Posts

Marketing & Sales: Where does AI help with automation?

Marketing & sales: where does AI help with automation?

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2 Min.

Every marketing and sales department has its own strengths – but also its own construction sites. There are often problems at the interfaces in particular: information does not flow smoothly, processes take too long or responsibilities are unclear. This is precisely where artificial intelligence (AI) can provide support and significantly simplify processes.

AI in marketing: smart automation of standard tasks

In collaboration with AI specialists (e.g. from Rabbit Hole), we have already developed numerous solutions that take care of routine tasks. In the social media sector in particular, it quickly becomes clear how much time can be saved:

  • AI creates initial text drafts that only need to be adapted.
  • Graphics, image ideas and postings can be prepared automatically.
  • AI can even take over the technical post to a large extent.
  • This saves resources and gives editors the opportunity to concentrate on creative and strategic tasks

Better collaboration: linking marketing & sales through AI

It gets exciting when AI not only takes over individual tasks, but also links marketing and sales more closely together. After all, a well-coordinated workflow increases productivity and efficiency in both areas.

Possible fields of application:

  • Creation of publications (print & digital)
  • Planning and organization of events, seminars or webinars
  • Automated coordination of campaigns between sales and marketing

Conclusion: AI as a team player in the company

AI is not an end in itself, but a tool for making internal processes smarter. Used correctly, it ensures that marketing and sales no longer work side by side, but together – more efficiently, more productively and with clearly noticeable added value.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

AI takes care of the first step – humans provide the magic in the content

Efficiency meets emotion: how modern content marketing works

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2 Min.

After years of intensive practice with AI tools in text, image and video, we know pretty well where artificial intelligence shines – and where it still needs fine-tuning. Our conclusion: It’s all in the mix!

Because when used correctly, AI not only saves time and costs – it also enables genuine quality with personality. And that is precisely the key: semi-automated use of AI, combined with a human eye for detail.

How it works for us – example social media

Let’s take social media: AI can prepare a lot here. From text and graphics to video clips – the tools provide a solid foundation in a flash.

But blindly accepting everything is dangerous and is often immediately noticeable, which is why our team comes into play: our editors, graphic designers and video professionals check, delete or edit – depending on the platform, target group and tonality. This is how good input becomes great content. What makes it special: We work closely with our partner Rabbit Hole Group and link man and machine at all editorial interfaces – whether online or offline. This ensures that the content ends up exactly where it is supposed to: precisely tailored, stylish and coordinated across all media.

More time for ideas – we take care of the rest

What does that mean for you? Quite simply, you get a well-coordinated team that can not only operate AI, but really use it. You save time, retain full control over the quality – and your content gets the finishing touches that only real professionals can deliver.

We provide you with teams of experts who let the AI do the routine work – and concentrate on what really counts: Style, emotion, understanding your target group. And all this in a workflow that works. We promise!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Newsletters and emails as digital sales channels

Use newsletters as an information and sales channel!

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2 Min.

E-mails are still one of the best ways to stay in touch with customers and partners. Just like analog mailboxes in the past, email inboxes have retained their special status in everyday digital life. The motto “the good ones in the pot, the bad ones in the bowl” also applies here: Spam ends up in the virtual wastepaper basket – easier than ever thanks to filters and blocking functions. But this is precisely where the opportunity lies: if you manage to attract the attention of your target group with relevant and appealing content, you can use emails and newsletters as an effective information and sales channel.

Why emails and newsletters are still unbeatable

Good old habits can be used wonderfully for modern marketing. Sending emails – be it for the latest news, company updates or product information – is a tried and tested method that never goes out of fashion. Regular newsletters are particularly popular and effective. The important thing is that the content counts. And doubly so! On the one hand, it must be interesting for your target group, and on the other, it should be clear, concise and, above all, useful. Nobody wants to end up in the spam folder – and certainly not with valuable information that will never be read.

How to design newsletters that are well received

  1. Relevance is the key: only send content that really matters to your readers. Whether general added value or individually tailored tips – your subscribers should always feel addressed.
  2. Get to the point: Lengthy texts are off-putting. Short, crisp and with a recognizable benefit for the reader – that’s how your message convinces.
  3. A good first impression: The subject and the first few lines of an e-mail often decide whether it is opened. Make sure they arouse curiosity!

Our conclusion: emails and newsletters remain relevant

Regardless of whether you want to acquire new customers or maintain existing partnerships: Emails are still an extremely valuable communication channel. We recently tried it out ourselves when we sent out a new newsletter – and we were delighted with the positive feedback! Take advantage of this potential to spread your messages in a simple, effective and appealing way. Your mailbox (and that of your customers) can be more than just a collection point for digital mail!

Curious now?
Our contact persons will be pleased to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de