Live analysis and optimisation of a website

Website checks and more: Into the new year with momentum!

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2 Min.

The new year brings fresh energy – and why not start right away with measures that offer real added value? Our online meeting on the topic of website checks, which took place on Thursday, December 12, provided successful inspiration for this. The response was so positive that we are sure of it: 2025 is literally calling out for a new edition!

Why website checks are a must

Regular website checks are actually a basic requirement for anyone working in sales or marketing. But hand on heart – how often do you actually think about it? Our event with “Full Stack Web Developer” Alexander Bader showed impressively why it is worth not putting this point on the back burner. Because it’s not just about technical details, but also about real success stories that can be created right before your eyes. Together with our expert, we took a live look at a selected WordPress website. We went through the check process step by step, presented our tools, defined requirements and demonstrated the system of a professional website check. No question was left unanswered – and we were even able to fix minor problems directly.

Impressive results in just two hours

The results? Simply amazing! Within two hours, not only was the website noticeably optimized, but it also became clear that such checks are far more than just an annoying compulsory exercise. With the right approach, they can be really fun – and deliver a real sense of achievement.

Fresh motivation for 2025

We are starting the new year with this momentum and look forward to more inspiring events. True to the motto: See you in 2025!

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

AI-supported sales training: Autodidactic learning of the future

AI-supported sales training: passing on knowledge and optimizing skills

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2 Min.

Artificial intelligence (AI) is now being used in numerous areas to support sales. These include the design and production of sales materials and the use of versatile software tools that support sales staff in their customer relationship management (CRM) or in the area of project and schedule management.

AI in sales training: a new approach

A relatively new area of application for AI is its use in sales training. Here, AI is specifically designed to support sales staff in their core communicative tasks. How such AI-supported training can look in practice was the topic of an online event hosted by 2be_die markenmacher together with BWV Nordbayern-Thüringen on October 23. Chris Sander, Creative Leader at the Akkodis Group, and Max von Retorio were invited as experts. The presentations initially focused on how the content flow between sales and customers can be improved with the help of AI tools such as ChatGPT or Midjourney. These tools expand the possibilities of sales in the creation and management of content by efficiently generating texts and supporting creative processes. For many participants, this was an opportunity to build on existing knowledge and expand it with new approaches.

Retorio and Synthesia: innovative AI training solutions

It became particularly exciting when Max used practical examples to show how programs such as retorio can be used in combination with Synthesia. These tools make it possible to create avatars that analyze your own sales activities. Gestures, facial expressions and voice are scrutinized in order to make targeted improvements. These innovative training methods create real added value for sales staff, allowing them to receive practical and individual training. One highlight of the event was the demonstration of how companies can use AI software to preserve the knowledge and years of experience of proven sales staff and pass it on to the next generation. The programs can be used not only to train communication skills, but also to pass on tips and strategies from experienced colleagues to successors in the form of avatar coaching. This makes it possible to practise directly on potential customers in an interactive speech-and-response scenario.

Conclusion: AI as the key to sales optimization

The combination of proven sales methods and modern AI solutions offers companies a real competitive advantage. From content flow management to individual training with avatars – AI helps to pass on knowledge, expand skills and sustainably optimize sales. Events like this illustrate the potential of AI-supported training and how companies can benefit from it.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

On 1 October 2024, Matthias Brinkmann and Robert Duckstein will demonstrate practical applications and proven methods. Secure your place now and optimise your project management!

Odoo 18 – Unleash project forces!

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2 Min.

With increasing digitalization and the possibilities of artificial intelligence (AI), project management has changed fundamentally in recent years. Regardless of the size and structure of organizations, this is particularly evident in the extensive use of modern project management tools such as Odoo. Today, these tools are not only used to structure and automate processes, but also support projects with assistance functions that can significantly reduce the overall workload.

Insights into the possibilities of Odoo 18: Project planning event

In cooperation with our partner manaTec, a hybrid event on “Project planning with Odoo 18” took place on October 28, 2024. The 18 or so participants were given a comprehensive and inspiring insight into the functions that Odoo 18 offers in the area of project management – especially with regard to task management, resource management and scheduling. The event underlined how versatile and flexible the new Odoo can be used to increase efficiency and transparency in projects. During the subsequent discussion round, the audience was particularly interested in the use of integrable AI tools such as ChatGPT to optimize project management. These AI-supported “helpers” offer numerous advantages that go beyond pure text generation. Not only can they create standard texts for reports and documentation, but they can also automatically record entire meetings – in multiple languages if required.

Multilingual call protocols and flexible application options

One of the outstanding features of ChatGPT in Odoo 18 is the ability to automatically log conversations and translate them into different languages as required. This makes collaboration in international teams much easier and increases the accuracy and efficiency of logging. The minutes created can be seamlessly saved in Odoo and made available to team members. In addition to the flexibility in text generation and logging, Odoo 18 offers the option of operating the AI within a closed system – such as on the company’s own servers. This allows the AI to be adapted to the company’s individual requirements while maintaining the transparency of data processing. This option makes it easier to meet the requirements of the GDPR, as sensitive project information is processed securely and compliantly.

The future of project management: now and open to new developments

The event made it clear to participants that the future of project management has already begun. The new features in Odoo 18 set the standard for efficiency and adaptability in project work and show how AI can transform the management of projects. The possibilities offered by Odoo 18 are diverse and flexible – and the development of project management remains open to further innovation.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

AI-supported language models optimise our work processes and enable innovative solutionsage models

AI in German: challenges and innovations

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4 Min.

We live in an exciting world where technology is shaping the way we communicate and AI-powered language models are playing an increasingly important role. According to a survey from 2023, 74% of German companies say they see potential in speech recognition technologies, while 70% rate the generative potential of AI for text, images or music as high. We at 2be are also actively using AI language models because we are convinced that they optimize our work processes and enable innovative solutions.

The challenges of international AI models for the German market

Whether ChatGPT, Claude or Gemini – models of this type differ, but have one crucial thing in common: they are mainly based on English-language data. This raises an important question, especially for us in Germany: Is this a problem? Under certain circumstances, this can lead to difficulties.

  • When texts are generated by AI models that are not specially trained for German, there is a risk that the texts will sound generic and average rather than nuanced and idiomatic.
  • Another aspect that should be taken into account is the different quality of the answers. The English answers are often more detailed and precise, while the German answers sometimes remain more vague or omit important details.
  • Especially in specialist contexts or with newer terms, AI often reaches its limits. This can lead to newly introduced terms or specific specialist terminology not being correctly recognized or used.

The quality of an AI model depends largely on the training data. For languages such as German, which have less online data in global comparison, this is a natural handicap.

Local solutions for global technology?

However, there are already solutions to this problem: Research institutes are collecting more diverse and high-quality German texts in order to train AI models more comprehensively. The involvement of native speakers is also increasingly being considered, and work is also being done on isolated models that not only speak “generic German”, but also understand dialects or focus on specialist languages, for example.

Synthetic data: Between efficiency and challenges

This is where synthetic data comes into play. They offer the opportunity to effectively close the gaps in the training data. Our forecast: within the next few months, synthetic data sets will become one of the most important topics in the world of AI.

What is synthetic data?

Synthetic data is artificially generated information that mimics real data. It is used to train AI models when real data is difficult to obtain or there are data protection concerns. Synthetic data is a double-edged sword: The use of synthetic data offers you a number of advantages. One advantage is the protection of privacy, as no real user data is used. They also allow you to simulate a wide range of scenarios, for example from rare dialects to specific expressions. They are also available in large quantities, making them a cost-effective solution. However, generating high-quality, realistic data is technically challenging. Poor quality data can lead to erroneous or biased AI models, which has a detrimental effect on results. Another risk is overgeneralization, which could miss real linguistic nuances and complexities. However, if used carefully, they have the potential to significantly improve the technology.

The Masakhane project and its global significance

One example of how community and new data sets can be used to improve language models is the Masakhane project. This project aims to develop machine translation models specifically for African languages. Masakhane focuses on capturing the diversity and nuances of local dialects and languages such as Yoruba, Swahili or Amharic. To do this, the project works closely with communities to collect real and diverse language data. These examples show that through collaboration and the use of advanced data collection methods, cultural inclusion and technological innovation can go hand in hand.

Ready for the future of AI?

The development of AI models that fully support the German language is a crucial step for digital transformation in Germany.
Want to find out how your business can benefit from these advances?
Contact us at 2be to find out more about our AI-based solutions. Curious to find out more? Our contacts will be happy to help you: Katharina ZaunerKatharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn

On the Pixabay homepage, users can choose from over 70,000 free pieces of music and sound effects from various artists. The platform offers a user-friendly search function to find the right music for videos, podcasts and more.

Free or AI-generated music – which is better for my project?

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4 Min.

If you only have a small budget for your projects and can’t spend a larger budget on self-composed music or licenses, you fortunately have a large selection of different options for obtaining suitable music these days.
The question“Should we use free or AI-generated music for our current project?” was recently posed by one of our customers.
Together with him, and based on our experience in the field of audio and AI, we were able to give him a well-founded recommendation.
We are happy to share our findings with you here to help you make your decision.

Free music using Pixabay as an example

Pixabay offers a variety of free music tracks and sound effects created by different artists.

Pro:

  • Created by real artists, therefore clear legal situation.
  • Over 90,000 free sound effects available.

Contra:

  • Long search times to find suitable music.
  • Different license conditions, not always suitable for commercial use.

AI-generated music using the example of Suno

Suno is an innovative AI music generator that creates unique pieces of music in a matter of seconds.

Pro:

  • Quickly create unique pieces of music.
  • Possibility to customize genre, style, mood and instruments.
  • Flexible and customizable for different projects.

Contra:

  • Commercial use requires a paid subscription.
  • Requires practice and precise input for optimum results.
  • Unclear legal situation with AI-generated content, as this can change constantly.

How does the generation of songs by AI actually work?

Let’s go through the example using the Suno platform: First we create an account, then you can describe the song you have in mind in the song description (left in the picture), similar to all AI programs: the more precisely described, the better.
Then 2 variants of songs are created for the description entered. Both instrumentals and vocals with lyrics can be generated, which doesn’t sound too bad in our opinion, especially if you need a song as background music, the creations are very suitable.

Conclusion

Both options offer advantages and challenges.
Free music from platforms like Pixabay can be a good choice for projects with clear licensing requirements and no pressing timelines.
AI-generated music from providers such as Suno, on the other hand, offers high flexibility and fast results, but requires a better understanding of the technology and may require additional costs for commercial usage rights.
It is important to always check the terms of use and license requirements to ensure that the music can be used legally.
Especially in the AI sector, the legal requirements and terms of use change quite frequently at the moment, so special attention should be paid to this.
Regardless of whether you choose free or AI-generated music, always consider the aspects of visibility, brand development and the requirements of your own project.

Further aspects

  • Digitization helper: AI-generated music can change your digital routine more efficiently.
  • Innovative strength: utilize the possibilities of AI helpersto realize creative and innovative projects.
  • Helping people to help themselves: Both options offer support in the implementation of creative ideas, be it through broad music libraries or through the adaptability of AI tools.

For the best results in your project, you should decide for yourself and choose the most suitable music option carefully, but also keep all legal aspects in mind. Curious to find out more? Our contacts will be happy to help you: Katharina ZaunerKatharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn

Sources

Find out how you can optimise your sales processes by defining an optimal target state and using AI

Sales optimization: From target to reality

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2 Min.

Setting up and establishing optimal sales processes is the dream of every sales-oriented company. The fact that a self-assessment of the company’s own sales performance is consistently positive is – it is fair to say – extremely rare: there is always room for optimization, especially when selling your own products and services, and a few “percentages” can be gained almost always and almost everywhere.

Define target state

But why not put the cart before the horse and define a target state for the “best possible sales environment” in your own company? Perhaps it is actually possible to turn your sales dream into a surprisingly functional reality!

Workshop offer for optimization

Our range of workshops in the sales sector helps to sharpen your focus. On the basis of a target state defined together with the customer, we work to identify potential that has already been realized, but above all to identify possible gaps or brakes, because: Slowness in sales is always a flaw.

Our next sales-oriented workshops:

Accelerate digital sales with performance marketing
July 22 from 16:00 – 18:00
Participate now free of charge

International sales campaign – AK Sales campaign in the innovation process
September 17 from 09.30 a.m. – 2.30 p.m.
Participate now free of charge

Use of artificial intelligence

A new key aspect in the course of any comprehensive sales optimization is the use of use of AI. By setting up customer-specific use cases, we are able to show which AI tools are able to fill existing gaps, accelerate processes or, above all, relieve sales employees of tasks that go against their grain, thus opening up new spaces in which they can develop their actual skills.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 911 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

There's no need for annoying cold calls - the rapid development of artificial intelligence offers a wide range of specialized solutions for everyday sales.

More fun in sales with AI

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2 Min.

Whether video or audio, image or text: The development of artificial intelligence and its applications is currently making quantum leaps. The fact that AI can also be used sensibly for sales purposes is probably due to the fact that there is no overarching complete package that covers all sales areas – especially due to the human complexity of sales.

Futuristic landscape with AI-supported sales tasks

AI solutions for everyday sales

However, there are a number of unique solutions that help both occasional and professional salespeople to manage their day-to-day work and give them more freedom. This works particularly well if they are supported by an AI assistant for tasks that may block them in their work process or even downright hurt them.

Increased efficiency through specialized AI assistants

This can be support in the annoying search for addresses in the course of generating new customers (e.g. For example, through ChatGPT) or for the time-consuming scheduling of appointments with several participants, through the use of MS Copilot to combined solutions, which above all also take into account the necessary data protection compliance.

Efficient working with AI support

More turnover and job satisfaction through AI

What counts here are percentage gains over time or in the sales result, which – as every salesperson knows – can make the decisive difference to the bottom line. But what counts even more is the increase in job satisfaction that AI can enable!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Support your own team with AI? You bet! We'll show you how to get the best out of AI.

AI as a game changer in team organization

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2 Min.

AI is not only a valuable helper when it comes to automatically customizing texts, illustrations or videos: It can also be a real game changer in (sales) teamwork, especially in team organization. This applies both to any media support and to the use of specific evaluation tools, for example when it comes to drawing up and weighing up success rates or assessing the quality of telephone conversations and providing possible suggestions for improvement.

Optimal selection of AI tools for your team

The selection of the various AI tools always depends on the respective team line-up. Where are the particular strengths of a team, where are general weaknesses hidden? Where can the use of which tools save time, relieve the group of work tasks that nobody wants to do or has time for, or, for example, take over the entire team coordination for an event?

Efficient use of Microsoft Teams and OpenAI tools

Whether a – now AI-enhanced – Microsoft Teams or one of the numerous OpenAI tools: It is important to find the optimal configuration and coordination in which the use of AI can pay off as optimally as possible.

Support with the implementation of AI solutions

Do you need support for this? Get in touch with us!

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

To what extent can AI support me in my daily research, structure and formulation of texts? Let's find out!

AI for writing texts: Try it – check it – decide!

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2 Min.

There is still a big question mark over the applicability of artificial intelligence in text creation and editing – and with good reason. The differences, both in terms of applications and users, are considerable. In contrast, the performance of AI text software such as
ChatGPT
 achieves.

In order to find out to what extent AI can support the writing of texts, the only really useful decision-making aid is to carry out a series of tests with regard to the use of different media formats.

  • Can AI serve as a valuable research tool for this?
  • Is it possibly useful as a creative stimulus, as an inspirational aid?
  • Does it manage to make text creation easier by providing structural or formulation guidelines?
  • Or is it now even capable of formulating entire texts or blocks of text that then only need to be checked for consistency of content?

Lots of questions to which we can always provide valid answers in close cooperation with our customers and partners – as the result of a joint workshop or a series of tests that we can offer you for different occasions or different formats.

As a result, you know exactly what you’re getting into with the text AI!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

The discussion round on Odoo17 was led by Robert Duckstein from Manatec and Matthias from 2be.

Odoo17 in focus: Intensive discussion round with AI and new app functions

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2 Min.

Our recent meeting brought together partners, current Odoo users and potential customers to discuss the latest version of Odoo,
Odoo 17
in depth. This version stands out in particular thanks to innovations in the field of artificial intelligence and enhanced app functions that have the potential to fundamentally transform the sales sector. Despite Odoo’s reputation as a comprehensive open source ERP system, our meeting focused primarily on customer relationship management (CRM) and the optimization of sales campaigns.


Robert Duckstein
 gave an impressive introduction to the system functionalities, while
Matthias Brinkmann
 shared his practical sales experience. The discussion was moderated by two participants from
Manatec
 who work as project managers and contributed valuable insights from their direct application experience. Experienced customers also commented on the best ways to use the system in their companies.

Networking was a key element of our meeting. In this context, we have decided to set up an Odoo User Group to share best practices, programming knowledge and information about the best apps. Another event is already being planned, this time possibly focusing on the Odoo 17 project app to deepen our knowledge and share practical experiences.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn