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"Wie prompte ich richtig?" – Veranstaltung zur effektiven KI-Nutzung

Bull’s eye! Our AI workshop was a complete success!

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Wow – what an evening! At our “How do I prompt correctly?” event, the room (virtual or real) was full, the curiosity was huge and the interest in AI was palpable. Together with Matthias, Karla and Yvonne, we delved deep into the world of prompt engineering – and showed that AI is only as smart as the prompt you enter.

With lots of practical examples, creative ideas and a few more “aha” moments, our speakers proved their point: If you know how to ask clever questions, you not only get better answers – you can really rock ChatGPT & Co. Whether AI newcomer or experienced user – everyone was able to take away valuable impulses. The consistently positive feedback encourages us to offer further formats on the smart use of AI.

Thanks to everyone who took part – you were great!
And for everyone who missed it: Don’t worry, this certainly wasn’t the last round. 😉

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

"Wie prompte ich richtig?" – Veranstaltung zur effektiven KI-Nutzung

Smart prompts, strong answers – using AI effectively

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Do you know this? You just want to ask ChatGPT something – and what comes back is somehow… well… not what you meant. Welcome to the club! 😅 But the good news is that it’s usually not because of the AI – it’s because of how we talk to it.

This is exactly what our event “How do I prompt correctly?“ on May 20, 2025 from 16:00 – 18:00 is all about. In a relaxed atmosphere, we will show you how to formulate your prompts in such a way that AI not only understands you – but also delivers really good results.

Save the Date:

How do I prompt correctly? – Effective tricks for using AI

📅 May 20, 2025
🕓 16:00-18:00
📍 Online or on site
Register now

Why all this at all?

AI is everywhere these days. Whether for text ideas, customer service, coding or marketing – tools like ChatGPT are real everyday heroes. But they are not mind readers. The quality of the answer depends very much on how you ask your question. According to experts, the right input is actually the crucial piece of the puzzle. The more clearly and specifically you formulate your question, the better it will go.

A little foretaste: The best prompting hacks (which we also use ourselves)

Here are five tips to help you:

  1. Be as specific as possible
    Better a little too much context than too little. The more precise your prompt, the more appropriate the answer.

  2. Examples help the AI get started
    If you can show what you want – do it. A “Something like this…” often works wonders.

  3. Big tasks?
    Rather divide them into small questions. The AI copes much better with this.

  4. Get help with prompting – from the AI itself
    Yes, that sounds weird. But just ask ChatGPT: “How can I ask you so that you understand this better?” It works!

  5. Use what the AI gives you – but feel free to revise it. You have the last word.

Conclusion

Effective prompting is an art that can and should be learned to get the best out of AI systems. AI is only as smart as we are. And the key lies in the right prompt. So: let’s learn how to ask cleverly – then the rest will almost run itself. 🙂

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Künstliche Intelligenz und Social Media: Ein starkes Duo für smarte Content-Strategien

AI in social media – does it even work?

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In a nutshell: Yes, it does! Since summer 2024, we’ve also been letting AI tools get involved in social media – and we’ve been pleasantly surprised. Especially when it comes to producing more content in less time, artificial intelligence does a pretty good job.

Of course, our goal was clear: more content without compromising on quality. And that’s exactly what worked. With the right tools, informative content can be created or even reproduced quickly and reliably. And the best thing? The AI can even learn what makes certain personalities tick – i.e. linguistically. This allows texts to be written that sound as if they were written directly by a human being. Almost, at least.

It’s all about the tone – even with AI content

Whether LinkedIn, Xing, WhatsApp, Instagram or TikTok – anyone who is active on social networks knows that the tone makes the music. And that’s where tact is needed. AI alone is not enough here. It simply doesn’t work without human fine-tuning – neither in copywriting nor in content strategy.

As clever as AI is – real emotions, spontaneous flashes of inspiration or creative moments of surprise? They don’t (yet) come from the machine. This still requires real editors who bring content to life, really understand target groups and tell stories that stick.

Successful social media strategy: man and machine as a team

So the magic formula is: AI + human = content power! The combination of smart tools and experienced professionals ensures that not only the mass is right, but also the message. And all this with an efficient use of budget – that’s how we like it.

