Brand strategy and customer journey at hunting outfitter

EPARMS

Order situation

By hunters – for hunters: EPARMS quickly made an excellent name for itself in the hunting and forestry sector with the development of a new, globally patented silencer.
In order to dovetail the passion of the company founder and the expertise of precision mechanics – and thus make the uniqueness of the products visible on the market – it was necessary to develop a powerful brand strategy and sustainable (online) distribution for the various product series.

Project order

Brand development and brand strategy as a prerequisite for the implementation of an effective sales campaign
Selection of suitable brand tools to accompany the customer journey: Logo, stationery, fact sheets, trade show, success stories, packaging, signage, social media campaigns (Instagram, Facebook, YouTube), photo shoot, video, ads, banners, SEO campaign, newsletter, and more.
Development and establishment of a professional online store (incl. merchandise management system) with cash register for both B2B and B2C.

Result

Implementation of the brand strategy and development of the entire brand.
Construction of the brand wall (digital and analog).
Support at various levels of direct customer contact (trade fair, print, online, social media).
Development of different sales channels.
Networking between customers and influencers(opinion leadership).
Definition of a so-called procurement network to support the customer with specialists and materials in the event of capacity bottlenecks.
Comprehensive advice on content marketing and target groups.
Introduction to digitized business processes (Miro, Teams, etc…).

The customer

EP ARMS is a start-up founded by Philipp Engelbreit, which has focused on the development, manufacture and sale of hunting equipment, especially special silencers. As managing director of Engelbreit & Sohn, Philipp Engelbreit brings his special expertise from the mechanical engineering sector to the development and manufacture of new hunting technology.

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Project order

Brand development and brand strategy as a prerequisite for the implementation of an effective sales campaign
Development and implementation of the customer journey with suitable brand tools: logo development, product stories, packaging, signage system, Instagram and Facebook channel, etc.
Development and establishment of a professional online shop and merchandise management system with checkout for both b2b and b2c

Result

Coming soon