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Christmas presents piled up in the offices of 2be_die markenmacher.

From children for children: On the road with the Christmas parcel convoy!

13.12.2024/in latest news/by Katharina Zauner

3 Min.

The Christmas parcel convoy 2024 showed once again this year how much joy small gestures can bring. Over 147,000 lovingly packed presents made their way to Eastern Europe to bring a sparkle to children’s eyes in Bulgaria, Moldova, Romania, Poland and Ukraine. A project that gives hope, shows solidarity and brings community to life. We at 2be_die markenmacher also made a small but significant contribution: as the official drop-off point, we were able to collect and “hoard” around 50 parcels before they found their way to the central warehouse and finally into the hands of the children. Thanks to our dedicated customers, partners and friends, our office became a small center of Christmas joy. This campaign shows how easy it can be to become part of something big – and that is exactly what makes us proud.

An impressive joint effort

The transport was organized with 260 volunteers, 33 trucks, six coaches and ten escort vehicles – an impressive logistical feat. But the focus is on the shining eyes of the children as they unwrap the presents. For many of them, it is the first Christmas present of their lives. Local partners on the ground, such as schools and social institutions, ensured that the presents arrived exactly where they were needed most.

Volunteers sort the collected Christmas presents in the warehouse - © Björn Schirmer

Sorting presents for the Christmas parcel convoy – © Björn Schirmer

Aerial view of the helpers and vehicles at the start of the Christmas parcel convoy 2024 – © Björn Schirmer

Group photo of the 2024 convoy helpers – © Björn Schirmer

Giving joy together

The Christmas parcel convoy has been connecting people across borders for over 20 years. Especially in difficult times, such as the ongoing war in Ukraine, the campaign shows how important solidarity is. Thanks to local networks such as the Raisin Initiative, the parcels also reach remote and hard-to-reach regions.

Thank you for your support – and see you in 2025!

Our thanks go to everyone who took part – whether by packing a gift or as a collection point like us. Without your solidarity, this campaign would not be possible. And one thing is certain: we will be back again next year to give children an unforgettable Christmas treat.

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Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Our team packs the gingerbread parcels for customers and partners with fun and dedication.

Christmas tradition with heart and team spirit

29.11.2024/in latest news/by Katharina Zauner

3 Min.

Because it was so much fun last year and received such a great response, it quickly became clear to us that we would repeat this special campaign! Together with our partner AD IT Systems, we continued our new tradition and lovingly wrapped delicious gingerbread greetings again this year. These little gifts were sent to our partners and customers with a lot of heart. Of course, a campaign like this is not complete without enjoying them together! With mulled wine and sweet Christmas treats, we not only strengthened our stomachs, but also our team spirit. It’s moments like these that bring us closer together as a team and make the magic of Christmas tangible.

More than just a team event: doing good for a good cause

However, this campaign was not just a team-building event, but also our contribution to several good causes. Every pack of gingerbread sent out supports the Ladies’ Circle 30 Nuremberg charity campaign. Thanks to this initiative, the proceeds go to various projects that benefit children, families and other people in need. Want to know which projects are being supported this year? Just take a look here:

https://nuernberg.ladiescircle.de/hilfsbereitschaft/

With every pack of gingerbread we send out, we not only make our partners and customers happy, but also help to do good and make the world a little bit better at the same time.

Why we do this

We are convinced that joint activities like these not only strengthen our team culture, but also deepen the connection to our customers and the community. It’s the small gestures that count, and together we create something that is more than the sum of its parts.

Join us next year!

To ensure that this campaign can continue to grow, we are looking for committed people for the coming year who would like to spread joy with us. Wrapping gifts together for your and our customers/partners is not only quicker, but also a lot more fun – especially in such a great atmosphere. And let’s be honest: what could be nicer than enriching the pre-Christmas period with a good deed and nice conversations? 🙂

If you’d like to be part of our new tradition, get in touch with us. Together, we’ll make the world a little bit more Christmassy – and have lots of fun in the process!

Curious now?
Our contact persons will be pleased to help you:

Katharina Zauner
+49 (0)911 / 47 49 49 53
zauner@twobe.de
LinkedIn

XXL foosball table at the Foosball Cup 2024 in Nuremberg

Foosball Cup in Nuremberg – An evening full of team spirit and commitment

25.11.2024/in Events network, latest news/by Yvonne Liehr

3 Min.

Nuremberg – An exciting evening for sports enthusiasts and entrepreneurs: for the ninth time, one of the longest table football tables in the world was set up in the main branch of VR Bank Metropolregion Nürnberg. The annual foosball cup organized by Unternehmer ORANGE attracted around 150 guests from the worlds of sport and business to the 12.26-metre-long table – all for a good cause.

3,000 euros for a good cause

Thanks to entry fees and donations, a total of 3,000 euros was raised this year, which was handed over to the Barmherzige Brüder Gremsdorf disability charity. This impressive sum underlines the community spirit of the event and the great willingness to do something good. Six teams from the region took part in the tournament, including the defending champions Team Handwerk, the Nuremberg Chamber of Industry and Commerce, the HC Erlangen handball team, Post SV Nürnberg, the hosts Tullnau Kickers from VR Bank Metropolregion Nürnberg and the members of Unternehmer ORANGE, the initiator of the evening.

Action-packed games and special rules

The games offered action-packed matches in which the extraordinary XXL table football provided thrills. In each round, 30 balls were put into play at the same time, including five colored balls with which the teams could score extra points. Yellow balls counted for five points, the red one for ten. These special rules made for heated duels not only in front of the goals, but also in midfield, where the players gave their all to get the red ball into the opponent’s goal as quickly as possible. In the final, Post SV Nürnberg beat Tullnau Kickers with aplomb and secured the coveted challenge cup. Third place went to Team Handwerk, ahead of entrepreneurs ORANGE. HC Erlangen beat IHK Nürnberg in the match for fifth place.

Focus on fun and social commitment

For everyone involved, the focus was on having fun, as Sabine Michel from smic! , organizer of the tournament, emphasized:

“The fun of all the players, a relaxed evening with colleagues and friends is a great experience for everyone. The fact that 3,000 euros were raised in the end beats everything! “

Together with Dirk Helmbrecht, Chairman of the Board of Management of VR Bank Metropolregion Nürnberg, she presented the donation cheque to the Barmherzige Brüder disability charity in Gremsdorf. In addition to the XXL foosball table, the facility’s workshops also produce numerous classic foosball tables that are used in many youth clubs, clubhouses and other facilities in the region – a prime example of successful integration and social commitment.

An evening full of enthusiasm and community

Matthias was also there that evening and was able to experience the impressive games live. He was impressed by the community and the commitment of all participants.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

We are strengthening the sales division at Rabbit Hole Group

05.11.2024/in latest news/by Yvonne Liehr

2 Min.

And here we go again: As already reported, we have been a member of the Rabbit Hole Group since the middle of the year. Matthias is now also taking on the role of Head of Sales Department and, together with the entire 2be team, is bringing his many years of expertise and extensive experience in brand management to the “Sales” to optimize their customer relationships and sales processes. We pursue a strategic approach to offer customers not just products, but real solutions that create long-term added value. Matthias will play an active role in shaping the sales department, drawing on the expertise and creativity of 2be. In particular, the interdisciplinary cooperation between the two teams will ensure that customers receive individual support and the best possible service at every step of their journey.

Annual meeting in Belgrade

Back in September, Matthias attended the Rabbit Hole Group’s annual meeting in Belgrade, where he had the opportunity to familiarize himself intensively with the team and the strategic goals of the Rabbit Hole Group. This exchange not only strengthened the team spirit, but also forms a solid basis for future cooperation in the sales area.

Synergy effects for better service

The merger of the two teams has clear advantages: The Rabbit Hole Group benefits from the synergies created by the collaboration with 2be, and customers receive even more comprehensive support. From the initial consultation to the final implementation, we are at the customer’s side to successfully implement their projects with creative solutions and real added value. The close cooperation will further expand and strengthen our expertise in the sales area.

More knowledge – more opportunities for our customers

Thanks to the partnership between 2be and the Rabbit Hole Group, it is now possible to understand customer requirements even better and implement them precisely.

“We want to offer our customers the best possible service and the Rabbit Hole Group’s expertise takes this to a whole new level” – Matthias

With Matthias as the contact person in the sales department and the combined expertise of the 2be team, the Rabbit Hole Group is therefore excellently positioned to be able to respond to the individual needs of customers in the future and help them achieve sustainable success.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Our Canva workshop: Graphics for sales!

25.10.2024/in Brand development, latest news/by Katharina Zauner

2 Min.

Among the applications that have taken up the fight as “David” against the giant “Goliath” and won is the graphics software Canva. The advantages that Canva has over the top dog Adobe pay off, especially for small to medium-sized design projects. Canva offers decisive strengths for sales campaigns in particular, for example in terms of digitization and flexibility.

Efficiency and simplicity in the design process

Canva simplifies design work with a streamlined, intuitive user interface and AI-powered features that enable ideas to be realized quickly and professionally. The browser-based implementation also promotes teamwork, as multiple participants can work on projects in real time. Another advantage of Canva is the comparatively low subscription fee, which also makes it attractive for SMEs to use. Particularly in the B2B sector, but also in B2C, Canva achieves a higher visibility that is supported by targeted campaigns. Canva is therefore ideal for enabling high-quality brand development in sales without having to involve external designers.

Fast and brand-compliant implementation of sales projects

Because Canva is easy to use, even non-graphic designers in sales can quickly create print-ready materials that adhere to corporate design guidelines. Canva supports this with AI-supported features that automatically adapt colors, logos and fonts to the brand design and thus strengthen the brand identity. The platform is particularly suitable for short-term campaigns in sales, as designs can be implemented and published in the shortest possible time. Thanks to Canva’s collaborative possibilities, teams can also work together across borders. The platform supports direct networking within the team, which is particularly helpful for employee retention within the company.

Our Canva workshops for sales – success through knowledge transfer

Our workshop offers the perfect introduction to the use of Canva for sales teams. In just two half training days (training and coaching), we teach the basics and advanced techniques required to implement professional campaigns. This enables sales teams to implement a successful content strategy independently and efficiently.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Gifts collected as part of the ‘Christmas parcel convoy’ campaign in 2023.

The “Christmas parcel convoy” is back on the road!

18.10.2024/in latest news/by Katharina Zauner

2 Min.

Christmas is a time of joy, especially for children. Many of us remember the sleepless nights, the anticipation and the excitement of whether our Christmas wishes will come true. Unfortunately, there are many children who do not get to experience this joy.

Christmas joy for all children

But this joy should not be lost. Round Table Germany has been organizing the “Christmas parcel convoy” campaign for over 20 years. We set off for Eastern Europe with trucks full of presents – to Bulgaria, Moldova, Romania and the Ukraine. There we make children’s eyes light up in homes and kindergartens.

20 years of the “Christmas parcel convoy”: help for Eastern Europe

The presents in the trucks come from all over Germany and are collected, sorted and wrapped by many volunteers. The recipients of the parcels are children who often grow up under difficult conditions, but who are able to experience a little bit of Christmas joy with this campaign. The special thing about this campaign is that the presents are packed by children for children. Each parcel is filled with the right mix of toys, sweets and practical items. Each individual parcel is not only a gift, but also a sign of solidarity and hope.

Our collection point 2024: How you can take part

We, the agency 2be_ die markenmacher, are also taking part again this year. Our collection point at Ostendstraße 181 will accept your parcels from Monday to Friday, 09:00 to 16:00, until 16.11.2024.
You can find out what you should bear in mind when packing at weihnachtspaeckchenkonvoi.de. Wrap up the joy with us and give the children an unforgettable Christmas treat! Every contribution counts and brings us one step closer to our goal of making as many children as possible happy.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Digital sales tools and performance marketing with AI

Accelerating the sales of the future with AI and performance marketing

18.10.2024/in Hybrid fairs - online and on site, latest news/by Yvonne Liehr

2 Min.

The fact that the linking of sales work and AI tools is currently a hot topic was already evident from the lively participation in our first event and the feedback we received. This was more than just a good omen for a second event on the topic of “Accelerating digital sales with performance marketing and AI“, which was again held on October 9, 2024 in the co-working space “Oskar9” – and this time, too, with a high level of physical and mental participation. Achieving real progress in sales is always a highly relevant business topic, especially when the focus is on practice, as was the case here.

Successful kick-off event shows great interest

The combination of sales work and AI tools is currently a hotly debated topic, as the high level of participation and positive feedback at the first event showed. This response laid the foundation for a second event, which again focused on the topic of “Accelerating digital sales with performance marketing and AI”.

A real-life example was used to illustrate the sales activities of a manufacturer in the automotive industry with the use of performance marketing measures. The scope ranged from the acquisition of new customers via post and email to the design of search engine-optimized landing pages through to making appointments and sending out quotations.

Identify and use optimal sales channels

The decisive “competence” that performance marketing offers here is the identification of processes on the one hand and sales channels on the other, on which sales can develop optimally. Are we more likely to achieve our goal by using classic analog sales channels, or are social media channels, for example, particularly promising as a supplement or even as the main channel?

The subsequent discussion on the topic was equally focused on benefits and objectives. In particular, the additional AI tools that can be used today to enhance sales and increase turnover were discussed.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Annual meeting 2024: ‘Rabbit Hole’ flying high!

23.09.2024/in Hybrid fairs - online and on site, latest news/by Matthias Brinkmann

3 Min.

As reported, 2be_die markenmacher has been a proud member of the internationally operating ‘Rabbit Hole’ group of companies since mid-2024. Rabbit Hole is characterised by an extensive, IT-based service portfolio that relies on the expertise of highly specialised professionals.

Within this network, we focus on our core competences in the areas of sales campaigns and brand development. Close networking within the group of companies enables us to optimise the development of our sales strategies and thus drive the success of our brand forward.

Increase sales success and visibility

At our 2024 annual meeting in the Serbian metropolis of Belgrade, it became clear that the ‘Together we are stronger’ concept works extremely well! There is increasing demand for Rabbit Hole’s services, which underlines the consistently high quality. The integration of our sales and brand development services also contributed significantly to our success.

Matthias Brinkmann from 2be was on site in Belgrade together with Anton Dollmaier from AD IT Systems GmbH to promote intensive dialogue with our co-specialists and provide new impetus for further development. Since our relatively recent membership, we have been able to participate in several major projects and obtain the best feedback from our clients, which has significantly strengthened our visibility and position in the market.

Development and optimism for the future

Rabbit Hole’s annual meeting, which took place from 19 to 22 September at the Mama Shelter Belgrade hotel, was a complete success. In addition to the ongoing development of the group of companies, which now has 255 employees, it provided ample opportunity for intensive dialogue with our co-specialists. As a small souvenir, each participant received a pin with famous Nuremberg sights, our home town. This exchange not only contributed to the further development of our own expertise, but also gave us plenty of optimism for future sales opportunities and joint brand development. We are ready to further expand our network and increase the visibility of Rabbit Hole and 2be_die markenmacher!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

AI-supported language models optimise our work processes and enable innovative solutionsage models

AI in German: challenges and innovations

23.08.2024/in Digital Routine, latest news/by Katharina Zauner

4 Min.

We live in an exciting world where technology is shaping the way we communicate and AI-powered language models are playing an increasingly important role. According to a survey from 2023, 74% of German companies say they see potential in speech recognition technologies, while 70% rate the generative potential of AI for text, images or music as high. We at 2be are also actively using AI language models because we are convinced that they optimize our work processes and enable innovative solutions.

The challenges of international AI models for the German market

Whether ChatGPT, Claude or Gemini – models of this type differ, but have one crucial thing in common: they are mainly based on English-language data. This raises an important question, especially for us in Germany: Is this a problem? Under certain circumstances, this can lead to difficulties.

When texts are generated by AI models that are not specially trained for German, there is a risk that the texts will sound generic and average rather than nuanced and idiomatic.
Another aspect that should be taken into account is the different quality of the answers. The English answers are often more detailed and precise, while the German answers sometimes remain more vague or omit important details.
Especially in specialist contexts or with newer terms, AI often reaches its limits. This can lead to newly introduced terms or specific specialist terminology not being correctly recognized or used.

The quality of an AI model depends largely on the training data. For languages such as German, which have less online data in global comparison, this is a natural handicap.

Local solutions for global technology?

However, there are already solutions to this problem: Research institutes are collecting more diverse and high-quality German texts in order to train AI models more comprehensively. The involvement of native speakers is also increasingly being considered, and work is also being done on isolated models that not only speak “generic German”, but also understand dialects or focus on specialist languages, for example.

Synthetic data: Between efficiency and challenges

This is where synthetic data comes into play. They offer the opportunity to effectively close the gaps in the training data. Our forecast: within the next few months, synthetic data sets will become one of the most important topics in the world of AI.

What is synthetic data?

Synthetic data is artificially generated information that mimics real data. It is used to train AI models when real data is difficult to obtain or there are data protection concerns. Synthetic data is a double-edged sword: The use of synthetic data offers you a number of advantages. One advantage is the protection of privacy, as no real user data is used. They also allow you to simulate a wide range of scenarios, for example from rare dialects to specific expressions. They are also available in large quantities, making them a cost-effective solution. However, generating high-quality, realistic data is technically challenging. Poor quality data can lead to erroneous or biased AI models, which has a detrimental effect on results. Another risk is overgeneralization, which could miss real linguistic nuances and complexities. However, if used carefully, they have the potential to significantly improve the technology.

The Masakhane project and its global significance

One example of how community and new data sets can be used to improve language models is the Masakhane project. This project aims to develop machine translation models specifically for African languages. Masakhane focuses on capturing the diversity and nuances of local dialects and languages such as Yoruba, Swahili or Amharic. To do this, the project works closely with communities to collect real and diverse language data. These examples show that through collaboration and the use of advanced data collection methods, cultural inclusion and technological innovation can go hand in hand.

Ready for the future of AI?

The development of AI models that fully support the German language is a crucial step for digital transformation in Germany.
Want to find out how your business can benefit from these advances?
Contact us at 2be to find out more about our AI-based solutions. Curious to find out more? Our contacts will be happy to help you: Katharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn

Matthias at the COiDEALISTEN meeting 2024 in front of the castle in Kirchberg an der Jagst

A fire of ideas between brickwork

05.08.2024/in Events - Network, latest news/by Katharina Zauner

2 Min.

Every year, the members of the COiDEALISTEN e. V. come together once a year for the “castle” meeting in Kirchberg an der Jagst.
In 2024, the castle was opened for this on
12. and
13 June “besieged and successfully conquered”.
In any case, the agenda was jam-packed for those present, including personal small talk about and among each other.

Blowing up the bubbles

Once again, the special thing about the COiDEALISTEN events became clear from the conditions that were set: the bursting of the bubbles.
This is where engineers and designers, IT experts and business people come together to exchange ideas.
This is where investors and investors adopt proven market standards or set new trends.
Three new association members joined in the course of this event alone.

Presentation and exchange of new ideas

The tried and tested procedure: New ideas are presented by association members or new invitees – with the intention of finding supporters for them or passing them on to proven hands.
This was followed by the now classic “running out ideas” parts one and two: small groups get together for an extended walk to discuss the ideas.
Finally, the event day was concluded with a joint feedback discussion.
What was particularly interesting this time were the decisions made in the areas of action – now defined more in terms of people.

We are already looking forward to the next Ideenfeuerwerk! Curious now? Our contacts will be happy to help you: Matthias Brinkmann +49 (0)911 / 47 49 49 51brinkmann@twobe.deLinkedIn