By now, everyone has really noticed: After many years of slumber, artificial intelligence is making strong inroads and is now also finding its way into the editorial offices and marketing and sales departments of larger companies. Where yesterday the search was for designers, concept developers and copywriters, today the language and design capabilities of fast-paced AI tools such as MidJourney, ChatGPT and DALL-E 3 are being tested for their potential applications.
In order to bring customers up to date, we invited them to an “AI kickoff” together with our customer Stadtreklame Nürnberg on Thursday, February 8. Our event focused on questions relating to specific practical applications and, above all, the efficiency of using such AI tools. Are companies or even editorial offices really in a position to save time and money to any significant extent?
Questions such as these were discussed here in a large group with representatives of the marketing department of Sparkasse Nürnberg, the BIZ of the City of Nuremberg, the club 1 FC Nürnberg and the Feser Graf Group. The main focus here was on the extent to which AI is able to save time on smaller, repetitive tasks through clearly defined automation processes. In this context, it is also important to be aware of the limitations of such tools. AI services must always be reviewed. Especially in editorial use, they have clear limitations in their applicability, which you should be aware of before using them.
Despite all the concerns and restrictions: As a result, the participants agreed that complete creative processes, including brand development processes, can already be optimized with AI.
Our customers do not have to spend a lot of time and effort learning how to use the tools themselves, but can rely on the knowledge of 2be_die Markenmacher, as we act as trainers, users and users at the same time.
Our contact persons will be pleased to help you: