Small investment – big gain: finding the right contact points
“No risk, no fun” is one of the shorthand phrases that promise fun in life if you’re willing to take certain risks. The fact that this also applies to the rather routine-heavy sales department may come as a surprise at first glance. But especially in the search for the right contact points, a well-measured risk and money commitment can lead to success in the long run. But caution is advised even when you have found your way: Times, paths and points of contact can change quickly. Then the game is repeated and you have to deliver new bets!
So where do I find the channels that will best help me in terms of sales?
On platforms such as LinkedIn or YouTube that have already been tried and tested?
Or would I like to try newer “game tables” like WhatsApp Business, TikTok or brand new concepts like Affilate Marketing?
It is important in the “contact laboratory” that the test conditions are clear from the outset. After the What? and how? have been tied down, you need to determine the amount of play money you are willing to put in and, of course, the duration of the play period, usually at least 3 – 6 months. This is the only way to determine which field will ultimately bring the promised success.
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