Manage successful sales campaigns yourself.

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3 Min.

In addition to the marketability of the product or service, it is the efficiency of the distribution that makes the crucial difference between the success and failure of a sales campaign. Those who can listen to their customers and apply their needs and benefits will find individual sales solutions and successfully implement sales for both standard and niche products.
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Get the most out of your pitch!

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3 Min.

Many major projects are announced in public tendering procedures. If one of our customers decides to take part – after all, it is often about large sums that companies finance over years – it is important to shine. This is where we come in. We know what is important and what adjustments need to be made. Of course, we will not adjust your offer prices to your customer, but otherwise we can support you with everything that is important for optimizing your pitch documents. This primarily includes the presentation – if necessary, the concept, the strategy, the content (text) or the manner of presentation on site on day X (workshop “customer approach”).
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Digital market development and digital business model – subsidy from the state!

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2 Min.

Benefit from 50-90% subsidy from the state!

Springtime is virus end time: the final phase of the lockdown is within reach. The important thing for our customers now is to embark on the path to digital market development, or – if they are already well advanced on it – to make it more efficient together with us.

The good thing about it: If your project meets the requirements of the “go-digital strategy”, the state contributes 50% funding subsidy. If you want to start Überbrückungsgeld III, the German government will even cover 90% with a funding amount of 20,000 euros.
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Agile internal communication: How projects succeed

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2 Min.

The thing that keeps us “fresh” as persons is the constant exchange among like-minded people. Where people meet and drive innovation – be it in online meetings today or in face-to-face encounters again in the future – creative ideas for better communication are born. These in turn fuel a better working atmosphere and subsequently a more productive work result.
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Complete projects at last: Use us as a flexible operations team!

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2 Min.

Successfully completing projects is always accompanied by appropriate recognition within the company and a high degree of personal satisfaction.

Overcoming hurdles together
But why is it often so difficult to conclude? The reason for this may be psychological. After all, with a finished project you expose yourself to the judgement of others and thereby make yourself vulnerable. Read more

Combine YouTube and SEO: more visibility – more sales

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2 Min.


Why separately, if you can do it together: YouTube and SEO campaigns can be perfectly combined to increase visibility and sales. This is particularly true of the speed with which marketing measures are effective in both directions.

The power of YouTube campaigns
Address customers with emotional messages
The film sequences that precede the actual videos in YouTube (so-called teasers / digital advertisements) usually last up to 5 seconds and create a connection to the campaign with a clear message. Read more

CBN meeting before Lockdown light: networking is everything!

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2 Min.

Next meeting of our Chief Business Network on October 31st, this time right next to the net station in the company building of ZSI Technology at Altdorfer Wacholderweg. Being able to talk together about the opportunities and risks of the current crisis situation was – especially in the sense of pure networking – a real benefit for all participants: The exchange was correspondingly lively.
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Sales workshop: the best advice for sales success

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A business idea so good that it is a sure-fire success? – There is not any. Even the most brilliant product or service is not so good that it doesn’t need to be sold. The gods have sweat (sales) sweat before success, but: How do I talk to customers on the phone at all? How do I find the right entry point for a cold call? After the customer has shown interest or disinterest, how do I proceed to achieve my sales goals?
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Implement digitalized business processes

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3 Min.

Software development companies are at the forefront of realizing digitization strategies. But even here, impulses from outside help to broaden one’s own horizon and to structure pre-sorted processes even more clearly. Thanks to our support, the customer was able to digitalize its business processes and make them significantly more efficient.
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Annual general meeting quer.kraft

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2 Min.

How can start-ups and mentors best benefit from each other?

The date for the annual general meeting of quer.kraft – der Innovationsverein e. V. is today, this year on 12 October. Of the sixty or so member companies and institutions, a total of almost one hundred and fifty participants were present – half of them connected online via Microsoft Teams.

Our 2021 post this time was about “Start-up mentoring: how to do it right?”, specifically, “What functions can the relationship between mentors and mentees perform so that both sides can benefit?”

In this context Michael Herz and 2be managing director Matthias Brinkmann moderated experiences of start-ups and Querkraft members different experiences, needs and wishes on the topic of mentoring. Present as sparring partners were fellow makers such as Frederic Kaul from Acalta, Dr. Korbinian Spann from Insaas, Hendryk Knuth from Motivo1, ….. The core questions alone generated lively feedback: Why and in what way do start-ups need the support of mentors with financial or industry experience? What necessary input can they provide here? But also: In what way do mentors benefit from advising start-up companies in terms of networking and expanding their industry knowledge?

More than just a detail: We successfully organized our presentation as a “hybrid workshop”. This means that the participants on site were able to “plug in” directly with their laptops and thus post their questions and comments during the lecture on an on-site pinboard and online whiteboard.

Interested mentors and mentees are welcome to contact us, there will certainly be follow-up workshops and a mentoring system for members and startups.

https://www.mentoring-club.com/the-mentors/matthias-brinkmann

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de