From product development to marketing
XSPECTER
Order situation
Our assignment included the entire support of the product development of the XSPECTER Crow series, including its marketing. What is special about this is that the entire sales implementation was already carried out during the development of the prototype to production readiness. This included both 3D printing of the product and the development of a control app, as well as equipping it with all the necessary accessories. The entire time frame from the start of development to delivery to the major customer took only three months.
Project order
Our task was to set up the entire sales campaign, from brand development and initial positioning on the market to the final sale at the wholesaler. These included, among others:
- Implementation of our brand builder workshop
- Creation: Internet site, including SEO optimization
- Creation of documents for sales (including logo and business cards)
- Building an Instagram channel
- Creation of instruction manuals (video)
Result
Thanks in part to the intensive product and brand campaign, a contract was concluded with a wholesaler for the order of 2000 devices!
The customer
XSPECTER GmbH, Dachsbach, is a developer of robotic arms that specializes in the functionally enhanced use of night vision and thermal cameras for hunters and foresters. XSPECTER’s latest development is a camera that can be controlled and operated from a vehicle via joystick. In this way, for example, injured wild animals can be tracked down and approached accordingly so that they can be treated as quickly as possible or killed in a manner appropriate to the hunt.
Project order
Our task was to set up the entire sales campaign, from brand development and initial positioning on the market to the final sale at the wholesaler. These included, among others:
- Implementation of our brand builder workshop
- Creation: Internet site, including SEO optimization
- Creation of documents for sales (including logo and business cards)
- Building an Instagram channel
- Creation of instruction manuals (video)
Result
Also thanks to the intensive product and brand campaign, a contract was signed contract for the order of 2000 units!
XSPECTER GmbH, Dachsbach, Germany, is a developer of robotic arms with a particular focus on the functionally enhanced use of night vision and thermal cameras for hunters and foresters.
The latest development from XSPECTER is a camera that can be controlled and operated from a vehicle using a joystick. In this way, for example, injured wild animals can be tracked down and approached accordingly so that they can be treated as quickly as possible or killed in a manner appropriate to the hunt.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
