Calls can be answered conveniently from anywhere via the headset, which

Telefonieren mit Microsoft Teams, Knopf im Ohr und Festnetznummer im Display des Kunden

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2 Min.

Usability, flexibility, speed: these are all factors that also apply to the process of making phone calls: After all, we spend several hours a week making calls – both at work and in our private lives. Instead of the still widely used analog stationary telephone systems and the more modern cloud telephony, we have drawn a third option this year: namely “Microsoft Teams Phone“.

Our conclusion: Enthusiasm! Not only can we retrieve calls that go to one of our numbers directly from the PC or from our smartphones, but we also benefit from the enhanced service that Teams makes available to callers. This includes, for example, automatic forwarding to the next “free” employee in our team if the call recipient is currently unavailable.

The fact that calls do not simply fall by the wayside is also ensured by the fact that the Teams answering machine converts the message via speech recognition (not perfect, but still understandable in most details) into a text file and forwards this directly via Outlook if an e-mail address is stored. It could hardly be more convenient in terms of implementation and more secure in terms of communication.

Our predicate therefore: absolutely recommendable!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

Employee is sitting in the home office and talking on the computer via his headset

ChatGPT – Be sure to check it out!

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2 Min.

Artificial intelligence (AI) has been the talk of the town not just since the development of robots, chess computers and autonomous vehicle control systems. While some astonishing progress was made in these and other technical disciplines, but also some bitter disappointments had to be accepted, the creation of texts, graphics and videos via ChatGPT (OpenAI) is a relatively new development.

The claim of the artificial intelligence of ChatGPT makes you speechless at first: With sufficient input, you would like to be able to produce full-fledged content for websites, brochures or podcasts with it.

Our chat log with ChatGPT

Kathrin has already tested ChatGPT and has drawn a first conclusion.
Click here for her contribution

The open question: Can ChatGPT really do what the developers and various content generators expect of it? Is (partial) full automation of content really a measure that has real potential for the future, even in the field of marketing and communication?

Our answer to this is:
Let’s just test it out!

We offer to provide us with your input for an appropriate review to answer the question whether the creation of fully automated content is worthwhile for your requirements, or to what extent the output still needs to be revised to generate appropriately relevant and consumable content?

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

 

Simplifying further training

Further simplifying continuing education

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2 Min.

Knowledge and know-how have always been the foundations that make up the real value of companies. Continuing education is what can transport this growth of companies further into the future. In order to create useful content and make it available to those who need it, we offer our customers, partners and other interested parties the opportunity to collaborate on an e-learning platform. There, they not only have the opportunity to post their written, cinematic or auditory learning content, but also to subsequently check it and document the corresponding learning success – e.g. by issuing certificates.

This communication portal is ideal for companies that want to organize their onboarding activities better and, above all, more cost-effectively. This can be done by entering internal media content, but also by using existing, external content, for which the external authors then receive appropriate remuneration. In this way, newly hired employees in particular can benefit maximally from it and master the upcoming learning tasks in a short time.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

 

You snooze, you lose 😊 We're switching gears and trying something new

From Newsletter to LinkedIn

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2 Min.

For many industries and companies, the classic newsletter is a supporting medium for their own successful sales. Especially announcements, possible discounts and exclusive offers can be sent to all interested parties quite excellently on this channel.

We have also used this tool for many years and have always kept our partners and customers informed in this way. But as the saying goes –

A rolling stone gathers no moss 😊 So we saddle up and try something new:

Get the fire extinguishers out, because we’ll be posting our hottest fires, most interesting news and info on a wide variety of topics on LinkedIn from now on! Personal, focused, up close and direct to the network – a team effort where everyone can share their style and favorite topics with their network. We hope you will continue to follow our topics on LinkedIn and look forward to exchanging ideas with you directly.

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

 

Choosing the merchandise management software that suits you best is crucial

ERP – enterprise resource planning – ally wanted

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2 Min.
  1. Planning – what is the best enterprise resource planning software for your business?
  2. The introduction – how do you ensure that employees adopt the software and use it properly?
  3. The benefits – what advantages does a good enterprise resource planning system bring?

Planning is the first and probably also the most important phase when it comes to introducing a new enterprise resource planning software into your company. During this phase, the team may look at which vendor software best fits the needs of the business. This can be an Odoo16 instance, but it may also be another solution. Choosing the right software is critical to the success of the implementation and to the future of the business. Once you know what type of system you need, you can start looking for the best enterprise resource planning software for your business.

In doing so, you should pay attention to a few points. First of all, the system must be able to interface with your existing infrastructure. It must also meet your requirements and allow you to customize it to your needs. Finally, it must be affordable and meet their monthly and one-time budget. If you take all these points into consideration, you should be able to choose the best enterprise resource planning software for your business.

Customer Management – CRM: The software should be able to manage all your customer data and help you manage your relationships. This allows you to communicate effectively with your customers and ensure that you are always aware of their needs. After you have thought about what features your enterprise resource planning software should have, you can start comparing different options. Take time to thoroughly test different programs to make sure you find the one that best fits your business. Even if it takes time and effort, it’s important to make the right decision for your business.

Inventory management: the software should be able to manage all your inventories and inform you of any changes in real time. This allows you to effectively manage your inventory and ensure that you always have enough products in stock.

Order management: the software should be able to manage all your orders and keep you informed at every step of the process. This makes it easier to monitor your suppliers and ensure that you never miss an order.

A system is nothing without the team of implementers – owners, management, sales, HR , IT, …… , implementers, implementers, external allies. Start your Digital Routine today.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de

Current wave of warnings: avoid “remote” integration of Google Fonts

Current wave of warnings: avoid integration of Google Fonts

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2 Min.

Currently, a veritable flood of warnings is rolling in for website operators who have embedded Google Fonts as font types in their websites. The starting point for this is the ruling of the LG Munich from January 2022, which classified the remote integration of Google Fonts as illegal due to data protection concerns.

Via Google Fonts, Google provides its users with around 1400 fonts. This library is freely available, remotely as well as locally. The problem: If the Google Fonts integration is not correct, personal data of website users is passed on to Google. This is especially the case if Google Fonts is not stored locally on the server, but is used remotely. Fonts can be uploaded from Google servers and personal user data of the website users can be transmitted to Google with them: For the Munich Regional Court, this is an unacceptable violation of the general right of personality.

Helpful: The digital platform eRecht24 provides a free scan at www.e-recht24.de/google-fonts-scanner#scanner that you can use to check the integration of Google Fonts on your website.

If they detect a remote integration of your homepage, you should switch to a local integration as soon as possible.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Sharing ideas - with the COiDEALISTS!

Sponsors wanted:
Become a COiDEALIST with us!

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2 Min.

The unconditional will to cooperate and a thick portion of idealism: This already describes the COiDEALISTEN e. V. in its name. Founding and working approach of the association: Too many valuable ideas remain unused in the potential they can develop for a variety of reasons. The COiDEALISTS – their founders Thorsten Luehrs, Philipp Luehrs and Matthias Brinkmann and the steadily growing number of members – have made it their task to bring together idea and financial backers, implementers and supporters within a non-profit association and to let joint projects emerge from the visions they want to share and advance together.

Since its founding in February 2022, our association has received a great influx – from idea and capital providers alike. Just how exciting our concept is can be seen from the fact that we were offered platforms at many locations and events (e.g., on the occasion of the DTIM Conference 2022) where we could present ourselves or give talks on specific topics.

What we need as we continue to grow are sponsors and funders who can help us in a variety of ways, from founding and forming us to building a viable network and carrying out our many projects.

Join us – we look forward to it!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Event, Sales, Lecture, 2be

Link innovations to sales processes at an early stage

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2 Min.

Innovations are always in demand, innovations are absolutely necessary:
But if this is the case, why is it that over ninety percent of all new product developments cannot be successfully placed on the market?

One possible reason for this was provided by 2be’s Managing Director Matthias Brinkmann in his talk, which he gave to around a hundred invited guests at a meet-up at the Wiesbaden headquarters of Seibert/Media GmbH on September 16.

Brinkmann’s hypothesis: The absolute majority of innovative R&D projects are simply not integrated into a corresponding sales campaign early enough. In this way, valuable time is lost until the start of production to gather knowledge about possible target groups and their specific needs and requirements within the sales process and – if possible – to incorporate these into the development process.

Therefore, a wish to all development departments: Invite the sales department to a delicious cappuccino or espresso 1.5 years earlier.

Matthias Brinkmann cited the conception of a new type of silencer in the field of hunting equipment as an example of how effectively an early coupling of development and sales activities can work. This has already been aggressively promoted as a prototype at industry trade shows and via social media channels following patent registration. Thus, the product, which was still in the process of being developed, already had a name before it was even ready for series production and, with this reach, was able to benefit from a long-standing resonance in the market.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Small investment - big profit: Finding the right contact points in sales

Small investment – big gain: finding the right contact points

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2 Min.

“No risk, no fun” is one of the shorthand phrases that promise fun in life if you’re willing to take certain risks. The fact that this also applies to the rather routine-heavy sales department may come as a surprise at first glance. But especially in the search for the right contact points, a well-measured risk and money commitment can lead to success in the long run. But caution is advised even when you have found your way: Times, paths and points of contact can change quickly. Then the game is repeated and you have to deliver new bets!

So where do I find the channels that will best help me in terms of sales?
On platforms such as LinkedIn or YouTube that have already been tried and tested?
Or would I like to try newer “game tables” like WhatsApp Business, TikTok or brand new concepts like Affilate Marketing?

It is important in the “contact laboratory” that the test conditions are clear from the outset. After the What? and how? have been tied down, you need to determine the amount of play money you are willing to put in and, of course, the duration of the play period, usually at least 3 – 6 months. This is the only way to determine which field will ultimately bring the promised success.

Want to find your distribution channel?
Try it out – we’ll support you!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Sharing ideas - with the COiDEALISTS!

Sharing ideas – with the co-idealists!

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2 Min.

Idea generators, doers, funders: these are the three groups of people that are absolutely needed to implement true innovations – from the original idea to the final sales campaign. In order to create a common platform where members of these groups can meet regularly, exchange ideas and motivate each other, we founded the association Co-Idealisten e. V. in April 2022 together with 15 other members from the early days.

The basic idea behind founding an association: Too many genuinely innovative, promising ideas get stuck in the bud on the way to implementation. There are many reasons for this: despite good prospects of success, they may not fit in with a company’s strategy or product portfolio, or there may be a lack of comrades-in-arms who could pave the way for the idea; in most cases, there is simply a lack of money.

In the future, the Co-Idealists want to build a ramp on which sustainable ideas can be developed into real innovations. The highlight of the association’s activities should be three annual calls for proposals, in which particularly attractive project ideas can be presented. One main prize is to be awarded via the community’s selection, a second by the sponsors, and a further call for entries is then to determine its winner at random. Teamwork, idea generation, relaxed exchange rounds, highly interesting and burning issues shape everyday life here and we are all excited to see what great projects will develop here.

Would you like to be on board with the Co-Idealists?
Then simply contact Matthias Brinkmann, or stay up to date with the newsletter.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de