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AI-supported language models optimise our work processes and enable innovative solutionsage models

AI in German: challenges and innovations

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4 Min.

We live in an exciting world where technology is shaping the way we communicate and AI-powered language models are playing an increasingly important role. According to a survey from 2023, 74% of German companies say they see potential in speech recognition technologies, while 70% rate the generative potential of AI for text, images or music as high. We at 2be are also actively using AI language models because we are convinced that they optimize our work processes and enable innovative solutions.

The challenges of international AI models for the German market

Whether ChatGPT, Claude or Gemini – models of this type differ, but have one crucial thing in common: they are mainly based on English-language data. This raises an important question, especially for us in Germany: Is this a problem? Under certain circumstances, this can lead to difficulties.

  • When texts are generated by AI models that are not specially trained for German, there is a risk that the texts will sound generic and average rather than nuanced and idiomatic.
  • Another aspect that should be taken into account is the different quality of the answers. The English answers are often more detailed and precise, while the German answers sometimes remain more vague or omit important details.
  • Especially in specialist contexts or with newer terms, AI often reaches its limits. This can lead to newly introduced terms or specific specialist terminology not being correctly recognized or used.

The quality of an AI model depends largely on the training data. For languages such as German, which have less online data in global comparison, this is a natural handicap.

Local solutions for global technology?

However, there are already solutions to this problem: Research institutes are collecting more diverse and high-quality German texts in order to train AI models more comprehensively. The involvement of native speakers is also increasingly being considered, and work is also being done on isolated models that not only speak “generic German”, but also understand dialects or focus on specialist languages, for example.

Synthetic data: Between efficiency and challenges

This is where synthetic data comes into play. They offer the opportunity to effectively close the gaps in the training data. Our forecast: within the next few months, synthetic data sets will become one of the most important topics in the world of AI.

What is synthetic data?

Synthetic data is artificially generated information that mimics real data. It is used to train AI models when real data is difficult to obtain or there are data protection concerns. Synthetic data is a double-edged sword: The use of synthetic data offers you a number of advantages. One advantage is the protection of privacy, as no real user data is used. They also allow you to simulate a wide range of scenarios, for example from rare dialects to specific expressions. They are also available in large quantities, making them a cost-effective solution. However, generating high-quality, realistic data is technically challenging. Poor quality data can lead to erroneous or biased AI models, which has a detrimental effect on results. Another risk is overgeneralization, which could miss real linguistic nuances and complexities. However, if used carefully, they have the potential to significantly improve the technology.

The Masakhane project and its global significance

One example of how community and new data sets can be used to improve language models is the Masakhane project. This project aims to develop machine translation models specifically for African languages. Masakhane focuses on capturing the diversity and nuances of local dialects and languages such as Yoruba, Swahili or Amharic. To do this, the project works closely with communities to collect real and diverse language data. These examples show that through collaboration and the use of advanced data collection methods, cultural inclusion and technological innovation can go hand in hand.

Ready for the future of AI?

The development of AI models that fully support the German language is a crucial step for digital transformation in Germany.
Want to find out how your business can benefit from these advances?
Contact us at 2be to find out more about our AI-based solutions. Curious to find out more? Our contacts will be happy to help you: Katharina ZaunerKatharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn

From our references: Examples of modern PowerPoint slides

Classic vs. AI-driven PowerPoint presentation: a comparison

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3 Min.

The way presentations are created has changed dramatically in recent years.
With the advent of artificial intelligence (AI), new tools are now available that can significantly simplify and automate the process of creating presentations.
But how do these AI-driven presentations compare to traditional, manually created presentations?
We wanted to compare the pros and cons of both approaches, especially in the context of sales and branding.

Classic PowerPoint presentation

Strengths:

  1. Individuality and creativity: Classic PowerPoint presentations allow for a high degree of individuality.
    Each slide can be designed exactly according to the creator’s ideas, which is particularly important in order to present the brand uniquely and consistently.
  2. Control and precision: As each slide is created manually, the creator has full control over the design and content.
    This is particularly advantageous in sales, where every piece of information must be conveyed precisely and purposefully.
  3. Adaptability: Manual presentations can be flexibly adapted to different target groups and markets, which improves the visibility of the brand in different contexts.

Weaknesses:

  1. Time-consuming: The biggest disadvantage is the considerable amount of time required to create it.
    This can be a particular disadvantage in dynamic markets where rapid adjustments are required.
  2. Dependence on design skills: The quality of the presentation depends heavily on the design skills of the creator, which can lead to inconsistent results.

AI-driven PowerPoint presentation

Strengths:

  1. Efficiency and speed: AI-supported tools such as Tome, Beautiful.ai or Gamma can create appealing presentations in the shortest possible time.
    This not only saves time, but also makes it possible to react quickly to changes in the market and adapt the sales strategy accordingly.
  2. Automated design suggestions: These tools provide intelligent design suggestions based on proven templates to help create visually appealing and professional slides, even without in-depth design knowledge.
  3. Data integration: Some AI tools enable the automatic integration of real-time data and interactive elements, which makes the presentation more dynamic and appealing.
    This can increase the visibility and engagement of the target group.

Weaknesses:

  1. Lack of individuality: Despite the high level of efficiency, the design options are often limited, which can lead to presentations that appear less individual and therefore differentiate the brand less strongly.
  2. Dependence on technology: The quality of the presentation depends heavily on the reliability of the AI tools.
    Technical problems or limitations in functionality can impair the presentation.
  3. Cost: Many advanced AI tools are paid for and require subscriptions, which can be a hurdle for smaller companies in particular.

Comparison and conclusion

A direct comparison shows that classic PowerPoint presentations score points above all for their individuality and adaptability, but require a great deal of time.
AI-driven presentations, on the other hand, impress with their efficiency and the ability to achieve professional results quickly, which is particularly advantageous in a fast-paced sales environment.
For companies that value a strong brand individuality and are willing to invest in the creative process, the classic method certainly remains the better choice.
For those who need quick results and can rely on automated processes, AI-driven presentations offer clear advantages, especially when it comes to visibility and scalability in sales.
Overall, the choice between a classic and an AI-driven presentation is a question of priorities – be it creativity and control or efficiency and speed.
In the end, as is so often the case, it is a decision that can only be made on an individual basis: Both approaches have their justification and, depending on the context and objectives, can offer decisive advantages.
We hope that we have been able to make the decision a little easier with this article 🙂 Curious? Our contacts will be happy to help you: Katharina ZaunerKatharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn

On the Pixabay homepage, users can choose from over 70,000 free pieces of music and sound effects from various artists. The platform offers a user-friendly search function to find the right music for videos, podcasts and more.

Free or AI-generated music – which is better for my project?

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4 Min.

If you only have a small budget for your projects and can’t spend a larger budget on self-composed music or licenses, you fortunately have a large selection of different options for obtaining suitable music these days.
The question“Should we use free or AI-generated music for our current project?” was recently posed by one of our customers.
Together with him, and based on our experience in the field of audio and AI, we were able to give him a well-founded recommendation.
We are happy to share our findings with you here to help you make your decision.

Free music using Pixabay as an example

Pixabay offers a variety of free music tracks and sound effects created by different artists.

Pro:

  • Created by real artists, therefore clear legal situation.
  • Over 90,000 free sound effects available.

Contra:

  • Long search times to find suitable music.
  • Different license conditions, not always suitable for commercial use.

AI-generated music using the example of Suno

Suno is an innovative AI music generator that creates unique pieces of music in a matter of seconds.

Pro:

  • Quickly create unique pieces of music.
  • Possibility to customize genre, style, mood and instruments.
  • Flexible and customizable for different projects.

Contra:

  • Commercial use requires a paid subscription.
  • Requires practice and precise input for optimum results.
  • Unclear legal situation with AI-generated content, as this can change constantly.

How does the generation of songs by AI actually work?

Let’s go through the example using the Suno platform: First we create an account, then you can describe the song you have in mind in the song description (left in the picture), similar to all AI programs: the more precisely described, the better.
Then 2 variants of songs are created for the description entered. Both instrumentals and vocals with lyrics can be generated, which doesn’t sound too bad in our opinion, especially if you need a song as background music, the creations are very suitable.

Conclusion

Both options offer advantages and challenges.
Free music from platforms like Pixabay can be a good choice for projects with clear licensing requirements and no pressing timelines.
AI-generated music from providers such as Suno, on the other hand, offers high flexibility and fast results, but requires a better understanding of the technology and may require additional costs for commercial usage rights.
It is important to always check the terms of use and license requirements to ensure that the music can be used legally.
Especially in the AI sector, the legal requirements and terms of use change quite frequently at the moment, so special attention should be paid to this.
Regardless of whether you choose free or AI-generated music, always consider the aspects of visibility, brand development and the requirements of your own project.

Further aspects

  • Digitization helper: AI-generated music can change your digital routine more efficiently.
  • Innovative strength: utilize the possibilities of AI helpersto realize creative and innovative projects.
  • Helping people to help themselves: Both options offer support in the implementation of creative ideas, be it through broad music libraries or through the adaptability of AI tools.

For the best results in your project, you should decide for yourself and choose the most suitable music option carefully, but also keep all legal aspects in mind. Curious to find out more? Our contacts will be happy to help you: Katharina ZaunerKatharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn

Sources

Find out how you can optimise your sales processes by defining an optimal target state and using AI

Sales optimization: From target to reality

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2 Min.

Setting up and establishing optimal sales processes is the dream of every sales-oriented company. The fact that a self-assessment of the company’s own sales performance is consistently positive is – it is fair to say – extremely rare: there is always room for optimization, especially when selling your own products and services, and a few “percentages” can be gained almost always and almost everywhere.

Define target state

But why not put the cart before the horse and define a target state for the “best possible sales environment” in your own company? Perhaps it is actually possible to turn your sales dream into a surprisingly functional reality!

Workshop offer for optimization

Our range of workshops in the sales sector helps to sharpen your focus. On the basis of a target state defined together with the customer, we work to identify potential that has already been realized, but above all to identify possible gaps or brakes, because: Slowness in sales is always a flaw.

Our next sales-oriented workshops:

Accelerate digital sales with performance marketing
July 22 from 16:00 – 18:00
Participate now free of charge

International sales campaign – AK Sales campaign in the innovation process
September 17 from 09.30 a.m. – 2.30 p.m.
Participate now free of charge

Use of artificial intelligence

A new key aspect in the course of any comprehensive sales optimization is the use of use of AI. By setting up customer-specific use cases, we are able to show which AI tools are able to fill existing gaps, accelerate processes or, above all, relieve sales employees of tasks that go against their grain, thus opening up new spaces in which they can develop their actual skills.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 911 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

There's no need for annoying cold calls - the rapid development of artificial intelligence offers a wide range of specialized solutions for everyday sales.

More fun in sales with AI

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2 Min.

Whether video or audio, image or text: The development of artificial intelligence and its applications is currently making quantum leaps. The fact that AI can also be used sensibly for sales purposes is probably due to the fact that there is no overarching complete package that covers all sales areas – especially due to the human complexity of sales.

Futuristic landscape with AI-supported sales tasks

AI solutions for everyday sales

However, there are a number of unique solutions that help both occasional and professional salespeople to manage their day-to-day work and give them more freedom. This works particularly well if they are supported by an AI assistant for tasks that may block them in their work process or even downright hurt them.

Increased efficiency through specialized AI assistants

This can be support in the annoying search for addresses in the course of generating new customers (e.g. For example, through ChatGPT) or for the time-consuming scheduling of appointments with several participants, through the use of MS Copilot to combined solutions, which above all also take into account the necessary data protection compliance.

Efficient working with AI support

More turnover and job satisfaction through AI

What counts here are percentage gains over time or in the sales result, which – as every salesperson knows – can make the decisive difference to the bottom line. But what counts even more is the increase in job satisfaction that AI can enable!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Support your own team with AI? You bet! We'll show you how to get the best out of AI.

AI as a game changer in team organization

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2 Min.

AI is not only a valuable helper when it comes to automatically customizing texts, illustrations or videos: It can also be a real game changer in (sales) teamwork, especially in team organization. This applies both to any media support and to the use of specific evaluation tools, for example when it comes to drawing up and weighing up success rates or assessing the quality of telephone conversations and providing possible suggestions for improvement.

Optimal selection of AI tools for your team

The selection of the various AI tools always depends on the respective team line-up. Where are the particular strengths of a team, where are general weaknesses hidden? Where can the use of which tools save time, relieve the group of work tasks that nobody wants to do or has time for, or, for example, take over the entire team coordination for an event?

Efficient use of Microsoft Teams and OpenAI tools

Whether a – now AI-enhanced – Microsoft Teams or one of the numerous OpenAI tools: It is important to find the optimal configuration and coordination in which the use of AI can pay off as optimally as possible.

Support with the implementation of AI solutions

Do you need support for this? Get in touch with us!

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

To what extent can AI support me in my daily research, structure and formulation of texts? Let's find out!

AI for writing texts: Try it – check it – decide!

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2 Min.

There is still a big question mark over the applicability of artificial intelligence in text creation and editing – and with good reason. The differences, both in terms of applications and users, are considerable. In contrast, the performance of AI text software such as
ChatGPT
 achieves.

In order to find out to what extent AI can support the writing of texts, the only really useful decision-making aid is to carry out a series of tests with regard to the use of different media formats.

  • Can AI serve as a valuable research tool for this?
  • Is it possibly useful as a creative stimulus, as an inspirational aid?
  • Does it manage to make text creation easier by providing structural or formulation guidelines?
  • Or is it now even capable of formulating entire texts or blocks of text that then only need to be checked for consistency of content?

Lots of questions to which we can always provide valid answers in close cooperation with our customers and partners – as the result of a joint workshop or a series of tests that we can offer you for different occasions or different formats.

As a result, you know exactly what you’re getting into with the text AI!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

The discussion round on Odoo17 was led by Robert Duckstein from Manatec and Matthias from 2be.

Odoo17 in focus: Intensive discussion round with AI and new app functions

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2 Min.

Our recent meeting brought together partners, current Odoo users and potential customers to discuss the latest version of Odoo,
Odoo 17
in depth. This version stands out in particular thanks to innovations in the field of artificial intelligence and enhanced app functions that have the potential to fundamentally transform the sales sector. Despite Odoo’s reputation as a comprehensive open source ERP system, our meeting focused primarily on customer relationship management (CRM) and the optimization of sales campaigns.


Robert Duckstein
 gave an impressive introduction to the system functionalities, while
Matthias Brinkmann
 shared his practical sales experience. The discussion was moderated by two participants from
Manatec
 who work as project managers and contributed valuable insights from their direct application experience. Experienced customers also commented on the best ways to use the system in their companies.

Networking was a key element of our meeting. In this context, we have decided to set up an Odoo User Group to share best practices, programming knowledge and information about the best apps. Another event is already being planned, this time possibly focusing on the Odoo 17 project app to deepen our knowledge and share practical experiences.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Automation and standardization tools, image optimizers, video generators, text writers and enhancers - the choice is currently overwhelming

Kick-off AI: Combining the expertise of our partners with 2be’s practical knowledge

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3 Min.

Everyone is talking about AI – tools to support sales processes and teamwork, for image creation, video production and text creation and optimization are particularly popular. We are accompanied by various tools and entire cockpits to complete unpopular tasks more quickly or to avoid having to start from scratch.

How 2be supports you: Helping you to help yourself

We and our partners have dealt extensively with AI. We have acquired knowledge in daily use with our team and customers and put it directly to productive use. We have achieved measurable results with numerous applications. We provide our customers with comprehensive support based on this practical knowledge and our application expertise, which has recently grown considerably.

For us, the focus is on helping people to help themselves and for teams to develop digital routines . In order to successfully implement this project, we work with our customers to analyze the situation, develop an action map to illustrate the process and create a digital guideline. We then help companies step by step so that everyone in the team gets on board and learn about specific ways in which AI can be used.

Our support also includes keynote speeches in which we demonstrate what is possible with AI in operations by setting up software live. In the subsequent workshop, we work with the customer to develop the specific application options in the field of AI based on their processes and start implementing them together. We support companies throughout the entire process and promote sustainable process optimization, which our team accompanies.

We pursue this goal with our customers

With our support, we pursue the goal of accelerating and streamlining the company’ s own workflow and, if possible, achieving even better results. The use of artificial intelligence saves resources and companies promote innovation by using AI applications to fine-tune and implement ideas.

However, the biggest advantage is to improve the processes as a whole. AI applications address and optimize various areas within the value chain. In sales, for example, the use of chatbots, data analysis and virtual assistants makes it possible to create detailed customer profiles and identify potential customers as well as carry out sales forecasts and performance analyses.

What are the advantages of AI in day-to-day business?

AI applications support companies throughout the entire process. They take on analytical tasks, work out ideas, promote the brainstorming process and assist teams with day-to-day tasks.
Specifically, the benefits of AI in day-to-day business range from saving resources when carrying out routine tasks, to providing support for creative activities, to acting as an idea generator and task assistant.

Our outlook for 2024: events, content and more

To make the topic of AI more visible, we will pass on practical information to customers and interested parties in 2024. The information is passed on in the form of events on site workshops and lectures as well as further information for reading in the respective newsletter, blog post or various LinkedIn posts. We will consciously combine our own practical knowledge with the expertise of our partners in order to deliver the best quality to our customers.

Conclusion

More and more companies are using the strengths of AI to optimize existing processes. The possible applications range from data analysis and content creation to the collection of ideas. This enables companies to improve their value chain by saving resources and promoting creativity within the team. This is exactly where the 2be team comes in, working with our customers to establish digital routines.

Let’s get started together!

Weitere spannende Links dazu

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

Wolfgang Eck
eck@twobe.de
LinkedIn

Matthias and Wolfgang from 2be and Gerd from Stadtreklame Nürnberg in front of a joint result

AI lectures and workshops: We are right in the middle of it all!

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2 Min.

What do “der Klub”, Sparkasse Nürnberg, Stadtreklame Nürnberg GmbH and BWV Bildungsverband der Versicherungswirtschaft have in common? – Quite simply, they were all participants in workshops on the subject of AI, in which we were also involved. As we were able to experience, the prerequisites for getting started with AI were the same for everyone involved: not only an open ear for new topics, but also the willingness to actively help shape them.

Gerd, Wolfgang and Matthias at the

We are glad that we got into the subject at an early stage and have acquired in-depth knowledge, particularly in the area of image and video processing. Based on this, we have now defined three groups that should definitely be interested in our talks, presentations and workshops. So: “Team Deckchair” loves convenience and wants to replace as many human tasks as possible with artificial intelligence.

The “Team Nutzen” views artificial intelligence primarily in its function as an assistant for a more efficient working day or as a replacement for hard-to-recruit personnel. “Team Krawalle” sees AI primarily as a threat to human work and social interaction. This is another way to generate action!

Gerd, Wolfgang and Matthias at the

Gerd, Wolfgang and Matthias at the

In any case, it is important to understand what significant changes AI will bring about in our future. That’s why: Make sure you get on board and see where the train is heading!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Direct contact

0911/47494949

2be_die markenmacher GmbH Ostendstrasse 181 90482 Nuremberg E-Mail: markenmachen@twobe.de Directions: Calculate now

Connect now

On LinkedIn, our sales team will inform you about interesting news and keep you up to date on various topics.

Matthias Wolfgang Katharina

Direct contact

0911/47494949

2be_die markenmacher GmbH Ostendstrasse 181 90482 Nuremberg

E-Mail:
kontakt@twobe.de Directions: Calculate now

Connect now

Our sales team will keep you up to date on our hottest fires, most interesting news and info on a wide variety of topics via LinkedIn.

Connect now with:

Matthias Wolfgang Katharina