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2be_die markenmacher: New on the Web Track!
/in latest news/by Katharina ZaunerNow we finally did it – the relaunch of our own website!
The first goal was a successful CMS move from Typo3 to WordPress. The reason for this: the greater flexibility and the faster operational readiness of the new system, especially when it comes to the input of different end devices. In WordPress, a headline can also be exchanged or an image uploaded via smartphone – one of the main reasons why almost two thirds of all website CMSs worldwide are now operated using the open source system.
Successful moderation in the private equity environment
/in Uncategorized/by Katharina ZaunerThe Betriebswirtschaftliche Forschungszentrum für Fragen der mittelständischen Wirtschaft e. V. (BF/M) has successfully positioned itself at the interface between university research and education and SME entrepreneurship at the University of Bayreuth and has recently been able to establish itself as a “hub” for start-ups on its own initiative.
Becoming a book author: how do I do it right?
/in Events network/by Matthias BrinkmannWith all the video (shooting) or audio (recording) it is easy to forget that books (making) have never really gone out of fashion either. Despite digital overkill: people are still busy writing, revising, editing and publishing. Whether it will actually be read by others depends largely on how well the author masters his craft. […]
FAU – Workshop sales campaign with alumni
/in Events network, Sales support/by Matthias BrinkmannAt the same time, to keep former students and academic staff firmly attached to themselves and to support them constructively in their further career: That was the idea behind the cooperation that the Friedrich-Alexander-Universität Erlangen-Nürnberg had with 2be – the brand makers on the topic of “Supporting Sales campaign ”was received. […]
Start of the series of events Medical Valley-Connects!
/in Events network/by Matthias Brinkmann“Medical Valley-Connects” – this is the name of a new series of events, which from now on all members of the Medical Valley community are invited to participate. The aim: to create spaces for an intensive transfer of knowledge and plenty of inspiration. This should be done on a basis that enables the members to make new contacts quickly and easily and to enrich each other with their own ideas and experiences.
Digital market development – but how?
/in Brand development, Digital Routine, Funding (go-digital)/by Matthias BrinkmannWebsites – unimportant? Today? Similarly, it could be argued that the principal location of one’s business is irrelevant. Because: the presentation on the Internet is the central place, which is accessible for customers and employees at any time, in order to inform themselves about services, activities, opinions, evaluations, events, offers or products – and they will remain so.
Start the “internal idea management” campaign!
/in Brand development/by Matthias BrinkmannGood ideas are in demand in every company, but it is not uncommon for them to be: Where to get if not steal …? The better alternative: You do everything to bundle the strengths within the company – and start an internal campaign for successful idea management!
Manage successful sales campaigns yourself.
/in Digital Routine, Sales support/by Matthias BrinkmannIn addition to the marketability of the product or service, it is the efficiency of the distribution that makes the crucial difference between the success and failure of a sales campaign. Those who can listen to their customers and apply their needs and benefits will find individual sales solutions and successfully implement sales for both standard and niche products.
Get the most out of your pitch!
/in latest news/by Anna SturmMany major projects are announced in public tendering procedures. If one of our customers decides to take part – after all, it is often about large sums that companies finance over years – it is important to shine. This is where we come in. We know what is important and what adjustments need to be made.
Digital market development and digital business model – subsidy from the state!
/in Digital Routine, Funding (go-digital)/by Matthias BrinkmannSpringtime is virus end time: the final phase of the lockdown is within reach. What is important for us and our customers now is to embark on the path to digital market development, or – if one is already well advanced on it – to complete it together with us.