We hear this question all the time: “Which AI tool is the best?”
Our honest answer: there is no such thing as the perfect tool.
Before clicking through tool lists or buying licenses, something much more important is needed – preparatory work. Really good results with AI can only be achieved if everyone involved sits down together first and clarifies what they want to achieve: What do we actually want to achieve? What processes are already in place? And where does the shoe really pinch?
Why many AI projects fail early on
The fact that AI projects often stall in the start-up phase is rarely due to the tool itself. In most cases, there is no clear plan, because AI is not a ready-made, off-the-shelf solution – it only becomes real added value through the right combination of several tools.
The key questions are therefore:
Which processes are currently sluggish or inefficient – and why?
Which recurring, time-consuming tasks could AI take over?
Where can employees be creative again instead of just documenting or recording?
From concept to lived practice
Whether in the end ChatGPT, QuillBot, Mistral, CapCut or completely different tools are used is of secondary importance. The decisive factor is that a defined process must also be lived in everyday life. This is precisely where many companies and institutions fail – often due to ingrained routines and internal resistance.
This is exactly where we come in:
In our workshops on the use of AI, we help you to formulate clear goals, define meaningful processes and integrate AI into your day-to-day work in a sustainable way. Let’s tackle the topic of AI together.
Curious now?
Our contact persons will be happy to help:
https://2be-markenmacher.de/wp-content/uploads/einsatz-ki-ziele-prozesse-news-2be-die-markenmacher.jpg6151400Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2025-12-15 00:25:382025-12-15 00:25:38Use of AI: define your own goals and processes!
On November 13, the session “AI as a training partner – mastering difficult conversations in a playful way” took place – with great interest and many exciting insights into the future of digital communication training. Numerous participants accepted the invitation from Jan-Thomas Hulha and Matthias Brinkmann to experience how artificial intelligence can support training discussions in a realistic, flexible and playful way.
A look into the future of communication training
The event focused on the question of how companies can prepare employees even more effectively for challenging conversational situations in the future – whether in employee dialog, customer communication or sales. The AI-based conversation simulations presented impressively demonstrated how real-life scenarios can be reproduced in almost perfect detail.
It was particularly well received:
Authentic personas and dynamic role models that recreate individual conversation situations
Company-specific adjustments, such as the integration of targets, products or typical pain points
Gamification elements that noticeably increase learning motivation and training frequency
Automated feedback and measurable learning progress that make training significantly more efficient
The combination of AI-based simulations and practice-oriented methods made it clear that communication training will not only become more flexible in the future, but also more sustainable, individual and motivating.
For all those who want to delve deeper
After the session, Jan-Thomas and Matthias thanked everyone for their active participation and great interest. Participants received a detailed PDF summary with all the important content.
Anyone who has now “caught fire” and would like to find out more about realistic personas, the integration of their own company data or other training options can contact us directly. Those who were unable to attend will of course also be brought up to date.
Curious now?
Our contact persons will be happy to help:
https://2be-markenmacher.de/wp-content/uploads/ki-trainingspartner-news-2be-die-markenmacher.jpg6151400Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2025-12-05 14:55:082025-12-05 14:55:08Realistic, flexible, motivating: AI as a training partner
We live in an exciting world where technology is shaping the way we communicate and AI-powered language models are playing an increasingly important role. According to a survey from 2023, 74% of German companies say they see potential in speech recognition technologies, while 70% rate the generative potential of AI for text, images or music as high. We at 2be are also actively using AI language models because we are convinced that they optimize our work processes and enable innovative solutions.
The challenges of international AI models for the German market
Whether ChatGPT, Claude or Gemini – models of this type differ, but have one crucial thing in common: they are mainly based on English-language data. This raises an important question, especially for us in Germany: Is this a problem? Under certain circumstances, this can lead to difficulties.
When texts are generated by AI models that are not specially trained for German, there is a risk that the texts will sound generic and average rather than nuanced and idiomatic.
Another aspect that should be taken into account is the different quality of the answers. The English answers are often more detailed and precise, while the German answers sometimes remain more vague or omit important details.
Especially in specialist contexts or with newer terms, AI often reaches its limits. This can lead to newly introduced terms or specific specialist terminology not being correctly recognized or used.
The quality of an AI model depends largely on the training data. For languages such as German, which have less online data in global comparison, this is a natural handicap.
Local solutions for global technology?
However, there are already solutions to this problem: Research institutes are collecting more diverse and high-quality German texts in order to train AI models more comprehensively. The involvement of native speakers is also increasingly being considered, and work is also being done on isolated models that not only speak “generic German”, but also understand dialects or focus on specialist languages, for example.
Synthetic data: Between efficiency and challenges
This is where synthetic data comes into play. They offer the opportunity to effectively close the gaps in the training data. Our forecast: within the next few months, synthetic data sets will become one of the most important topics in the world of AI.
What is synthetic data?
Synthetic data is artificially generated information that mimics real data. It is used to train AI models when real data is difficult to obtain or there are data protection concerns. Synthetic data is a double-edged sword: The use of synthetic data offers you a number of advantages. One advantage is the protection of privacy, as no real user data is used. They also allow you to simulate a wide range of scenarios, for example from rare dialects to specific expressions. They are also available in large quantities, making them a cost-effective solution. However, generating high-quality, realistic data is technically challenging. Poor quality data can lead to erroneous or biased AI models, which has a detrimental effect on results. Another risk is overgeneralization, which could miss real linguistic nuances and complexities. However, if used carefully, they have the potential to significantly improve the technology.
The Masakhane project and its global significance
One example of how community and new data sets can be used to improve language models is the Masakhane project. This project aims to develop machine translation models specifically for African languages. Masakhane focuses on capturing the diversity and nuances of local dialects and languages such as Yoruba, Swahili or Amharic. To do this, the project works closely with communities to collect real and diverse language data. These examples show that through collaboration and the use of advanced data collection methods, cultural inclusion and technological innovation can go hand in hand.
Ready for the future of AI?
The development of AI models that fully support the German language is a crucial step for digital transformation in Germany.
Want to find out how your business can benefit from these advances?
Contact us at 2be to find out more about our AI-based solutions. Curious to find out more? Our contacts will be happy to help you: Katharina Zauner +49 (0)911 / 47 49 49 53zauner@twobe.deLinkedIn
https://2be-markenmacher.de/wp-content/uploads/header-ki-auf-deutsch-news-2be-die-markenmacher.jpg4531030Katharina Zaunerhttps://2be-markenmacher.de/wp-content/uploads/logo-twobe-white-Kopie.pngKatharina Zauner2024-08-23 15:27:442024-08-23 15:27:44AI in German: challenges and innovations
This mode enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
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Accessibility Statement
2be-markenmacher.de
13.02.2026
Compliance status
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience,
regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level.
These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible
to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific
disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML,
adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Screen-reader and keyboard navigation
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with
screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive
a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements,
alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website.
In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels;
descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups),
and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag
for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology.
To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on
as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported in our website
Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Additional UI, design, and readability adjustments
Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over seven different coloring options.
Animations – person with epilepsy can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.
Browser and assistive technology compatibility
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Notes, comments, and feedback
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
