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Matomo web analysis by Bund-für-Naturschutz

Matomo web analytics from Bund-für-Naturschutz: Our event and the importance of web analytics

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2 Min.

On July 25, 2024, our event on the topic of Matomo web analysis by Bund-für-Naturschutz – Travel department took place.
In addition to Google Analytics 4 is Matomo is often the first choice of companies for conversion optimization.
The application provides precise insights into user behavior – be it the acquisition of visitors, the engagement rate or e-commerce data.
Its greatest strength, however, is the recordings of how users actually behave on the website. The goal: to maximize performance.
Tools such as Matomo are important because they allow companies to see exactly what users do on the website, how they get to conversion and what stops them from doing so.
This is exactly what we looked at on Thursday (25.07.2024) together with Bund-für-Naturschutz.

Concrete insights for a better understanding

The event was the third event on the topic.
In parts 1 and 2, we explained the difference between Matomo and Google Analytics 4 to participants – the third event was intended to deepen the previous knowledge in practical terms.
Our customer Bund-für-Naturschutz (travel department) agreed to evaluate the website statistics.
The initial aim was to gain a better overview.
In other words, what users actually do on the website and how the insights can be used to increase engagement and the number of conversions.
For example, we took a closer look at the geography of website visitors, how long a user interacts with the website and how behavior develops in comparison to different time periods.
The feedback from participants: Positive!
This event contributed to a better understanding of Matomo in practice and what needs to be considered for the respective industry or that differences within the industries are generally taken into account, because different key figures are important for each company. Curious? The next events on other exciting topics have already been scheduled. Click here to go to the events As always, our contact person will be happy to help you: Matthias Brinkmann+49 911 47 49 49 51brinkmann@twobe.deLinkedIn

 

On the Pixabay homepage, users can choose from over 70,000 free pieces of music and sound effects from various artists. The platform offers a user-friendly search function to find the right music for videos, podcasts and more.

Free or AI-generated music – which is better for my project?

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4 Min.

If you only have a small budget for your projects and can’t spend a larger budget on self-composed music or licenses, you fortunately have a large selection of different options for obtaining suitable music these days.
The question“Should we use free or AI-generated music for our current project?” was recently posed by one of our customers.
Together with him, and based on our experience in the field of audio and AI, we were able to give him a well-founded recommendation.
We are happy to share our findings with you here to help you make your decision.

Free music using Pixabay as an example

Pixabay offers a variety of free music tracks and sound effects created by different artists.

Pro:

  • Created by real artists, therefore clear legal situation.
  • Over 90,000 free sound effects available.

Contra:

  • Long search times to find suitable music.
  • Different license conditions, not always suitable for commercial use.

AI-generated music using the example of Suno

Suno is an innovative AI music generator that creates unique pieces of music in a matter of seconds.

Pro:

  • Quickly create unique pieces of music.
  • Possibility to customize genre, style, mood and instruments.
  • Flexible and customizable for different projects.

Contra:

  • Commercial use requires a paid subscription.
  • Requires practice and precise input for optimum results.
  • Unclear legal situation with AI-generated content, as this can change constantly.

How does the generation of songs by AI actually work?

Let’s go through the example using the Suno platform: First we create an account, then you can describe the song you have in mind in the song description (left in the picture), similar to all AI programs: the more precisely described, the better.
Then 2 variants of songs are created for the description entered. Both instrumentals and vocals with lyrics can be generated, which doesn’t sound too bad in our opinion, especially if you need a song as background music, the creations are very suitable.

Conclusion

Both options offer advantages and challenges.
Free music from platforms like Pixabay can be a good choice for projects with clear licensing requirements and no pressing timelines.
AI-generated music from providers such as Suno, on the other hand, offers high flexibility and fast results, but requires a better understanding of the technology and may require additional costs for commercial usage rights.
It is important to always check the terms of use and license requirements to ensure that the music can be used legally.
Especially in the AI sector, the legal requirements and terms of use change quite frequently at the moment, so special attention should be paid to this.
Regardless of whether you choose free or AI-generated music, always consider the aspects of visibility, brand development and the requirements of your own project.

Further aspects

  • Digitization helper: AI-generated music can change your digital routine more efficiently.
  • Innovative strength: utilize the possibilities of AI helpersto realize creative and innovative projects.
  • Helping people to help themselves: Both options offer support in the implementation of creative ideas, be it through broad music libraries or through the adaptability of AI tools.

For the best results in your project, you should decide for yourself and choose the most suitable music option carefully, but also keep all legal aspects in mind. Curious to find out more? Our contacts will be happy to help you: Katharina ZaunerKatharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn

Sources

Luan Waldleitner und Gerd Lammert bei der BFV ePokal PreLuan Waldleitner and Gerd Lammert at the BFV ePokal award ceremonyisverleihung

“Lubappe6” wins the BFV ePokal 2024!

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2 Min.

E-sports is also a sport if it is practiced at a professional level with full commitment to mental and physical fitness. The
Bavarian Football Association (BFV)
 has recognized this and established its own e-sports department with a Bavaria-wide championship and cup.

A trophy and a Playstation 5 are displayed on a table in an office.

This year, Luan Waldleitner from Aschau, who competed for SV Heimstetten, won the
BFV ePokal
 was won. Under the player name “Lubappe6”, he sat down in the
EA FC 24
-competition against the remaining 16 participants in the “
Grand Finals
” competition. He thus secured the prize money of 2000 euros from the association as well as a brand new Playstation 5, sponsored by our customer
Stephan Graml
 from
Data Respons Solutions
.

A group of young soccer players stand in front of a goal on a soccer field and pose for a photo.

The official presentation of the trophy, prize and Playstation took place on July 8 in Kirchheim near Munich by former referee Gerd Lamatsch.
former referee Gerd Lamatsch
. Matthias Brinkmann, representative of
Data Respons Solutions
was also present at the award ceremony.


Luan Waldleitner
who may soon join TSV Hoffenheim in the eSports Bundesliga, is also a real gamer on the real soccer pitch. As a striker, he plays in the U18 team for his home club
SV Heimstetten
 in the U18 team!

Luan Waldleitner with his buddy (left) at the subsequent dinner in the steakhouse with Gerd Lamatsch and Matthias Brinkmann (right)

“It was simply a feast to discuss with Luan what appreciation between the different generations means. We talked about what it actually means to game and play soccer at the same time – a great conflict and at the same time a chance for both generations to understand each other better.” – Matthias

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 911 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

Dive into the latest methods of website analysis and search engine optimization with Sebastian and Matthias using practical examples.

Google Analytics 4 vs. Matomo: Our event and the relevance of web analytics

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2 Min.

How important is website tracking for lead generation?
If you look at the lead and conversion rates of most websites, this question becomes superfluous.

It’s easy to get started: create content for the website, place keywords and invest a lot of money in Google Ads – but the contact requests don’t materialize. This is where tools such as
Google Analytics and Matomo
 come into play to determine the touchpoints of the target groups and collect important data. This includes which landing pages lead to conversions or how high the engagement rate is on the respective page.

The biggest challenge: The user-centricity of a website

Most companies have a clear goal in the digital world: to generate sales. But many fail, either because of low demand, strong competition or because they publish mediocre content. However, it becomes particularly tricky if the website generates a lot of reach and traffic, but no leads or new customers. SEO and paid advertisements do not help here, because these measures do not change the quality of the visitors.

In such cases, only analytics tools can help to evaluate user behavior more precisely and identify the construction sites on the website. With heat maps, companies can determine the exact touchpoints of the target group and data provides valuable insights into possible disruptions on the website.

Practical insights during the event

As part of our event “
Google Analytics 4 vs. Matomo
“, we demonstrated the possibilities of website tracking using a practical example from our customer “Bund Reisen”. After just a few glimpses, we gained key insights into website performance – including data such as engagement rate, dwell time and click-through rate.

On July 25, we will deepen these insights with more detailed insights into the customer journey and which touchpoints potential customers go through until they convert. The aim of the events will be to use tracking tools to optimize the sales potential of a website.

Click here for the event

Book now

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

“We want your sustainability": promoting innovative ideas for greater sustainability

Follow-up report: “We want your sustainability”

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2 Min.

On June 3, the online meeting “
We want your sustainability
” took place – a humorous allusion to the famous Uncle Sam “We want you” motif. The aim was to emphasize the importance of sustainability and focus on innovative, disruptive ideas. Sustainable concepts are often neglected in large companies, even though they are of immense importance. This meeting therefore focused on the promotion and dissemination of such ideas.

Presentation of the COiDEALISTEN Association

The COiDEALISTEN association(www.coidealisten.de) kicked off the event. This platform offers a solution for unused ideas in companies. The COiDEALISTS promote the exchange and implementation of innovative concepts that lie dormant in the drawers of many companies. This makes a significant contribution to promoting sustainability.

Concrete ideas for reparability and the circular economy

The COiDEALISTS then presented three specific ideas on the topic of reparability and the circular economy:

  • Repair Cafés: Promote Repair Cafés to empower communities to carry out their own repairs. This reduces waste and promotes repair skills.
  • Cooperation with manufacturers: Improving the reparability of products by providing repair instructions and spare parts to make products more durable and reduce the environmental impact.
  • Spare parts dealers and individuals: Improve the connectivity and availability of spare parts to make repairs more affordable and practical for the average consumer.

Conclusion

The online meeting “We want your sustainability” impressively demonstrated how important and creative sustainability can be. The introduction of the COiDEALISTEN association and the presentation of concrete, practicable ideas made it clear that everyone can make a contribution to sustainable development. The concepts presented offer a promising outlook for a future in which sustainability is a living reality.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

We are joining the Rabbit Hole Group to expand our joint portfolio and offer our customers even more benefits.

“Rabbit Hole Group”: We are part of it, because together we are more!

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2 Min.

2be is now a proud member of the “
Rabbit Hole
” group of companies, a pan-European alliance of over 15 companies with a strong focus on IT-based solutions. With this membership, we are expanding the Rabbit Hole portfolio to include the following areas
sales campaigns
 and
brand development
.

Why are we involved?

Since its foundation in 2017, the “Rabbit Hole” group has established itself as a partner for corporations and large companies by building large-scale structures and offering a wide range of IT services, including mobile application development, data integration, data security and AI integration. Through our participation, we and our customers benefit from this comprehensive network and the combined resources.

Your advantages as a 2be customer:

  1. Increased resources and manpower: The merger with the “Rabbit Hole” group provides our customers with greater manpower to realize even extensive and complex projects efficiently.
  2. Improved backup functions: The Group offers robust backup functions that enable us to reliably meet even extensive catalogs of requirements and long-term contract conditions.
  3. International orientation: With the support of our partners, we can align our services and solutions internationally and thus increase our market presence and competitiveness.

The Rabbit Hole Group offers comprehensive IT services for companies.

Let’s talk today about the benefits for you as a 2be customer. Together we can achieve your goals and take your business to the next level.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

Source:
Rabbit Hole Groupe

Support your own team with AI? You bet! We'll show you how to get the best out of AI.

AI as a game changer in team organization

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2 Min.

AI is not only a valuable helper when it comes to automatically customizing texts, illustrations or videos: It can also be a real game changer in (sales) teamwork, especially in team organization. This applies both to any media support and to the use of specific evaluation tools, for example when it comes to drawing up and weighing up success rates or assessing the quality of telephone conversations and providing possible suggestions for improvement.

Optimal selection of AI tools for your team

The selection of the various AI tools always depends on the respective team line-up. Where are the particular strengths of a team, where are general weaknesses hidden? Where can the use of which tools save time, relieve the group of work tasks that nobody wants to do or has time for, or, for example, take over the entire team coordination for an event?

Efficient use of Microsoft Teams and OpenAI tools

Whether a – now AI-enhanced – Microsoft Teams or one of the numerous OpenAI tools: It is important to find the optimal configuration and coordination in which the use of AI can pay off as optimally as possible.

Support with the implementation of AI solutions

Do you need support for this? Get in touch with us!

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

To what extent can AI support me in my daily research, structure and formulation of texts? Let's find out!

AI for writing texts: Try it – check it – decide!

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2 Min.

There is still a big question mark over the applicability of artificial intelligence in text creation and editing – and with good reason. The differences, both in terms of applications and users, are considerable. In contrast, the performance of AI text software such as
ChatGPT
 achieves.

In order to find out to what extent AI can support the writing of texts, the only really useful decision-making aid is to carry out a series of tests with regard to the use of different media formats.

  • Can AI serve as a valuable research tool for this?
  • Is it possibly useful as a creative stimulus, as an inspirational aid?
  • Does it manage to make text creation easier by providing structural or formulation guidelines?
  • Or is it now even capable of formulating entire texts or blocks of text that then only need to be checked for consistency of content?

Lots of questions to which we can always provide valid answers in close cooperation with our customers and partners – as the result of a joint workshop or a series of tests that we can offer you for different occasions or different formats.

As a result, you know exactly what you’re getting into with the text AI!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

The discussion round on Odoo17 was led by Robert Duckstein from Manatec and Matthias from 2be.

Odoo17 in focus: Intensive discussion round with AI and new app functions

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2 Min.

Our recent meeting brought together partners, current Odoo users and potential customers to discuss the latest version of Odoo,
Odoo 17
in depth. This version stands out in particular thanks to innovations in the field of artificial intelligence and enhanced app functions that have the potential to fundamentally transform the sales sector. Despite Odoo’s reputation as a comprehensive open source ERP system, our meeting focused primarily on customer relationship management (CRM) and the optimization of sales campaigns.


Robert Duckstein
 gave an impressive introduction to the system functionalities, while
Matthias Brinkmann
 shared his practical sales experience. The discussion was moderated by two participants from
Manatec
 who work as project managers and contributed valuable insights from their direct application experience. Experienced customers also commented on the best ways to use the system in their companies.

Networking was a key element of our meeting. In this context, we have decided to set up an Odoo User Group to share best practices, programming knowledge and information about the best apps. Another event is already being planned, this time possibly focusing on the Odoo 17 project app to deepen our knowledge and share practical experiences.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

From left to right: Kati (2be), Roman (BFV), Stephan (Data Respons Solutions) and Dennis (BFV) in front of the brand wall at Data Respons Solutions in Erlangen.

eSports with the BFV

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3 Min.

Like any type of activity within the framework of advertising campaigns, sponsorship measures should also suit the companies that carry them out. Sponsorship must also be fun for the sponsor.

This is the only way to radiate a high degree of authenticity in the long term. This is the only way to secure positive feedback from those involved.

From left to right: Matthias and Kati (2be), Stephan (Data Respons Solutions) Dennis and Roman (BFV) brainstorming together in the conference room

The sponsorship that our customer Data Respons Solutions has linked with the eSports department of the Bavarian Football Association (BFV) fits like a glove, in our opinion. The Erlangen-based company’s authenticity is reflected in its penchant for playfulness, competition and the desire to try things out. There are also lots of exciting thematic links.

The passionate pursuit of eFootball via Playstation combines the fun of gaming and training attention and reaction speed with a whole range of closely related topics. In this way, bridges can be built from the (play) children to their parents and back again and again. But that’s not all: gaming fun can also be unconventionally transferred to a professional environment, e.g. by setting up and playing consoles on an exhibition stand.

Fancy experimenting? – We will be there in any case!

Kati and Roman with a view of the current brand wall

Roman, Stephan and Dennis in conversation with corresponding gadgets from Data Respons Solutions

In an inspiring brainstorming session at Data Respons Solutions, we recently got together with Roman and Dennis (BFV), Matthias and Kati (2be) and Stephan (Data Respons Solutions) to discuss the future of e-sports sponsorship. The brainstorming session allowed everyone involved to get to know each other better and to express our respective priorities and wishes for the planned sponsorship.

Future ideas were outlined and potentials explored through an open exchange. Further information on the ideas and plans discussed will be published in the coming months.

From left to right: Kati (2be), Roman (BFV), Stephan (Data Respons Solutions) and Dennis (BFV) in front of the brand wall at Data Respons Solutions in Erlangen.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Katharina Zauner

Katharina Zauner
+49 (0)911 / 47 49 49 53
zauner@twobe.de
LinkedIn