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Rituals – Use mobility!
/in Digital Routine/by Matthias BrinkmannTurning time spent on the road into productive work time takes some concentration. However, if you are able to largely block out disturbing factors in your immediate environment (earplugs or headphones playing baroque music are always an alternative), there is nothing standing in the way of successful mobile working.
Project and team software: We will find the right one for you!
/in Sales support/by Matthias BrinkmannWhether Outlook or Odoo, Meistertask, Microsoft Teams or Trello: there is now a whole range of project software and tools with which companies, public or private institutions would like to organise their teamwork better and save time, both internally and externally.
Online communication – currently more important than ever
/in Sales support/by Matthias BrinkmannDuring the lockdown in the wake of the Covid19 pandemic, all sales activities involving direct contact with customers, partners or even employees (at different locations, for example) are prohibited. However, customer visits, sales talks or negotiations can also take place “contact-free” in almost all cases. Means and media to use online communication are available here, partly also free of charge, in abundant selection on the net.
Quick and clean: Generate online attention with little effort
/in Sales support/by Matthias BrinkmannThe times when elaborate image films were produced are (almost) over. The reason is simple: They generate too low click numbers for their effort, after all, it is not possible to tell at the beginning whether an investment of time or ten or 15 minutes is worthwhile. Today, expensive camera teams are no longer necessary to land viral hits on Internet platforms such as YouTube.
Benefit from the federal government’s go-digital funding with 2be!
/in latest news/by Matthias BrinkmannGo Digital is the name of an initiative launched in 2017 by the German Federal Ministry of Economics and Technology to fund digital projects by medium-sized German companies with fewer than 100 employees (or €20 million in sales). This relates either to financial support for the development of digitalised business processes (exclusively internal), for digital market development (classic marketing and sales projects such as the relaunch of the website) and in the entire area of IT security.
Friendly connected: Matthias Brinkmann takes over presidency of “OT4” in Nuremberg
/in Events network, latest news/by Matthias BrinkmannMatthias Brinkmann, managing director of 2be – die Markenmacher has taken over the presidency of the approximately thirty members of Old Tablers 4 in Nuremberg (OT4) from Albrecht Thiet on 7.3.2020 – freely following his motto: “We are all president”. In this function, he will play a leading role in organizing the club’s diverse events, especially the exciting lectures, together with the four-member presidium, and will moderate them.
Update: The Arkenshield – Live on Kickstarter as of 11/11/20 as “Arkenshield”.
/in latest news/by Anna SturmWhen people talk about project visions these days, they often ask the same questions over and over again. “What does the target group analysis show?”, “Does the market even have a need for this?”, “Who is going to pay for this?”, “Have you thought about the marketing?” or even “Is there even a business area strategy for this?”. In this way, some interesting innovations are already stifled in the run-up.
LinkedIn for CEOs and Managing Directors
/in Sales support/by Matthias BrinkmannHigh levels of networking are essential, especially for people in leadership positions. LinkedIn has recently become increasingly prominent as an effective networking platform. This was not least due to the fact that in 2016 Microsoft had bought the company for over 25 billion dollars and was subsequently able to significantly optimize software or app.
Automatic translation assistance: Increase global reach
/in latest news/by Matthias BrinkmannEven if the human mind is not missing as a last resort: the quality of machine translation programs is advancing inexorably. As a positive consequence, new opportunities are emerging in terms of the speed with which global business can be conducted today.
Digitization Nuremberg – Workshop with 5 strong partners
/in Events network, latest news/by Anna SturmDigitization or digital transformation is currently the topic of the future for companies located in the industrial zone. With our partners as experienced networkers, we would like to make our digitalization know-how available to our customer and partner companies.