Canva meets Adobe InDesign: Full house, full enthusiasm

2 Min.

Full participation online and offline – that’s always the best sign that a topic is hitting the mark.

Canva meets Adobe InDesign” was such a hit. No wonder, after all, everyone wanted to know: Can a tool like Canva the professional heavyweight Adobe InDesign really compete with it? Spoiler: Yes, and how!

Expert with a double vision

With our 2be partner Sandra Weis from Hamburg, we had a real all-rounder at the start of our hybrid event in our brand new offices on July 1, 2025. Sandra knows her way around both the Canva and Adobe worlds – and was therefore able to talk to us from the inside.

Sandra mainly emphasized the strengths of Canva:

  • Simple, fast, intuitive. Canva is a real gift, especially for those who don’t work with design tools every day.
  • Creative together. Thanks to the collaboration functions, you can work on designs with others at the same time – whether from your desk or a hammock.
  • The price speaks for itself. A Canva license costs only about half of what you have to pay for a comparable Adobe package.

Our conclusion: definitely try it out!

Even die-hard Adobe fans should give Canva a try. Who knows – maybe you’ll be just as enthusiastic as we are! Just try it out and experience it for yourself. It’s worth it.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Never take notes again? Tobi will do it for you!

3 Min.

Whether Zoom, Teams, face-to-face meetings or 1:1 conversations – as soon as Tobi, our AI assistant, is involved, you can confidently put your notepad to one side. Because minutes are now taken automatically – and really well.

Tobi is our own further development based on existing AI platforms for meeting automation. We have tested and combined various tools and developed Tobi from them in such a way that it is perfectly tailored to our internal requirements – and those of our customers. The result: a personal, flexible and practical solution that really works.

What Tobi can do: Listening, understanding and structuring

Tobi combines functions that are also found in other leading AI tools – but individually adapted to real company processes:

  • Automatic meeting summaries
    Tobi listens in, analyzes content and immediately creates structured minutes with to-dos, decisions and summaries.
  • Task management including
    Important points are automatically recognized as tasks and can be transferred directly to common tools.
  • Seamless Outlook integration
    You can send emails, set appointments or plan follow-ups directly from the meeting – without any copy & paste.
  • CRM compatibility
    Tobi can be integrated into existing CRM systems such as HubSpot, Salesforce or Microsoft Dynamics – for a consistent flow of information.
  • Speech and text recognition at a high level
    Thanks to modern AI, Tobi understands even complex conversations, detects moods and recognizes correlations.
  • Multilingualism & data protection
    Tobi works in multiple languages and is fully GDPR-compliant, hosted in the EU.

Why Tobi instead of standard AI?

There are many powerful tools on the market – no question about it. But it was important to us to create an AI solution that fits our workflows perfectly: less generic, more individual. That’s why we developed Tobi as our own, expandable solution – with full control over:

  • Look & Feel
  • Language and tone of the protocols
  • Depth of the summaries
  • Integration into existing systems
  • That pays off: The user experience is seamless and the output is exactly what we need.

Tobi as a license solution for companies

Tobi is available from us as a monthly license model – with everything that goes with it:

  • Setup and basic configuration
  • Adaptation to your processes
  • Training & Support
  • Complete integration into your digital infrastructure
  • And of course: with our personal 2be support.

Conclusion: Tobi is the AI that suits you

With Tobi we show: You can build on existing platforms – and use them to create something that really works in companies. An AI that can be used flexibly, integrates seamlessly and does real work.

For all those who don’t have time for manual protocols – but value clean, reliable results.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

Bull’s eye! Our AI workshop was a complete success!

< 1 Min.

Wow – what an evening! At our How do I prompt correctly? event, the room (virtual or real) was full, the curiosity was huge and the interest in AI was palpable. Together with Matthias, Karla and Yvonne, we delved deep into the world of prompt engineering – and showed that AI is only as smart as the prompt you enter.

With lots of practical examples, creative ideas and a few more “aha” moments, our speakers proved their point: If you know how to ask clever questions, you not only get better answers – you can really rock ChatGPT & Co. Whether AI newcomer or experienced user – everyone was able to take away valuable impulses. The consistently positive feedback encourages us to offer further formats on the smart use of AI.

Thanks to everyone who took part – you were great!
And for everyone who missed it: Don’t worry, this certainly wasn’t the last round. 😉

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

AI in social media – does it even work?

2 Min.

In a nutshell: Yes, it does! Since summer 2024, we’ve also been letting AI tools get involved in social media – and we’ve been pleasantly surprised. Especially when it comes to producing more content in less time, artificial intelligence does a pretty good job.

Of course, our goal was clear: more content without compromising on quality. And that’s exactly what worked. With the right tools, informative content can be created or even reproduced quickly and reliably. And the best thing? The AI can even learn what makes certain personalities tick – i.e. linguistically. This allows texts to be written that sound as if they were written directly by a human being. Almost, at least.

It’s all about the tone – even with AI content

Whether LinkedIn, Xing, WhatsApp, Instagram or TikTok – anyone who is active on social networks knows that the tone makes the music. And that’s where tact is needed. AI alone is not enough here. It simply doesn’t work without human fine-tuning – neither in copywriting nor in content strategy.

As clever as AI is – real emotions, spontaneous flashes of inspiration or creative moments of surprise? They don’t (yet) come from the machine. This still requires real editors who bring content to life, really understand target groups and tell stories that stick.

Successful social media strategy: man and machine as a team

So the magic formula is: AI + human = content power! The combination of smart tools and experienced professionals ensures that not only the mass is right, but also the message. And all this with an efficient use of budget – that’s how we like it.

Curious now? We’ll be happy to show you how to cleverly integrate AI into your social media strategy – while remaining authentic, professional and visible.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

From Word to WordPress – how it works (almost) automatically in the sustainability report!

2 Min.

Digitization and automation are often used synonymously these days – not entirely correct, but in practice the boundaries become blurred. In companies in particular, these two processes often go hand in hand, especially when it comes to publishing content efficiently. Whether annual reports, sustainability reports, websites or other publications – the goal is clear: to get from the source material to the finished output as quickly and easily as possible.

From the file to the finished website – without stress

This is exactly where we come into play. We accompany the entire process from A to Z and ensure that nothing slows down the smooth process. That means for you: You create your texts as usual in Word, maintain tables and diagrams in Excel and collect images and videos in the appropriate formats – the rest is done by (almost) fully automated tools! You can generate a finished publication or website with just a few clicks – without any complicated workflows or technical hurdles.

To make this process as efficient as possible, we rely on innovative tools such as Canva, MS 365 and AI-supported solutions. These technologies help to automate layouts, optimize content and ensure the quality of the final publication. But we offer more than just technical support: we are your sparring partner for digitalization and accompany you step by step on the way to a smarter way of working.

Conclusion: Digitization made easy

With the right tools and a strong partner at your side, the transition from traditional documents to professional publications and websites is child’s play. Let’s optimize your workflows together and pave the way for digital transformation!

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Use newsletters as an information and sales channel!

2 Min.

E-mails are still one of the best ways to stay in touch with customers and partners. Just like analog mailboxes in the past, email inboxes have retained their special status in everyday digital life. The motto “the good ones in the pot, the bad ones in the bowl” also applies here: Spam ends up in the virtual wastepaper basket – easier than ever thanks to filters and blocking functions. But this is precisely where the opportunity lies: if you manage to attract the attention of your target group with relevant and appealing content, you can use emails and newsletters as an effective information and sales channel.

Why emails and newsletters are still unbeatable

Good old habits can be used wonderfully for modern marketing. Sending emails – be it for the latest news, company updates or product information – is a tried and tested method that never goes out of fashion. Regular newsletters are particularly popular and effective. The important thing is that the content counts. And doubly so! On the one hand, it must be interesting for your target group, and on the other, it should be clear, concise and, above all, useful. Nobody wants to end up in the spam folder – and certainly not with valuable information that will never be read.

How to design newsletters that are well received

  1. Relevance is the key: only send content that really matters to your readers. Whether general added value or individually tailored tips – your subscribers should always feel addressed.
  2. Get to the point: Lengthy texts are off-putting. Short, crisp and with a recognizable benefit for the reader – that’s how your message convinces.
  3. A good first impression: The subject and the first few lines of an e-mail often decide whether it is opened. Make sure they arouse curiosity!

Our conclusion: emails and newsletters remain relevant

Regardless of whether you want to acquire new customers or maintain existing partnerships: Emails are still an extremely valuable communication channel. We recently tried it out ourselves when we sent out a new newsletter – and we were delighted with the positive feedback! Take advantage of this potential to spread your messages in a simple, effective and appealing way. Your mailbox (and that of your customers) can be more than just a collection point for digital mail!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Website checks and more: Into the new year with momentum!

2 Min.

The new year brings fresh energy – and why not start right away with measures that offer real added value? Our online meeting on the topic of website checks, which took place on Thursday, December 12, provided successful inspiration for this. The response was so positive that we are sure of it: 2025 is literally calling out for a new edition!

Why website checks are a must

Regular website checks are actually a basic requirement for anyone working in sales or marketing. But hand on heart – how often do you actually think about it? Our event with “Full Stack Web Developer” Alexander Bader showed impressively why it is worth not putting this point on the back burner. Because it’s not just about technical details, but also about real success stories that can be created right before your eyes. Together with our expert, we took a live look at a selected WordPress website. We went through the check process step by step, presented our tools, defined requirements and demonstrated the system of a professional website check. No question was left unanswered – and we were even able to fix minor problems directly.

Impressive results in just two hours

The results? Simply amazing! Within two hours, not only was the website noticeably optimized, but it also became clear that such checks are far more than just an annoying compulsory exercise. With the right approach, they can be really fun – and deliver a real sense of achievement.

Fresh motivation for 2025

We are starting the new year with this momentum and look forward to more inspiring events. True to the motto: See you in 2025!

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

AI-supported sales training: passing on knowledge and optimizing skills

2 Min.

Artificial intelligence (AI) is now being used in numerous areas to support sales. These include the design and production of sales materials and the use of versatile software tools that support sales staff in their customer relationship management (CRM) or in the area of project and schedule management.

AI in sales training: a new approach

A relatively new area of application for AI is its use in sales training. Here, AI is specifically designed to support sales staff in their core communicative tasks. How such AI-supported training can look in practice was the topic of an online event hosted by 2be_die markenmacher together with BWV Nordbayern-Thüringen on October 23. Chris Sander, Creative Leader at the Akkodis Group, and Max von Retorio were invited as experts. The presentations initially focused on how the content flow between sales and customers can be improved with the help of AI tools such as ChatGPT or Midjourney. These tools expand the possibilities of sales in the creation and management of content by efficiently generating texts and supporting creative processes. For many participants, this was an opportunity to build on existing knowledge and expand it with new approaches.

Retorio and Synthesia: innovative AI training solutions

It became particularly exciting when Max used practical examples to show how programs such as retorio can be used in combination with Synthesia. These tools make it possible to create avatars that analyze your own sales activities. Gestures, facial expressions and voice are scrutinized in order to make targeted improvements. These innovative training methods create real added value for sales staff, allowing them to receive practical and individual training. One highlight of the event was the demonstration of how companies can use AI software to preserve the knowledge and years of experience of proven sales staff and pass it on to the next generation. The programs can be used not only to train communication skills, but also to pass on tips and strategies from experienced colleagues to successors in the form of avatar coaching. This makes it possible to practise directly on potential customers in an interactive speech-and-response scenario.

Conclusion: AI as the key to sales optimization

The combination of proven sales methods and modern AI solutions offers companies a real competitive advantage. From content flow management to individual training with avatars – AI helps to pass on knowledge, expand skills and sustainably optimize sales. Events like this illustrate the potential of AI-supported training and how companies can benefit from it.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Odoo 18 – Unleash project forces!

2 Min.

With increasing digitalization and the possibilities of artificial intelligence (AI), project management has changed fundamentally in recent years. Regardless of the size and structure of organizations, this is particularly evident in the extensive use of modern project management tools such as Odoo. Today, these tools are not only used to structure and automate processes, but also support projects with assistance functions that can significantly reduce the overall workload.

Insights into the possibilities of Odoo 18: Project planning event

In cooperation with our partner manaTec, a hybrid event on “Project planning with Odoo 18” took place on October 28, 2024. The 18 or so participants were given a comprehensive and inspiring insight into the functions that Odoo 18 offers in the area of project management – especially with regard to task management, resource management and scheduling. The event underlined how versatile and flexible the new Odoo can be used to increase efficiency and transparency in projects. During the subsequent discussion round, the audience was particularly interested in the use of integrable AI tools such as ChatGPT to optimize project management. These AI-supported “helpers” offer numerous advantages that go beyond pure text generation. Not only can they create standard texts for reports and documentation, but they can also automatically record entire meetings – in multiple languages if required.

