“Medical Valley-Connects” is the name of a new series of events that all members of the Medical Valley community are invited to attend. The goal here: to create spaces for intensive knowledge transfer and abundant inspiration. This is to be done on a basis that enables members to make new contacts quickly and easily, while enriching each other with their own ideas and experiences.
The kick-off for this was a Microsoft Teams event on 5 May with presentations by Norbert Esser, Key Account Manager at Data Respons Solutions, and 2be Managing Director Matthias Brinkmann. The topic of the event was a real evergreen: Sales and Marketing. Norbert Esser used his experience over the past few years to explain what an optimal sales and marketing mix should look like from his point of view. His conclusion: sales can actually be generated with concentrated social media and web use if you successfully combine your internal strengths with external support.
In addition, Matthias Brinkmann emphasized the importance of teamwork – naturally in the cooperation of internal and external forces, but also with regard to the division of individual tasks within the sales and marketing team. Brinkmann: “Whoever is able to join forces here can achieve an astonishingly strong effect with an astonishingly low budget!”
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+49 (0)911 / 47 49 49 49