Brand networking: From experience exchange to sales!

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2 Min.

As banal as it may sound, it remains true: Networking even the most disparate brands always proves to be a lasting connection when both parties benefit from it. The “currency” that circulates between the two business partners can consist of knowledge and experience, financial resources, but also purely positive emotions. In this way, partners become customers – customers become partners.

The network we have spun has proven its versatility many times over. Among other things, we are a partner of technical universities, a working group leader at quer.kraft, a member of Medical Valley and BFM – Bayreuth, and thus find ourselves in the middle of an area of conflict between innovation, market-current technologies and effective sales and marketing work.

Important for us and our networks: We definitely want to bring the mutual exchange of knowledge and experience into application. In the end, business models are only worth as much as they – literally – pay off. Therefore, we are focused on moving from model elaboration to sales as quickly as possible, and prefer to adjust the model set up as the business situation changes.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Content is King!

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2 Min.

Achieving the highest quality content as quickly and easily as possible: a permanent Herculean task for many companies and institutions! We have found a suitable answer to this for years – and have since been able to catapult ourselves upwards in the SEO rankings relevant to us as a genuine content generator. Because: Genuine and up-to-date content not only enriches your own Internet presence, it also increases your reach and access presence on the Internet.
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2be_die markenmacher

2be_die markenmacher: New on the Web Track!

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2 Min.

So now we’ve done it after all – the relaunch of our own website!

The first goal was a successful CMS move from Typo3 to WordPress. The reason for this: the greater flexibility and the faster operational readiness of the new system, especially when it comes to the input of different end devices. In WordPress, a headline can also be exchanged or an image uploaded via smartphone – one of the main reasons why almost two thirds of all website CMSs worldwide are now operated using the open source system.
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Get the most out of your pitch!

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3 Min.

Many major projects are announced in public tendering procedures. If one of our customers decides to take part – after all, it is often about large sums that companies finance over years – it is important to shine. This is where we come in. We know what is important and what adjustments need to be made. Of course, we will not adjust your offer prices to your customer, but otherwise we can support you with everything that is important for optimizing your pitch documents. This primarily includes the presentation – if necessary, the concept, the strategy, the content (text) or the manner of presentation on site on day X (workshop “customer approach”).
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Benefit from the federal government’s go-digital funding with 2be!

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< 1 Min.

go-digital is the name of an initiative launched in 2017 by the German Federal Ministry of Economics and Technology to promote digital projects by medium-sized German companies with fewer than 100 employees (or €20 million in sales). This relates either to financial support for the development of digitalised business processes (exclusively internal), for digital market development (classic marketing and sales projects such as the relaunch of the website) and in the entire area of IT security.
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Friendly connected: Matthias Brinkmann takes over presidency of “OT4” in Nuremberg

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2 Min.

Matthias Brinkmann, managing director of 2be – die Markenmacher has taken over the presidency of the approximately thirty members of Old Tablers 4 in Nuremberg (OT4) from Albrecht Thiet on 7.3.2020 – freely following his motto: “We are all president”. In this function, he will play a leading role in organizing the club’s diverse events, especially the exciting lectures, together with the four-member presidium, and will moderate them.
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Automatic translation assistance: Increase global reach

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Even if the human mind is not missing as a last resort: the quality of machine translation programs is advancing inexorably. As a positive consequence, new opportunities are emerging in terms of the speed with which global business can be conducted today.

Most recently, the translation aid DeepL from the Cologne-based company of the same name has made a name for itself here, especially in German-speaking countries. DeepL is now also available as a plugin that can be used to translate entire websites (in WordPress or Typo3, for example) fully automatically. A total of 72 translation combinations are possible here with nine different languages – and at an annual cost of less than 1000Euro. Especially for small or medium-sized companies this offers the possibility to offer their products always up-to-date in a global context with relatively low costs and time expenditure.

Contact us and test deepl on your website.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Digitization Nuremberg – Workshop with 5 strong partners

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Digitization or digital transformation is currently the topic of the future for companies located in the industrial zone. With our partners as experienced networkers, we would like to make our digitalization know-how available to our customer and partner companies. That’s why the Nuremberg University of Applied Sciences Professional School has joined forces with us to launch a “Digitalization” workshop. This forms a platform from which networks can be established and expanded, and companies with a strong interest or already existing insight into these topics can be linked with the expertise of science and research.
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VR-Bank regulars’ table

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At the VR-Bank, the development of topic-related “regulars’ tables” is progressing inexorably. Last November 14, another meeting took place at the VR-Bank, topic: digitalization. During the event, pizza and light and non-alcoholic drinks are served to quench hunger and thirst. The focus is namely: operational action!
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Crowfunding – Paving the way for great ideas!

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< 1 Min.

An idea with enormous charisma, a project of whose quality you (and possibly some others) are one hundred percent convinced, a product on which you have worked for years and which you have now finally been able to complete?
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