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A review of our workshop “Effective Prompting with AI.”

“Effective prompting with AI” – second round of workshops

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2 Min.

On July 29, our workshop “Effective prompting with AI – How do I prompt correctly?” entered its second round. After the great interest at the premiere, it quickly became clear: this topic is moving – and we want to give even more people the opportunity to immerse themselves in the fascinating world of AI assistance systems.

Led by Karla and Yvonne, the day revolved around the question: How do I formulate prompts so that AI tools like ChatGPT deliver precise, creative and practical answers?
Together, we worked out why the right input is crucial for the output, how to break down complex tasks into understandable steps and which creative tricks turn a standard answer into a real wow result.

In addition to practical examples, there was plenty of room for questions, discussions and trying out your own ideas. Many participants took the opportunity to test their professional and private use cases directly in the workshop – from marketing texts and customer service optimization to finding ideas for new projects.

Our conclusion:

  • AI is not a sure-fire success, but a powerful tool when used in a targeted manner.
  • Good prompts save time and nerves – and are often a lot of fun.
  • The exchange of ideas is at least as valuable as the technology itself.

We would like to thank everyone who attended or showed interest!

If you would also like to delve deeper or have specific questions about integrating AI into your day-to-day work, Matthias and Yvonne look forward to hearing from you.

👉 You can find all upcoming dates here: 2be-markenmacher.de/events

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

From our references: Examples of modern PowerPoint slides

Classic vs. AI-driven PowerPoint presentation: a comparison

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3 Min.

The way presentations are created has changed dramatically in recent years.
With the advent of artificial intelligence (AI), new tools are now available that can significantly simplify and automate the process of creating presentations.
But how do these AI-driven presentations compare to traditional, manually created presentations?
We wanted to compare the pros and cons of both approaches, especially in the context of sales and branding.

Classic PowerPoint presentation

Strengths:

  1. Individuality and creativity: Classic PowerPoint presentations allow for a high degree of individuality.
    Each slide can be designed exactly according to the creator’s ideas, which is particularly important in order to present the brand uniquely and consistently.
  2. Control and precision: As each slide is created manually, the creator has full control over the design and content.
    This is particularly advantageous in sales, where every piece of information must be conveyed precisely and purposefully.
  3. Adaptability: Manual presentations can be flexibly adapted to different target groups and markets, which improves the visibility of the brand in different contexts.

Weaknesses:

  1. Time-consuming: The biggest disadvantage is the considerable amount of time required to create it.
    This can be a particular disadvantage in dynamic markets where rapid adjustments are required.
  2. Dependence on design skills: The quality of the presentation depends heavily on the design skills of the creator, which can lead to inconsistent results.

AI-driven PowerPoint presentation

Strengths:

  1. Efficiency and speed: AI-supported tools such as Tome, Beautiful.ai or Gamma can create appealing presentations in the shortest possible time.
    This not only saves time, but also makes it possible to react quickly to changes in the market and adapt the sales strategy accordingly.
  2. Automated design suggestions: These tools provide intelligent design suggestions based on proven templates to help create visually appealing and professional slides, even without in-depth design knowledge.
  3. Data integration: Some AI tools enable the automatic integration of real-time data and interactive elements, which makes the presentation more dynamic and appealing.
    This can increase the visibility and engagement of the target group.

Weaknesses:

  1. Lack of individuality: Despite the high level of efficiency, the design options are often limited, which can lead to presentations that appear less individual and therefore differentiate the brand less strongly.
  2. Dependence on technology: The quality of the presentation depends heavily on the reliability of the AI tools.
    Technical problems or limitations in functionality can impair the presentation.
  3. Cost: Many advanced AI tools are paid for and require subscriptions, which can be a hurdle for smaller companies in particular.

Comparison and conclusion

A direct comparison shows that classic PowerPoint presentations score points above all for their individuality and adaptability, but require a great deal of time.
AI-driven presentations, on the other hand, impress with their efficiency and the ability to achieve professional results quickly, which is particularly advantageous in a fast-paced sales environment.
For companies that value a strong brand individuality and are willing to invest in the creative process, the classic method certainly remains the better choice.
For those who need quick results and can rely on automated processes, AI-driven presentations offer clear advantages, especially when it comes to visibility and scalability in sales.
Overall, the choice between a classic and an AI-driven presentation is a question of priorities – be it creativity and control or efficiency and speed.
In the end, as is so often the case, it is a decision that can only be made on an individual basis: Both approaches have their justification and, depending on the context and objectives, can offer decisive advantages.
We hope that we have been able to make the decision a little easier with this article 🙂 Curious? Our contacts will be happy to help you: Katharina ZaunerKatharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn

On the Pixabay homepage, users can choose from over 70,000 free pieces of music and sound effects from various artists. The platform offers a user-friendly search function to find the right music for videos, podcasts and more.

Free or AI-generated music – which is better for my project?

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4 Min.

If you only have a small budget for your projects and can’t spend a larger budget on self-composed music or licenses, you fortunately have a large selection of different options for obtaining suitable music these days.
The question“Should we use free or AI-generated music for our current project?” was recently posed by one of our customers.
Together with him, and based on our experience in the field of audio and AI, we were able to give him a well-founded recommendation.
We are happy to share our findings with you here to help you make your decision.

Free music using Pixabay as an example

Pixabay offers a variety of free music tracks and sound effects created by different artists.

Pro:

  • Created by real artists, therefore clear legal situation.
  • Over 90,000 free sound effects available.

Contra:

  • Long search times to find suitable music.
  • Different license conditions, not always suitable for commercial use.

AI-generated music using the example of Suno

Suno is an innovative AI music generator that creates unique pieces of music in a matter of seconds.

Pro:

  • Quickly create unique pieces of music.
  • Possibility to customize genre, style, mood and instruments.
  • Flexible and customizable for different projects.

Contra:

  • Commercial use requires a paid subscription.
  • Requires practice and precise input for optimum results.
  • Unclear legal situation with AI-generated content, as this can change constantly.

How does the generation of songs by AI actually work?

Let’s go through the example using the Suno platform: First we create an account, then you can describe the song you have in mind in the song description (left in the picture), similar to all AI programs: the more precisely described, the better.
Then 2 variants of songs are created for the description entered. Both instrumentals and vocals with lyrics can be generated, which doesn’t sound too bad in our opinion, especially if you need a song as background music, the creations are very suitable.

Conclusion

Both options offer advantages and challenges.
Free music from platforms like Pixabay can be a good choice for projects with clear licensing requirements and no pressing timelines.
AI-generated music from providers such as Suno, on the other hand, offers high flexibility and fast results, but requires a better understanding of the technology and may require additional costs for commercial usage rights.
It is important to always check the terms of use and license requirements to ensure that the music can be used legally.
Especially in the AI sector, the legal requirements and terms of use change quite frequently at the moment, so special attention should be paid to this.
Regardless of whether you choose free or AI-generated music, always consider the aspects of visibility, brand development and the requirements of your own project.

Further aspects

  • Digitization helper: AI-generated music can change your digital routine more efficiently.
  • Innovative strength: utilize the possibilities of AI helpersto realize creative and innovative projects.
  • Helping people to help themselves: Both options offer support in the implementation of creative ideas, be it through broad music libraries or through the adaptability of AI tools.

For the best results in your project, you should decide for yourself and choose the most suitable music option carefully, but also keep all legal aspects in mind. Curious to find out more? Our contacts will be happy to help you: Katharina ZaunerKatharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn

Sources