Using AI Effectively in Sales: How to Integrate Tools Meaningfully, Improve Processes, and Achieve Measurable Results

Between hype, headlines and reality – AI in sales

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3 Min.

Whether it’s new features at OpenAI, discussions about Google or the latest updates at Microsoft – it feels like there’s a new tool every week that “changes everything”. And yet we hear the same phrase over and over again in conversations:

“Sounds exciting – but how do we actually use it here?

”
This is precisely where the biggest gap lies.

Between a flood of tools and real implementation

On the one hand: really strong AI solutions with huge potential. On the other hand: companies that try, test, reject – and somehow don’t get anywhere. This is particularly evident in sales:

  • AI providers sell their tools
  • Companies stick to traditional sales channels

The result? Both sides miss the point. One is too technical, the other is too “like it used to be” and that’s where it gets exciting. At 2be, we say: not either – but both, why choose when both work better together? That’s why we specifically build sales partnerships for AI companies. Not as pure tool sales – but as a bridge to real application.

In concrete terms, this means:

  • We take an active approach (by phone & digitally)
  • We use AI where it provides meaningful support
  • We bring companies into real conversations – online & on site

And that’s where the difference happens: not in the tool, but in the exchange.

Why this is so relevant right now

A look at current developments shows that AI is no longer seen as a “nice to have”, but as part of everyday working life. Automation is gaining momentum, sales cycles are getting shorter and customers expect a more personalized approach.

Or to put it another way:

Those who work completely without AI today will be slower tomorrow.
Those who only use AI but have no real sales remain invisible.

If you are currently working with AI in sales, please take these points with you:

  1. Tool ≠ Solution
    A good AI tool is of little use if it doesn’t fit your processes.
  2. Sales remains a human matter
    AI can prepare, structure and analyze – trust is built through conversation.
  3. Integration beats experimentation
    It is better to integrate one solution properly than to test several half-heartedly.
  4. Speed is an advantage – but only with direction
    AI makes you faster. But it only makes sense if it is clear where you are going.
  5. Partnerships are becoming more important
    The combination of expertise, technology and sales is becoming a real competitive advantage.

AI in sales is no longer a topic for the future – it is a topic for implementation. And this is exactly where we come in: We bring AI to where it works – in real conversations, clear processes and measurable results. If you have the feeling that this is exactly the gap you are currently experiencing, it’s worth talking to us.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

What businesses can learn from London: Why old processes and new technologies aren't mutually exclusive and how to combine them effectively

Visiting London – when opposites go together

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3 Min.

I spent a few days in London. Together with a small group, I went to the British metropolis for two and a half days at the invitation of my English teacher. It was a trip that was not only exciting from a linguistic point of view – but above all it triggered a thought that has stuck with me.

What makes London so special is not just its size or internationality. It is the natural interplay of contrasts: Historic buildings that have shaped the cityscape for centuries stand right next to modern architecture made of glass and steel. The closer you get to the center, the clearer this picture becomes.

And the exciting thing about it is that it doesn’t seem like a contradiction. It looks like a conscious coexistence. The old buildings don’t lose their significance just because new ones are added. And the modern buildings don’t look out of place just because history remains visible. On the contrary – they reinforce each other. The old gives stability and character, the new brings dynamism and further development.

It is precisely this idea that can be applied surprisingly well to today’s working world. Many companies are currently facing the challenge of integrating new technologies, AI applications and modern working methods. At the same time, there are established structures and processes that have stood the test of time and cannot – and often should not – be easily replaced.

This is precisely where a field of tension often arises

London shows that this tension does not have to be a problem – but an opportunity. It’s not about exchanging old for new. It’s about combining the two. Existing processes can continue to form the basis – stable, reliable and tried and tested. New technologies and methods start exactly where they create added value: they complement, simplify and develop without calling the foundations into question.

One example that particularly stuck in my mind was the Barbican Centre. A building from the 1980s, brutalist, striking – and at the same time a place that today stands for exchange, creativity and new ideas. The structure has remained, but its use has evolved.

And this is precisely where the real strength lies:

Don’t redo everything. Instead, keep thinking about the right things.

Applied to companies, this means that the combination of experience and innovation often produces the best results. Those who understand and value what already exists can implement new ideas in a more targeted way – and this is precisely what leads to real further development. London makes this visible.

The charm of the city is not created despite the contrasts, but precisely through their interplay. And perhaps this is precisely the approach that will help companies move forward today.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Why pure AI solutions fail in sales and how a hybrid model combining humans and AI has been proven to increase productivity and quality.

AI in sales: why the hybrid approach is unbeatable

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< 1 Min.

AI takes over sales – sounds like a successful model, doesn’t it?

Unfortunately, no. Studies by Deloitte, Gartner and McKinsey are surprisingly unanimous: over 95 percent of companies did not see any measurable success once AI had completely taken over large parts of their sales tasks.

Why pure AI solutions fail

The reasons are actually obvious: AI can do a lot – but relationship management, flexibility and genuine trust-building are not among its strengths. However, it is precisely these factors that are crucial if sales work is to be successful. So does that mean: Hands off AI? Not at all! Even top salespeople only spend around a third of their time on actual sales activities. The rest? Administration, preparation, follow-up and data maintenance. And this is where AI really comes into its own.

Where AI really shines

When AI is used as targeted support, productivity increases noticeably – especially in relation to costs. Differences in quality between individual sales teams or employees can also be significantly reduced.

And not to forget: AI bots know no breaks and no end of work 😉

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Successful AI implementation does not begin with the tool, but with clear objectives and processes.

Use of AI: define your own goals and processes!

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2 Min.

We hear this question all the time: “Which AI tool is the best?”
Our honest answer: there is no such thing as the perfect tool.

Before clicking through tool lists or buying licenses, something much more important is needed – preparatory work. Really good results with AI can only be achieved if everyone involved sits down together first and clarifies what they want to achieve: What do we actually want to achieve? What processes are already in place? And where does the shoe really pinch?

Why many AI projects fail early on

The fact that AI projects often stall in the start-up phase is rarely due to the tool itself. In most cases, there is no clear plan, because AI is not a ready-made, off-the-shelf solution – it only becomes real added value through the right combination of several tools.

The key questions are therefore:

  • Which processes are currently sluggish or inefficient – and why?
  • Which recurring, time-consuming tasks could AI take over?
  • Where can employees be creative again instead of just documenting or recording?

From concept to lived practice

Whether in the end ChatGPT, QuillBot, Mistral, CapCut or completely different tools are used is of secondary importance. The decisive factor is that a defined process must also be lived in everyday life. This is precisely where many companies and institutions fail – often due to ingrained routines and internal resistance.

This is exactly where we come in:
In our workshops on the use of AI, we help you to formulate clear goals, define meaningful processes and integrate AI into your day-to-day work in a sustainable way. Let’s tackle the topic of AI together.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Artificial intelligence meets practical training

Realistic, flexible, motivating: AI as a training partner

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2 Min.

On November 13, the session “AI as a training partner – mastering difficult conversations in a playful way” took place – with great interest and many exciting insights into the future of digital communication training. Numerous participants accepted the invitation from Jan-Thomas Hulha and Matthias Brinkmann to experience how artificial intelligence can support training discussions in a realistic, flexible and playful way.

A look into the future of communication training

The event focused on the question of how companies can prepare employees even more effectively for challenging conversational situations in the future – whether in employee dialog, customer communication or sales. The AI-based conversation simulations presented impressively demonstrated how real-life scenarios can be reproduced in almost perfect detail.

It was particularly well received:

  • Authentic personas and dynamic role models that recreate individual conversation situations
  • Company-specific adjustments, such as the integration of targets, products or typical pain points
  • Gamification elements that noticeably increase learning motivation and training frequency
  • Automated feedback and measurable learning progress that make training significantly more efficient

The combination of AI-based simulations and practice-oriented methods made it clear that communication training will not only become more flexible in the future, but also more sustainable, individual and motivating.

For all those who want to delve deeper

After the session, Jan-Thomas and Matthias thanked everyone for their active participation and great interest. Participants received a detailed PDF summary with all the important content.

Anyone who has now “caught fire” and would like to find out more about realistic personas, the integration of their own company data or other training options can contact us directly. Those who were unable to attend will of course also be brought up to date.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Automated solutions for legally compliant websites

WhiteColibri: Intelligent all-round data protection tool for websites

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2 Min.

Data protection doesn’t have to be complicated

Artificial intelligence (AI) and automation are making our everyday lives easier – even when it comes to data protection. Instead of endlessly poring over paragraphs or manually maintaining cookie banners, WhiteColibri does the work for you.

Automatic privacy policy – always up to date

The AI-supported tool WhiteColibri from MKM LEGAL regularly scans your website for services such as Google Analytics, Hotjar or YouTube. Your privacy policy will then be updated automatically – including the legal notice and cookie banner.

The result: 100% legal certainty without any effort.

Live in action: WhiteColibri presented

Together with MKM LEGAL, we presented the tool at our event “Smart data protection for websites – one tool for everything“. Participants were able to test WhiteColibri directly and experience how easily and reliably it works. Whether for small business websites or international corporate presences – WhiteColibri is scalable and even available in multiple languages.

Free GDPR check of your website

With the free quick test, you can find out whether your website is GDPR-compliant in just a few clicks:
👉 Start a free website check now

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Marketing & Sales: Where does AI help with automation?

Marketing & sales: where does AI help with automation?

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2 Min.

Every marketing and sales department has its own strengths – but also its own construction sites. There are often problems at the interfaces in particular: information does not flow smoothly, processes take too long or responsibilities are unclear. This is precisely where artificial intelligence (AI) can provide support and significantly simplify processes.

AI in marketing: smart automation of standard tasks

In collaboration with AI specialists (e.g. from Rabbit Hole), we have already developed numerous solutions that take care of routine tasks. In the social media sector in particular, it quickly becomes clear how much time can be saved:

  • AI creates initial text drafts that only need to be adapted.
  • Graphics, image ideas and postings can be prepared automatically.
  • AI can even take over the technical post to a large extent.
  • This saves resources and gives editors the opportunity to concentrate on creative and strategic tasks

Better collaboration: linking marketing & sales through AI

It gets exciting when AI not only takes over individual tasks, but also links marketing and sales more closely together. After all, a well-coordinated workflow increases productivity and efficiency in both areas.

Possible fields of application:

  • Creation of publications (print & digital)
  • Planning and organization of events, seminars or webinars
  • Automated coordination of campaigns between sales and marketing

Conclusion: AI as a team player in the company

AI is not an end in itself, but a tool for making internal processes smarter. Used correctly, it ensures that marketing and sales no longer work side by side, but together – more efficiently, more productively and with clearly noticeable added value.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

A review of our workshop “Effective Prompting with AI.”

“Effective prompting with AI” – second round of workshops

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2 Min.

On July 29, our workshop “Effective prompting with AI – How do I prompt correctly?” entered its second round. After the great interest at the premiere, it quickly became clear: this topic is moving – and we want to give even more people the opportunity to immerse themselves in the fascinating world of AI assistance systems.

Led by Karla and Yvonne, the day revolved around the question: How do I formulate prompts so that AI tools like ChatGPT deliver precise, creative and practical answers?
Together, we worked out why the right input is crucial for the output, how to break down complex tasks into understandable steps and which creative tricks turn a standard answer into a real wow result.

In addition to practical examples, there was plenty of room for questions, discussions and trying out your own ideas. Many participants took the opportunity to test their professional and private use cases directly in the workshop – from marketing texts and customer service optimization to finding ideas for new projects.

Our conclusion:

  • AI is not a sure-fire success, but a powerful tool when used in a targeted manner.
  • Good prompts save time and nerves – and are often a lot of fun.
  • The exchange of ideas is at least as valuable as the technology itself.

We would like to thank everyone who attended or showed interest!

If you would also like to delve deeper or have specific questions about integrating AI into your day-to-day work, Matthias and Yvonne look forward to hearing from you.

👉 You can find all upcoming dates here: 2be-markenmacher.de/events

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

AI takes care of the first step – humans provide the magic in the content

Efficiency meets emotion: how modern content marketing works

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2 Min.

After years of intensive practice with AI tools in text, image and video, we know pretty well where artificial intelligence shines – and where it still needs fine-tuning. Our conclusion: It’s all in the mix!

Because when used correctly, AI not only saves time and costs – it also enables genuine quality with personality. And that is precisely the key: semi-automated use of AI, combined with a human eye for detail.

How it works for us – example social media

Let’s take social media: AI can prepare a lot here. From text and graphics to video clips – the tools provide a solid foundation in a flash.

But blindly accepting everything is dangerous and is often immediately noticeable, which is why our team comes into play: our editors, graphic designers and video professionals check, delete or edit – depending on the platform, target group and tonality. This is how good input becomes great content. What makes it special: We work closely with our partner Rabbit Hole Group and link man and machine at all editorial interfaces – whether online or offline. This ensures that the content ends up exactly where it is supposed to: precisely tailored, stylish and coordinated across all media.

More time for ideas – we take care of the rest

What does that mean for you? Quite simply, you get a well-coordinated team that can not only operate AI, but really use it. You save time, retain full control over the quality – and your content gets the finishing touches that only real professionals can deliver.

We provide you with teams of experts who let the AI do the routine work – and concentrate on what really counts: Style, emotion, understanding your target group. And all this in a workflow that works. We promise!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Canva meets Adobe InDesign - which design approach suits you better?

Canva meets Adobe InDesign: Full house, full enthusiasm

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2 Min.

Full participation online and offline – that’s always the best sign that a topic is hitting the mark.

“Canva meets Adobe InDesign” was such a hit. No wonder, after all, everyone wanted to know: Can a tool like Canva the professional heavyweight Adobe InDesign really compete with it? Spoiler: Yes, and how!

Expert with a double vision

With our 2be partner Sandra Weis from Hamburg, we had a real all-rounder at the start of our hybrid event in our brand new offices on July 1, 2025. Sandra knows her way around both the Canva and Adobe worlds – and was therefore able to talk to us from the inside.

Sandra mainly emphasized the strengths of Canva:

  • Simple, fast, intuitive. Canva is a real gift, especially for those who don’t work with design tools every day.
  • Creative together. Thanks to the collaboration functions, you can work on designs with others at the same time – whether from your desk or a hammock.
  • The price speaks for itself. A Canva license costs only about half of what you have to pay for a comparable Adobe package.

Our conclusion: definitely try it out!

Even die-hard Adobe fans should give Canva a try. Who knows – maybe you’ll be just as enthusiastic as we are! Just try it out and experience it for yourself. It’s worth it.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn