From product development
until the marketing

XSPECTER

Order situation

Our assignment included the entire support of the product development of the XSPECTER Crow series, including its marketing. What is special about this is that the entire sales implementation was already carried out during the development of the prototype to production readiness. This included both 3D printing of the product and the development of a control app, as well as equipping it with all the necessary accessories. The entire time frame from the start of development to delivery to the major customer took only three months.

Project order

Our task was to set up the entire sales campaign, from brand development and initial positioning on the market to the final conclusion of sales at the wholesaler. These included:

Implementation of our brand builder workshop
Creation: Internet site, including SEO optimization
Creation of documents for sales (including logo and business cards)
Building an Instagram channel
Creation of instruction manuals (video)

Result

Also thanks to the intensive product and brand campaign, a contract was signed contract for the order of 2000 units!

The customer

XSPECTER GmbH, Dachsbach, Germany, is a developer of robotic arms with a particular focus on the functionally enhanced use of night vision and thermal cameras for hunters and foresters.

XSPECTER’s latest development is a camera that can be controlled and operated from a vehicle via joystick. In this way, for example, injured wild animals can be tracked down and approached accordingly so that they can be cared for as quickly as possible or killed in a manner suitable for hunting.