Dive into the latest methods of website analysis and search engine optimization with Sebastian and Matthias using practical examples.

Google Analytics 4 vs. Matomo: Our event and the relevance of web analytics

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2 Min.

How important is website tracking for lead generation?
If you look at the lead and conversion rates of most websites, this question becomes superfluous.

It’s easy to get started: create content for the website, place keywords and invest a lot of money in Google Ads – but the contact requests don’t materialize. This is where tools such as
Google Analytics and Matomo
 come into play to determine the touchpoints of the target groups and collect important data. This includes which landing pages lead to conversions or how high the engagement rate is on the respective page.

The biggest challenge: The user-centricity of a website

Most companies have a clear goal in the digital world: to generate sales. But many fail, either because of low demand, strong competition or because they publish mediocre content. However, it becomes particularly tricky if the website generates a lot of reach and traffic, but no leads or new customers. SEO and paid advertisements do not help here, because these measures do not change the quality of the visitors.

In such cases, only analytics tools can help to evaluate user behavior more precisely and identify the construction sites on the website. With heat maps, companies can determine the exact touchpoints of the target group and data provides valuable insights into possible disruptions on the website.

Practical insights during the event

As part of our event “
Google Analytics 4 vs. Matomo
“, we demonstrated the possibilities of website tracking using a practical example from our customer “Bund Reisen”. After just a few glimpses, we gained key insights into website performance – including data such as engagement rate, dwell time and click-through rate.

On July 25, we will deepen these insights with more detailed insights into the customer journey and which touchpoints potential customers go through until they convert. The aim of the events will be to use tracking tools to optimize the sales potential of a website.

Click here for the event

Book now

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

“We want your sustainability": promoting innovative ideas for greater sustainability

Follow-up report: “We want your sustainability”

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2 Min.

On June 3, the online meeting “
We want your sustainability
” took place – a humorous allusion to the famous Uncle Sam “We want you” motif. The aim was to emphasize the importance of sustainability and focus on innovative, disruptive ideas. Sustainable concepts are often neglected in large companies, even though they are of immense importance. This meeting therefore focused on the promotion and dissemination of such ideas.

Presentation of the COiDEALISTEN Association

The COiDEALISTEN association(www.coidealisten.de) kicked off the event. This platform offers a solution for unused ideas in companies. The COiDEALISTS promote the exchange and implementation of innovative concepts that lie dormant in the drawers of many companies. This makes a significant contribution to promoting sustainability.

Concrete ideas for reparability and the circular economy

The COiDEALISTS then presented three specific ideas on the topic of reparability and the circular economy:

  • Repair Cafés: Promote Repair Cafés to empower communities to carry out their own repairs. This reduces waste and promotes repair skills.
  • Cooperation with manufacturers: Improving the reparability of products by providing repair instructions and spare parts to make products more durable and reduce the environmental impact.
  • Spare parts dealers and individuals: Improve the connectivity and availability of spare parts to make repairs more affordable and practical for the average consumer.

Conclusion

The online meeting “We want your sustainability” impressively demonstrated how important and creative sustainability can be. The introduction of the COiDEALISTEN association and the presentation of concrete, practicable ideas made it clear that everyone can make a contribution to sustainable development. The concepts presented offer a promising outlook for a future in which sustainability is a living reality.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

Matthias and Wolfgang from 2be and Gerd from Stadtreklame Nürnberg in front of a joint result

AI lectures and workshops: We are right in the middle of it all!

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2 Min.

What do “der Klub”, Sparkasse Nürnberg, Stadtreklame Nürnberg GmbH and BWV Bildungsverband der Versicherungswirtschaft have in common? – Quite simply, they were all participants in workshops on the subject of AI, in which we were also involved. As we were able to experience, the prerequisites for getting started with AI were the same for everyone involved: not only an open ear for new topics, but also the willingness to actively help shape them.

Gerd, Wolfgang and Matthias at the

We are glad that we got into the subject at an early stage and have acquired in-depth knowledge, particularly in the area of image and video processing. Based on this, we have now defined three groups that should definitely be interested in our talks, presentations and workshops. So: “Team Deckchair” loves convenience and wants to replace as many human tasks as possible with artificial intelligence.

The “Team Nutzen” views artificial intelligence primarily in its function as an assistant for a more efficient working day or as a replacement for hard-to-recruit personnel. “Team Krawalle” sees AI primarily as a threat to human work and social interaction. This is another way to generate action!

Gerd, Wolfgang and Matthias at the

Gerd, Wolfgang and Matthias at the

In any case, it is important to understand what significant changes AI will bring about in our future. That’s why: Make sure you get on board and see where the train is heading!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Simplifying further training

Further simplifying continuing education

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2 Min.

Knowledge and know-how have always been the foundations that make up the real value of companies. Continuing education is what can transport this growth of companies further into the future. In order to create useful content and make it available to those who need it, we offer our customers, partners and other interested parties the opportunity to collaborate on an e-learning platform. There, they not only have the opportunity to post their written, cinematic or auditory learning content, but also to subsequently check it and document the corresponding learning success – e.g. by issuing certificates.

This communication portal is ideal for companies that want to organize their onboarding activities better and, above all, more cost-effectively. This can be done by entering internal media content, but also by using existing, external content, for which the external authors then receive appropriate remuneration. In this way, newly hired employees in particular can benefit maximally from it and master the upcoming learning tasks in a short time.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

 

Hybrid event with high knowledge value

Hybrid event with high knowledge value

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2 Min.

Small, but fine events can have a big impact – privately, professionally and also entrepreneurially – but ideally in all these aspects together. Together with partners, we have developed a series of events (still nameless) to which we invite five to ten customers each for an inspiring exchange. The central reason is always a topic that is burning on the nails of us, but above all of our customers. This can be the topic of search engine optimisation, as recently, but also the creation of your own publications or even a completely classic sales topic.

To date, we have organised the event as a hybrid – with the choice of a possible online or offline presence. The procedure has also stabilised: After a short introduction to the contents, three thematic dialogues follow, each lasting 15 minutes and taking place in separate (virtual) rooms between the participants. The exchange is rounded off with a feedback of the discussed contents in a joint round.

According to all those present, the rewards of the event are always rich: not only does the event enable them to delve much deeper into the respective “hot topic”. Often this results in new professional perspectives, acquaintances or even friendships that allow both parties to grow together in the future.
We hope you will join us next time too!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Use of digital tools for workshops and seminars

Digital whiteboard instead of flipchart and moderation cards in active workshops

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2 Min.

The Corona pandemic is bringing about tangible real changes in business life, especially in internal and external cooperation. For example, people are switching from analog to digital communication at a much faster rate than in previous years: This also applies, for example, to the organization of workshops or seminars. Whereas whiteboards with handwritten notes and flipcharts used to dominate as the “haptic control center” and participants wrote their contributions to the topics on moderation cards using pens, digital variants such as those provided by Miro as an app or browser version on the laptop dominate in day-to-day business.

Of course, our customers, partners and we long for the good times of direct personal exchange – nothing beats direct contact. Nevertheless, we are certain that these new digital means of communication will also be used more frequently beyond this. Your advantages over the analog variant? They actually involve all participants equally, including those who are usually less communicative or more introverted in meetings. Whether it is due to a spelling weakness, handwriting that is not perfect, or not loving oral collaboration.

The many additional contributions from this side greatly increase the sense of community and the quality of the overall output. Accordingly, the results of such workshops or seminars are usually much more extensive and varied.

Conclusion: In the future, we will rely on “personal plus digital”, i.e. hybrid communication!

More useful tools and tips to support your digital routine:
Together on a sales journey with LinkedIn!
Complete projects at last: Use us as a flexible operations team!

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Odoo 15 – Sales processes and evaluations – Sales and CRM

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< 1 Min.

Online Workshop on November 30, 2021:
Fun with sales: Choose the optimal ERP system!

Having more fun in sales – this also means increasing the individual chances of success when it comes to increasing the sales of your own products or services. Individual chances of success can be improved above all if the exchange of experience and know-how takes place via a group of like-minded and motivated people. After all, this is the only way for even experienced salespeople to look beyond their own horizons.

More exchange and, above all, more fun in sales was the core theme of our online partner events on 30 November 2021. Invited was Robert Duckstein from ERP service provider manaTec, who together with 2be managing director Matthias Brinkmann and selected customers and partners discussed innovation and optimization possibilities in the area of digital routines. The reason for this was the release of the business solutions software Odoo 15 in connection with new features, which the software allows in particular for the sales use of the corresponding mobile smartphone applications.

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Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Online workshop with BF/M

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The Betriebswirtschaftliche Forschungszentrum für Fragen der mittelständischen Wirtschaft e. V.(BF/M) has been able to position itself strategically at the Universität Bayreuth between university research and education on the one hand and SME entrepreneurship on the other and has recently recommended itself as a successful “hub” for start-ups. The BF/M also took on this function in the implementation of an online workshop on the extended topic of “capital meets innovation” (or vice versa) in which potential investors such as “start-uppers” took part and which was moderated by 2be managing director Matthias Brinkmann.

This time, however, the topic of the lively online discussion was primarily the role of the mediator and moderator between innovation and capital providers.

  • What function does it have to assume in the ideal case?
  • From which side – private equity or new companies – do the impulses come from?
  • And above all: How can intermediaries be remunerated in such a way that a possible business cooperation, supported in the best possible way, can be advanced?

Curious now?

Our contact person will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

 

Complete projects at last: Use us as a flexible operations team!

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2 Min.

Successfully completing projects is always accompanied by appropriate recognition within the company and a high degree of personal satisfaction.

Overcoming hurdles together
But why is it often so difficult to conclude? The reason for this may be psychological. After all, with a finished project you expose yourself to the judgement of others and thereby make yourself vulnerable. Read more

Brexit deal? – Oh yes!

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< 1 Min.

The wrangling over how and when Brexit will probably drag on for some time. Complex (political) challenges require equally complex solution strategies. We, on the other hand, have the advantage of being able to offer clarity, speed and transparency instead. In cooperation with the German-British Chamber of Commerce and partner agencies such as Conduit and consistency, we have now put together various packages with which we can make it as easy as possible for British companies to enter the market in this region. Read more