Multilingual call protocols and flexible application options

One of the outstanding features of ChatGPT in Odoo 18 is the ability to automatically log conversations and translate them into different languages as required. This makes collaboration in international teams much easier and increases the accuracy and efficiency of logging. The minutes created can be seamlessly saved in Odoo and made available to team members. In addition to the flexibility in text generation and logging, Odoo 18 offers the option of operating the AI within a closed system – such as on the company’s own servers. This allows the AI to be adapted to the company’s individual requirements while maintaining the transparency of data processing. This option makes it easier to meet the requirements of the GDPR, as sensitive project information is processed securely and compliantly.

The future of project management: now and open to new developments

The event made it clear to participants that the future of project management has already begun. The new features in Odoo 18 set the standard for efficiency and adaptability in project work and show how AI can transform the management of projects. The possibilities offered by Odoo 18 are diverse and flexible – and the development of project management remains open to further innovation.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

AI in German: challenges and innovations

4 Min.

We live in an exciting world where technology is shaping the way we communicate and AI-powered language models are playing an increasingly important role. According to a survey from 2023, 74% of German companies say they see potential in speech recognition technologies, while 70% rate the generative potential of AI for text, images or music as high. We at 2be are also actively using AI language models because we are convinced that they optimize our work processes and enable innovative solutions.

The challenges of international AI models for the German market

Whether ChatGPT, Claude or Gemini – models of this type differ, but have one crucial thing in common: they are mainly based on English-language data. This raises an important question, especially for us in Germany: Is this a problem? Under certain circumstances, this can lead to difficulties.

  • When texts are generated by AI models that are not specially trained for German, there is a risk that the texts will sound generic and average rather than nuanced and idiomatic.
  • Another aspect that should be taken into account is the different quality of the answers. The English answers are often more detailed and precise, while the German answers sometimes remain more vague or omit important details.
  • Especially in specialist contexts or with newer terms, AI often reaches its limits. This can lead to newly introduced terms or specific specialist terminology not being correctly recognized or used.

The quality of an AI model depends largely on the training data. For languages such as German, which have less online data in global comparison, this is a natural handicap.

Local solutions for global technology?

However, there are already solutions to this problem: Research institutes are collecting more diverse and high-quality German texts in order to train AI models more comprehensively. The involvement of native speakers is also increasingly being considered, and work is also being done on isolated models that not only speak “generic German”, but also understand dialects or focus on specialist languages, for example.

Synthetic data: Between efficiency and challenges

This is where synthetic data comes into play. They offer the opportunity to effectively close the gaps in the training data. Our forecast: within the next few months, synthetic data sets will become one of the most important topics in the world of AI.

What is synthetic data?

Synthetic data is artificially generated information that mimics real data. It is used to train AI models when real data is difficult to obtain or there are data protection concerns. Synthetic data is a double-edged sword: The use of synthetic data offers you a number of advantages. One advantage is the protection of privacy, as no real user data is used. They also allow you to simulate a wide range of scenarios, for example from rare dialects to specific expressions. They are also available in large quantities, making them a cost-effective solution. However, generating high-quality, realistic data is technically challenging. Poor quality data can lead to erroneous or biased AI models, which has a detrimental effect on results. Another risk is overgeneralization, which could miss real linguistic nuances and complexities. However, if used carefully, they have the potential to significantly improve the technology.

The Masakhane project and its global significance

One example of how community and new data sets can be used to improve language models is the Masakhane project. This project aims to develop machine translation models specifically for African languages. Masakhane focuses on capturing the diversity and nuances of local dialects and languages such as Yoruba, Swahili or Amharic. To do this, the project works closely with communities to collect real and diverse language data. These examples show that through collaboration and the use of advanced data collection methods, cultural inclusion and technological innovation can go hand in hand.

Ready for the future of AI?

The development of AI models that fully support the German language is a crucial step for digital transformation in Germany.
Want to find out how your business can benefit from these advances?
Contact us at 2be to find out more about our AI-based solutions. Curious to find out more? Our contacts will be happy to help you: Katharina ZaunerKatharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn