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Matomo web analysis by Bund-für-Naturschutz

Matomo web analytics from Bund-für-Naturschutz: Our event and the importance of web analytics

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2 Min.

On July 25, 2024, our event on the topic of Matomo web analysis by Bund-für-Naturschutz – Travel department took place.
In addition to Google Analytics 4 is Matomo is often the first choice of companies for conversion optimization.
The application provides precise insights into user behavior – be it the acquisition of visitors, the engagement rate or e-commerce data.
Its greatest strength, however, is the recordings of how users actually behave on the website. The goal: to maximize performance.
Tools such as Matomo are important because they allow companies to see exactly what users do on the website, how they get to conversion and what stops them from doing so.
This is exactly what we looked at on Thursday (25.07.2024) together with Bund-für-Naturschutz.

Concrete insights for a better understanding

The event was the third event on the topic.
In parts 1 and 2, we explained the difference between Matomo and Google Analytics 4 to participants – the third event was intended to deepen the previous knowledge in practical terms.
Our customer Bund-für-Naturschutz (travel department) agreed to evaluate the website statistics.
The initial aim was to gain a better overview.
In other words, what users actually do on the website and how the insights can be used to increase engagement and the number of conversions.
For example, we took a closer look at the geography of website visitors, how long a user interacts with the website and how behavior develops in comparison to different time periods.
The feedback from participants: Positive!
This event contributed to a better understanding of Matomo in practice and what needs to be considered for the respective industry or that differences within the industries are generally taken into account, because different key figures are important for each company. Curious? The next events on other exciting topics have already been scheduled. Click here to go to the events As always, our contact person will be happy to help you: Matthias Brinkmann+49 911 47 49 49 51brinkmann@twobe.deLinkedIn

 

Dive into the latest methods of website analysis and search engine optimization with Sebastian and Matthias using practical examples.

Google Analytics 4 vs. Matomo: Our event and the relevance of web analytics

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2 Min.

How important is website tracking for lead generation?
If you look at the lead and conversion rates of most websites, this question becomes superfluous.

It’s easy to get started: create content for the website, place keywords and invest a lot of money in Google Ads – but the contact requests don’t materialize. This is where tools such as
Google Analytics and Matomo
 come into play to determine the touchpoints of the target groups and collect important data. This includes which landing pages lead to conversions or how high the engagement rate is on the respective page.

The biggest challenge: The user-centricity of a website

Most companies have a clear goal in the digital world: to generate sales. But many fail, either because of low demand, strong competition or because they publish mediocre content. However, it becomes particularly tricky if the website generates a lot of reach and traffic, but no leads or new customers. SEO and paid advertisements do not help here, because these measures do not change the quality of the visitors.

In such cases, only analytics tools can help to evaluate user behavior more precisely and identify the construction sites on the website. With heat maps, companies can determine the exact touchpoints of the target group and data provides valuable insights into possible disruptions on the website.

Practical insights during the event

As part of our event “
Google Analytics 4 vs. Matomo
“, we demonstrated the possibilities of website tracking using a practical example from our customer “Bund Reisen”. After just a few glimpses, we gained key insights into website performance – including data such as engagement rate, dwell time and click-through rate.

On July 25, we will deepen these insights with more detailed insights into the customer journey and which touchpoints potential customers go through until they convert. The aim of the events will be to use tracking tools to optimize the sales potential of a website.

Click here for the event

Book now

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

“We want your sustainability": promoting innovative ideas for greater sustainability

Follow-up report: “We want your sustainability”

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2 Min.

On June 3, the online meeting “
We want your sustainability
” took place – a humorous allusion to the famous Uncle Sam “We want you” motif. The aim was to emphasize the importance of sustainability and focus on innovative, disruptive ideas. Sustainable concepts are often neglected in large companies, even though they are of immense importance. This meeting therefore focused on the promotion and dissemination of such ideas.

Presentation of the COiDEALISTEN Association

The COiDEALISTEN association(www.coidealisten.de) kicked off the event. This platform offers a solution for unused ideas in companies. The COiDEALISTS promote the exchange and implementation of innovative concepts that lie dormant in the drawers of many companies. This makes a significant contribution to promoting sustainability.

Concrete ideas for reparability and the circular economy

The COiDEALISTS then presented three specific ideas on the topic of reparability and the circular economy:

  • Repair Cafés: Promote Repair Cafés to empower communities to carry out their own repairs. This reduces waste and promotes repair skills.
  • Cooperation with manufacturers: Improving the reparability of products by providing repair instructions and spare parts to make products more durable and reduce the environmental impact.
  • Spare parts dealers and individuals: Improve the connectivity and availability of spare parts to make repairs more affordable and practical for the average consumer.

Conclusion

The online meeting “We want your sustainability” impressively demonstrated how important and creative sustainability can be. The introduction of the COiDEALISTEN association and the presentation of concrete, practicable ideas made it clear that everyone can make a contribution to sustainable development. The concepts presented offer a promising outlook for a future in which sustainability is a living reality.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

Matthias and Wolfgang from 2be and Gerd from Stadtreklame Nürnberg in front of a joint result

AI lectures and workshops: We are right in the middle of it all!

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What do “der Klub”, Sparkasse Nürnberg, Stadtreklame Nürnberg GmbH and BWV Bildungsverband der Versicherungswirtschaft have in common? – Quite simply, they were all participants in workshops on the subject of AI, in which we were also involved. As we were able to experience, the prerequisites for getting started with AI were the same for everyone involved: not only an open ear for new topics, but also the willingness to actively help shape them.

Gerd, Wolfgang and Matthias at the

We are glad that we got into the subject at an early stage and have acquired in-depth knowledge, particularly in the area of image and video processing. Based on this, we have now defined three groups that should definitely be interested in our talks, presentations and workshops. So: “Team Deckchair” loves convenience and wants to replace as many human tasks as possible with artificial intelligence.

The “Team Nutzen” views artificial intelligence primarily in its function as an assistant for a more efficient working day or as a replacement for hard-to-recruit personnel. “Team Krawalle” sees AI primarily as a threat to human work and social interaction. This is another way to generate action!

Gerd, Wolfgang and Matthias at the

Gerd, Wolfgang and Matthias at the

In any case, it is important to understand what significant changes AI will bring about in our future. That’s why: Make sure you get on board and see where the train is heading!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Gründungsfeier Club 41 Bukarest 1 – ein Start internationaler Freundschaft.

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The history of the “Tabler” is now almost a hundred years old – and more lively than ever. Mit weltweit 35.000 Mitgliedern, davon allein 3.500 in Deutschland, wächst und gedeiht das Club-Netzwerk mit seinen Sektionen: Round Table (Männer im Alter von 18 – 40 Jahren), Old Tablers (Männer über 40), Ladies Circle (Frauen im Alter von 18 – 40 Jahren und Tangent (Frauen über 40) site by site.

Wie international und dennoch unkompliziert das Netzwerk funktioniert, zeigte sich einmal mehr bei einem Besuch der Nürnberger Old Tablers 4 und ihren Partnerinnen in der rumänischen Hauptstadt Bukarest über das verlängerte Pfingstwochenende. The occasion was the foundation, the charter of the table “Club 41 Bucharest 1”, to which the Nuremberg table was cordially invited to the metropolis as a future international partner table, including Maren Brinkmann and Matthias Brinkmann.

The program and hospitality of the Romanians were almost world champions. It started with a rock party a la “Rolling Stone”, which was quite something 🙂 On the following Saturday, the obligatory tour through the city of Bucharest was followed by the charter party with table foundation and certificate signing; the conclusion here was a gala dinner. The city exploration continued on Pentecost Sunday with a visit to Bucharest Castle and an art exhibition.

Bei der Abreise am Montag hatte man sich längst auf einen Gegenbesuch im kommenden Jahr geeinigt, ein toller Start einer langen Freundschaft.

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

 

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