Brand strategy and customer journey at hunting outfitter
EPARMS
Order situation
By hunters – for hunters: EPARMS quickly made an excellent name for itself in the hunting and forestry sector with the development of a new, globally patented silencer.
In order to dovetail the passion of the company founder and the expertise of precision mechanics – and thus make the uniqueness of the products visible on the market – it was necessary to develop a powerful brand strategy and sustainable (online) distribution for the various product series.
Project order
- Brand development and brand strategy as a prerequisite for the implementation of an effective sales campaign
- Selection of suitable brand tools to accompany the customer journey: Logo, stationery, fact sheets, trade show, success stories, packaging, signage, social media campaigns (Instagram, Facebook, YouTube), photo shoot, video, ads, banners, SEO campaign, newsletter, and more.
- Development and establishment of a professional online store (incl. merchandise management system) with cash register for both B2B and B2C.
Result
- Implementation of the brand strategy and development of the entire brand.
- Construction of the brand wall (digital and analog).
- Support at various levels of direct customer contact (trade fair, print, online, social media).
- Development of different sales channels.
- Networking between customers and influencers(opinion leadership).
- Definition of a so-called procurement network to support the customer with specialists and materials in the event of capacity bottlenecks.
- Comprehensive advice on content marketing and target groups.
- Introduction to digitized business processes (Miro, Teams, etc…).
The customer
EP ARMS is a start-up founded by Philipp Engelbreit, which has focused on the development, manufacture and sale of hunting equipment, especially special silencers. As managing director of Engelbreit & Sohn, Philipp Engelbreit brings his special expertise from the mechanical engineering sector to the development and manufacture of new hunting technology.
Project order
- Brand development and brand strategy as a prerequisite for the implementation of an effective sales campaign
- Development and implementation of the customer journey with suitable brand tools: logo development, product stories, packaging, signage system, Instagram and Facebook channel, etc.
- Development and establishment of a professional online shop and merchandise management system with checkout for both b2b and b2c
Result
Coming soon
EP ARMS is a start-up founded by Philipp Engelbreit, which has focused on the development, manufacture and sale of hunting equipment, especially special silencers. As managing director of Engelbreit & Sohn, Philipp Engelbreit brings his special expertise from the mechanical engineering sector to the development and manufacture of new hunting technology.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
