Archive for category: Digital Routine

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Mentor App:
Stay tuned!

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Digital tools are also being used more and more frequently in HR and recruiting. Current example: our mentoring app. It strengthens the loyalty of new employees to their company (“Candidate Journey”) in an easy to act, yet very inspiring way and at the same time increases their performance in business and everyday life by conveying “Tips & Tricks”.

The new app relies on a close connection between companies, mentors and mentees. The mentees can use the app to choose between different mentors, both external and internal. These support them in finding their way around the company better, but also provide information on overarching topics such as sales work, completion of administrative tasks, software handling, etc. Communication with each other is possible in writing, by telephone or even via short video conferences.

The app is financed by licensing to the respective companies and (smaller) contributions from the employees themselves. It is programmed for Android, iOS, but also as a web tool.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Rate offers –
Establish comparability!

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Anyone who regularly buys agency services knows, of course, that the offers they obtain for the service packages they want are rarely comparable. There are many reasons for this, ranging from the varying quality of content components to the use of special tools and the number of rounds of voting that are priced in with the corresponding service. It becomes particularly problematic when the offers are so complex that the decision-makers can hardly make any real comparisons, because these – naturally – go beyond their expertise.

We are happy to step in here – not as a self-interested agency, but as a fair consultant with a comprehensive overview of the agency landscape and its service offerings. By breaking down the various offerings into their individual building blocks, we work with you to determine which service package is the most cost-effective and reliable for your company or organization in the long term. In this way we create the best possible basis for your best possible decision!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Digital whiteboard instead of flipchart and moderation cards in active workshops

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The Corona pandemic is bringing about tangible real changes in business life, especially in internal and external cooperation. For example, people are switching from analog to digital communication at a much faster rate than in previous years: This also applies, for example, to the organization of workshops or seminars. Whereas whiteboards with handwritten notes and flipcharts used to dominate as the “haptic control center” and participants wrote their contributions to the topics on moderation cards using pens, digital variants such as those provided by Miro as an app or browser version on the laptop dominate in day-to-day business.

Of course, our customers, partners and we long for the good times of direct personal exchange – nothing beats direct contact. Nevertheless, we are certain that these new digital means of communication will also be used more frequently beyond this. Your advantages over the analog variant? They actually involve all participants equally, including those who are usually less communicative or more introverted in meetings. Whether it is due to a spelling weakness, handwriting that is not perfect, or not loving oral collaboration.

The many additional contributions from this side greatly increase the sense of community and the quality of the overall output. Accordingly, the results of such workshops or seminars are usually much more extensive and varied.

Conclusion: In the future, we will rely on “personal plus digital”, i.e. hybrid communication!

More useful tools and tips to support your digital routine:
Together on a sales journey with LinkedIn!
Complete projects at last: Use us as a flexible operations team!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

go-digital – the 50% funding program continues

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And we are there!

Following a successful test phase in the model regions of Saxony and the Ruhr region, the go-digital funding program was extended by the German Federal Ministry for Economic Affairs and Energy to cover the whole of Germany in 2019 – and with great success. The prerequisites for participating companies were employee numbers of no less than eight and no more than one hundred, as well as annual sales of no more than twenty million euros. Those who fit into this grid could look forward to grants of up to 16,500 euros for digital projects.

Now the funding program has been extended firstly and secondly even expanded in terms of its content-modular orientation. In addition to the existing modules: digital market development, IT security as well as digital business processes, companies can now also apply for the expansion of further subject areas, namely the areas of digital strategy and data competence. Not to be forgotten: Companies can submit new applications every year, even if they have already received funding.

And of course you already know! As an agency, we are not only go-digital-infected, but even -certified and thus authorized to offer our customers services in the relevant subject areas.

Take the chance!

More on this topic at 2be:
Go-Digital: Digital market development and business model – subsidy from the state!
Benefit from the federal government’s go-digital funding with 2be!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Trendradar – How to boost sales with customer feedback?

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Online workshop on November 23, 2021:
Trend radar in sight!

How about being able to spot future trends simply by “scanning” large amounts of data on the Internet, “grabbing” key fragments from it, and then assembling it into holistic information? – that Startup Insaas.ai has used exactly this method to create their trend radar. This is so well fed that it can provide companies, organisations or institutions with valid information on new developments in consumer markets, but also in B2B exchanges. We at 2be can build on this data pool with our services and turn the benefits of such information into successful sales campaigns.

Intelligent collaborations like these were the topic of our joint online workshop, which took place on November 23 with Dr. Korbinian Spann , CEO of Insaas.ai GmbH and Matthias Brinkmann, Managing Director of 2be – die Markenmacher as a hybrid event. The “MS Teams” format, which we used as a platform for this purpose, again proved to be a reliable tool for facilitating relaxed communication between all participants. A short company presentation of Insaas.ai was followed by many best-practice examples of products and services. The next three quarters of an hour were then available for customer topics around the topic “Trend radar – How to boost sales with customer feedback”.

Ample time was also taken for an exciting round of “Breakout”: All participants were randomly distributed in small groups to different online rooms and were able to introduce themselves and their business – an exciting exchange and opportunities for collaboration could be discussed and used in a relaxed manner in this way.

Again and again: inspiring!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Increase the chances for project success with onboarding

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In the course of the realization of extensive projects in companies and organizations, onboarding – i.e. the “bringing along of all project participants” – has long since proven to be a central initialization measure. If you are aiming for bigger goals, you should definitely get your team on track in the medium term. This not only strengthens the sense of community and general motivation in planning and implementation, it also makes it possible to clarify the distribution of tasks, the time and process plan and the allocation of the necessary resources from the outset. Important, as far as our experience is concerned: The integration of new players can only be managed productively by means of “re-onboarding”, otherwise the process is generally much more prone to disruption.

As project (co-)designers, we naturally also take on the organisation and moderation of onboarding events – and have recently been in great demand as a partner here. Our strength is our extensive experience and the conclusions we have drawn from it to improve, in general, the chances of success of a project! A central point here is the clarification of the actual objectives (e.g. an improvement in new customer acquisition or more comprehensive information for existing customers) behind the formal objective (website design). With appropriate attention to preparation, considerable potential can usually be identified here, with which the implementation of a project can be clearly accelerated for our customers and its effectiveness increased!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Content is King!

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2 Min.

Achieving the highest quality content as quickly and easily as possible: a permanent Herculean task for many companies and institutions! We have found a suitable answer to this for years – and have since been able to catapult ourselves upwards in the SEO rankings relevant to us as a genuine content generator. Because: Genuine and up-to-date content not only enriches your own Internet presence, it also increases your reach and access presence on the Internet.
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Together on a sales journey with LinkedIn!

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The Sales Navigator on LinkedIn makes it possible. By booking this tool separately, members of the business network have the opportunity to boost their sales activities in the long term. Using the Navigator, they can select potential contacts according to certain criteria (e.g. sectors, size of company, etc.), contact them and – with their consent – get in touch with you, for example to regularly pass on content to them or to share information with you on a permanent basis. LinkedIn offers three different models for this: Professional, Team and Enterprise.

2be – die Markenmacher in turn provides its customers with the right service to go with it! We not only look after your profile, but also develop it into a high-quality sales tool according to your individual needs. Depending on your wishes, we will provide you with new leads on a monthly basis, which you can use to get in touch with contacts of your choice. We will also take care of the communication for the purpose of arranging a joint appointment.

Curious now?
Our contact person will be pleased to help you:
Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Digital market development – but how?

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5 Min.

Websites – unimportant? Today? Similarly, it could be argued that the principal location of one’s business is irrelevant. Because: the presentation on the Internet is the central place, which is accessible for customers and employees at any time, in order to inform themselves about services, activities, opinions, evaluations, events, offers or products – and they will remain so.
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Manage successful sales campaigns yourself.

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In addition to the marketability of the product or service, it is the efficiency of the distribution that makes the crucial difference between the success and failure of a sales campaign. Those who can listen to their customers and apply their needs and benefits will find individual sales solutions and successfully implement sales for both standard and niche products.
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Direct contact

0911/47494949

2be_die markenmacher GmbH
Ostendstrasse 181
90482 Nuremberg

Email: kontakt@twobe.de
Directions: Calculate now

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Direct contact

0911/47494949

2be_die markenmacher GmbH
Ostendstrasse 181
90482 Nuremberg

Email: kontakt@twobe.de
Directions: Calculate now

Do not miss any more news

Subscribe now to our quarterly newsletter on topics such as sales campaigns, developing brands, digital routines, events and recommendations.

Register here

Imprint Privacy policy

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