Annual report in a new compact design
wbg – Nürnberg Immobilien
Order situation
The WBG Nuremberg invited tenders for the design of the annual report as a print version for the next three financial years. Four renowned agencies competed against each other for the pitch; 2be was finally awarded the final contract. The customer delivered all the content he had prepared for the project within a total period of three weeks: Text content, images and Excel lists with the corresponding figures.
Project order
- It was already important to the client during the conception phase that the annual report be characterized by a balanced mixture of text and image presentation on the one hand and the necessary charts and figures on the other.
- Further essential specifications could be derived from the existing corporate design. Here it was essential to comply with the corresponding specifications.
- The voting process was strictly regulated in each case: The creation of sample pages was followed by a series of predefined intermediate coordination steps until the complete 72-page publication was produced.
Result
The brochure was well received by the customer, in particular the path that had been taken together up to that point. The three-year term of the contract was thus confirmed once again in terms of content.
The customer
With over twenty thousand residential units and a total of over one million square meters of usable and living space under management, WBG Nürnberg is one of the largest residential landlords, managers and builders in the Nuremberg metropolitan region.
Project order
- It was already important to the client during the conception phase that the annual report be characterized by a balanced mixture of text and image presentation on the one hand and the necessary charts and figures on the other.
- Further essential specifications could be derived from the existing corporate design. Here it was essential to comply with the corresponding specifications.
- The voting process was strictly regulated in each case: The creation of sample pages was followed by a series of predefined intermediate coordination steps until the complete 72-page publication was produced.
Result
The brochure was well received by the customer, in particular the path that had been taken together up to that point. The three-year term of the contract was thus confirmed once again in terms of content.
With over twenty thousand residential units and a total managed floor space of over one million square meters, WBG Nuremberg is one of the largest housing tenants, managers and builders in the Nuremberg metropolitan region.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