Curious now? We’ll be happy to show you how to cleverly integrate AI into your social media strategy – while remaining authentic, professional and visible.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

A look back at an inspiring event with Yvonne and Karla :)

Between AI, data protection and digital freedom – the Rabbit Hole Bar Camp at the Mainstation

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What happens when sales experts, data protection nerds, AI enthusiasts and marketing heads end up in the same room? That’s right: there is intense discussion, questioning and forward thinking – and that’s exactly what happened at the Rabbit Hole Bar Camp – Mainstation. Between inspiring talks, coffee, post-its and lots of nerd power, everything revolved around the digital future.

Here is the summary of our little trip through the Rabbit Hole:

1. distribution in the digital jungle – smarter, not louder

“Selling was yesterday, data-driven is today.” This or something similar was the mantra of many sales professionals at the event. The main focus was on how to be heard in a world full of stimuli and competition – and how to do so with brains:

  • Data-driven sales: those who know their customers sell better. AI helps to understand target groups precisely.
  • Social selling: LinkedIn is more than a digital CV – it’s the new marketplace for trust and proximity.
  • Personalization: Off-the-shelf is a thing of the past. Customized offers bring better conversions and happy customers.

Interactive session with Yvonne on Europe's digital independence and European tech alternatives

2. data sovereignty – Europe wants to know

Bye bye Silicon Valley?
Not quite yet, but the Rabbit Hole showed that there is a great desire for European solutions. When it came to data protection in particular, it became clear that trust is gained by those who are independent.

  • GDPR-compliant and proud of it: more focus on European cloud services is not a trend, but a necessity.
  • Decentralization rocks: Open source tools are on the rise – away from monopolies and towards more freedom.
  • Trust through transparency: data protection becomes a real brand factor.

Discussion about effective marketing strategies and the influence of branding on performance

3. cyber security – trust is good, zero trust is better

At a time when phishing emails are getting smarter and hackers are getting more creative, you need more than just a good password:

  • Zero Trust principle: Every identity is checked first – whether human or machine.
  • AI against attacks: Whether phishing or ransomware – smart systems detect threats before they happen.
  • Cloud security: Anyone using the cloud needs clear protective measures – ideally with a system.

Insight into the workshops and presentations on AI, data protection and digital strategies.

4 AI – between hype and responsibility

Artificial intelligence is here to stay. But how do we integrate them into our working lives in a meaningful way without losing our humanity?

  • Automation with brains: from chatbots to CRM – AI simplifies many processes, saves time and resources.
  • Don’t forget ethics: Regulation is not a brake pad, but the safety net in an AI-driven world.
  • Man & machine: The question is not whether, but how they work together.

Karla presents exciting insights into AI investments and their economic impact.

5 Branding vs. performance – why not both?

There is often trench warfare in marketing: brand or direct conversions? The answer: both – with the right balance.

  • Long-term trust vs. short-term sales: If you only focus on quick clicks, you will miss out on sustainable brand building.
  • AI in marketing: analyses that tell you exactly what works – without having to look into a crystal ball.
  • Cookie-less future: The marketing world must find new ways to reach users – GDPR-compliant and creative.

The discussions from the workshops were continued in a relaxed atmosphere over dinner.

6 Europe digitally independent – reality or wishful thinking?

A hotly debated topic: How much do we actually depend on the tech giants from the USA? Answer: Still too much – but something is happening.

  • European alternatives are booming: Nextcloud, Tutanota & Co. are competing with Google and Microsoft.
  • Search engines without tracking: Qwant, DuckDuckGo or Ecosia as data-safe alternatives.
  • Open source as a game changer: the community is growing – and with it the trust in independent technologies.

Our conclusion:

The Rabbit Hole Bar Camp was not just an event – it was a wake-up call. For more digital responsibility, more European independence and a well thought-out integration of new technologies. It became clear: AI and automation are huge opportunities, but only if data protection, ethics and security are on board.

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Mit den richtigen Tools und KI wird aus deinem Word-Dokument im Handumdrehen eine fertige Website oder Publikation

From Word to WordPress – how it works (almost) automatically in the sustainability report!

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Digitization and automation are often used synonymously these days – not entirely correct, but in practice the boundaries become blurred. In companies in particular, these two processes often go hand in hand, especially when it comes to publishing content efficiently. Whether annual reports, sustainability reports, websites or other publications – the goal is clear: to get from the source material to the finished output as quickly and easily as possible.

From the file to the finished website – without stress

This is exactly where we come into play. We accompany the entire process from A to Z and ensure that nothing slows down the smooth process. That means for you: You create your texts as usual in Word, maintain tables and diagrams in Excel and collect images and videos in the appropriate formats – the rest is done by (almost) fully automated tools! You can generate a finished publication or website with just a few clicks – without any complicated workflows or technical hurdles.

To make this process as efficient as possible, we rely on innovative tools such as Canva, MS 365 and AI-supported solutions. These technologies help to automate layouts, optimize content and ensure the quality of the final publication. But we offer more than just technical support: we are your sparring partner for digitalization and accompany you step by step on the way to a smarter way of working.

Conclusion: Digitization made easy

With the right tools and a strong partner at your side, the transition from traditional documents to professional publications and websites is child’s play. Let’s optimize your workflows together and pave the way for digital transformation!

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Rabbit Hole C-Level General Assembly 2025 in Dortmund: We'll be there to answer your questions.

Our upcoming Rabbit Hole meeting in Dortmund

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This year, the Europe-wide Rabbit Hole Meetup for customers, partners and employees of the Rabbit Hole Group will take place – this time in Dortmund.

Karla and Yvonne will be attending the event on behalf of 2be_die markenmacher. Both are your contacts for everything to do with sales and will take the opportunity to talk to experts from the fields of IT, data security, artificial intelligence, marketing, e-commerce, data integration, web development and information security, among others.

Timing and location

13.3.2025, start approx. 18h

Pfefferkorn No. 1, Markt 6, 44137 Dortmund: https://maps.app.goo.gl/N1BzEpkge47o5ubFA

Main event

14.3.2025, start 9 a.m.

Hotel Esplanada Dortmund, Burgwall 3, 44135 Dortmund

The Hotel Esplanada, like all restaurants/alternatives/cocktail bars, is just a short walk from Dortmund’s main train station and city center: https://maps.app.goo.gl/4hjieE8YfxLHa1sN9

Your topics are in demand!

Even if you can’t be there, we’ll be happy to take your concerns on board! Take the opportunity to share your questions or challenges with us. We will include them in the discussions and obtain valuable insights for you.

Possible topics:

  • AI integration into existing systems
  • Current challenges in e-commerce
  • Innovative approaches in the sales area
  • Trends in web development
  • etc.

We want to use the concentrated knowledge of the Rabbit Hole community specifically for your concerns. Let us know your questions so that we can return with valuable insights. After the event, we will of course inform you about important findings and exciting trends that we bring back from Dortmund.

Curious now?
Our contact persons will be pleased to help you:

Yvonne and Karla
+49 911 47494949

We take over the social media lectureship at Ansbach University of Applied Sciences!

Social media expertise meets university teaching: 2be launches

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From the summer semester 2025 onwards, the University of Applied Sciences in Ansbach fresh social media wind! We, 2be die_markenmacher, are taking over the lectureship for social media and thus bringing our concentrated practical experience into the lecture hall.

Matthias Brinkmann as a lecturer – with a wealth of experience

The course will be led – at least on the front line – by our Managing Director Matthias Brinkmann. As an experienced lecturer, among others at the Technical University of Nuremberghe not only brings in-depth knowledge, but also real insights from the field. But we’re not just relying on a one-man show: other experts from our 2be team will also be passing on their know-how. After all, social media is a broad field – and we want to offer students the full spectrum!

Practice instead of dry theory: this is our teaching concept

Our focus is on practical knowledge transfer. Sure, there has to be a bit of theory – but we don’t just want to talk about social media, we also want to bring it to life! In interactive workshops, students learn how to strategically set up social media channels and feed them with relevant content.

In addition to traditional platform strategies, current trends such as artificial intelligence and data-driven marketing will also play a role. After all, social media has long been about more than just posts and likes – it’s about reaching the right target groups and generating real sales. This is exactly what we want to work on together with the students.

Let’s connect: Shaping the future of social media marketing

With our lectureship, we not only want to impart knowledge, but also train the next generation of social media professionals. Who knows – maybe the next big digital marketing campaign will be born here?

We are looking forward to an exciting time at Ansbach University of Applied Sciences!

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

DeepSeek - China's AI startup with potential

DeepSeek – AI challenger shakes up the market!

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The AI world has a new player that is causing quite a stir: DeepSeek! With its DeepSeek-R1 chatbot, the Chinese AI start-up has shown that it is possible to create impressive AI models with comparatively few resources. While competitors such as OpenAI or Meta pump billions into their models, DeepSeek-R1 is said to have been trained with just 2,000 GPUs and a budget of around 5.58 million dollars – a real bargain in comparison.

What can DeepSeek-R1 do?

DeepSeek-R1 is an all-round AI assistant like ChatGPT that answers questions, solves logical problems and even writes code. Sounds like a typical AI at first, but what makes it exciting is that China’s answer to ChatGPT could prove to be a real game changer.

And this was not without consequences: Shortly after publication on January 27, 2025, the share prices of many AI and hardware companies plummeted. Nvidia, Broadcom & Co. lost up to 18% in value, a total of almost 600 billion dollars – a real AI shock!

The reactions: Between enthusiasm and skepticism

While some celebrate DeepSeek for its efficiency, there are also critical voices. One major issue is censorship, as reports show that the chatbot filters out politically sensitive topics in real time. Unpleasant questions? They are simply ignored or dismissed with generic answers. ( Source: The Guardian)

Data protection experts are also sounding the alarm, as DeepSeek stores user data on servers in China – a no-go for some countries. In Australia, its use on government devices has already been banned, and restrictions are also being discussed in the USA.(Source: AP News)

Our conclusion? Still open!

The next few weeks will show whether DeepSeek is really a serious competitor for ChatGPT & Co. or whether it is more of a regional player with limitations. We ourselves are currently testing DeepSeek extensively so that we can share our experiences with you in another report soon. So stay tuned! 🚀

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Rabbit Hole Group - Insights into digital solutions

A complete success: our first Rapid Hole Sales Department event

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Two months ago, the Rapid Hole Group began setting up its new sales department – and the first event was a complete success. Together with Anton Dollmeier and Matthias Brinkmann we invited potential partners, customers and committed members of the Rapid Hole Group to our premises in Nuremberg. Rapid Hole Group participated virtually.

Focus on best practices and B2B sales

The event was all about best practices, partnership-based exchange and the presentation of our approach to B2B sales. We shed light on how the Rapid Hole Group approaches customer projects in a structured manner, creates synergies between partners and always focuses on the greatest possible customer benefit. Questions about cooperation, contract design and general terms and conditions were also discussed openly and transparently. After an intensive first hour, virtual breakout sessions offered participants the opportunity to exchange ideas in small groups and discuss specific questions in greater depth. The response was clear: our community would like to see more events like this!

Topics of the future: AI, data analysis and practical workshops

In particular, topics such as AI-supported training, workshops on data analysis and practical solutions for the B2B sector were suggested by the participants as future focal points. The lively participation and inspiring discussions underline the high demand for innovative and partnership-based approaches in sales. The feedback motivates us to continue! We are already looking forward to the next event in February – stay tuned and join us!

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

AI-supported sales training: Autodidactic learning of the future

AI-supported sales training: passing on knowledge and optimizing skills

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Artificial intelligence (AI) is now being used in numerous areas to support sales. These include the design and production of sales materials and the use of versatile software tools that support sales staff in their customer relationship management (CRM) or in the area of project and schedule management.

AI in sales training: a new approach

A relatively new area of application for AI is its use in sales training. Here, AI is specifically designed to support sales staff in their core communicative tasks. How such AI-supported training can look in practice was the topic of an online event hosted by 2be_die markenmacher together with BWV Nordbayern-Thüringen on October 23. Chris Sander, Creative Leader at the Akkodis Group, and Max von Retorio were invited as experts. The presentations initially focused on how the content flow between sales and customers can be improved with the help of AI tools such as ChatGPT or Midjourney. These tools expand the possibilities of sales in the creation and management of content by efficiently generating texts and supporting creative processes. For many participants, this was an opportunity to build on existing knowledge and expand it with new approaches.

Retorio and Synthesia: innovative AI training solutions

It became particularly exciting when Max used practical examples to show how programs such as retorio can be used in combination with Synthesia. These tools make it possible to create avatars that analyze your own sales activities. Gestures, facial expressions and voice are scrutinized in order to make targeted improvements. These innovative training methods create real added value for sales staff, allowing them to receive practical and individual training. One highlight of the event was the demonstration of how companies can use AI software to preserve the knowledge and years of experience of proven sales staff and pass it on to the next generation. The programs can be used not only to train communication skills, but also to pass on tips and strategies from experienced colleagues to successors in the form of avatar coaching. This makes it possible to practise directly on potential customers in an interactive speech-and-response scenario.

Conclusion: AI as the key to sales optimization

The combination of proven sales methods and modern AI solutions offers companies a real competitive advantage. From content flow management to individual training with avatars – AI helps to pass on knowledge, expand skills and sustainably optimize sales. Events like this illustrate the potential of AI-supported training and how companies can benefit from it.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn