Sales support Archive

Automated translations with deeple in wordpress and odoo16

14.03.2023/in Brand development, Digital Routine, Sales support/by Kathrin Hasseler

2 Min.

Automation where possible – high quality where necessary: This is a target-oriented guideline when it comes to processing one’s own tasks in administration, sales and marketing as efficiently as possible. A considerable part of the time normally spent on creating and correcting translations in the content area can now be taken over by software. In particular, we have had good experience across the board with the use of DeepL.

However, the advantage is not only the usable quality (at relatively very low prices), but also the integrability of DeepL plug-ins, for example regarding content applications within Odoo or WordPress. DeepL now provides translations from German into well over thirty languages, so in most cases it can be used for all website content, for example.

In our view, the best possible combination of automation, cost efficiency and simultaneous assurance of high quality is the use of DeepL in conjunction with the control or proofreading by a professionally proven native speaker. This even often works in highly technical areas, where the use of translation software previously often seemed to make little sense.

You want to see for yourself the capabilities of DeepL. Click on the website www.lk-metall.de, where we offer the corresponding plug-in for translation into English and Czech – and see the quality for yourself.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

Get your tools up to sales temperature – launch targeted sales campaigns

18.11.2022/in Brand development, Digital Routine, Sales support/by Katharina Zauner

2 Min.

Whether homepage or company presentation, social media presence or standard cover letter: Almost all companies currently have the whole set of marketing tools at the start – the majority of them even in a state long before the expiry date. But what happens if the sales pressure is increased once again by a corresponding market situation and the sales department has to react accordingly quickly and consistently?

In such a phase, it is important to once again check the existing tools and current channels for their sales suitability and, if necessary, to adapt them once again. Is the product information actually target-oriented with regard to the intended sales target? Is your own website – in terms of the selection of keywords and the messages behind them – really also designed as a sales machine?

We at 2be_die markenmacher bring your existing publications and tools up to sales temperature. Because: In many cases, it is not at all a matter of reinventing the wheel at great expense, but rather of adapting the (abundant) existing material with a view to expanding or accelerating the distribution channels in such a way that sales revenues can be maximised.

Contact us for this: we will support you!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Link innovations to sales processes at an early stage

19.09.2022/in Brand development, Events - Network, Events network, latest news, Sales support/by Kathrin Hasseler

2 Min.

Innovations are always in demand, innovations are absolutely necessary:
But if this is the case, why is it that over ninety percent of all new product developments cannot be successfully placed on the market?

One possible reason for this was provided by 2be’s Managing Director Matthias Brinkmann in his talk, which he gave to around a hundred invited guests at a meet-up at the Wiesbaden headquarters of Seibert/Media GmbH on September 16.

Brinkmann’s hypothesis: The absolute majority of innovative R&D projects are simply not integrated into a corresponding sales campaign early enough. In this way, valuable time is lost until the start of production to gather knowledge about possible target groups and their specific needs and requirements within the sales process and – if possible – to incorporate these into the development process.

Therefore, a wish to all development departments: Invite the sales department to a delicious cappuccino or espresso 1.5 years earlier.

Matthias Brinkmann cited the conception of a new type of silencer in the field of hunting equipment as an example of how effectively an early coupling of development and sales activities can work. This has already been aggressively promoted as a prototype at industry trade shows and via social media channels following patent registration. Thus, the product, which was still in the process of being developed, already had a name before it was even ready for series production and, with this reach, was able to benefit from a long-standing resonance in the market.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

A changing labor market – with us you can launch your personnel campaign in a targeted manner

24.08.2022/in Sales support/by Katharina Zauner

2 Min.

Whether triggered by lockdowns or supply restrictions, by energy crises or the immediate aftermath of war, it is almost impossible to trace in detail. The fact is that the world of work is currently undergoing a profound upheaval that is affecting all sectors to a greater or lesser extent. It seems that more and more employees are becoming increasingly dissatisfied in their working environment; at the same time, highly qualified as well as low-skilled positions can hardly be adequately filled in many companies. The consequence: More and more companies have to perform the balancing act between “retaining existing staff” and “
Recruit new employees
“In the long run, this is quite exhausting.

We at 2be_die markenmacher can provide support in both directions by focusing on our core competence: brand strategy. We can direct this inward as employer branding, and in doing so, we can use our resources to enable our clients to retain valuable employees in the company in order to limit fluctuation. On the other hand, we support – steadily very successfully – our clients in their search for skilled workers: no matter in which industry, no matter for which position.

Do you need support in this regard? – Of course, we will help you!

Uniform appearance through repositioning – EDAG

Recruiting employees – Online in 30 countries – GfK

Property tax clients and tax advisors attract partners and employees – Collegium

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Turning the Internet into a top salesperson

29.06.2022/in Brand development, Digital Routine, Sales support/by Katharina Zauner

2 Min.

Companies from the B2B sector or those with a highly complex service and product portfolio generally do not have the prerequisites to integrate a classic online store into their website. For one thing, the components that make up pricing are too diverse and too variable. On the other hand, too much price transparency is usually not desirable at all, because it is not very conducive to one’s own bidding process if one provides the competition with too much detailed information.

Nevertheless, even such companies should not forgo the wide range of possibilities offered by an online store when using their web presence. For example, by using configurators or click advisors, the customer can be given a certain price range – depending on the equipment, product variants or various special services. This is specified jointly, after the contact has been exchanged, e.g. via an online form or via a chatbot by telephone or in an on-site meeting. With this way, you come into direct contact with your customers in any case.

You need assistance here? – We are looking forward to your call!

More on this topic at 2be:
Candidate journey digital – which tools promise success?
Blog

Brand strategy and customer journey at hunting outfitter
ep-arms

Successfully reach target groups and increase sales with sales campaigns
Recaro egaming chair

Dealer and online store in btob – designed, programmed and positioned
Lechner

Manage successful sales campaigns yourself
Page

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Recruiting for professionals – joint personnel campaign

30.05.2022/in Sales support/by Katharina Zauner

2 Min.

The current situation on the labor market is paradoxical: many small and medium-sized companies, agencies or freelancers are floundering due to poor order books or delivery problems; on the other hand, skilled workers are desperately sought in many (technical) industry segments. It seems that supply and demand are not necessarily in sync at the moment.

In such a situation, it is important for companies that are looking for employees, to present their own strengths and advantages from the inside to the outside, while delivering a coherent, authentic image of themselves. Today, highly qualified employees only change jobs if several criteria are met: First and foremost, they want to feel good at work, be able to deliver their performance and be appreciated for it.

We have a whole range of measures to help our partners ensure that their internal impact radiates sufficiently to the outside world – for example, by optimizing their social media presences(LinkedIn, Instagram or Xing). We are also capable of handling larger recruiting projects – both quantitatively and qualitatively – and have been able to prove this successfully several times in the past.

Do you need support in this regard? – Of course, we will help you!

Uniform appearance through repositioning – EDAG

Recruiting employees – Online in 30 countries – GfK

Property tax clients and tax advisors attract partners and employees – Collegium

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Candidate journey digital – which tools promise success?

30.05.2022/in Brand development, Digital Routine, Events - Network, latest news, Sales support/by Kathrin Hasseler

2 Min.

The Candidate Journey encompasses all the experiences that applicants gather at all points of contact with a potential employer. These experiences range from the job search to the application process and job interviews to onboarding, and are increasingly taking place digitally.

Finding the right candidates at the right time is more than an ordinary challenge for most companies. Where should a company show itself? In the daily newspaper, on job portals or trade fairs? Is it enough to put a few posts online, or do you need a dedicated social media manager in your HR department?

Against this backdrop, we, Matthias Brinkmann from 2be – Die Markenmacher and Daniel Alt from DAA Holding GmbH, met with other entrepreneurs from the metropolitan region to share experiences, understand challenges and learn from best practice examples.

The Candidate Journey at a glance

By optimizing their touchpoints, companies reach qualified candidates and avoid them abandoning the application while the process is still underway. A positive reputation is also important, as experiences – both bad and good – are quickly shared through social media platforms and employer portals like kununu and reach many people. These also have an impact on future applicants, as the number of job prospects decreases when there are many negative reviews.

Our workshops, tips and tricks, and Candidate Journey Index can help identify relevant touchpoints and compare competitors.

Best practice – chatbots for applicants

Chatbots can process both text-based and spoken language, enabling fully automated conversations with job applicants without direct human intervention. They can be integrated into the career site and offer inquirers a convenient and barrier-free point of contact for individual questions and concerns.

In the search for suitable candidates, chatbots offer two key advantages: First, interested applicants can find out about crucial questions much earlier. This reduces the workload of the HR department in particular: the total number of applications may even decrease, while the number of qualified applications, i.e. people who are genuinely interested, increases. On the other hand, companies learn directly which topics and factors are relevant for potential candidates. Whether it’s the menu in the canteen, the job bike, or simply the Christmas party: this information is not available to competitors and can be used directly for their own advertising campaigns.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Mentor App:
Stay tuned!

04.04.2022/in Brand development, Digital Routine, latest news, Sales support/by Katharina Zauner

< 1 Min.

Digital tools are also being used more and more frequently in HR and recruiting. Current example: our mentoring app. It strengthens the loyalty of new employees to their company (“Candidate Journey”) in an easy to act, yet very inspiring way and at the same time increases their performance in business and everyday life by conveying “Tips & Tricks”.

The new app relies on a close connection between companies, mentors and mentees. The mentees can use the app to choose between different mentors, both external and internal. These support them in finding their way around the company better, but also provide information on overarching topics such as sales work, completion of administrative tasks, software handling, etc. Communication with each other is possible in writing, by telephone or even via short video conferences.

The app is financed by licensing to the respective companies and (smaller) contributions from the employees themselves. It is programmed for Android, iOS, but also as a web tool.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Rate offers –
Establish comparability!

04.04.2022/in Brand development, Digital Routine, latest news, Sales support/by Katharina Zauner

< 1 Min.

Anyone who regularly buys agency services knows, of course, that the offers they obtain for the service packages they want are rarely comparable. There are many reasons for this, ranging from the varying quality of content components to the use of special tools and the number of rounds of voting that are priced in with the corresponding service. It becomes particularly problematic when the offers are so complex that the decision-makers can hardly make any real comparisons, because these – naturally – go beyond their expertise.

We are happy to step in here – not as a self-interested agency, but as a fair consultant with a comprehensive overview of the agency landscape and its service offerings. By breaking down the various offerings into their individual building blocks, we work with you to determine which service package is the most cost-effective and reliable for your company or organization in the long term. In this way we create the best possible basis for your best possible decision!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Text – Partnerships: The benefit for the customer

22.03.2022/in Brand development, Brand development, latest news, Sales support/by Katharina Zauner

2 Min.

Competent partners in the editorial or content area provide us with the basis to once again significantly expand or deepen our range of offers and services. The prerequisite for this is a high degree of consistency in terms of aesthetics in the design of online or offline content. Important for such partnerships is the permanent flow of communication between each other, but also a high degree of (economic) reliability and integrity in the mutual cooperation. For example, we have designed over seventy joint projects with our main content partner since 2011: We have taken on all the design and IT tasks internally, while our partner has handled all the content. Wherever there were overlaps between the two areas, we formed joint project teams – and always found inspiring solutions for our customers!

Such text collaboration bundles a number of benefits for our customers:

Mutual cooperation offers the full range of services and brings an uncomplicated process of text creation and editing.
The weak point of many full service agencies is known to be the text creation: Through close partnerships we offer our customers a consistently high quality of search engine optimized text content.
Together we form an interface with the customer. The project manager is usually provided by 2be. A direct conversation with the copywriter, the editor is always open to the customer.
A reliable, highly efficient coordination process enables the customer to participate individually in the content and the result.
Simplified administration: customer receives a quote, invoice, etc.

More on this topic at 2be:
Content is King!
Agile internal communication: How projects succeed

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Automated translations with deeple in wordpress and odoo16

Get your tools up to sales temperature – launch targeted sales campaigns

Curious now?

Link innovations to sales processes at an early stage

Curious now?

A changing labor market – with us you can launch your personnel campaign in a targeted manner

Curious now?

Turning the Internet into a top salesperson

Curious now?

Recruiting for professionals – joint personnel campaign

Curious now?

Candidate journey digital – which tools promise success?

Curious now?

Mentor App:
Stay tuned!

Curious now?

Rate offers –
Establish comparability!

Curious now?

Text – Partnerships: The benefit for the customer

Curious now?

Direct contact

0911/47494949

Connect now

Direct contact

0911/47494949

Connect now