Small investment - big profit: Finding the right contact points in sales

Small investment – big gain: finding the right contact points

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2 Min.

“No risk, no fun” is one of the shorthand phrases that promise fun in life if you’re willing to take certain risks. The fact that this also applies to the rather routine-heavy sales department may come as a surprise at first glance. But especially in the search for the right contact points, a well-measured risk and money commitment can lead to success in the long run. But caution is advised even when you have found your way: Times, paths and points of contact can change quickly. Then the game is repeated and you have to deliver new bets!

So where do I find the channels that will best help me in terms of sales?
On platforms such as LinkedIn or YouTube that have already been tried and tested?
Or would I like to try newer “game tables” like WhatsApp Business, TikTok or brand new concepts like Affilate Marketing?

It is important in the “contact laboratory” that the test conditions are clear from the outset. After the What? and how? have been tied down, you need to determine the amount of play money you are willing to put in and, of course, the duration of the play period, usually at least 3 – 6 months. This is the only way to determine which field will ultimately bring the promised success.

Want to find your distribution channel?
Try it out – we’ll support you!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Turning the Internet into a top salesperson

Turning the Internet into a top salesperson

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Companies from the B2B sector or those with a highly complex service and product portfolio generally do not have the prerequisites to integrate a classic online store into their website. For one thing, the components that make up pricing are too diverse and too variable. On the other hand, too much price transparency is usually not desirable at all, because it is not very conducive to one’s own bidding process if one provides the competition with too much detailed information.

Nevertheless, even such companies should not forgo the wide range of possibilities offered by an online store when using their web presence. For example, by using configurators or click advisors, the customer can be given a certain price range – depending on the equipment, product variants or various special services. This is specified jointly, after the contact has been exchanged, e.g. via an online form or via a chatbot by telephone or in an on-site meeting. With this way, you come into direct contact with your customers in any case.

You need assistance here? – We are looking forward to your call!

More on this topic at 2be:
Candidate journey digital – which tools promise success?
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Brand strategy and customer journey at hunting outfitter
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Successfully reach target groups and increase sales with sales campaigns
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Dealer and online store in btob – designed, programmed and positioned
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Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

go-digital - Simply explained

Go Digital: Exchange between consultants

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“Go Digital” drives around: not only the smaller medium-sized companies that are seeking the funding from the German Federal Ministry of Economics and Technology that has been advertised for this purpose, but also the consulting agencies that have qualified as “worthy of support” with their services. Difficulties currently arise from the fact that the funds already approved for the measures have not yet been released. The consequence: a classic application backlog.

In order to record the status quo here also from the consultant side and to sound out possible measures or solution approaches for it, 2be – the brand makers had invited on April 26, 2022. With a great response: the “go-digital – Simply explained” event at our Nuremberg headquarters was well attended not only on site, but also online. At the center of the event: a lecture given by the Hamburg-based company DSW on that very topic. Following this, the participants were divided into small groups in the tried-and-tested discussion mode: Here, too, the search for answers to the question of how to positively support the release of the budget in addition to advising applicants dominated.

More events on this topic:

Due to the great response, two additional Go Digital dates were scheduled, on May 16 and scheduled for June 15. We are of course once again looking forward to lively participation! A registration uncomplicated and fast under: https://2be-markenmacher.de/veranstaltungen/

 

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Candidate journey digital – which tools promise success?

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2 Min.

The Candidate Journey encompasses all the experiences that applicants gather at all points of contact with a potential employer. These experiences range from the job search to the application process and job interviews to onboarding, and are increasingly taking place digitally.

Finding the right candidates at the right time is more than an ordinary challenge for most companies. Where should a company show itself? In the daily newspaper, on job portals or trade fairs? Is it enough to put a few posts online, or do you need a dedicated social media manager in your HR department?

Against this backdrop, we, Matthias Brinkmann from 2be – Die Markenmacher and Daniel Alt from DAA Holding GmbH, met with other entrepreneurs from the metropolitan region to share experiences, understand challenges and learn from best practice examples.

The Candidate Journey at a glance

By optimizing their touchpoints, companies reach qualified candidates and avoid them abandoning the application while the process is still underway. A positive reputation is also important, as experiences – both bad and good – are quickly shared through social media platforms and employer portals like kununu and reach many people. These also have an impact on future applicants, as the number of job prospects decreases when there are many negative reviews.

Our workshops, tips and tricks, and Candidate Journey Index can help identify relevant touchpoints and compare competitors.

Best practice – chatbots for applicants

Chatbots can process both text-based and spoken language, enabling fully automated conversations with job applicants without direct human intervention. They can be integrated into the career site and offer inquirers a convenient and barrier-free point of contact for individual questions and concerns.

In the search for suitable candidates, chatbots offer two key advantages: First, interested applicants can find out about crucial questions much earlier. This reduces the workload of the HR department in particular: the total number of applications may even decrease, while the number of qualified applications, i.e. people who are genuinely interested, increases. On the other hand, companies learn directly which topics and factors are relevant for potential candidates. Whether it’s the menu in the canteen, the job bike, or simply the Christmas party: this information is not available to competitors and can be used directly for their own advertising campaigns.

 

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Mentor App: Stay tuned!

Mentor App:
Stay tuned!

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Digital tools are also being used more and more frequently in HR and recruiting. Current example: our mentoring app. It strengthens the loyalty of new employees to their company (“Candidate Journey”) in an easy to act, yet very inspiring way and at the same time increases their performance in business and everyday life by conveying “Tips & Tricks”.

The new app relies on a close connection between companies, mentors and mentees. The mentees can use the app to choose between different mentors, both external and internal. These support them in finding their way around the company better, but also provide information on overarching topics such as sales work, completion of administrative tasks, software handling, etc. Communication with each other is possible in writing, by telephone or even via short video conferences.

The app is financed by licensing to the respective companies and (smaller) contributions from the employees themselves. It is programmed for Android, iOS, but also as a web tool.

https://www.mentoring-club.com/the-mentors/matthias-brinkmann

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Evaluate offers - establish comparability!

Rate offers –
Establish comparability!

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Anyone who regularly buys agency services knows, of course, that the offers they obtain for the service packages they want are rarely comparable. There are many reasons for this, ranging from the varying quality of content components to the use of special tools and the number of rounds of voting that are priced in with the corresponding service. It becomes particularly problematic when the offers are so complex that the decision-makers can hardly make any real comparisons, because these – naturally – go beyond their expertise.

We are happy to step in here – not as a self-interested agency, but as a fair consultant with a comprehensive overview of the agency landscape and its service offerings. By breaking down the various offerings into their individual building blocks, we work with you to determine which service package is the most cost-effective and reliable for your company or organization in the long term. In this way we create the best possible basis for your best possible decision!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Use of digital tools for workshops and seminars

Digital whiteboard instead of flipchart and moderation cards in active workshops

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2 Min.

The Corona pandemic is bringing about tangible real changes in business life, especially in internal and external cooperation. For example, people are switching from analog to digital communication at a much faster rate than in previous years: This also applies, for example, to the organization of workshops or seminars. Whereas whiteboards with handwritten notes and flipcharts used to dominate as the “haptic control center” and participants wrote their contributions to the topics on moderation cards using pens, digital variants such as those provided by Miro as an app or browser version on the laptop dominate in day-to-day business.

Of course, our customers, partners and we long for the good times of direct personal exchange – nothing beats direct contact. Nevertheless, we are certain that these new digital means of communication will also be used more frequently beyond this. Your advantages over the analog variant? They actually involve all participants equally, including those who are usually less communicative or more introverted in meetings. Whether it is due to a spelling weakness, handwriting that is not perfect, or not loving oral collaboration.

The many additional contributions from this side greatly increase the sense of community and the quality of the overall output. Accordingly, the results of such workshops or seminars are usually much more extensive and varied.

Conclusion: In the future, we will rely on “personal plus digital”, i.e. hybrid communication!

More useful tools and tips to support your digital routine:
Together on a sales journey with LinkedIn!
Complete projects at last: Use us as a flexible operations team!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

go-digital – the 50% funding program continues

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And we are there!

Following a successful test phase in the model regions of Saxony and the Ruhr region, the go-digital funding program was extended by the German Federal Ministry for Economic Affairs and Energy to cover the whole of Germany in 2019 – and with great success. The prerequisites for participating companies were employee numbers of no less than eight and no more than one hundred, as well as annual sales of no more than twenty million euros. Those who fit into this grid could look forward to grants of up to 16,500 euros for digital projects.

Now the funding program has been extended firstly and secondly even expanded in terms of its content-modular orientation. In addition to the existing modules: digital market development, IT security as well as digital business processes, companies can now also apply for the expansion of further subject areas, namely the areas of digital strategy and data competence. Not to be forgotten: Companies can submit new applications every year, even if they have already received funding.

And of course you already know! As an agency, we are not only go-digital-infected, but even -certified and thus authorized to offer our customers services in the relevant subject areas.

Take the chance!

More on this topic at 2be:
Go-Digital: Digital market development and business model – subsidy from the state!
Benefit from the federal government’s go-digital funding with 2be!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Odoo 15 – Sales processes and evaluations – Sales and CRM

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Online Workshop on November 30, 2021:
Fun with sales: Choose the optimal ERP system!

Having more fun in sales – this also means increasing the individual chances of success when it comes to increasing the sales of your own products or services. Individual chances of success can be improved above all if the exchange of experience and know-how takes place via a group of like-minded and motivated people. After all, this is the only way for even experienced salespeople to look beyond their own horizons.

More exchange and, above all, more fun in sales was the core theme of our online partner events on 30 November 2021. Invited was Robert Duckstein from ERP service provider manaTec, who together with 2be managing director Matthias Brinkmann and selected customers and partners discussed innovation and optimization possibilities in the area of digital routines. The reason for this was the release of the business solutions software Odoo 15 in connection with new features, which the software allows in particular for the sales use of the corresponding mobile smartphone applications.

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Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Trendradar – How to boost sales with customer feedback?

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Online workshop on November 23, 2021:
Trend radar in sight!

How about being able to spot future trends simply by “scanning” large amounts of data on the Internet, “grabbing” key fragments from it, and then assembling it into holistic information? – that Startup Insaas.ai has used exactly this method to create their trend radar. This is so well fed that it can provide companies, organisations or institutions with valid information on new developments in consumer markets, but also in B2B exchanges. We at 2be can build on this data pool with our services and turn the benefits of such information into successful sales campaigns.

Intelligent collaborations like these were the topic of our joint online workshop, which took place on November 23 with Dr. Korbinian Spann , CEO of Insaas.ai GmbH and Matthias Brinkmann, Managing Director of 2be – die Markenmacher as a hybrid event. The “MS Teams” format, which we used as a platform for this purpose, again proved to be a reliable tool for facilitating relaxed communication between all participants. A short company presentation of Insaas.ai was followed by many best-practice examples of products and services. The next three quarters of an hour were then available for customer topics around the topic “Trend radar – How to boost sales with customer feedback”.

Ample time was also taken for an exciting round of “Breakout”: All participants were randomly distributed in small groups to different online rooms and were able to introduce themselves and their business – an exciting exchange and opportunities for collaboration could be discussed and used in a relaxed manner in this way.

Again and again: inspiring!

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Our contact person will be pleased to help you:

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+49 (0)911 / 47 49 49 49
brinkmann@twobe.de