Current wave of warnings: avoid “remote” integration of Google Fonts

Current wave of warnings: avoid integration of Google Fonts

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2 Min.

Currently, a veritable flood of warnings is rolling in for website operators who have embedded Google Fonts as font types in their websites. The starting point for this is the ruling of the LG Munich from January 2022, which classified the remote integration of Google Fonts as illegal due to data protection concerns.

Via Google Fonts, Google provides its users with around 1400 fonts. This library is freely available, remotely as well as locally. The problem: If the Google Fonts integration is not correct, personal data of website users is passed on to Google. This is especially the case if Google Fonts is not stored locally on the server, but is used remotely. Fonts can be uploaded from Google servers and personal user data of the website users can be transmitted to Google with them: For the Munich Regional Court, this is an unacceptable violation of the general right of personality.

Helpful: The digital platform eRecht24 provides a free scan at www.e-recht24.de/google-fonts-scanner#scanner that you can use to check the integration of Google Fonts on your website.

If they detect a remote integration of your homepage, you should switch to a local integration as soon as possible.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Sharing ideas - with the COiDEALISTS!

Sponsors wanted:
Become a COiDEALIST with us!

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The unconditional will to cooperate and a thick portion of idealism: This already describes the COiDEALISTEN e. V. in its name. Founding and working approach of the association: Too many valuable ideas remain unused in the potential they can develop for a variety of reasons. The COiDEALISTS – their founders Thorsten Luehrs, Philipp Luehrs and Matthias Brinkmann and the steadily growing number of members – have made it their task to bring together idea and financial backers, implementers and supporters within a non-profit association and to let joint projects emerge from the visions they want to share and advance together.

Since its founding in February 2022, our association has received a great influx – from idea and capital providers alike. Just how exciting our concept is can be seen from the fact that we were offered platforms at many locations and events (e.g., on the occasion of the DTIM Conference 2022) where we could present ourselves or give talks on specific topics.

What we need as we continue to grow are sponsors and funders who can help us in a variety of ways, from founding and forming us to building a viable network and carrying out our many projects.

Join us – we look forward to it!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Event, Sales, Lecture, 2be

Link innovations to sales processes at an early stage

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Innovations are always in demand, innovations are absolutely necessary:
But if this is the case, why is it that over ninety percent of all new product developments cannot be successfully placed on the market?

One possible reason for this was provided by 2be’s Managing Director Matthias Brinkmann in his talk, which he gave to around a hundred invited guests at a meet-up at the Wiesbaden headquarters of Seibert/Media GmbH on September 16.

Brinkmann’s hypothesis: The absolute majority of innovative R&D projects are simply not integrated into a corresponding sales campaign early enough. In this way, valuable time is lost until the start of production to gather knowledge about possible target groups and their specific needs and requirements within the sales process and – if possible – to incorporate these into the development process.

Therefore, a wish to all development departments: Invite the sales department to a delicious cappuccino or espresso 1.5 years earlier.

Matthias Brinkmann cited the conception of a new type of silencer in the field of hunting equipment as an example of how effectively an early coupling of development and sales activities can work. This has already been aggressively promoted as a prototype at industry trade shows and via social media channels following patent registration. Thus, the product, which was still in the process of being developed, already had a name before it was even ready for series production and, with this reach, was able to benefit from a long-standing resonance in the market.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Small investment - big profit: Finding the right contact points in sales

Small investment – big gain: finding the right contact points

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“No risk, no fun” is one of the shorthand phrases that promise fun in life if you’re willing to take certain risks. The fact that this also applies to the rather routine-heavy sales department may come as a surprise at first glance. But especially in the search for the right contact points, a well-measured risk and money commitment can lead to success in the long run. But caution is advised even when you have found your way: Times, paths and points of contact can change quickly. Then the game is repeated and you have to deliver new bets!

