3 Min.

How do I ensure a consistently high student load at private or public universities, across all semesters? How do I design study programs that are as practical as possible with a high degree of recruitment security that also meet the needs of companies? How do I go to the market with the most contemporary, “cool” degree programs possible (bachelor’s and master’s, but also short-term programs) and position myself in the (inter)national competition for the best minds?

Accurate answers to these questions are critical to the economically successful operation of universities that are adequately utilized both broadly and at the top. Together with Denis Robens from Umsatzwerk, we, 2be die_markenmacher will offer sales campaigns to ensure the recruitment of students for universities or technical colleges for the entire course of a degree program: This applies in particular to new and therefore little-known offers. The campaigns include targeted strategy development as well as the design of the corresponding web content, and the creation of compelling social media content (especially Instagram, Facebook and LinkedIn). Social media content in particular can be used to promote the participation of German-speaking students for training and continuing education opportunities.

Our method:
There is a solution for every challenge. Our path to the goal follows a 4-thesis principle:
Thesis 1: Preliminary analysis: What advantage do you offer to potential prospects – what is your offer in a very competitive environment? Initial starting points will be defined in the workshop.

Thesis 2: In-depth analysis: Our next focus is on your study programs. Do these address current/practice needs and follow the latest findings from society, business and academia?

Thesis 3: Development program I: We define a unique brand image together with you (within the framework of workshops and steering committee support), sort the study offers and show these advantages to the community of students within the framework of an overarching sales campaign via relevant media and networks.

Thesis 4: Development program II: Since we have maintained a good and sustained dialog with various universities and institutes for decades, we can literally draw from a full range. In this process, we learn what the target group wants and what works particularly effectively. You can also benefit, if you take us on board for your project

Our expertise:
We have already proven our clout and creative power in this field on several occasions. Our customers include the FAU Friedrich-Alexander University Erlangen-Nuremberg, the Technical University Georg-Simon-Ohm Nuremberg, BF/M Bayreuth, Bildungswerk der Bayerischen Wirtschaft Munich, WERKER 6 University + Academy, Gründermagnet – umbrella organization of student start-up initiatives, Ohm Professional School Nuremberg, Berufliche Fortbildungszentren der Bayerischen Wirtschaft (bfz) Nuremberg and the Berufsbildungswerk der Versicherungswirtschaft Nordbayern-Thüringen (BWV). Nuremberg.

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de