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Canva or InDesign? The Follow-Up Report

4 Min.

Is Adobe InDesign even necessary anymore, or is Canva sufficient for professional design projects? Our workshop “Adobe Meets Canva—Which License Do I Still Need?.” The answer—unsurprisingly—turned out to be more nuanced than many had expected.

What was planned as a traditional technical presentation quickly evolved into an open exchange of experiences among professional designers, marketing managers, Canva users, and accessibility experts. It was precisely this mix that made the afternoon particularly exciting: different perspectives came together, experiences were shared, and many existing assumptions were challenged.

Affinity delivers the biggest surprise

One of the highlights of the workshop was the integration of Affinity into Canva. Many participants were unaware that Canva had acquired the entire Affinity suite and that it can now be used at no additional cost as part of a Canva subscription.

This suddenly gives users access to a professional tool for vector graphics, image editing, and layout that significantly expands the previous limits of Canva. For many participants, this was the most surprising insight of the entire workshop.

Canva Excels in Collaboration and Speed

There was a particularly intense discussion about the possibilities for cooperation.

Using real-world client projects as examples, we demonstrated how multiple people—designers, copywriters, photographers, marketing professionals, and even clients—can work on a document at the same time. This approach offers enormous time savings, particularly when working on parish newsletters, annual reports, or newsletters.

The case studies clearly showed:

  • Several people are working on the same document at the same time
  • significantly shorter decision-making processes
  • fewer rounds of revisions
  • greater sense of ownership among all project participants
  • On-time print submissions

At the same time, it became clear that collaboration only works with clearly defined roles and a final quality control check.

Want to dive even deeper? Then mark September 8, 2026, on your calendar now.

In “Adobe Meets Canva – Part 2,” we’ll show you how both programs work together seamlessly in everyday business—from professional workflows and AI support to corporate design and efficient teamwork. Click here to register: Adobe Meets Canva – Part 2

Typography remains Adobe InDesign’s forte

While Canva excels in terms of speed, Adobe InDesign remains the gold standard for sophisticated typography. Professional typesetting projects requiring precise spacing, clean justified text, automatic hyphenation, or complex typographic rules can still only be reliably executed using InDesign.

The participants therefore quickly agreed: Anyone who regularly designs magazines, books, or high-quality printed materials will continue to find InDesign indispensable. Another focus of the workshop was comparing traditional layout functions.

Among other things, the following topics were discussed:

  • Sample Pages
  • automatic page numbers
  • Text concatenations
  • Double-page spreads
  • Tables of Contents
  • Automated layout processes

Although there are now numerous workarounds available within Canva—such as templates, brand kits, or AI-powered PDF imports—Canva still does not match the full range of features offered by Adobe InDesign.

Print quality is impressive in Canva, too

Another commonly discussed misconception has also been debunked: Canva now generates print-ready PDFs that include bleed margins and CMYK output. While not all color profiles are available, practical experience over the past few years has shown that Canva can produce very good print results—especially in digital printing.

Nevertheless, the panel’s recommendation was clear: Before undertaking complex print projects, color management should always be coordinated with the respective printing company.

During the discussion, one topic almost naturally emerged as the focus of a potential follow-up event: accessibility. Several experts in this field discussed the possibilities and limitations of both programs.

While Canva already offers basic features such as alternative text and decorative labels, both Canva and Adobe still have significant room for improvement when it comes to creating fully accessible PDF or HTML documents. This is precisely where many participants would like to see an in-depth workshop with concrete, practical examples.

Canva or Adobe? The answer is: It depends.

The most important insight gained that afternoon was that there is no clear winner.

Canva excels in any situation where speed, collaboration, ease of use, and cost-effective workflows are required. Adobe InDesign, on the other hand, remains the top choice when the highest standards are required for typography, complex layouts, or automated print production. Today, these two tools complement each other far more than many people might initially assume.

We would like to extend our sincere thanks to all participants for the engaging discussions, the numerous real-world examples, and the open exchange of experiences.

The strong response shows us that this topic is currently on the minds of many companies. That is why we are continuing the series. There was particularly high demand for in-depth workshops on accessibility, Affinity, and AI-powered design workflows.

We’re already looking forward to the next event and continuing our dialogue with you.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Nuremberg Digital Festival 2026: Rabbit Hole Group goes to the start together

4 Min.

When digitalization, AI, exciting minds and good conversations come together, then you can be pretty sure that the Nuremberg Digital Festival. And when the Rabbit Hole Group makes its way together, an exciting event quickly becomes a must-attend event. We at 2be die markenmacher are delighted to be part of the festival together with our partners as the Rabbit Hole Group – with two presentations, lots of discussions and topics that could hardly be more topical.

