A height-adjustable desk alone not only helps to prevent back problems but also increases performance, concentration and motivation

Working more mobile means living healthier!

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2 Min.

Collateral damage from pandemic restrictions and lockdowns included the immobilization of broad segments of the population. Sitting became – almost unnoticed – the preferred (one’s) position in life, the newly created home office options contributed the rest to more immobility, and the associated health problems were not long in coming.

The fact that “back” is not only detrimental to the person suffering from it, but also to their employer, is increasingly becoming a matter of public awareness. This goes hand in hand with initiatives that aim to strengthen the health and well-being of employees at their workplace. We at 2be_die markenmacher expressly support this and have ourselves initiated a small circle of companies and institutions that are concerned – especially around the digital routine – with more health in their own workplaces.

Accordingly, our tip is to carry out a workplace check together with your employees. Are there possibilities to make this more mobile or at least more ergonomically adaptable by means of a height-adjustable work table, a standing desk or, for example, a connectable treadmill?

If so, take the opportunity to make an investment or two: It will certainly pay off!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

The DeepL plug-in provides translations from German into more than 30 languages within Odoo and WordPress

Automated translations with deeple in wordpress and odoo16

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2 Min.

Automation where possible – high quality where necessary: This is a target-oriented benchmark when it comes to processing one’s own tasks in administration, sales and marketing as efficiently as possible. A significant part of the time normally spent in the content area on the creation and correction of translations can now be taken over by software. In particular, we have had really good experiences across the board with the use of the universally beloved translator “DeepL”.

However, the advantage is not only the usable quality (at relatively very low prices), but also the integrability of DeepL plug-ins, such as content applications within Odoo or WordPress. DeepL provides translations from German, now in well over thirty languages, and can be used for all website content in most cases.

In our view, the best possible combination of automation and cost efficiency, while ensuring high quality, has been the use of DeepL in conjunction with checking or proofreading (by a professionally proven native speaker). This even often works in highly technical areas, where the use of translation software previously often seemed to make little sense.

DeepL for WordPress: On this interface you can easily translate the text into the respective language manually or at the push of a button

DeepL for WordPress: On this interface you can easily translate the text into the respective language manually or at the push of a button

Would you like to get an impression of the capabilities of DeepL? Then just click yourself through the website www.lk-metall.de , where we have used the appropriate plug-in for translation into English and Czech – and see for yourself the quality of the many-used translator DeepL.


Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

Calls can be answered conveniently from anywhere via the headset, which

Telefonieren mit Microsoft Teams, Knopf im Ohr und Festnetznummer im Display des Kunden

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2 Min.

Usability, flexibility, speed: these are all factors that also apply to the process of making phone calls: After all, we spend several hours a week making calls – both at work and in our private lives. Instead of the still widely used analog stationary telephone systems and the more modern cloud telephony, we have drawn a third option this year: namely “Microsoft Teams Phone“.

Our conclusion: Enthusiasm! Not only can we retrieve calls that go to one of our numbers directly from the PC or from our smartphones, but we also benefit from the enhanced service that Teams makes available to callers. This includes, for example, automatic forwarding to the next “free” employee in our team if the call recipient is currently unavailable.

The fact that calls do not simply fall by the wayside is also ensured by the fact that the Teams answering machine converts the message via speech recognition (not perfect, but still understandable in most details) into a text file and forwards this directly via Outlook if an e-mail address is stored. It could hardly be more convenient in terms of implementation and more secure in terms of communication.

Our predicate therefore: absolutely recommendable!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

Employee is sitting in the home office and talking on the computer via his headset

ChatGPT – Be sure to check it out!

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2 Min.

Artificial intelligence (AI) has been the talk of the town not just since the development of robots, chess computers and autonomous vehicle control systems. While some astonishing progress was made in these and other technical disciplines, but also some bitter disappointments had to be accepted, the creation of texts, graphics and videos via ChatGPT (OpenAI) is a relatively new development.

The claim of the artificial intelligence of ChatGPT makes you speechless at first: With sufficient input, you would like to be able to produce full-fledged content for websites, brochures or podcasts with it.

Our chat log with ChatGPT

Kathrin has already tested ChatGPT and has drawn a first conclusion.
Click here for her contribution

The open question: Can ChatGPT really do what the developers and various content generators expect of it? Is (partial) full automation of content really a measure that has real potential for the future, even in the field of marketing and communication?

Our answer to this is:
Let’s just test it out!

We offer to provide us with your input for an appropriate review to answer the question whether the creation of fully automated content is worthwhile for your requirements, or to what extent the output still needs to be revised to generate appropriately relevant and consumable content?

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

 

Simplifying further training

Further simplifying continuing education

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2 Min.

Knowledge and know-how have always been the foundations that make up the real value of companies. Continuing education is what can transport this growth of companies further into the future. In order to create useful content and make it available to those who need it, we offer our customers, partners and other interested parties the opportunity to collaborate on an e-learning platform. There, they not only have the opportunity to post their written, cinematic or auditory learning content, but also to subsequently check it and document the corresponding learning success – e.g. by issuing certificates.

This communication portal is ideal for companies that want to organize their onboarding activities better and, above all, more cost-effectively. This can be done by entering internal media content, but also by using existing, external content, for which the external authors then receive appropriate remuneration. In this way, newly hired employees in particular can benefit maximally from it and master the upcoming learning tasks in a short time.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

 

Launch targeted sales campaigns

Get your tools up to sales temperature – launch targeted sales campaigns

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2 Min.

Whether homepage or company presentation, social media presence or standard cover letter: Almost all companies currently have the whole set of marketing tools at the start – the majority of them even in a state long before the expiry date. But what happens if the sales pressure is increased once again by a corresponding market situation and the sales department has to react accordingly quickly and consistently?

In such a phase, it is important to once again check the existing tools and current channels for their sales suitability and, if necessary, to adapt them once again. Is the product information actually target-oriented with regard to the intended sales target? Is your own website – in terms of the selection of keywords and the messages behind them – really also designed as a sales machine?

We at 2be_die markenmacher bring your existing publications and tools up to sales temperature. Because: In many cases, it is not at all a matter of reinventing the wheel at great expense, but rather of adapting the (abundant) existing material with a view to expanding or accelerating the distribution channels in such a way that sales revenues can be maximised.

Contact us for this: we will support you!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Small investment - big profit: Finding the right contact points in sales

Small investment – big gain: finding the right contact points

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2 Min.

“No risk, no fun” is one of the shorthand phrases that promise fun in life if you’re willing to take certain risks. The fact that this also applies to the rather routine-heavy sales department may come as a surprise at first glance. But especially in the search for the right contact points, a well-measured risk and money commitment can lead to success in the long run. But caution is advised even when you have found your way: Times, paths and points of contact can change quickly. Then the game is repeated and you have to deliver new bets!

So where do I find the channels that will best help me in terms of sales?
On platforms such as LinkedIn or YouTube that have already been tried and tested?
Or would I like to try newer “game tables” like WhatsApp Business, TikTok or brand new concepts like Affilate Marketing?

It is important in the “contact laboratory” that the test conditions are clear from the outset. After the What? and how? have been tied down, you need to determine the amount of play money you are willing to put in and, of course, the duration of the play period, usually at least 3 – 6 months. This is the only way to determine which field will ultimately bring the promised success.

Want to find your distribution channel?
Try it out – we’ll support you!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Turning the Internet into a top salesperson

Turning the Internet into a top salesperson

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2 Min.

Companies from the B2B sector or those with a highly complex service and product portfolio generally do not have the prerequisites to integrate a classic online store into their website. For one thing, the components that make up pricing are too diverse and too variable. On the other hand, too much price transparency is usually not desirable at all, because it is not very conducive to one’s own bidding process if one provides the competition with too much detailed information.

