Blog – Aktuelles

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Automatic translation assistance: Increase global reach

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Although the human mind is not to be missed as a last resort, the quality of machine translation programs is advancing inexorably. As a positive consequence, new opportunities are emerging in terms of the speed with which global business can be conducted today.

Friendly connected: Matthias Brinkmann takes over presidency of „OT4“ in Nuremberg

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Matthias Brinkmann, Managing Director of 2be – die Markenmacher has taken over the presidency of the approximately thirty members of Old Tablers 4 in Nuremberg (OT4) from Albrecht Thiet on 7.3.2020 – freely following his motto: „We are all president“. In this function, he will take on a leading role in the organization of the diverse events of the club, especially the exciting lectures, together with the four-member presidium and moderate them.

Benefit from the federal government’s Go Digital funding with 2be!

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Go Digital is the name of an initiative launched in 2017 by the German Federal Ministry of Economics and Technology, through which digital projects of medium-sized German companies with less than 100 employees (or 20 million euros in sales) are funded. This relates either to financial support for the establishment of digitalised business processes (exclusively internal), for digital market development (classic marketing and sales projects such as the relaunch of the website) and in the entire area of IT security.

Annual general meeting quer.kraft: The momentum is building!

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Traditionally, the Annual General Meeting is the highlight of every quer.kraft year. This year was no different, despite the well-known and oft-mentioned turbulence in the healthcare sector. What makes this „JV“ special is its open-house character. Open contact rooms are absolutely desired, new faces have the opportunity to meet existing members.

Implement digitalized business processes

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Software development companies are at the forefront of realizing digitization strategies. But even here, impulses from outside help to broaden one’s own horizons and to structure pre-sorted processes even more clearly. Thanks to our support, the customer was able to digitize its business processes and make them significantly more efficient.

Arkenshield – soon on Kickstarter

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Arkenshield is a turn-based, – deck building – boardgame for 1 to 4 players. It combines components of a boardgame with those of a card game. Thanks to the large number of Companions, movement tokens, cards, and events, it’s never boring, as it offers new and different possibilities – especially in interaction with other players. The use of dice is explicitly avoided. Instead, it is more important to succeed with your strategic abilities.

Sales Workshop: Best advice for sales success

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A business idea so good that it’s a no-brainer? – There is no such thing. Even the most brilliant product, the most perfect service is not so good that it doesn’t have to be sold. The gods have put sweat before success, but how do I even talk to customers on the phone?

CBN meeting before Lockdown light: networking is everything!

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The next meeting of our Chief Business Network took place on 31 October, this time right next to the network station in the company building of ZSI Technology on Altdorfer Wacholderweg. Being able to talk together about the opportunities and risks of the current crisis situation was – especially in the sense of pure networking – a real benefit for all participants: The exchange was correspondingly lively.

Combine YouTube and SEO: More visibility – more sales

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Why separate when you can do it together: YouTube and SEO campaigns can be perfectly combined to increase visibility and sales. This is especially true for the speed with which marketing measures have an effect in both directions.

Complete projects at last: Use us as a flexible operations team!

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Successfully completing projects is always accompanied by appropriate recognition within the company and a high degree of personal satisfaction. But why is completion often so difficult? The reason may be psychological. After all, a completed project exposes you to the judgment of others and thus makes you vulnerable.

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