And the best thing first: the Nuremberg Digital Festival is free, open to everyone and definitely worth a visit. Anyone interested in digitalization, future topics, AI or simply exciting people and new perspectives should not miss it.

Together live on June 23 at the Nuremberg Digital Week

On this day, the Rabbit Hole Group will take the stage several times – and bring different perspectives on current digital topics. The whole thing takes place in a really great location: The Consorsbank in Nuremberg is providing the premises for this event. A big thank you for this already now.

Among others, they include:

And everyone brings not only experience, but above all topics that could hardly be more topical.


Digital sovereignty: why we don’t need to rely on tech giants

16:00 – 17:00 hrs | Matthias Brinkmann from 2be die markenmacher and Anton Dollmaier from AD IT Systems.

Matthias and Anton kick things off by addressing a topic that is becoming increasingly relevant: digital independence.
How independent are companies really today? Between cloud dependencies, international platforms, software monopolies and geopolitical discussions, this question is no longer a theoretical one.

The presentation will focus on perspectives, challenges and pragmatic approaches for companies that want to remain digitally agile.

Education & AI – More than just chatGPT in the classroom

18:00 – 19:00 | Antonia Engfors from Systaro GmbH and Jozo Lagetar from Lagetar Solutions

Antonia and Jozo will take over immediately afterwards. Their joint presentation on “Education & AI” will focus on how artificial intelligence can be used sensibly in educational processes – in a practical, understandable way and without unnecessary buzzword bingo.
Because, as we all know, there is still a pretty exciting middle ground between blind AI hype and skeptical wait-and-see.

And in between? Time for real conversations. Not every good impulse happens on a stage. Between the presentations, there is deliberately enough time for chatting, networking, asking questions and exchanging ideas. After all, that’s what makes such events special: not just taking away input, but meeting people, hearing perspectives and perhaps even taking home new ideas or partnerships.

It pays to be quick

The Nuremberg Digital Festival itself is free of charge and generally highly recommended.
However, only a few places are still available for the Rabbit Hole Group lectures on June 23.
So if you want to be there, you’d better not wait until the calendar says “sometime” to register.

Secure your place now and register:
Digital sovereignty: why we don’t need to rely on tech giants
Education & AI – More than just chatGPT in the classroom

And because anticipation is the greatest joy, Saskia Roscher has already shown Matthias and Anton the premises live on site. The verdict? It fits. Really well, in fact. Exactly the kind of location where good conversations, new ideas and honest exchanges can take place.

We look forward to seeing familiar faces, making new contacts and an exciting afternoon full of exchanges, ideas and digital perspectives.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

“Effective prompting with AI” – second round of workshops

2 Min.

On July 29, our workshop “Effective prompting with AI – How do I prompt correctly?” entered its second round. After the great interest at the premiere, it quickly became clear: this topic is moving – and we want to give even more people the opportunity to immerse themselves in the fascinating world of AI assistance systems.

Led by Karla and Yvonne, the day revolved around the question: How do I formulate prompts so that AI tools like ChatGPT deliver precise, creative and practical answers?
Together, we worked out why the right input is crucial for the output, how to break down complex tasks into understandable steps and which creative tricks turn a standard answer into a real wow result.

In addition to practical examples, there was plenty of room for questions, discussions and trying out your own ideas. Many participants took the opportunity to test their professional and private use cases directly in the workshop – from marketing texts and customer service optimization to finding ideas for new projects.

Our conclusion:

  • AI is not a sure-fire success, but a powerful tool when used in a targeted manner.
  • Good prompts save time and nerves – and are often a lot of fun.
  • The exchange of ideas is at least as valuable as the technology itself.

We would like to thank everyone who attended or showed interest!

If you would also like to delve deeper or have specific questions about integrating AI into your day-to-day work, Matthias and Yvonne look forward to hearing from you.

👉 You can find all upcoming dates here: 2be-markenmacher.de/events

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Canva meets Adobe InDesign: Full house, full enthusiasm

2 Min.

Full participation online and offline – that’s always the best sign that a topic is hitting the mark.

Canva meets Adobe InDesign” was such a hit. No wonder, after all, everyone wanted to know: Can a tool like Canva the professional heavyweight Adobe InDesign really compete with it? Spoiler: Yes, and how!

Expert with a double vision

With our 2be partner Sandra Weis from Hamburg, we had a real all-rounder at the start of our hybrid event in our brand new offices on July 1, 2025. Sandra knows her way around both the Canva and Adobe worlds – and was therefore able to talk to us from the inside.

Sandra mainly emphasized the strengths of Canva:

  • Simple, fast, intuitive. Canva is a real gift, especially for those who don’t work with design tools every day.
  • Creative together. Thanks to the collaboration functions, you can work on designs with others at the same time – whether from your desk or a hammock.
  • The price speaks for itself. A Canva license costs only about half of what you have to pay for a comparable Adobe package.

Our conclusion: definitely try it out!

Even die-hard Adobe fans should give Canva a try. Who knows – maybe you’ll be just as enthusiastic as we are! Just try it out and experience it for yourself. It’s worth it.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Our upcoming Rabbit Hole meeting in Dortmund

2 Min.

This year, the Europe-wide Rabbit Hole Meetup for customers, partners and employees of the Rabbit Hole Group will take place – this time in Dortmund.

Karla and Yvonne will be attending the event on behalf of 2be_die markenmacher. Both are your contacts for everything to do with sales and will take the opportunity to talk to experts from the fields of IT, data security, artificial intelligence, marketing, e-commerce, data integration, web development and information security, among others.

Timing and location

13.3.2025, start approx. 18h

Pfefferkorn No. 1, Markt 6, 44137 Dortmund: https://maps.app.goo.gl/N1BzEpkge47o5ubFA

Main event

14.3.2025, start 9 a.m.

Hotel Esplanada Dortmund, Burgwall 3, 44135 Dortmund

The Hotel Esplanada, like all restaurants/alternatives/cocktail bars, is just a short walk from Dortmund’s main train station and city center: https://maps.app.goo.gl/4hjieE8YfxLHa1sN9

Your topics are in demand!

Even if you can’t be there, we’ll be happy to take your concerns on board! Take the opportunity to share your questions or challenges with us. We will include them in the discussions and obtain valuable insights for you.

Possible topics:

  • AI integration into existing systems
  • Current challenges in e-commerce
  • Innovative approaches in the sales area
  • Trends in web development
  • etc.

We want to use the concentrated knowledge of the Rabbit Hole community specifically for your concerns. Let us know your questions so that we can return with valuable insights. After the event, we will of course inform you about important findings and exciting trends that we bring back from Dortmund.

Curious now?
Our contact persons will be pleased to help you:

Yvonne and Karla
+49 911 47494949

Website checks and more: Into the new year with momentum!

2 Min.

The new year brings fresh energy – and why not start right away with measures that offer real added value? Our online meeting on the topic of website checks, which took place on Thursday, December 12, provided successful inspiration for this. The response was so positive that we are sure of it: 2025 is literally calling out for a new edition!

Why website checks are a must

Regular website checks are actually a basic requirement for anyone working in sales or marketing. But hand on heart – how often do you actually think about it? Our event with “Full Stack Web Developer” Alexander Bader showed impressively why it is worth not putting this point on the back burner. Because it’s not just about technical details, but also about real success stories that can be created right before your eyes. Together with our expert, we took a live look at a selected WordPress website. We went through the check process step by step, presented our tools, defined requirements and demonstrated the system of a professional website check. No question was left unanswered – and we were even able to fix minor problems directly.

Impressive results in just two hours

The results? Simply amazing! Within two hours, not only was the website noticeably optimized, but it also became clear that such checks are far more than just an annoying compulsory exercise. With the right approach, they can be really fun – and deliver a real sense of achievement.

Fresh motivation for 2025

We are starting the new year with this momentum and look forward to more inspiring events. True to the motto: See you in 2025!

 

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de

Innovation & sales: international success together

2 Min.

Success in innovation is primarily based on two pillars: the progress that the newly developed product brings with it and the sales channel that is used to consistently market the new product. The fact that many valuable innovation approaches in companies fall by the wayside is primarily due to the fact that sales and innovation do not communicate enough with each other.

Promoting synergies between development and sales

In order to pave the way here and to be able to transfer these into best-practice examples, we have set up our working group “Sales campaign in the innovation process“, we have brought together an exclusive group of participants from both the development and sales departments of various companies. Our basic topic:

How do we succeed – from the initial idea to the finished product – in making an innovation process as lean and targeted as possible through mutual communication and cooperation?

As part of a perspective event on October 23, 2024, the focus was primarily on the possibilities of such sales-innovation collaborations, especially from the perspective of globally operating companies. The questions we asked ourselves in this context covered a considerable range:

  • How can we – possibly from here – contribute to maximizing the promotion of innovation processes at other locations, including those abroad?
  • What processes need to be established there?
  • For example, how can the communication and social media channels there be opened up for this?
  • How can further progress be made within the company?

Successful results through joint solutions

The all-round positive: once again, all participants were able to benefit from the answers we came up with to these and other questions!

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

AI-supported sales training: passing on knowledge and optimizing skills

2 Min.

Artificial intelligence (AI) is now being used in numerous areas to support sales. These include the design and production of sales materials and the use of versatile software tools that support sales staff in their customer relationship management (CRM) or in the area of project and schedule management.

AI in sales training: a new approach

A relatively new area of application for AI is its use in sales training. Here, AI is specifically designed to support sales staff in their core communicative tasks. How such AI-supported training can look in practice was the topic of an online event hosted by 2be_die markenmacher together with BWV Nordbayern-Thüringen on October 23. Chris Sander, Creative Leader at the Akkodis Group, and Max von Retorio were invited as experts. The presentations initially focused on how the content flow between sales and customers can be improved with the help of AI tools such as ChatGPT or Midjourney. These tools expand the possibilities of sales in the creation and management of content by efficiently generating texts and supporting creative processes. For many participants, this was an opportunity to build on existing knowledge and expand it with new approaches.

Retorio and Synthesia: innovative AI training solutions

It became particularly exciting when Max used practical examples to show how programs such as retorio can be used in combination with Synthesia. These tools make it possible to create avatars that analyze your own sales activities. Gestures, facial expressions and voice are scrutinized in order to make targeted improvements. These innovative training methods create real added value for sales staff, allowing them to receive practical and individual training. One highlight of the event was the demonstration of how companies can use AI software to preserve the knowledge and years of experience of proven sales staff and pass it on to the next generation. The programs can be used not only to train communication skills, but also to pass on tips and strategies from experienced colleagues to successors in the form of avatar coaching. This makes it possible to practise directly on potential customers in an interactive speech-and-response scenario.

Conclusion: AI as the key to sales optimization

The combination of proven sales methods and modern AI solutions offers companies a real competitive advantage. From content flow management to individual training with avatars – AI helps to pass on knowledge, expand skills and sustainably optimize sales. Events like this illustrate the potential of AI-supported training and how companies can benefit from it.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn

Odoo 18 – Unleash project forces!

2 Min.

With increasing digitalization and the possibilities of artificial intelligence (AI), project management has changed fundamentally in recent years. Regardless of the size and structure of organizations, this is particularly evident in the extensive use of modern project management tools such as Odoo. Today, these tools are not only used to structure and automate processes, but also support projects with assistance functions that can significantly reduce the overall workload.

Insights into the possibilities of Odoo 18: Project planning event

In cooperation with our partner manaTec, a hybrid event on “Project planning with Odoo 18” took place on October 28, 2024. The 18 or so participants were given a comprehensive and inspiring insight into the functions that Odoo 18 offers in the area of project management – especially with regard to task management, resource management and scheduling. The event underlined how versatile and flexible the new Odoo can be used to increase efficiency and transparency in projects. During the subsequent discussion round, the audience was particularly interested in the use of integrable AI tools such as ChatGPT to optimize project management. These AI-supported “helpers” offer numerous advantages that go beyond pure text generation. Not only can they create standard texts for reports and documentation, but they can also automatically record entire meetings – in multiple languages if required.

Multilingual call protocols and flexible application options

One of the outstanding features of ChatGPT in Odoo 18 is the ability to automatically log conversations and translate them into different languages as required. This makes collaboration in international teams much easier and increases the accuracy and efficiency of logging. The minutes created can be seamlessly saved in Odoo and made available to team members. In addition to the flexibility in text generation and logging, Odoo 18 offers the option of operating the AI within a closed system – such as on the company’s own servers. This allows the AI to be adapted to the company’s individual requirements while maintaining the transparency of data processing. This option makes it easier to meet the requirements of the GDPR, as sensitive project information is processed securely and compliantly.

The future of project management: now and open to new developments

The event made it clear to participants that the future of project management has already begun. The new features in Odoo 18 set the standard for efficiency and adaptability in project work and show how AI can transform the management of projects. The possibilities offered by Odoo 18 are diverse and flexible – and the development of project management remains open to further innovation.

Curious now?

Our contact persons will be pleased to help you:

Matthias Brinkmann
+49 (0)911 / 47 49 49 51
brinkmann@twobe.de
LinkedIn