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Matthias and Wolfgang from 2be and Gerd from Stadtreklame Nürnberg in front of a joint result

AI lectures and workshops: We are right in the middle of it all!

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What do “der Klub”, Sparkasse Nürnberg, Stadtreklame Nürnberg GmbH and BWV Bildungsverband der Versicherungswirtschaft have in common? – Quite simply, they were all participants in workshops on the subject of AI, in which we were also involved. As we were able to experience, the prerequisites for getting started with AI were the same for everyone involved: not only an open ear for new topics, but also the willingness to actively help shape them.

Gerd, Wolfgang and Matthias at the

We are glad that we got into the subject at an early stage and have acquired in-depth knowledge, particularly in the area of image and video processing. Based on this, we have now defined three groups that should definitely be interested in our talks, presentations and workshops. So: “Team Deckchair” loves convenience and wants to replace as many human tasks as possible with artificial intelligence.

The “Team Nutzen” views artificial intelligence primarily in its function as an assistant for a more efficient working day or as a replacement for hard-to-recruit personnel. “Team Krawalle” sees AI primarily as a threat to human work and social interaction. This is another way to generate action!

Gerd, Wolfgang and Matthias at the

Gerd, Wolfgang and Matthias at the

In any case, it is important to understand what significant changes AI will bring about in our future. That’s why: Make sure you get on board and see where the train is heading!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Does copyright protect images generated via Midjourney? We want to get to the bottom of this question.

Midjourney: For whom AI is worthwhile + legal situation

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Generative AI has been the talk of the town since early 2023. With the development of ChatGPT, other applications have been established that open up new avenues in content creation. One of them is
Midjourney
.

In the following, we will go into more detail about Midjourney, for whom the application is suitable and what the current legal situation is with regard to copyright. We also present helpful tips for practical implementation.

Digression: What is Midjourney?

Midjourney is a text-to-image tool. Content creators give the AI a description (“prompt”) and the application develops an image in response. The tool was only developed in July 2022 and is currently still undergoing a test phase.

Who is Midjourney suitable for?

Midjourney is suitable for all content creators who want to emphasize their messages on social media with appealing images. Midjourney is also a handy tool for blog visualization.

Images created via AI are also a good alternative to expensive stock photos.
There are alternatives for this like Canva, but Midjourney images are more individual and abstract – which makes them more eye-catching.

Midjourney does not replace professional photo shoots, but the images are suitable as templates. Ideally, content creators combine the strengths of AI with the creative impulses of professionals.

Does copyright protect images generated via Midjourney?

No, images generated via Midjourney are not protected by copyright.
This only applies to the author’s own intellectual creations (Art. 2 II UrhG). In the case of Midjourney, however, images are created using AI algorithms. Therefore, there is no own performance that establishes the intellectual property.

Users have only limited control over the outcome. If several people enter the same command at Midjourney, different designs are created. Due to this circumstance, Midjourney images are not subject to copyright.

Conclusion

Midjourney offers a good alternative to stock photos. Within no time, the AI provides appealing photos that can be used for blogs or social media. However, it is not a substitute for photo shoots or professional designs.

Curious now?
Our contact persons will be pleased to help you:

Kathrin Hasseler
+49 (0)911 / 47 49 49 54
hasseler@twobe.de
LinkedIn

Katharina Zauner

Katharina Zauner
+49 (0)911 / 47 49 49 53
zauner@twobe.de
LinkedIn


Sources:

Accelerate internal processes with ChatGPT and Midjourney

ChatGPT and image generation: our AI workshop and the future of visual and textual content

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The results that applications of artificial intelligence have yielded in a variety of different environments have recently surprised even notorious AI skeptics. The opportunities that have opened up here now extend far beyond a purely technical level (for example, in the area of digitization or automation) and seem to be establishing themselves in other core areas of companies or institutions as well. This also includes the “creative and creative” part , especially when it comes to generating texts, images and videos. The goal here is to hand over the “unloved” tasks to the AI in order to be able to devote more time to the creative and productive challenges.

Maximum efficiency through AI

Value creation processes improved or accelerated through the use of artificial intelligence form a key here for taking sales campaigns and brand enhancements to a new level. But how can our customers create clarity for themselves as to where they can use AI in the most beneficial and maximally efficient way within their individual environment?

In order to get an exact overview and insight into the different applications and the possibilities, we offer either half- or full-day workshops.

Self-experiment: We asked Midjourney to reinterpret our brand wall. The results were very interesting and inspiring. Would you have recognized our brand wall?
We asked Midjourney to reinterpret our brand wall. Would you have recognized our brand wall?

Master AI applications in our workshops

In our AI workshops, we not only demonstrate the current tools and possibilities of AI in design drafts and concrete creation, in the construction of videos or in the creation and translation of text content: we also work with you on concrete practical processes in which we show and train with you how to use ChatGPT, Midjourney can be precisely tailored to your needs. This ranges from faster research options and the creation of impressive scribbles to full image generation and drafts for editorial copy!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Katharina Zauner

Katharina Zauner
+49 (0)911 / 47 49 49 53
zauner@twobe.de
LinkedIn