Rabbit Hole C-Level General Assembly 2025 in Dortmund: We'll be there to answer your questions.

Our upcoming Rabbit Hole meeting in Dortmund

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This year, the Europe-wide Rabbit Hole Meetup for customers, partners and employees of the Rabbit Hole Group will take place – this time in Dortmund.

Karla and Yvonne will be attending the event on behalf of 2be_die markenmacher. Both are your contacts for everything to do with sales and will take the opportunity to talk to experts from the fields of IT, data security, artificial intelligence, marketing, e-commerce, data integration, web development and information security, among others.

Timing and location

13.3.2025, start approx. 18h

Pfefferkorn No. 1, Markt 6, 44137 Dortmund: https://maps.app.goo.gl/N1BzEpkge47o5ubFA

Main event

14.3.2025, start 9 a.m.

Hotel Esplanada Dortmund, Burgwall 3, 44135 Dortmund

The Hotel Esplanada, like all restaurants/alternatives/cocktail bars, is just a short walk from Dortmund’s main train station and city center: https://maps.app.goo.gl/4hjieE8YfxLHa1sN9

Your topics are in demand!

Even if you can’t be there, we’ll be happy to take your concerns on board! Take the opportunity to share your questions or challenges with us. We will include them in the discussions and obtain valuable insights for you.

Possible topics:

  • AI integration into existing systems
  • Current challenges in e-commerce
  • Innovative approaches in the sales area
  • Trends in web development
  • etc.

We want to use the concentrated knowledge of the Rabbit Hole community specifically for your concerns. Let us know your questions so that we can return with valuable insights. After the event, we will of course inform you about important findings and exciting trends that we bring back from Dortmund.

Curious now?
Our contact persons will be pleased to help you:

Yvonne and Karla
+49 911 47494949

XXL foosball table at the Foosball Cup 2024 in Nuremberg

Foosball Cup in Nuremberg – An evening full of team spirit and commitment

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Nuremberg – An exciting evening for sports enthusiasts and entrepreneurs: for the ninth time, one of the longest table football tables in the world was set up in the main branch of VR Bank Metropolregion Nürnberg. The annual foosball cup organized by Unternehmer ORANGE attracted around 150 guests from the worlds of sport and business to the 12.26-metre-long table – all for a good cause.

3,000 euros for a good cause

Thanks to entry fees and donations, a total of 3,000 euros was raised this year, which was handed over to the Barmherzige Brüder Gremsdorf disability charity. This impressive sum underlines the community spirit of the event and the great willingness to do something good. Six teams from the region took part in the tournament, including the defending champions Team Handwerk, the Nuremberg Chamber of Industry and Commerce, the HC Erlangen handball team, Post SV Nürnberg, the hosts Tullnau Kickers from VR Bank Metropolregion Nürnberg and the members of Unternehmer ORANGE, the initiator of the evening.

Action-packed games and special rules

The games offered action-packed matches in which the extraordinary XXL table football provided thrills. In each round, 30 balls were put into play at the same time, including five colored balls with which the teams could score extra points. Yellow balls counted for five points, the red one for ten. These special rules made for heated duels not only in front of the goals, but also in midfield, where the players gave their all to get the red ball into the opponent’s goal as quickly as possible. In the final, Post SV Nürnberg beat Tullnau Kickers with aplomb and secured the coveted challenge cup. Third place went to Team Handwerk, ahead of entrepreneurs ORANGE. HC Erlangen beat IHK Nürnberg in the match for fifth place.

XXL foosball table at the Foosball Cup 2024 at VR Bank Nuremberg

Focus on fun and social commitment

For everyone involved, the focus was on having fun, as Sabine Michel from smic! , organizer of the tournament, emphasized:

“The fun of all the players, a relaxed evening with colleagues and friends is a great experience for everyone. The fact that 3,000 euros were raised in the end beats everything! “

Together with Dirk Helmbrecht, Chairman of the Board of Management of VR Bank Metropolregion Nürnberg, she presented the donation cheque to the Barmherzige Brüder disability charity in Gremsdorf. In addition to the XXL foosball table, the facility’s workshops also produce numerous classic foosball tables that are used in many youth clubs, clubhouses and other facilities in the region – a prime example of successful integration and social commitment.

An evening full of enthusiasm and community

Matthias was also there that evening and was able to experience the impressive games live. He was impressed by the community and the commitment of all participants.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Matomo web analysis by Bund-für-Naturschutz

Matomo web analytics from Bund-für-Naturschutz: Our event and the importance of web analytics

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On July 25, 2024, our event on the topic of Matomo web analysis by Bund-für-Naturschutz – Travel department took place.
In addition to Google Analytics 4 is Matomo is often the first choice of companies for conversion optimization.
The application provides precise insights into user behavior – be it the acquisition of visitors, the engagement rate or e-commerce data.
Its greatest strength, however, is the recordings of how users actually behave on the website. The goal: to maximize performance.
Tools such as Matomo are important because they allow companies to see exactly what users do on the website, how they get to conversion and what stops them from doing so.
This is exactly what we looked at on Thursday (25.07.2024) together with Bund-für-Naturschutz.

Concrete insights for a better understanding

The event was the third event on the topic.
In parts 1 and 2, we explained the difference between Matomo and Google Analytics 4 to participants – the third event was intended to deepen the previous knowledge in practical terms.
Our customer Bund-für-Naturschutz (travel department) agreed to evaluate the website statistics.
The initial aim was to gain a better overview.
In other words, what users actually do on the website and how the insights can be used to increase engagement and the number of conversions.
For example, we took a closer look at the geography of website visitors, how long a user interacts with the website and how behavior develops in comparison to different time periods.
The feedback from participants: Positive!
This event contributed to a better understanding of Matomo in practice and what needs to be considered for the respective industry or that differences within the industries are generally taken into account, because different key figures are important for each company. Curious? The next events on other exciting topics have already been scheduled. Click here to go to the events As always, our contact person will be happy to help you: Matthias Brinkmann+49 911 47 49 49 51brinkmann@twobe.deLinkedIn

 

Simplifying further training

Further simplifying continuing education

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Knowledge and know-how have always been the foundations that make up the real value of companies. Continuing education is what can transport this growth of companies further into the future. In order to create useful content and make it available to those who need it, we offer our customers, partners and other interested parties the opportunity to collaborate on an e-learning platform. There, they not only have the opportunity to post their written, cinematic or auditory learning content, but also to subsequently check it and document the corresponding learning success – e.g. by issuing certificates.

This communication portal is ideal for companies that want to organize their onboarding activities better and, above all, more cost-effectively. This can be done by entering internal media content, but also by using existing, external content, for which the external authors then receive appropriate remuneration. In this way, newly hired employees in particular can benefit maximally from it and master the upcoming learning tasks in a short time.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

 

Event, Sales, Lecture, 2be

Link innovations to sales processes at an early stage

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Innovations are always in demand, innovations are absolutely necessary:
But if this is the case, why is it that over ninety percent of all new product developments cannot be successfully placed on the market?

One possible reason for this was provided by 2be’s Managing Director Matthias Brinkmann in his talk, which he gave to around a hundred invited guests at a meet-up at the Wiesbaden headquarters of Seibert/Media GmbH on September 16.

Brinkmann’s hypothesis: The absolute majority of innovative R&D projects are simply not integrated into a corresponding sales campaign early enough. In this way, valuable time is lost until the start of production to gather knowledge about possible target groups and their specific needs and requirements within the sales process and – if possible – to incorporate these into the development process.

Therefore, a wish to all development departments: Invite the sales department to a delicious cappuccino or espresso 1.5 years earlier.

Matthias Brinkmann cited the conception of a new type of silencer in the field of hunting equipment as an example of how effectively an early coupling of development and sales activities can work. This has already been aggressively promoted as a prototype at industry trade shows and via social media channels following patent registration. Thus, the product, which was still in the process of being developed, already had a name before it was even ready for series production and, with this reach, was able to benefit from a long-standing resonance in the market.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

As if written by a ghost

As if written by a ghost

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High-quality content builds the heart of any sales or marketing activity. The problem is that in order to create this regularly, you need the necessary in-house skills – and above all: Time. Since both are rarely available as a double pack in the busy day-to-day business, companies seek external support to create texts or other editorial components. If you have found the right partner as a “ghostwriter” – this is definitely a successful model!

In our series of online seminars on various sales and marketing topics, we had the topic “Content” on the agenda on 31 May 2022. Together with our partner agency TextVersion and around 15 participants, we explored possibilities and measures on how classic ghostwriting can be done as efficiently as possible today.

There was general agreement on one answer: creating high-quality content as efficiently as possible is more important than ever. The reason why many companies are lagging behind their own ideas? – The factor of continuity. Especially the permanent use of homepages and social media accounts requires regular use in the company. If the motivation slackens, the content production dries up and so ultimately at some point the results (for example in Google optimisation) fail to materialise. In the open round that followed, it emerged that some participants had good experiences with fixed weekly dates in the preparation. With this way, a permanent content input can be ensured with low fixed costs!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

go-digital – the 50% funding program continues

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And we are there!

Following a successful test phase in the model regions of Saxony and the Ruhr region, the go-digital funding program was extended by the German Federal Ministry for Economic Affairs and Energy to cover the whole of Germany in 2019 – and with great success. The prerequisites for participating companies were employee numbers of no less than eight and no more than one hundred, as well as annual sales of no more than twenty million euros. Those who fit into this grid could look forward to grants of up to 16,500 euros for digital projects.

Now the funding program has been extended firstly and secondly even expanded in terms of its content-modular orientation. In addition to the existing modules: digital market development, IT security as well as digital business processes, companies can now also apply for the expansion of further subject areas, namely the areas of digital strategy and data competence. Not to be forgotten: Companies can submit new applications every year, even if they have already received funding.

And of course you already know! As an agency, we are not only go-digital-infected, but even -certified and thus authorized to offer our customers services in the relevant subject areas.

Take the chance!

More on this topic at 2be:
Go-Digital: Digital market development and business model – subsidy from the state!
Benefit from the federal government’s go-digital funding with 2be!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Students wanted – and found!

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How do I ensure a consistently high student load at private or public universities, across all semesters? How do I design study programs that are as practical as possible with a high degree of recruitment security that also meet the needs of companies? How do I go to the market with the most contemporary, “cool” degree programs possible (bachelor’s and master’s, but also short-term programs) and position myself in the (inter)national competition for the best minds?

Accurate answers to these questions are critical to the economically successful operation of universities that are adequately utilized both broadly and at the top. Together with Denis Robens from Umsatzwerk, we, 2be die_markenmacher will offer sales campaigns to ensure the recruitment of students for universities or technical colleges for the entire course of a degree program: This applies in particular to new and therefore little-known offers. The campaigns include targeted strategy development as well as the design of the corresponding web content, and the creation of compelling social media content (especially Instagram, Facebook and LinkedIn). Social media content in particular can be used to promote the participation of German-speaking students for training and continuing education opportunities.

Our method:
There is a solution for every challenge. Our path to the goal follows a 4-thesis principle:
Thesis 1: Preliminary analysis: What advantage do you offer to potential prospects – what is your offer in a very competitive environment? Initial starting points will be defined in the workshop.

Thesis 2: In-depth analysis: Our next focus is on your study programs. Do these address current/practice needs and follow the latest findings from society, business and academia?

Thesis 3: Development program I: We define a unique brand image together with you (within the framework of workshops and steering committee support), sort the study offers and show these advantages to the community of students within the framework of an overarching sales campaign via relevant media and networks.

Thesis 4: Development program II: Since we have maintained a good and sustained dialog with various universities and institutes for decades, we can literally draw from a full range. In this process, we learn what the target group wants and what works particularly effectively. You can also benefit, if you take us on board for your project

Our expertise:
We have already proven our clout and creative power in this field on several occasions. Our customers include the FAU Friedrich-Alexander University Erlangen-Nuremberg, the Technical University Georg-Simon-Ohm Nuremberg, BF/M Bayreuth, Bildungswerk der Bayerischen Wirtschaft Munich, WERKER 6 University + Academy, Gründermagnet – umbrella organization of student start-up initiatives, Ohm Professional School Nuremberg, Berufliche Fortbildungszentren der Bayerischen Wirtschaft (bfz) Nuremberg and the Berufsbildungswerk der Versicherungswirtschaft Nordbayern-Thüringen (BWV). Nuremberg.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Find & conquer new markets

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Online workshop on January 13
Look for other markets – realign sales strategy

Pandemic-related restrictions, delivery problems, price increases: Almost every company is currently facing one problem or pressure situation or another.

Establishing additional footholds in other industries can be an effective means of making one’s company more resilient to volatile market situations. On the occasion of a seminar organized jointly with 2be_die markenmacher, Philipp Wichert from TIM Consulting presented his approach of “competence-based new business generation” for this purpose. This online event, held on January 13, 2022, focused on the extent to which it is possible for companies to diversify into new markets – based on existing competencies.

The advantage of being able to position oneself more broadly with new customer segments and reduce entrepreneurial risks simultaneously requires increased commitment, because other customer segments also generally require a different approach and different sales channels. Therefore, the sales strategy should be started at an early stage parallel to the solution development. Matthias Brinkmann from 2be_die markenmacher presented examples of successful brand and sales strategies for newly developed products.

Participants discussed interactions between new business generation and sales strategy and how they align with each other. It was agreed that decisive action is currently imperative!

 

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Odoo 15 – Sales processes and evaluations – Sales and CRM

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Online Workshop on November 30, 2021:
Fun with sales: Choose the optimal ERP system!

Having more fun in sales – this also means increasing the individual chances of success when it comes to increasing the sales of your own products or services. Individual chances of success can be improved above all if the exchange of experience and know-how takes place via a group of like-minded and motivated people. After all, this is the only way for even experienced salespeople to look beyond their own horizons.

More exchange and, above all, more fun in sales was the core theme of our online partner events on 30 November 2021. Invited was Robert Duckstein from ERP service provider manaTec, who together with 2be managing director Matthias Brinkmann and selected customers and partners discussed innovation and optimization possibilities in the area of digital routines. The reason for this was the release of the business solutions software Odoo 15 in connection with new features, which the software allows in particular for the sales use of the corresponding mobile smartphone applications.

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Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de