Rabbit Hole Group Meetup 2025 - Innovation, AI & digital future

4 Min.

What happens when sales experts, data protection nerds, AI enthusiasts and marketing heads end up in the same room? That’s right: there is intense discussion, questioning and forward thinking – and that’s exactly what happened at the Rabbit Hole Bar Camp – Mainstation. Between inspiring talks, coffee, post-its and lots of nerd power, everything revolved around the digital future.

Here is the summary of our little trip through the Rabbit Hole:

1. distribution in the digital jungle – smarter, not louder

“Selling was yesterday, data-driven is today.” This or something similar was the mantra of many sales professionals at the event. The main focus was on how to be heard in a world full of stimuli and competition – and how to do so with brains:

Data-driven sales: those who know their customers sell better. AI helps to understand target groups precisely.
Social selling: LinkedIn is more than a digital CV – it’s the new marketplace for trust and proximity.
Personalization: Off-the-shelf is a thing of the past. Customized offers bring better conversions and happy customers.

2. data sovereignty – Europe wants to know

Bye bye Silicon Valley?
Not quite yet, but the Rabbit Hole showed that there is a great desire for European solutions. When it came to data protection in particular, it became clear that trust is gained by those who are independent.

GDPR-compliant and proud of it: more focus on European cloud services is not a trend, but a necessity.
Decentralization rocks: Open source tools are on the rise – away from monopolies and towards more freedom.
Trust through transparency: data protection becomes a real brand factor.

3. cyber security – trust is good, zero trust is better

At a time when phishing emails are getting smarter and hackers are getting more creative, you need more than just a good password:

Zero Trust principle: Every identity is checked first – whether human or machine.
AI against attacks: Whether phishing or ransomware – smart systems detect threats before they happen.
Cloud security: Anyone using the cloud needs clear protective measures – ideally with a system.

4 AI – between hype and responsibility

Artificial intelligence is here to stay. But how do we integrate them into our working lives in a meaningful way without losing our humanity?

Automation with brains: from chatbots to CRM – AI simplifies many processes, saves time and resources.
Don’t forget ethics: Regulation is not a brake pad, but the safety net in an AI-driven world.
Man & machine: The question is not whether, but how they work together.

5 Branding vs. performance – why not both?

There is often trench warfare in marketing: brand or direct conversions? The answer: both – with the right balance.

Long-term trust vs. short-term sales: If you only focus on quick clicks, you will miss out on sustainable brand building.
AI in marketing: analyses that tell you exactly what works – without having to look into a crystal ball.
Cookie-less future: The marketing world must find new ways to reach users – GDPR-compliant and creative.

6 Europe digitally independent – reality or wishful thinking?

A hotly debated topic: How much do we actually depend on the tech giants from the USA? Answer: Still too much – but something is happening.

European alternatives are booming: Nextcloud, Tutanota & Co. are competing with Google and Microsoft.
Search engines without tracking: Qwant, DuckDuckGo or Ecosia as data-safe alternatives.
Open source as a game changer: the community is growing – and with it the trust in independent technologies.

Our conclusion:

The Rabbit Hole Bar Camp was not just an event – it was a wake-up call. For more digital responsibility, more European independence and a well thought-out integration of new technologies. It became clear: AI and automation are huge opportunities, but only if data protection, ethics and security are on board.

Curious now?
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