So where do I find the channels that will best help me in terms of sales?
On platforms such as LinkedIn or YouTube that have already been tried and tested?
Or would I like to try newer “game tables” like WhatsApp Business, TikTok or brand new concepts like Affilate Marketing?

It is important in the “contact laboratory” that the test conditions are clear from the outset. After the What? and how? have been tied down, you need to determine the amount of play money you are willing to put in and, of course, the duration of the play period, usually at least 3 – 6 months. This is the only way to determine which field will ultimately bring the promised success.

Want to find your distribution channel?
Try it out – we’ll support you!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Sharing ideas - with the COiDEALISTS!

Sharing ideas – with the co-idealists!

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2 Min.

Idea generators, doers, funders: these are the three groups of people that are absolutely needed to implement true innovations – from the original idea to the final sales campaign. In order to create a common platform where members of these groups can meet regularly, exchange ideas and motivate each other, we founded the association Co-Idealisten e. V. in April 2022 together with 15 other members from the early days.

The basic idea behind founding an association: Too many genuinely innovative, promising ideas get stuck in the bud on the way to implementation. There are many reasons for this: despite good prospects of success, they may not fit in with a company’s strategy or product portfolio, or there may be a lack of comrades-in-arms who could pave the way for the idea; in most cases, there is simply a lack of money.

In the future, the Co-Idealists want to build a ramp on which sustainable ideas can be developed into real innovations. The highlight of the association’s activities should be three annual calls for proposals, in which particularly attractive project ideas can be presented. One main prize is to be awarded via the community’s selection, a second by the sponsors, and a further call for entries is then to determine its winner at random. Teamwork, idea generation, relaxed exchange rounds, highly interesting and burning issues shape everyday life here and we are all excited to see what great projects will develop here.

Would you like to be on board with the Co-Idealists?
Then simply contact Matthias Brinkmann, or stay up to date with the newsletter.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Candidate journey digital – which tools promise success?

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2 Min.

The Candidate Journey encompasses all the experiences that applicants gather at all points of contact with a potential employer. These experiences range from the job search to the application process and job interviews to onboarding, and are increasingly taking place digitally.

Finding the right candidates at the right time is more than an ordinary challenge for most companies. Where should a company show itself? In the daily newspaper, on job portals or trade fairs? Is it enough to put a few posts online, or do you need a dedicated social media manager in your HR department?

Against this backdrop, we, Matthias Brinkmann from 2be – Die Markenmacher and Daniel Alt from DAA Holding GmbH, met with other entrepreneurs from the metropolitan region to share experiences, understand challenges and learn from best practice examples.

The Candidate Journey at a glance

By optimizing their touchpoints, companies reach qualified candidates and avoid them abandoning the application while the process is still underway. A positive reputation is also important, as experiences – both bad and good – are quickly shared through social media platforms and employer portals like kununu and reach many people. These also have an impact on future applicants, as the number of job prospects decreases when there are many negative reviews.

Our workshops, tips and tricks, and Candidate Journey Index can help identify relevant touchpoints and compare competitors.

Best practice – chatbots for applicants

Chatbots can process both text-based and spoken language, enabling fully automated conversations with job applicants without direct human intervention. They can be integrated into the career site and offer inquirers a convenient and barrier-free point of contact for individual questions and concerns.

In the search for suitable candidates, chatbots offer two key advantages: First, interested applicants can find out about crucial questions much earlier. This reduces the workload of the HR department in particular: the total number of applications may even decrease, while the number of qualified applications, i.e. people who are genuinely interested, increases. On the other hand, companies learn directly which topics and factors are relevant for potential candidates. Whether it’s the menu in the canteen, the job bike, or simply the Christmas party: this information is not available to competitors and can be used directly for their own advertising campaigns.

 

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Mentor App: Stay tuned!

Mentor App:
Stay tuned!

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Digital tools are also being used more and more frequently in HR and recruiting. Current example: our mentoring app. It strengthens the loyalty of new employees to their company (“Candidate Journey”) in an easy to act, yet very inspiring way and at the same time increases their performance in business and everyday life by conveying “Tips & Tricks”.

The new app relies on a close connection between companies, mentors and mentees. The mentees can use the app to choose between different mentors, both external and internal. These support them in finding their way around the company better, but also provide information on overarching topics such as sales work, completion of administrative tasks, software handling, etc. Communication with each other is possible in writing, by telephone or even via short video conferences.

The app is financed by licensing to the respective companies and (smaller) contributions from the employees themselves. It is programmed for Android, iOS, but also as a web tool.

https://www.mentoring-club.com/the-mentors/matthias-brinkmann

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Evaluate offers - establish comparability!

Rate offers –
Establish comparability!

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Anyone who regularly buys agency services knows, of course, that the offers they obtain for the service packages they want are rarely comparable. There are many reasons for this, ranging from the varying quality of content components to the use of special tools and the number of rounds of voting that are priced in with the corresponding service. It becomes particularly problematic when the offers are so complex that the decision-makers can hardly make any real comparisons, because these – naturally – go beyond their expertise.

We are happy to step in here – not as a self-interested agency, but as a fair consultant with a comprehensive overview of the agency landscape and its service offerings. By breaking down the various offerings into their individual building blocks, we work with you to determine which service package is the most cost-effective and reliable for your company or organization in the long term. In this way we create the best possible basis for your best possible decision!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Text – Partnerships: The benefit for the customer

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Competent partners in the editorial or content area provide us with the basis to once again significantly expand or deepen our range of offers and services. The prerequisite for this is a high degree of consistency in terms of aesthetics in the design of online or offline content. Important for such partnerships is the permanent flow of communication between each other, but also a high degree of (economic) reliability and integrity in the mutual cooperation. For example, we have designed over seventy joint projects with our main content partner since 2011: We have taken on all the design and IT tasks internally, while our partner has handled all the content. Wherever there were overlaps between the two areas, we formed joint project teams – and always found inspiring solutions for our customers!

Such text collaboration bundles a number of benefits for our customers:

  • Mutual cooperation offers the full range of services and brings an uncomplicated process of text creation and editing.
  • The weak point of many full service agencies is known to be the text creation: Through close partnerships we offer our customers a consistently high quality of search engine optimized text content.
  • Together we form an interface with the customer. The project manager is usually provided by 2be. A direct conversation with the copywriter, the editor is always open to the customer.
  • A reliable, highly efficient coordination process enables the customer to participate individually in the content and the result.
  • Simplified administration: customer receives a quote, invoice, etc.


More on this topic at 2be:
Content is King!
Agile internal communication: How projects succeed

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Use of digital tools for workshops and seminars

Digital whiteboard instead of flipchart and moderation cards in active workshops

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The Corona pandemic is bringing about tangible real changes in business life, especially in internal and external cooperation. For example, people are switching from analog to digital communication at a much faster rate than in previous years: This also applies, for example, to the organization of workshops or seminars. Whereas whiteboards with handwritten notes and flipcharts used to dominate as the “haptic control center” and participants wrote their contributions to the topics on moderation cards using pens, digital variants such as those provided by Miro as an app or browser version on the laptop dominate in day-to-day business.

Of course, our customers, partners and we long for the good times of direct personal exchange – nothing beats direct contact. Nevertheless, we are certain that these new digital means of communication will also be used more frequently beyond this. Your advantages over the analog variant? They actually involve all participants equally, including those who are usually less communicative or more introverted in meetings. Whether it is due to a spelling weakness, handwriting that is not perfect, or not loving oral collaboration.

The many additional contributions from this side greatly increase the sense of community and the quality of the overall output. Accordingly, the results of such workshops or seminars are usually much more extensive and varied.

Conclusion: In the future, we will rely on “personal plus digital”, i.e. hybrid communication!

More useful tools and tips to support your digital routine:
Together on a sales journey with LinkedIn!
Complete projects at last: Use us as a flexible operations team!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de