Basically, an expansion of the company’s own brand was required. Although its core should remain anchored in the automotive sector, it should also leave open the possibilities of manufacturing for companies from other sectors such as medical technology. For this purpose, several discussions on the subject of brands were held in preparation for the structural changes (including with sales). The starting point for the collaboration was ultimately the rebuilding of the website. This should be built up from a purely backup function to an active sales tool, which Engelbreit can use to present the company and products in the future.
B2B and B2C – from A to Z
181 further references from various industries are available on request.