Online seminar “Sales” – in cooperation with FAU

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2 Min.

Highly innovative, enormously motivated, permanently ready for action: these are three substantial characteristics of start-up companies. In addition, there is usually a wealth of know-how regarding the core contents of one’s own business. Why many promising start-ups nevertheless fail to get their ideas onto the ramp and from there towards customers can be summed up in one word: Sales.
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Rituals – Use mobility!

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2 Min.

Turning time spent on the road into productive work time takes some concentration. However, if you are able to largely block out disturbing factors in your immediate environment (earplugs or headphones playing baroque music are always an alternative), there is nothing standing in the way of successful mobile working.
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Project and team software: We will find the right one for you!

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< 1 Min.

Whether Outlook or Odoo, Meistertask, Microsoft Teams or Trello: there is now a whole range of project software and tools with which companies, public or private institutions would like to organise their teamwork better and save time, both internally and externally. Many find it difficult to switch from tried and tested, but insufficiently efficient systems to new digital structures. Read more

Online communication – currently more important than ever

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2 Min.

During the lockdown in the wake of the Covid19 pandemic, all sales activities involving direct contact with customers, partners or even employees (at different locations, for example) are prohibited. However, customer visits, sales talks or negotiations can also take place “contact-free” in almost all cases. Means and media to use online communication are available here, partly also free of charge, in abundant selection on the net.
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Quick and clean: Generate online attention with little effort

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2 Min.

The times when elaborate image films were produced are (almost) over. The reason is simple: They generate too low click numbers for their effort, after all, it is not possible to tell at the beginning whether an investment of time or ten or 15 minutes is worthwhile. Today, expensive camera teams are no longer necessary to land viral hits on Internet platforms such as YouTube. Instead, crisp, short videos are in demand, whose content can be recorded quickly, edited quickly and distributed just as quickly. The effort required to create such videos is relatively low: in most cases, you can even create them yourself.
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Benefit from the federal government’s go-digital funding with 2be!

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< 1 Min.

go-digital is the name of an initiative launched in 2017 by the German Federal Ministry of Economics and Technology to promote digital projects by medium-sized German companies with fewer than 100 employees (or €20 million in sales). This relates either to financial support for the development of digitalised business processes (exclusively internal), for digital market development (classic marketing and sales projects such as the relaunch of the website) and in the entire area of IT security.
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Friendly connected: Matthias Brinkmann takes over presidency of “OT4” in Nuremberg

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2 Min.

Matthias Brinkmann, managing director of 2be – die Markenmacher has taken over the presidency of the approximately thirty members of Old Tablers 4 in Nuremberg (OT4) from Albrecht Thiet on 7.3.2020 – freely following his motto: “We are all president”. In this function, he will play a leading role in organizing the club’s diverse events, especially the exciting lectures, together with the four-member presidium, and will moderate them.
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LinkedIn for CEOs and Managing Directors

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High levels of networking are essential, especially for people in leadership positions. LinkedIn has recently become increasingly prominent as an effective networking platform. This was not least due to the fact that in 2016 Microsoft had bought the company for over 25 billion dollars and was subsequently able to significantly optimize software or app.
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Automatic translation assistance: Increase global reach

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< 1 Min.

Even if the human mind is not missing as a last resort: the quality of machine translation programs is advancing inexorably. As a positive consequence, new opportunities are emerging in terms of the speed with which global business can be conducted today.

Most recently, the translation aid DeepL from the Cologne-based company of the same name has made a name for itself here, especially in German-speaking countries. DeepL is now also available as a plugin that can be used to translate entire websites (in WordPress or Typo3, for example) fully automatically. A total of 72 translation combinations are possible here with nine different languages – and at an annual cost of less than 1000Euro. Especially for small or medium-sized companies this offers the possibility to offer their products always up-to-date in a global context with relatively low costs and time expenditure.

Contact us and test deepl on your website.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Digitization Nuremberg – Workshop with 5 strong partners

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Digitization or digital transformation is currently the topic of the future for companies located in the industrial zone. With our partners as experienced networkers, we would like to make our digitalization know-how available to our customer and partner companies. That’s why the Nuremberg University of Applied Sciences Professional School has joined forces with us to launch a “Digitalization” workshop. This forms a platform from which networks can be established and expanded, and companies with a strong interest or already existing insight into these topics can be linked with the expertise of science and research.
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