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It-sa 2026: Between large exhibition booths, exciting conversations, and plenty of AI

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4 Min.

Three days filled with discussions, new connections, and exciting experiences: The it-sa Expo&Congress 2026 in Nuremberg has once again demonstrated just how important IT security, digital sovereignty, and artificial intelligence have become for businesses. For us, Matthias Brinkmann was there and, together with our partners from the Rabbit Hole Group , experienced two action-packed days at the trade show.

Anyone who attended it-sa couldn’t help but notice the sheer scale of the event: massive exhibition booths, screens several meters high, contests, giveaways, and food options at almost every turn. From popcorn to goulash to freshly brewed coffee, there was something for everyone. The exhibitors came up with all sorts of creative ways to attract the attention of the numerous visitors. What particularly struck Matthias as positive was how open people were. Despite the hustle and bustle, visitors were extremely willing to talk and showed genuine interest. Initial contacts quickly developed into in-depth conversations with decision-makers and representatives from well-known companies.

Together with the Rabbit Hole Group, we were at the joint booth of Climb Channel Solutions in Hall 7. In addition to Climb and the Rabbit Hole Group, Comcrypto, Datadobi and Canonical Ubuntu will be present at the booth.

Our discussions focused primarily on specific applications of artificial intelligence. How can companies effectively integrate AI into their existing processes? Which applications are already working in practice? And how can initial ideas be developed into actual, productive solutions?

Thanks to the combined expertise within the Rabbit Hole Group, we were able to bring different perspectives to the table and demonstrate just how diverse the opportunities are for companies. We were particularly pleased with the numerous qualified contacts we made and the high level of interest in concrete solutions.

Together at the booth and beyond

In addition to conversations with trade show visitors, the exchange among the partners was also a real highlight. The co-exhibitors had already met the night before at the Tucher-Bräu Pubthe night before to get to know one another in a relaxed atmosphere and get in the mood for the days ahead.

Even during the trade show, the atmosphere at the joint booth was marked by mutual support, interesting discussions, and an open exchange of ideas. The group dinners provided an additional opportunity to strengthen relationships and develop new ideas.

A special thank you goes to Martin Pichler and Christian Höhmer from Climb Channel Solutions for organizing the event and for the great collaboration. We’d also like to thank all our fellow exhibitors and partners who helped make these trade show days a success.

it-sa 2026 demonstrated that, despite all the technical innovations and elaborate trade show displays, one thing ultimately matters most: personal interaction. We’re taking away many exciting insights, valuable contacts, and new ideas. In particular, the openness of the visitors and the spirit of partnership made this trade show an all-around positive experience for us.

We look forward to continuing the contacts we have made and putting new ideas into practice together with our partners.

Intrigued?
Our contact persons will be happy to assist you:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

On June 23, the Rabbit Hole Group will be performing live at the Nuremberg Digital Festival at Consorsbank Nuremberg

Nuremberg Digital Festival 2026: Rabbit Hole Group goes to the start together

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When digitalization, AI, exciting minds and good conversations come together, then you can be pretty sure that the Nuremberg Digital Festival. And when the Rabbit Hole Group makes its way together, an exciting event quickly becomes a must-attend event. We at 2be die markenmacher are delighted to be part of the festival together with our partners as the Rabbit Hole Group – with two presentations, lots of discussions and topics that could hardly be more topical.

And the best thing first: the Nuremberg Digital Festival is free, open to everyone and definitely worth a visit. Anyone interested in digitalization, future topics, AI or simply exciting people and new perspectives should not miss it.

Together live on June 23 at the Nuremberg Digital Week

On this day, the Rabbit Hole Group will take the stage several times – and bring different perspectives on current digital topics. The whole thing takes place in a really great location: The Consorsbank in Nuremberg is providing the premises for this event. A big thank you for this already now.

Among others, they include:

And everyone brings not only experience, but above all topics that could hardly be more topical.


Digital sovereignty: why we don’t need to rely on tech giants

16:00 – 17:00 hrs | Matthias Brinkmann from 2be die markenmacher and Anton Dollmaier from AD IT Systems.

Matthias and Anton kick things off by addressing a topic that is becoming increasingly relevant: digital independence.
How independent are companies really today? Between cloud dependencies, international platforms, software monopolies and geopolitical discussions, this question is no longer a theoretical one.

The presentation will focus on perspectives, challenges and pragmatic approaches for companies that want to remain digitally agile.

Education & AI – More than just chatGPT in the classroom

18:00 – 19:00 | Antonia Engfors from Systaro GmbH and Jozo Lagetar from Lagetar Solutions

Antonia and Jozo will take over immediately afterwards. Their joint presentation on “Education & AI” will focus on how artificial intelligence can be used sensibly in educational processes – in a practical, understandable way and without unnecessary buzzword bingo.
Because, as we all know, there is still a pretty exciting middle ground between blind AI hype and skeptical wait-and-see.

And in between? Time for real conversations. Not every good impulse happens on a stage. Between the presentations, there is deliberately enough time for chatting, networking, asking questions and exchanging ideas. After all, that’s what makes such events special: not just taking away input, but meeting people, hearing perspectives and perhaps even taking home new ideas or partnerships.

It pays to be quick

The Nuremberg Digital Festival itself is free of charge and generally highly recommended.
However, only a few places are still available for the Rabbit Hole Group lectures on June 23.
So if you want to be there, you’d better not wait until the calendar says “sometime” to register.

Secure your place now and register:
Digital sovereignty: why we don’t need to rely on tech giants
Education & AI – More than just chatGPT in the classroom

And because anticipation is the greatest joy, Saskia Roscher has already shown Matthias and Anton the premises live on site. The verdict? It fits. Really well, in fact. Exactly the kind of location where good conversations, new ideas and honest exchanges can take place.

We look forward to seeing familiar faces, making new contacts and an exciting afternoon full of exchanges, ideas and digital perspectives.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Rabbit Hole Group C-Level Meeting from September 21–23, 2025, in Vienna

Rabbit Hole Group: C-Level Power Days in Vienna!

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Once a year: All top decision makers of the Rabbit Hole Group around one table – across all departments. In 2025, the C-Level team is not only treating itself to exciting topics, but also a really nice location: Vienna! From September 21 to 23, there will be three days of discussion, planning and making the future.

Three days full of strategy, innovation and networking

The big issues are tackled in four crisp working groups:

  • Digitization and integration from top to bottom
  • Fresh distribution models
  • New AI targets that pack a punch

The message right from the start: tech topics are a must – especially now, when the economic situation demands smart decisions more than ever. Especially in the sales area the course is set for the future. Since November 2024 Matthias has been at the helm here – and is bringing a breath of fresh air.

His approach: “How do I build a sales strategy that really works in the age of AI?”

AI in sales: more output with less input

Because one thing is clear: AI is the number one topic in the sales department when it comes to achieving more output with less input. Now is the time to cleverly combine knowledge and tools – so that sales figures not only remain stable, but really increase.

Of course we will keep you up to date here as always and will report on the event in detail!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

AI takes care of the first step – humans provide the magic in the content

Efficiency meets emotion: how modern content marketing works

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After years of intensive practice with AI tools in text, image and video, we know pretty well where artificial intelligence shines – and where it still needs fine-tuning. Our conclusion: It’s all in the mix!

Because when used correctly, AI not only saves time and costs – it also enables genuine quality with personality. And that is precisely the key: semi-automated use of AI, combined with a human eye for detail.

How it works for us – example social media

Let’s take social media: AI can prepare a lot here. From text and graphics to video clips – the tools provide a solid foundation in a flash.

But blindly accepting everything is dangerous and is often immediately noticeable, which is why our team comes into play: our editors, graphic designers and video professionals check, delete or edit – depending on the platform, target group and tonality. This is how good input becomes great content. What makes it special: We work closely with our partner Rabbit Hole Group and link man and machine at all editorial interfaces – whether online or offline. This ensures that the content ends up exactly where it is supposed to: precisely tailored, stylish and coordinated across all media.

More time for ideas – we take care of the rest

What does that mean for you? Quite simply, you get a well-coordinated team that can not only operate AI, but really use it. You save time, retain full control over the quality – and your content gets the finishing touches that only real professionals can deliver.

We provide you with teams of experts who let the AI do the routine work – and concentrate on what really counts: Style, emotion, understanding your target group. And all this in a workflow that works. We promise!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

A look back at an inspiring event with Yvonne and Karla :)

Between AI, data protection and digital freedom – the Rabbit Hole Bar Camp at the Mainstation

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What happens when sales experts, data protection nerds, AI enthusiasts and marketing heads end up in the same room? That’s right: there is intense discussion, questioning and forward thinking – and that’s exactly what happened at the Rabbit Hole Bar Camp – Mainstation. Between inspiring talks, coffee, post-its and lots of nerd power, everything revolved around the digital future.

Here is the summary of our little trip through the Rabbit Hole:

1. distribution in the digital jungle – smarter, not louder

“Selling was yesterday, data-driven is today.” This or something similar was the mantra of many sales professionals at the event. The main focus was on how to be heard in a world full of stimuli and competition – and how to do so with brains:

  • Data-driven sales: those who know their customers sell better. AI helps to understand target groups precisely.
  • Social selling: LinkedIn is more than a digital CV – it’s the new marketplace for trust and proximity.
  • Personalization: Off-the-shelf is a thing of the past. Customized offers bring better conversions and happy customers.

Interactive session with Yvonne on Europe's digital independence and European tech alternatives

2. data sovereignty – Europe wants to know

Bye bye Silicon Valley?
Not quite yet, but the Rabbit Hole showed that there is a great desire for European solutions. When it came to data protection in particular, it became clear that trust is gained by those who are independent.

  • GDPR-compliant and proud of it: more focus on European cloud services is not a trend, but a necessity.
  • Decentralization rocks: Open source tools are on the rise – away from monopolies and towards more freedom.
  • Trust through transparency: data protection becomes a real brand factor.

Discussion about effective marketing strategies and the influence of branding on performance

3. cyber security – trust is good, zero trust is better

At a time when phishing emails are getting smarter and hackers are getting more creative, you need more than just a good password:

  • Zero Trust principle: Every identity is checked first – whether human or machine.
  • AI against attacks: Whether phishing or ransomware – smart systems detect threats before they happen.
  • Cloud security: Anyone using the cloud needs clear protective measures – ideally with a system.

Insight into the workshops and presentations on AI, data protection and digital strategies.

4 AI – between hype and responsibility

Artificial intelligence is here to stay. But how do we integrate them into our working lives in a meaningful way without losing our humanity?

  • Automation with brains: from chatbots to CRM – AI simplifies many processes, saves time and resources.
  • Don’t forget ethics: Regulation is not a brake pad, but the safety net in an AI-driven world.
  • Man & machine: The question is not whether, but how they work together.

Karla presents exciting insights into AI investments and their economic impact.

5 Branding vs. performance – why not both?

There is often trench warfare in marketing: brand or direct conversions? The answer: both – with the right balance.

  • Long-term trust vs. short-term sales: If you only focus on quick clicks, you will miss out on sustainable brand building.
  • AI in marketing: analyses that tell you exactly what works – without having to look into a crystal ball.
  • Cookie-less future: The marketing world must find new ways to reach users – GDPR-compliant and creative.

The discussions from the workshops were continued in a relaxed atmosphere over dinner.

6 Europe digitally independent – reality or wishful thinking?

A hotly debated topic: How much do we actually depend on the tech giants from the USA? Answer: Still too much – but something is happening.

  • European alternatives are booming: Nextcloud, Tutanota & Co. are competing with Google and Microsoft.
  • Search engines without tracking: Qwant, DuckDuckGo or Ecosia as data-safe alternatives.
  • Open source as a game changer: the community is growing – and with it the trust in independent technologies.

Our conclusion:

The Rabbit Hole Bar Camp was not just an event – it was a wake-up call. For more digital responsibility, more European independence and a well thought-out integration of new technologies. It became clear: AI and automation are huge opportunities, but only if data protection, ethics and security are on board.

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Rabbit Hole C-Level General Assembly 2025 in Dortmund: We'll be there to answer your questions.

Our upcoming Rabbit Hole meeting in Dortmund

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This year, the Europe-wide Rabbit Hole Meetup for customers, partners and employees of the Rabbit Hole Group will take place – this time in Dortmund.

Karla and Yvonne will be attending the event on behalf of 2be_die markenmacher. Both are your contacts for everything to do with sales and will take the opportunity to talk to experts from the fields of IT, data security, artificial intelligence, marketing, e-commerce, data integration, web development and information security, among others.

Timing and location

13.3.2025, start approx. 18h

Pfefferkorn No. 1, Markt 6, 44137 Dortmund: https://maps.app.goo.gl/N1BzEpkge47o5ubFA

Main event

14.3.2025, start 9 a.m.

Hotel Esplanada Dortmund, Burgwall 3, 44135 Dortmund

The Hotel Esplanada, like all restaurants/alternatives/cocktail bars, is just a short walk from Dortmund’s main train station and city center: https://maps.app.goo.gl/4hjieE8YfxLHa1sN9

Your topics are in demand!

Even if you can’t be there, we’ll be happy to take your concerns on board! Take the opportunity to share your questions or challenges with us. We will include them in the discussions and obtain valuable insights for you.

Possible topics:

  • AI integration into existing systems
  • Current challenges in e-commerce
  • Innovative approaches in the sales area
  • Trends in web development
  • etc.

We want to use the concentrated knowledge of the Rabbit Hole community specifically for your concerns. Let us know your questions so that we can return with valuable insights. After the event, we will of course inform you about important findings and exciting trends that we bring back from Dortmund.

Curious now?
Our contact persons will be pleased to help you:

Yvonne and Karla
+49 911 47494949

Rabbit Hole Group - Insights into digital solutions

A complete success: our first Rapid Hole Sales Department event

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Two months ago, the Rapid Hole Group began setting up its new sales department – and the first event was a complete success. Together with Anton Dollmeier and Matthias Brinkmann we invited potential partners, customers and committed members of the Rapid Hole Group to our premises in Nuremberg. Rapid Hole Group participated virtually.

Focus on best practices and B2B sales

The event was all about best practices, partnership-based exchange and the presentation of our approach to B2B sales. We shed light on how the Rapid Hole Group approaches customer projects in a structured manner, creates synergies between partners and always focuses on the greatest possible customer benefit. Questions about cooperation, contract design and general terms and conditions were also discussed openly and transparently. After an intensive first hour, virtual breakout sessions offered participants the opportunity to exchange ideas in small groups and discuss specific questions in greater depth. The response was clear: our community would like to see more events like this!

Topics of the future: AI, data analysis and practical workshops

In particular, topics such as AI-supported training, workshops on data analysis and practical solutions for the B2B sector were suggested by the participants as future focal points. The lively participation and inspiring discussions underline the high demand for innovative and partnership-based approaches in sales. The feedback motivates us to continue! We are already looking forward to the next event in February – stay tuned and join us!

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn