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Find & conquer new markets

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2 Min.

Online workshop on January 13
Look for other markets – realign sales strategy

Pandemic-related restrictions, delivery problems, price increases: Almost every company is currently facing one problem or pressure situation or another.

Establishing additional footholds in other industries can be an effective means of making one’s company more resilient to volatile market situations. On the occasion of a seminar organized jointly with 2be_die markenmacher, Philipp Wichert from TIM Consulting presented his approach of “competence-based new business generation” for this purpose. This online event, held on January 13, 2022, focused on the extent to which it is possible for companies to diversify into new markets – based on existing competencies.

The advantage of being able to position oneself more broadly with new customer segments and reduce entrepreneurial risks simultaneously requires increased commitment, because other customer segments also generally require a different approach and different sales channels. Therefore, the sales strategy should be started at an early stage parallel to the solution development. Matthias Brinkmann from 2be_die markenmacher presented examples of successful brand and sales strategies for newly developed products.

Participants discussed interactions between new business generation and sales strategy and how they align with each other. It was agreed that decisive action is currently imperative!

 

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Odoo 15 – Sales processes and evaluations – Sales and CRM

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< 1 Min.

Online Workshop on November 30, 2021:
Fun with sales: Choose the optimal ERP system!

Having more fun in sales – this also means increasing the individual chances of success when it comes to increasing the sales of your own products or services. Individual chances of success can be improved above all if the exchange of experience and know-how takes place via a group of like-minded and motivated people. After all, this is the only way for even experienced salespeople to look beyond their own horizons.

More exchange and, above all, more fun in sales was the core theme of our online partner events on 30 November 2021. Invited was Robert Duckstein from ERP service provider manaTec, who together with 2be managing director Matthias Brinkmann and selected customers and partners discussed innovation and optimization possibilities in the area of digital routines. The reason for this was the release of the business solutions software Odoo 15 in connection with new features, which the software allows in particular for the sales use of the corresponding mobile smartphone applications.

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Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Trendradar – How to boost sales with customer feedback?

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2 Min.

Online workshop on November 23, 2021:
Trend radar in sight!

How about being able to spot future trends simply by “scanning” large amounts of data on the Internet, “grabbing” key fragments from it, and then assembling it into holistic information? – that Startup Insaas.ai has used exactly this method to create their trend radar. This is so well fed that it can provide companies, organisations or institutions with valid information on new developments in consumer markets, but also in B2B exchanges. We at 2be can build on this data pool with our services and turn the benefits of such information into successful sales campaigns.

Intelligent collaborations like these were the topic of our joint online workshop, which took place on November 23 with Dr. Korbinian Spann , CEO of Insaas.ai GmbH and Matthias Brinkmann, Managing Director of 2be – die Markenmacher as a hybrid event. The “MS Teams” format, which we used as a platform for this purpose, again proved to be a reliable tool for facilitating relaxed communication between all participants. A short company presentation of Insaas.ai was followed by many best-practice examples of products and services. The next three quarters of an hour were then available for customer topics around the topic “Trend radar – How to boost sales with customer feedback”.

Ample time was also taken for an exciting round of “Breakout”: All participants were randomly distributed in small groups to different online rooms and were able to introduce themselves and their business – an exciting exchange and opportunities for collaboration could be discussed and used in a relaxed manner in this way.

Again and again: inspiring!

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Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Brand networking: From experience exchange to sales!

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2 Min.

As banal as it may sound, it remains true: Networking even the most disparate brands always proves to be a lasting connection when both parties benefit from it. The “currency” that circulates between the two business partners can consist of knowledge and experience, financial resources, but also purely positive emotions. In this way, partners become customers – customers become partners.

The network we have spun has proven its versatility many times over. Among other things, we are a partner of technical universities, a working group leader at quer.kraft, a member of Medical Valley and BFM – Bayreuth, and thus find ourselves in the middle of an area of conflict between innovation, market-current technologies and effective sales and marketing work.

Important for us and our networks: We definitely want to bring the mutual exchange of knowledge and experience into application. In the end, business models are only worth as much as they – literally – pay off. Therefore, we are focused on moving from model elaboration to sales as quickly as possible, and prefer to adjust the model set up as the business situation changes.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Content is King!

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2 Min.

Achieving the highest quality content as quickly and easily as possible: a permanent Herculean task for many companies and institutions! We have found a suitable answer to this for years – and have since been able to catapult ourselves upwards in the SEO rankings relevant to us as a genuine content generator. Because: Genuine and up-to-date content not only enriches your own Internet presence, it also increases your reach and access presence on the Internet.
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2be_die markenmacher

2be_die markenmacher: New on the Web Track!

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2 Min.

So now we’ve done it after all – the relaunch of our own website!

The first goal was a successful CMS move from Typo3 to WordPress. The reason for this: the greater flexibility and the faster operational readiness of the new system, especially when it comes to the input of different end devices. In WordPress, a headline can also be exchanged or an image uploaded via smartphone – one of the main reasons why almost two thirds of all website CMSs worldwide are now operated using the open source system.
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Get the most out of your pitch!

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3 Min.

Many major projects are announced in public tendering procedures. If one of our customers decides to take part – after all, it is often about large sums that companies finance over years – it is important to shine. This is where we come in. We know what is important and what adjustments need to be made. Of course, we will not adjust your offer prices to your customer, but otherwise we can support you with everything that is important for optimizing your pitch documents. This primarily includes the presentation – if necessary, the concept, the strategy, the content (text) or the manner of presentation on site on day X (workshop “customer approach”).
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Benefit from the federal government’s go-digital funding with 2be!

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go-digital is the name of an initiative launched in 2017 by the German Federal Ministry of Economics and Technology to promote digital projects by medium-sized German companies with fewer than 100 employees (or €20 million in sales). This relates either to financial support for the development of digitalised business processes (exclusively internal), for digital market development (classic marketing and sales projects such as the relaunch of the website) and in the entire area of IT security.
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Friendly connected: Matthias Brinkmann takes over presidency of “OT4” in Nuremberg

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2 Min.

Matthias Brinkmann, managing director of 2be – die Markenmacher has taken over the presidency of the approximately thirty members of Old Tablers 4 in Nuremberg (OT4) from Albrecht Thiet on 7.3.2020 – freely following his motto: “We are all president”. In this function, he will play a leading role in organizing the club’s diverse events, especially the exciting lectures, together with the four-member presidium, and will moderate them.
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Automatic translation assistance: Increase global reach

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Even if the human mind is not missing as a last resort: the quality of machine translation programs is advancing inexorably. As a positive consequence, new opportunities are emerging in terms of the speed with which global business can be conducted today.

Most recently, the translation aid DeepL from the Cologne-based company of the same name has made a name for itself here, especially in German-speaking countries. DeepL is now also available as a plugin that can be used to translate entire websites (in WordPress or Typo3, for example) fully automatically. A total of 72 translation combinations are possible here with nine different languages – and at an annual cost of less than 1000Euro. Especially for small or medium-sized companies this offers the possibility to offer their products always up-to-date in a global context with relatively low costs and time expenditure.

Contact us and test deepl on your website.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de