turning the Internet into a top salesperson

Turning the Internet into a top salesperson

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2 Min.

Companies from the B2B sector or those with a highly complex service and product portfolio generally do not have the prerequisites to integrate a classic online store into their website. For one thing, the components that make up pricing are too diverse and too variable. On the other hand, too much price transparency is usually not desirable at all, because it is not very conducive to one’s own bidding process if one provides the competition with too much detailed information.

Nevertheless, even such companies should not forgo the wide range of possibilities offered by an online store when using their web presence. For example, by using configurators or click advisors, the customer can be given a certain price range – depending on the equipment, product variants or various special services. This is specified jointly, after the contact has been exchanged, e.g. via an online form or via a chatbot by telephone or in an on-site meeting. With this way, you come into direct contact with your customers in any case.

You need assistance here? – We are looking forward to your call!

More on this topic at 2be:
Candidate journey digital – which tools promise success?
Blog

Brand strategy and customer journey at hunting outfitter
ep-arms

Successfully reach target groups and increase sales with sales campaigns
Recaro egaming chair

Dealer and online store in btob – designed, programmed and positioned
Lechner

Manage successful sales campaigns yourself
Page

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Recruiting for professionals: We support you!

Recruiting for professionals – joint personnel campaign

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2 Min.

The current situation on the labor market is paradoxical: many small and medium-sized companies, agencies or freelancers are floundering due to poor order books or delivery problems; on the other hand, skilled workers are desperately sought in many (technical) industry segments. It seems that supply and demand are not necessarily in sync at the moment.

In such a situation, it is important for companies that are looking for employees, to present their own strengths and advantages from the inside to the outside, while delivering a coherent, authentic image of themselves. Today, highly qualified employees only change jobs if several criteria are met: First and foremost, they want to feel good at work, be able to deliver their performance and be appreciated for it.

We have a whole range of measures to help our partners ensure that their internal impact radiates sufficiently to the outside world – for example, by optimizing their social media presences(LinkedIn, Instagram or Xing). We are also capable of handling larger recruiting projects – both quantitatively and qualitatively – and have been able to prove this successfully several times in the past.

Do you need support in this regard? – Of course, we will help you!

Uniform appearance through repositioning – EDAG

Recruiting employees – Online in 30 countries – GfK

Property tax clients and tax advisors attract partners and employees – Collegium

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Candidate journey digital – which tools promise success?

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2 Min.

The Candidate Journey encompasses all the experiences that applicants gather at all points of contact with a potential employer. These experiences range from the job search to the application process and job interviews to onboarding, and are increasingly taking place digitally.

Finding the right candidates at the right time is more than an ordinary challenge for most companies. Where should a company show itself? In the daily newspaper, on job portals or trade fairs? Is it enough to put a few posts online, or do you need a dedicated social media manager in your HR department?

Against this backdrop, we, Matthias Brinkmann from 2be – Die Markenmacher and Daniel Alt from DAA Holding GmbH, met with other entrepreneurs from the metropolitan region to share experiences, understand challenges and learn from best practice examples.

The Candidate Journey at a glance

By optimizing their touchpoints, companies reach qualified candidates and avoid them abandoning the application while the process is still underway. A positive reputation is also important, as experiences – both bad and good – are quickly shared through social media platforms and employer portals like kununu and reach many people. These also have an impact on future applicants, as the number of job prospects decreases when there are many negative reviews.

Our workshops, tips and tricks, and Candidate Journey Index can help identify relevant touchpoints and compare competitors.

Best practice – chatbots for applicants

Chatbots can process both text-based and spoken language, enabling fully automated conversations with job applicants without direct human intervention. They can be integrated into the career site and offer inquirers a convenient and barrier-free point of contact for individual questions and concerns.

In the search for suitable candidates, chatbots offer two key advantages: First, interested applicants can find out about crucial questions much earlier. This reduces the workload of the HR department in particular: the total number of applications may even decrease, while the number of qualified applications, i.e. people who are genuinely interested, increases. On the other hand, companies learn directly which topics and factors are relevant for potential candidates. Whether it’s the menu in the canteen, the job bike, or simply the Christmas party: this information is not available to competitors and can be used directly for their own advertising campaigns.

 

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de