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When meetings take the place of decision-making, progress and implementation often fall by the wayside. Clear responsibilities and efficient processes restore the ability to take action.

Better 8 more meetings. Better safe than sorry.

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3 Min.

“Let’s take another vote on this.”
“We should take all stakeholders with us.”
“We still need a jour fixe for this.”
“And a follow-up meeting afterwards.”

Sound familiar? Then you are not alone. Many companies discuss, coordinate, analyze and document. Presentations are created, appointments are coordinated and working groups are set up. Everyone is busy, everyone is working and yet often surprisingly little happens.

Three weeks later, the result often looks like this:

  • 47 Calendar invitations
  • 126 PowerPoint slides
  • 18 Protocols
  • 0 Decisions

When meetings replace decisions

Meetings are important. They create transparency, promote exchange and help to bring different perspectives together. But this is precisely where the danger lies: many companies no longer use meetings as a tool for decision-making, but as a substitute for decisions; instead of taking responsibility, discussions continue.

Instead of creating clarity, further coordination loops are planned, instead of defining a path, even more opinions are sought. The result: projects are delayed, employees lose motivation and important opportunities remain unused.

Many managers are waiting for the perfect basis for decision-making, all data should be available, every eventuality should be taken into account, everyone involved should be heard. But in a dynamic business world, perfection is often the greatest enemy of progress. A mediocre decision made today usually takes a company further than eight perfect meetings with no result, because decisions create movement. Decisions enable learning. Decisions provide insights that cannot be gained in a meeting.

Why companies drive in circles

Especially in times of digitalization, a shortage of skilled workers, rising costs and growing competitive pressure, companies cannot afford to wait weeks for decisions. If you are constantly discussing, you will end up going round in circles; if you make decisions, you will make progress. It’s not about acting rashly, it’s about creating clear responsibilities, shortening decision-making paths and designing processes in such a way that progress is possible.

In our day-to-day work, we see time and again that the real challenge is not a lack of knowledge – most companies know exactly what needs to be done. The problem is often unclear responsibilities, a lack of processes and too many levels of coordination.

This is exactly where modern process optimization comes in.

Those who define responsibilities, establish decision-making powers and make sensible use of digital processes create the basis for faster decisions and better results. Digital tools, clear workflows and transparent communication structures help to reduce unnecessary meetings and win back valuable time.

Just do it instead of endlessly discussing it

Change happens when people take responsibility and make decisions, so our recommendation is very clear:

Fewer coordination loops.
Fewer endless meetings.
More clarity.
More responsibility.
More implementation.

As a partner for digitalization, process optimization, sales and corporate development, we help companies to break down entrenched structures and regain their ability to act. Together, we analyse existing workflows, identify organizational roadblocks and develop practical solutions for faster decisions and more efficient processes.

Because in the end, it’s not the next meeting that brings progress.
But the next decision.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Colourful, abstract shapes and symbols that represent different logos and brand styles

“Branded House” or “House of Brands”: The strong brand wins!

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2 Min.

Whether “branded house” or “house of brands“: when companies merge or are acquired, this always has a major impact on the brand strategy. These transitional phases are crucial and require a sure instinct, good advice and smart decisions.

At 2be, we are here to do just that – whether you want to unify your brand or consciously diversify it.

Such decisions require a mixture of caution and strategic foresight. Established and successful brands in particular should not simply be lumped together – that would be like painting over a valuable work of art without thinking. Even with a “branded house” strategy, in which all brands are brought under one strong umbrella, things can get tricky if the main brand is not positioned correctly.

Beware of brand loss: Why standardization is not always the right way to go

There are cases in which a strong umbrella brand does more harm than good if it does not have the same core competencies as the existing brands. On the other hand, the “House of Brands” approach requires a clear strategy to ensure that the individual strengths of the individual brands are brought to bear – after all, they are often the sales drivers and reach guarantors.

With the “House of Brands”, the focus is on the individual brands, each of which has a strong position in the market. For this to work, you not only have to recognize their strengths, but also make targeted use of them. This will keep your brand landscape colorful and successful! With over 20 years of experience in brand consulting and operational brand management, we are exactly the right partners to accompany you on this path.

Whether “Branded House” or “House of Brands” – we are at your side with advice, action and creative ideas. Let’s get to work together to make your brand even more successful!

Curious now?

Our contacts will be happy to help you: Matthias Brinkmann +49 (0)911 / 47 49 49 51 brinkmann@twobe.deLinkedIn