Matthias Brinkmann, Head of Sales at Rabbit Hole Group

We are strengthening the sales division at Rabbit Hole Group

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And here we go again: As already reported, we have been a member of the Rabbit Hole Group since the middle of the year. Matthias is now also taking on the role of Head of Sales Department and, together with the entire 2be team, is bringing his many years of expertise and extensive experience in brand management to the “Sales” to optimize their customer relationships and sales processes. We pursue a strategic approach to offer customers not just products, but real solutions that create long-term added value. Matthias will play an active role in shaping the sales department, drawing on the expertise and creativity of 2be. In particular, the interdisciplinary cooperation between the two teams will ensure that customers receive individual support and the best possible service at every step of their journey.

Annual meeting in Belgrade

Back in September, Matthias attended the Rabbit Hole Group’s annual meeting in Belgrade, where he had the opportunity to familiarize himself intensively with the team and the strategic goals of the Rabbit Hole Group. This exchange not only strengthened the team spirit, but also forms a solid basis for future cooperation in the sales area.

Sales and marketing campaigns of the Rabbit Hole Group

Synergy effects for better service

The merger of the two teams has clear advantages: The Rabbit Hole Group benefits from the synergies created by the collaboration with 2be, and customers receive even more comprehensive support. From the initial consultation to the final implementation, we are at the customer’s side to successfully implement their projects with creative solutions and real added value. The close cooperation will further expand and strengthen our expertise in the sales area.

More knowledge – more opportunities for our customers

Thanks to the partnership between 2be and the Rabbit Hole Group, it is now possible to understand customer requirements even better and implement them precisely.

“We want to offer our customers the best possible service and the Rabbit Hole Group’s expertise takes this to a whole new level” – Matthias

With Matthias as the contact person in the sales department and the combined expertise of the 2be team, the Rabbit Hole Group is therefore excellently positioned to be able to respond to the individual needs of customers in the future and help them achieve sustainable success.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Canva Workshop: Effective designs for more visibility and sales

Our Canva workshop: Graphics for sales!

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Among the applications that have taken up the fight as “David” against the giant “Goliath” and won is the graphics software Canva. The advantages that Canva has over the top dog Adobe pay off, especially for small to medium-sized design projects. Canva offers decisive strengths for sales campaigns in particular, for example in terms of digitization and flexibility.

Efficiency and simplicity in the design process

Canva simplifies design work with a streamlined, intuitive user interface and AI-powered features that enable ideas to be realized quickly and professionally. The browser-based implementation also promotes teamwork, as multiple participants can work on projects in real time. Another advantage of Canva is the comparatively low subscription fee, which also makes it attractive for SMEs to use. Particularly in the B2B sector, but also in B2C, Canva achieves a higher visibility that is supported by targeted campaigns. Canva is therefore ideal for enabling high-quality brand development in sales without having to involve external designers.

Screenshot of Canva design templates for print products such as invitations, postcards and flyers

Fast and brand-compliant implementation of sales projects

Because Canva is easy to use, even non-graphic designers in sales can quickly create print-ready materials that adhere to corporate design guidelines. Canva supports this with AI-supported features that automatically adapt colors, logos and fonts to the brand design and thus strengthen the brand identity. The platform is particularly suitable for short-term campaigns in sales, as designs can be implemented and published in the shortest possible time. Thanks to Canva’s collaborative possibilities, teams can also work together across borders. The platform supports direct networking within the team, which is particularly helpful for employee retention within the company.

Canva user interface with creative templates for

Our Canva workshops for sales – success through knowledge transfer

Our workshop offers the perfect introduction to the use of Canva for sales teams. In just two half training days (training and coaching), we teach the basics and advanced techniques required to implement professional campaigns. This enables sales teams to implement a successful content strategy independently and efficiently.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Gifts collected as part of the ‘Christmas parcel convoy’ campaign in 2023.

The “Christmas parcel convoy” is back on the road!

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Christmas is a time of joy, especially for children. Many of us remember the sleepless nights, the anticipation and the excitement of whether our Christmas wishes will come true. Unfortunately, there are many children who do not get to experience this joy.

Christmas joy for all children

But this joy should not be lost. Round Table Germany has been organizing the “Christmas parcel convoy” campaign for over 20 years. We set off for Eastern Europe with trucks full of presents – to Bulgaria, Moldova, Romania and the Ukraine. There we make children’s eyes light up in homes and kindergartens.

The enthusiasm on site was great.

The enthusiasm on site was great.

20 years of the “Christmas parcel convoy”: help for Eastern Europe

The presents in the trucks come from all over Germany and are collected, sorted and wrapped by many volunteers. The recipients of the parcels are children who often grow up under difficult conditions, but who are able to experience a little bit of Christmas joy with this campaign. The special thing about this campaign is that the presents are packed by children for children. Each parcel is filled with the right mix of toys, sweets and practical items. Each individual parcel is not only a gift, but also a sign of solidarity and hope.

Delivery of presents for the Christmas parcel convoy

Our collection point 2024: How you can take part

We, the agency 2be_ die markenmacher, are also taking part again this year. Our collection point at Ostendstraße 181 will accept your parcels from Monday to Friday, 09:00 to 16:00, until 16.11.2024.
You can find out what you should bear in mind when packing at weihnachtspaeckchenkonvoi.de. Wrap up the joy with us and give the children an unforgettable Christmas treat! Every contribution counts and brings us one step closer to our goal of making as many children as possible happy.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Digital sales tools and performance marketing with AI

Accelerating the sales of the future with AI and performance marketing

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The fact that the linking of sales work and AI tools is currently a hot topic was already evident from the lively participation in our first event and the feedback we received. This was more than just a good omen for a second event on the topic of “Accelerating digital sales with performance marketing and AI“, which was again held on October 9, 2024 in the co-working space “Oskar9” – and this time, too, with a high level of physical and mental participation. Achieving real progress in sales is always a highly relevant business topic, especially when the focus is on practice, as was the case here.

Successful kick-off event shows great interest

The combination of sales work and AI tools is currently a hotly debated topic, as the high level of participation and positive feedback at the first event showed. This response laid the foundation for a second event, which again focused on the topic of “Accelerating digital sales with performance marketing and AI”.

A real-life example was used to illustrate the sales activities of a manufacturer in the automotive industry with the use of performance marketing measures. The scope ranged from the acquisition of new customers via post and email to the design of search engine-optimized landing pages through to making appointments and sending out quotations.

Identify and use optimal sales channels

The decisive “competence” that performance marketing offers here is the identification of processes on the one hand and sales channels on the other, on which sales can develop optimally. Are we more likely to achieve our goal by using classic analog sales channels, or are social media channels, for example, particularly promising as a supplement or even as the main channel?

The subsequent discussion on the topic was equally focused on benefits and objectives. In particular, the additional AI tools that can be used today to enhance sales and increase turnover were discussed.

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Matthias Brinkmann and Anton Dollmayer on their way to the annual meeting in Belgrade

Annual meeting 2024: ‘Rabbit Hole’ flying high!

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As reported, 2be_die markenmacher has been a proud member of the internationally operating ‘Rabbit Hole’ group of companies since mid-2024. Rabbit Hole is characterised by an extensive, IT-based service portfolio that relies on the expertise of highly specialised professionals.

Session at the Rabbit Hole Annual Meeting 2024

Within this network, we focus on our core competences in the areas of sales campaigns and brand development. Close networking within the group of companies enables us to optimise the development of our sales strategies and thus drive the success of our brand forward.

Dinner with a great selection at the annual meeting in Belgrade

Increase sales success and visibility

At our 2024 annual meeting in the Serbian metropolis of Belgrade, it became clear that the ‘Together we are stronger’ concept works extremely well! There is increasing demand for Rabbit Hole’s services, which underlines the consistently high quality. The integration of our sales and brand development services also contributed significantly to our success.

Matthias Brinkmann and Anton Dollmayer stand in front of an illuminated stone gate in Belgrade.

Participants of the Rabbit Hole Annual Meeting 2024 in Belgrade having dinner together.

Matthias Brinkmann from 2be was on site in Belgrade together with Anton Dollmaier from AD IT Systems GmbH to promote intensive dialogue with our co-specialists and provide new impetus for further development. Since our relatively recent membership, we have been able to participate in several major projects and obtain the best feedback from our clients, which has significantly strengthened our visibility and position in the market.

Close-up of a collector's pin showing a tower with hearts and flowers, as well as brochures from 2be_die markenmacher.

 

Development and optimism for the future

Rabbit Hole’s annual meeting, which took place from 19 to 22 September at the Mama Shelter Belgrade hotel, was a complete success. In addition to the ongoing development of the group of companies, which now has 255 employees, it provided ample opportunity for intensive dialogue with our co-specialists. As a small souvenir, each participant received a pin with famous Nuremberg sights, our home town. This exchange not only contributed to the further development of our own expertise, but also gave us plenty of optimism for future sales opportunities and joint brand development. We are ready to further expand our network and increase the visibility of Rabbit Hole and 2be_die markenmacher!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

AI-supported language models optimise our work processes and enable innovative solutionsage models

AI in German: challenges and innovations

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We live in an exciting world where technology is shaping the way we communicate and AI-powered language models are playing an increasingly important role. According to a survey from 2023, 74% of German companies say they see potential in speech recognition technologies, while 70% rate the generative potential of AI for text, images or music as high. We at 2be are also actively using AI language models because we are convinced that they optimize our work processes and enable innovative solutions.

The challenges of international AI models for the German market

Whether ChatGPT, Claude or Gemini – models of this type differ, but have one crucial thing in common: they are mainly based on English-language data. This raises an important question, especially for us in Germany: Is this a problem? Under certain circumstances, this can lead to difficulties.

  • When texts are generated by AI models that are not specially trained for German, there is a risk that the texts will sound generic and average rather than nuanced and idiomatic.
  • Another aspect that should be taken into account is the different quality of the answers. The English answers are often more detailed and precise, while the German answers sometimes remain more vague or omit important details.
  • Especially in specialist contexts or with newer terms, AI often reaches its limits. This can lead to newly introduced terms or specific specialist terminology not being correctly recognized or used.

The quality of an AI model depends largely on the training data. For languages such as German, which have less online data in global comparison, this is a natural handicap.

Local solutions for global technology?

However, there are already solutions to this problem: Research institutes are collecting more diverse and high-quality German texts in order to train AI models more comprehensively. The involvement of native speakers is also increasingly being considered, and work is also being done on isolated models that not only speak “generic German”, but also understand dialects or focus on specialist languages, for example.

Synthetic data: Between efficiency and challenges

This is where synthetic data comes into play. They offer the opportunity to effectively close the gaps in the training data. Our forecast: within the next few months, synthetic data sets will become one of the most important topics in the world of AI.

What is synthetic data?

Synthetic data is artificially generated information that mimics real data. It is used to train AI models when real data is difficult to obtain or there are data protection concerns. Synthetic data is a double-edged sword: The use of synthetic data offers you a number of advantages. One advantage is the protection of privacy, as no real user data is used. They also allow you to simulate a wide range of scenarios, for example from rare dialects to specific expressions. They are also available in large quantities, making them a cost-effective solution. However, generating high-quality, realistic data is technically challenging. Poor quality data can lead to erroneous or biased AI models, which has a detrimental effect on results. Another risk is overgeneralization, which could miss real linguistic nuances and complexities. However, if used carefully, they have the potential to significantly improve the technology.

The Masakhane project and its global significance

One example of how community and new data sets can be used to improve language models is the Masakhane project. This project aims to develop machine translation models specifically for African languages. Masakhane focuses on capturing the diversity and nuances of local dialects and languages such as Yoruba, Swahili or Amharic. To do this, the project works closely with communities to collect real and diverse language data. These examples show that through collaboration and the use of advanced data collection methods, cultural inclusion and technological innovation can go hand in hand.

Ready for the future of AI?

The development of AI models that fully support the German language is a crucial step for digital transformation in Germany.
Want to find out how your business can benefit from these advances?
Contact us at 2be to find out more about our AI-based solutions. Curious to find out more? Our contacts will be happy to help you: Katharina ZaunerKatharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn

Matthias at the COiDEALISTEN meeting 2024 in front of the castle in Kirchberg an der Jagst

A fire of ideas between brickwork

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Every year, the members of the COiDEALISTEN e. V. come together once a year for the “castle” meeting in Kirchberg an der Jagst.
In 2024, the castle was opened for this on
12. and
13 June “besieged and successfully conquered”.
In any case, the agenda was jam-packed for those present, including personal small talk about and among each other. Lunch together

Blowing up the bubbles

Once again, the special thing about the COiDEALISTEN events became clear from the conditions that were set: the bursting of the bubbles.
This is where engineers and designers, IT experts and business people come together to exchange ideas.
This is where investors and investors adopt proven market standards or set new trends.
Three new association members joined in the course of this event alone. View from the castle

Presentation and exchange of new ideas

The tried and tested procedure: New ideas are presented by association members or new invitees – with the intention of finding supporters for them or passing them on to proven hands.
This was followed by the now classic “running out ideas” parts one and two: small groups get together for an extended walk to discuss the ideas.
Finally, the event day was concluded with a joint feedback discussion.
What was particularly interesting this time were the decisions made in the areas of action – now defined more in terms of people. Participants of the COiDEALISTEN meeting 2024 having dinner together outdoors

Event in the inner courtyard of the castle We are already looking forward to the next Ideenfeuerwerk! Curious now? Our contacts will be happy to help you: Matthias Brinkmann +49 (0)911 / 47 49 49 51brinkmann@twobe.deLinkedIn

Matomo web analysis by Bund-für-Naturschutz

Matomo web analytics from Bund-für-Naturschutz: Our event and the importance of web analytics

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On July 25, 2024, our event on the topic of Matomo web analysis by Bund-für-Naturschutz – Travel department took place.
In addition to Google Analytics 4 is Matomo is often the first choice of companies for conversion optimization.
The application provides precise insights into user behavior – be it the acquisition of visitors, the engagement rate or e-commerce data.
Its greatest strength, however, is the recordings of how users actually behave on the website. The goal: to maximize performance.
Tools such as Matomo are important because they allow companies to see exactly what users do on the website, how they get to conversion and what stops them from doing so.
This is exactly what we looked at on Thursday (25.07.2024) together with Bund-für-Naturschutz.

Concrete insights for a better understanding

The event was the third event on the topic.
In parts 1 and 2, we explained the difference between Matomo and Google Analytics 4 to participants – the third event was intended to deepen the previous knowledge in practical terms.
Our customer Bund-für-Naturschutz (travel department) agreed to evaluate the website statistics.
The initial aim was to gain a better overview.
In other words, what users actually do on the website and how the insights can be used to increase engagement and the number of conversions.
For example, we took a closer look at the geography of website visitors, how long a user interacts with the website and how behavior develops in comparison to different time periods.
The feedback from participants: Positive!
This event contributed to a better understanding of Matomo in practice and what needs to be considered for the respective industry or that differences within the industries are generally taken into account, because different key figures are important for each company. Curious? The next events on other exciting topics have already been scheduled. Click here to go to the events As always, our contact person will be happy to help you: Matthias Brinkmann+49 911 47 49 49 51brinkmann@twobe.deLinkedIn

 

On the Pixabay homepage, users can choose from over 70,000 free pieces of music and sound effects from various artists. The platform offers a user-friendly search function to find the right music for videos, podcasts and more.

Free or AI-generated music – which is better for my project?

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4 Min.

If you only have a small budget for your projects and can’t spend a larger budget on self-composed music or licenses, you fortunately have a large selection of different options for obtaining suitable music these days.
The question“Should we use free or AI-generated music for our current project?” was recently posed by one of our customers.
Together with him, and based on our experience in the field of audio and AI, we were able to give him a well-founded recommendation.
We are happy to share our findings with you here to help you make your decision.

Free music using Pixabay as an example

Pixabay offers a variety of free music tracks and sound effects created by different artists.

Pro:

  • Created by real artists, therefore clear legal situation.
  • Over 90,000 free sound effects available.

Contra:

  • Long search times to find suitable music.
  • Different license conditions, not always suitable for commercial use.

AI-generated music using the example of Suno

Suno is an innovative AI music generator that creates unique pieces of music in a matter of seconds.

Pro:

  • Quickly create unique pieces of music.
  • Possibility to customize genre, style, mood and instruments.
  • Flexible and customizable for different projects.

Contra:

  • Commercial use requires a paid subscription.
  • Requires practice and precise input for optimum results.
  • Unclear legal situation with AI-generated content, as this can change constantly.

How does the generation of songs by AI actually work?

Let’s go through the example using the Suno platform: First we create an account, then you can describe the song you have in mind in the song description (left in the picture), similar to all AI programs: the more precisely described, the better.
Then 2 variants of songs are created for the description entered. Both instrumentals and vocals with lyrics can be generated, which doesn’t sound too bad in our opinion, especially if you need a song as background music, the creations are very suitable.

Conclusion

Both options offer advantages and challenges.
Free music from platforms like Pixabay can be a good choice for projects with clear licensing requirements and no pressing timelines.
AI-generated music from providers such as Suno, on the other hand, offers high flexibility and fast results, but requires a better understanding of the technology and may require additional costs for commercial usage rights.
It is important to always check the terms of use and license requirements to ensure that the music can be used legally.
Especially in the AI sector, the legal requirements and terms of use change quite frequently at the moment, so special attention should be paid to this.
Regardless of whether you choose free or AI-generated music, always consider the aspects of visibility, brand development and the requirements of your own project.

Further aspects

  • Digitization helper: AI-generated music can change your digital routine more efficiently.
  • Innovative strength: utilize the possibilities of AI helpersto realize creative and innovative projects.
  • Helping people to help themselves: Both options offer support in the implementation of creative ideas, be it through broad music libraries or through the adaptability of AI tools.

For the best results in your project, you should decide for yourself and choose the most suitable music option carefully, but also keep all legal aspects in mind. Curious to find out more? Our contacts will be happy to help you: Katharina ZaunerKatharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn

Sources

Luan Waldleitner und Gerd Lammert bei der BFV ePokal PreLuan Waldleitner and Gerd Lammert at the BFV ePokal award ceremonyisverleihung

“Lubappe6” wins the BFV ePokal 2024!

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2 Min.

E-sports is also a sport if it is practiced at a professional level with full commitment to mental and physical fitness. The
Bavarian Football Association (BFV)
 has recognized this and established its own e-sports department with a Bavaria-wide championship and cup.

A trophy and a Playstation 5 are displayed on a table in an office.

This year, Luan Waldleitner from Aschau, who competed for SV Heimstetten, won the
BFV ePokal
 was won. Under the player name “Lubappe6”, he sat down in the
EA FC 24
-competition against the remaining 16 participants in the “
Grand Finals
” competition. He thus secured the prize money of 2000 euros from the association as well as a brand new Playstation 5, sponsored by our customer
Stephan Graml
 from
Data Respons Solutions
.

A group of young soccer players stand in front of a goal on a soccer field and pose for a photo.

The official presentation of the trophy, prize and Playstation took place on July 8 in Kirchheim near Munich by former referee Gerd Lamatsch.
former referee Gerd Lamatsch
. Matthias Brinkmann, representative of
Data Respons Solutions
was also present at the award ceremony.


Luan Waldleitner
who may soon join TSV Hoffenheim in the eSports Bundesliga, is also a real gamer on the real soccer pitch. As a striker, he plays in the U18 team for his home club
SV Heimstetten
 in the U18 team!

Luan Waldleitner with his buddy (left) at the subsequent dinner in the steakhouse with Gerd Lamatsch and Matthias Brinkmann (right)

“It was simply a feast to discuss with Luan what appreciation between the different generations means. We talked about what it actually means to game and play soccer at the same time – a great conflict and at the same time a chance for both generations to understand each other better.” – Matthias

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 911 47 49 49 51
brinkmann@twobe.de
LinkedIn