Nevertheless, even such companies should not forgo the wide range of possibilities offered by an online store when using their web presence. For example, by using configurators or click advisors, the customer can be given a certain price range – depending on the equipment, product variants or various special services. This is specified jointly, after the contact has been exchanged, e.g. via an online form or via a chatbot by telephone or in an on-site meeting. With this way, you come into direct contact with your customers in any case.

You need assistance here? – We are looking forward to your call!

More on this topic at 2be:
Candidate journey digital – which tools promise success?
Blog

Brand strategy and customer journey at hunting outfitter
ep-arms

Successfully reach target groups and increase sales with sales campaigns
Recaro egaming chair

Dealer and online store in btob – designed, programmed and positioned
Lechner

Manage successful sales campaigns yourself
Page

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

go-digital - Simply explained

Go Digital: Exchange between consultants

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2 Min.

“Go Digital” drives around: not only the smaller medium-sized companies that are seeking the funding from the German Federal Ministry of Economics and Technology that has been advertised for this purpose, but also the consulting agencies that have qualified as “worthy of support” with their services. Difficulties currently arise from the fact that the funds already approved for the measures have not yet been released. The consequence: a classic application backlog.

In order to record the status quo here also from the consultant side and to sound out possible measures or solution approaches for it, 2be – the brand makers had invited on April 26, 2022. With a great response: the “go-digital – Simply explained” event at our Nuremberg headquarters was well attended not only on site, but also online. At the center of the event: a lecture given by the Hamburg-based company DSW on that very topic. Following this, the participants were divided into small groups in the tried-and-tested discussion mode: Here, too, the search for answers to the question of how to positively support the release of the budget in addition to advising applicants dominated.

More events on this topic:

Due to the great response, two additional Go Digital dates were scheduled, on May 16 and scheduled for June 15. We are of course once again looking forward to lively participation! A registration uncomplicated and fast under: https://2be-markenmacher.de/veranstaltungen/

 

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Candidate journey digital – which tools promise success?

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2 Min.

The Candidate Journey encompasses all the experiences that applicants gather at all points of contact with a potential employer. These experiences range from the job search to the application process and job interviews to onboarding, and are increasingly taking place digitally.

Finding the right candidates at the right time is more than an ordinary challenge for most companies. Where should a company show itself? In the daily newspaper, on job portals or trade fairs? Is it enough to put a few posts online, or do you need a dedicated social media manager in your HR department?

Against this backdrop, we, Matthias Brinkmann from 2be – Die Markenmacher and Daniel Alt from DAA Holding GmbH, met with other entrepreneurs from the metropolitan region to share experiences, understand challenges and learn from best practice examples.

The Candidate Journey at a glance

By optimizing their touchpoints, companies reach qualified candidates and avoid them abandoning the application while the process is still underway. A positive reputation is also important, as experiences – both bad and good – are quickly shared through social media platforms and employer portals like kununu and reach many people. These also have an impact on future applicants, as the number of job prospects decreases when there are many negative reviews.

Our workshops, tips and tricks, and Candidate Journey Index can help identify relevant touchpoints and compare competitors.

Best practice – chatbots for applicants

Chatbots can process both text-based and spoken language, enabling fully automated conversations with job applicants without direct human intervention. They can be integrated into the career site and offer inquirers a convenient and barrier-free point of contact for individual questions and concerns.

In the search for suitable candidates, chatbots offer two key advantages: First, interested applicants can find out about crucial questions much earlier. This reduces the workload of the HR department in particular: the total number of applications may even decrease, while the number of qualified applications, i.e. people who are genuinely interested, increases. On the other hand, companies learn directly which topics and factors are relevant for potential candidates. Whether it’s the menu in the canteen, the job bike, or simply the Christmas party: this information is not available to competitors and can be used directly for their own advertising campaigns.

 

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de