Einsatz von KI: Eigene Ziele und Prozesse definieren!
Diese Frage hören wir aktuell ständig: „Welches KI-Tool ist denn nun das beste?“ Unsere ehrliche Antwort: Das eine, perfekte Tool gibt es nicht. Bevor man sich durch Tool-Listen klickt oder […]
Suchergebnis nicht zufriedenstellend? Versuche es mal mit einem Wort oder einer anderen Schreibweise
Diese Frage hören wir aktuell ständig: „Welches KI-Tool ist denn nun das beste?“ Unsere ehrliche Antwort: Das eine, perfekte Tool gibt es nicht. Bevor man sich durch Tool-Listen klickt oder […]
Am 13. November fand die Session „KI als Trainingspartner – schwierige Gespräche spielerisch meistern“ statt – mit großem Interesse und vielen spannenden Einblicken in die Zukunft des digitalen Kommunikationstrainings. Zahlreiche […]
Die KI, wie sie vollständig den hauseigenen Vertrieb organisiert, administriert und steuert: Klingt verführerisch, oder? Mag verführerisch klingen, wird aber in absehbarer Zeit ein Wunschtraum bleiben. Denn Studien von Deloitte, […]
Ob Mitarbeitergespräch, Kaltakquise oder Kundensupport – herausfordernde Gespräche sind Teil des Unternehmensalltags. Oft fehlt die Zeit für intensive Trainings oder die Motivation, regelmäßig zu üben. Genau hier setzt die nächste […]
Jede Marketing- und Vertriebsabteilung hat ihre eigenen Stärken – aber eben auch ihre Baustellen. Vor allem an den Schnittstellen hakt es häufig: Informationen fließen nicht reibungslos, Abläufe dauern zu lange […]
Am 29. Juli ging unser Workshop „Effektives Prompting mit KI – Wie prompte ich richtig?“ in die zweite Runde. Nach dem großen Interesse an der Premiere war schnell klar: Dieses […]
Nach dem großen Erfolg unseres ersten KI-Workshops im Mai, der auf begeistertes Feedback gestoßen ist, laden wir nun zur 2. Runde ein: „Wie prompte ich richtig? – Vertiefung & Best […]
Wow – was für ein Abend! Bei unserer Veranstaltung „Wie prompte ich richtig?“ war der Raum (virtuell oder real) voll, die Neugier riesig und das Interesse an KI spürbar greifbar. Gemeinsam mit Matthias, Karla […]
Ein inspirierender Deep Dive in die Welt der kreativen KI-Tools – Rückblick auf unsere erfolgreiche Veranstaltung am 09. April 2025 Künstliche Intelligenz verändert die kreative Arbeit grundlegend – insbesondere in […]
Kurz und knapp: Ja, tut es! Seit Sommer 2024 lassen wir in Sachen Social Media auch KI-Tools mitmischen – und wir sind positiv überrascht. Besonders wenn’s darum geht, mehr Content […]
2be Website
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
