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Lead Generation at RETTmobil: 2be on the Job for Ergo-Tec Medical

2be at the RETTmobil for Ergo-Tec – lead generation between blue lights, the smell of burgers and exciting conversations

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3 Min.

Some appointments start out very relaxed. And then there are appointments like the RETTmobil. Lots of traffic, full roads, lots of hustle and bustle – the journey there was definitely a tough one. But: we arrived, got our bearings, took a deep breath – and were right in the thick of things.

For Matthias, the assignment at the RETTmobil was even a bit of a home game. As a native of Fulda, he was of course very familiar with the region. The site itself was not unfamiliar territory either: the former airfield and military site has its very own character with its special atmosphere. And when everything takes place between huge exhibition tents inside and out, the whole thing takes on a very special exhibition vibe. Our mission? To actively make contacts for Ergo-Tec Medical, hold talks and tap into new potential for lead generation.

Who is Ergo-Tec?

Ergo-Tec Medical develops sophisticated solutions for everyday medical and ergonomic work. The focus is on products that make workstations more functional, efficient and user-friendly – especially where reliability and ergonomics are crucial. These solutions are aimed at exactly the right target group, particularly in the field of emergency services, medical facilities and specialized areas of application.

Networking instead of just exhibition stand brochures

While others strolled past the stand, Matthias had to actively engage in conversation, establish contacts, understand needs and see where real points of contact could be created.

And that is exactly what makes such assignments so exciting: from interesting technical discussions and spontaneous encounters to concrete exchange opportunities, everything was there. Particularly exciting: in addition to many national contacts, international connections were also made. Exactly the mix that makes a trade fair like RETTmobil so valuable.

And yes – between all the conversations, you shouldn’t forget the little highlights: Burgers from the grill right on the premises? Definitely a plus point.

For us, lead generation is not just about collecting business cards. It’s about getting to know the right people, having honest conversations and recognizing opportunities early on. Especially for companies like Ergo-Tec, which offer specialized solutions for a clearly defined target group, trade fairs like RETTmobil are a strong platform. In many cases, personal interaction still beats any automated contact channel.

And what happens next?

Now the exciting part begins: following up, deepening conversations, developing contacts and turning initial encounters into real opportunities. We will keep you up to date on what emerges from the discussions. AI in sales is no longer a topic for the future – it is a topic for implementation. And this is exactly where we come in: We bring AI to where it works – in real conversations, clear processes and measurable results. If you have the feeling that this is precisely the gap you are currently experiencing, it’s worth talking to us.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

How to get your Day-to-Day Business back on track

In an uncertain economic and business situation: why day-to-day business matters now

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3 Min.

The current framework conditions are anything but stable. Geopolitical developments, a weakening domestic economy and rising costs mean that uncertainties are no longer just affecting individual companies, but entire industries. This situation is causing many to look for quick solutions or the one saving impulse from outside.

However, the honest answer is that there is rarely one lever that will turn everything around immediately. Artificial intelligence cannot be seen as a “miracle solution” here either. It is a strong supporter, an accelerator and a real help in many areas, but the decisive decisions remain the responsibility of companies.

Back to what works

Especially in such phases, it is worth consciously focusing on your own day-to-day business. Many companies already have functioning sales and marketing approaches that have delivered good results in the past. These should not be called into question, but rather used consistently and strengthened further.

In concrete terms, this means using existing sales channels more intensively, actively maintaining customer contacts and not just letting existing processes run, but optimizing them in a targeted manner. The combination of proven analog measures and digital channels continues to offer great potential here, which is often not yet fully exploited.

At the same time, it is worth using channels that have perhaps not yet been in focus. Social media in particular provides many initial points of contact that can be decisive for sales. What is important here is not so much perfection as continuity and authenticity. Those who are visible are seen – and those who are not seen are not noticed.

Make conscious decisions now

Many topics have been on the table for some time anyway: making processes more efficient, structuring sales more clearly or sharpening your own brand. In stable times, such decisions are often postponed, but this is precisely where the opportunity lies. If you act now, you will be in a better starting position when the general conditions change again.

This is precisely where we come in. We help to strengthen sales structures, align marketing measures sensibly and position your own brand clearly in the market. Our aim is not to generate short-term effects, but to build sustainable structures that enable companies to work independently in the long term. We integrate artificial intelligence where it simplifies processes and creates added value without unnecessarily complicating existing workflows.

Our view on this

Uncertain times cannot be avoided, but they can be managed. In our view, focusing on your own day-to-day business, combined with clear decisions and targeted measures in sales and marketing, is one of the most effective ways to regain stability and create new opportunities at the same time.

 

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

How can you successfully win over OEM customers?

Two OEMs win: How partnership-based sales really works

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2 Min.

Successful sales is not an individual sport but a team effort. Especially in economically challenging times, it becomes clear how important close cooperation between internal and external partners is. Together with a plant manufacturer from the medical technology sector, we have implemented exactly that: a sales campaign with a clear objective – to win two OEMs as new customers.

Our approach is not just to support, but to actively participate.

  • We visit relevant trade fairs throughout the year together with the customer
  • We take on classic sales work such as telephone calls and e-mail communication with decision-makers
  • We use AI where it speeds up processes and simplifies routines
  • And we ensure that all contact points – from website to LinkedIn – convey a clear and consistent brand message

One thing is particularly important: structure

Clear processes form the basis and are constantly adapted and improved during the ongoing sales process. Because in the end, it’s not just the strategy that counts, but the cooperation: trust, openness and the willingness to solve challenges together.

And that is exactly what pays off: The end result is two new, strong customer relationships – built up sustainably and with genuine enthusiasm on both sides.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Visiting Odoo in Berlin – A Look Behind the Scenes of Our ERP System

A visit to Odoo in Berlin

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Berlin is always worth a trip – especially when you can combine several exciting events. That’s exactly what we did at the beginning of March: we combined our annual meet-up with the Rabbit Hole Group (March 5-7) with a visit to our ERP supplier Odoo combined with a visit to our ERP supplier Odoo.

A look behind the scenes at Odoo

The first surprise came as soon as we arrived: Odoo’s Berlin headquarters is not only in an impressive location – right next to the Wall Museum with a view of the Spree – but is also significantly larger than you might expect from an open source company. Around 200 employees now work there.

Surprise number two: the average age. It seems surprisingly young – barely over the mid-twenties. All the more exciting was the exchange with Pelin Öztürk, our Odoo account manager, who looked after us during the visit and gave us many insights into current developments.

Our conclusion

Whether customer and project management, accounting, sales or purchasing – Odoo remains a strong and versatile ERP system for us, which we use ourselves on a daily basis. However, an official partnership is out of the question for us as a brand agency. It is important to us to remain technologically neutral towards our customers.

If you have any questions about Odoo or the use of an ERP system, please do not hesitate to contact us. We can tell you from our own experience and, if necessary, put you in touch with the right contact person.

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Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Student Jette during her internship week at 2be_die markenmacher – portrait photo with the caption "Internship week at 2be."

My first internship at 2be_die markenmacher

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Hello 😊 I’m Jette and I’m in year 9 at Johannes Scharrer High School in Nuremberg. This year was something very special for me: my very first internship – and I was able to do it at 2be_die markenmacher! I was really excited to see what awaited me in a marketing and branding agency. And I can already say that it was much more varied than I had imagined.

I was able to get a taste of design right at the beginning. Together with Kati and Hanna, I learned how important colors, fonts and images are – and that there is a lot of planning behind a seemingly “simple” flyer.

My highlight:

I was allowed to design my own flyer! From the idea to the layout to the finished design – I got to see step by step how something like this is created. I’m really proud of my result and am already looking forward to showing it to my family at home.

Another highlight was that Matthias took me to a customer meeting. There I was able to see how an initial prospect can become an employee. I found it particularly exciting to see how much planning, structure and good communication there is behind such a process.

Kati, Jette and Hanna

My conclusion

During my internship, I not only learned a lot of new things in the field of design, but also gained exciting insights into marketing and communication. I was able to experience real work processes and understand how an initial idea develops into a concrete project. I was particularly impressed by how creative, versatile and varied the work in a marketing agency is.

A big thank you to the entire team at 2be_die markenmacher for allowing me to have this experience – and for taking the time for me.

Your Jette

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PS from 2be: Dear Jette, we were very pleased that you spent your internship week with us! 🙂 You really impressed us with your enthusiasm and self-confidence. We wish you continued success at school – and if you decide to take this path in a few years’ time, we will be happy to keep a place open for you at 2be.

Your 2be team

The historic brewery building is being transformed into a modern home for over 1,000 people.

Joseph Foundation, C3 and 2be: Partnership for success!

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Good partnerships thrive on inspiring each other – and that is exactly what is happening in the Maisel quarter. They make brands more visible, processes easier and projects better. And sometimes they simply ensure that you have a lot of fun together and that new ideas bubble up.

A great project that connects

The new quarter on the site of the former Maisel brewery will provide living space for more than 1,000 people: subsidized and privately financed housing, terraced houses, commercial space and space for social institutions. The developer is the Joseph Foundation and we as 2be_die markenmacher, together with the agency C3 to support the brand development and marketing.

Team members from the Joseph Foundation, C3 and 2be stand together at the Maisel-Viertel stand at the Franconian real estate fair. In the background: branded banners, popcorn machine and information material.

From the first workshop to a strong start at the trade fair

Since the kick-off workshop in November, our brand campaign presentation in December and the first public appearance in January, the project has been running at full speed. And the joint launch at the Franconian Real Estate Fair on January 25 and 26, 2026? A real exclamation mark. Now it’s all about getting people excited about condominiums, terraced houses and commercial premises together. And quite honestly, it feels really good.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

We were at the Nuremberg Entrepreneurs' Congress & New Year's Reception 2026 and gained valuable insights from the worlds of politics and business.

Nuremberg Business Congress & New Year’s Reception 2026

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January 19, 2026 had long been circled in red for us – no wonder, after all, we were invited by the VR Bank to the Nuremberg Entrepreneur Congress & New Year’s Reception invited. An event that has been one of the most important formats for SMEs, innovation and regional economic power for years and traditionally brings together hundreds of decision-makers at NürnbergMesse.

And we can say: it was worth it.
In addition to many new contacts and some that we refreshed, there were plenty of inspiring perspectives directly from the stage. The congress is known for combining practical relevance with strategic foresight. The presentations and discussions provided exactly this mixture of “Ah, that’s right, you can do it that way” moments and tangible learnings.

The guests and speaker highlights included:

  • Markus Söder
  • Marcus König
  • Stefan Leitz
  • Bernd Krebs

The range of topics was broad: Company valuation, succession processes, innovation culture, economic resilience in SMEs – always with an eye on how to set up companies for the future in times of major change.

Fun fact about the trade fair: For years, the Nuremberg Business Congress has been a strategic start to the year where representatives from business, industry, politics and associations come together to exchange ideas. It is traditionally complemented by the New Year’s Reception, which deliberately focuses on networking.

“Showing strength in weak times” – a motto that remains

We were particularly impressed by the clear and honest contributions from Bernd Krebs on corporate culture and Josef Pickel on succession planning. Their common tenor: show courage when things get difficult – and keep your composure when uncertainty characterizes the market. An approach that not only suits us, but also the many medium-sized companies we work with on a daily basis.

Our conclusion

A strong start to a strong year. One thing is clear to us: 2026 will be a year full of creativity, joint projects and bold decisions.

Further impressions from the congress can be found on our Instagram channel: Nürnberger Unternehmer-Kongress

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Get organized now: Why the begin of the new year is the best time for your spring cleaning

“Spring cleaning” at the begin of the new year? Absolutely!

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2 Min.

Of course, the begin of the new year is well before the actual spring. But that’s exactly why it’s the perfect time for a little (or big) spring clean: in the office, on your desk and, above all, in your head. More freshness, more clarity, more transparency. Out with the old, in with inspiration. Sounds good? It is.

Honest, open and also unsparing

Our tip: The more honestly you approach your personal or corporate spring clean, the more effective it will be. Trust your own judgment and decide what is really relevant, effective, authentic and useful without glossing over, glossing over or dramatically condemning.

For example, we have rediscovered our 15-year-old brand wall. Old? Yes. Analog? Yes. But: extremely effective when it comes to making brands tangible and alive. Our Instagram recruitment campaign from last year, on the other hand, was completely different: super contemporary but ultimately unsuccessful. And that’s what counts. If it doesn’t work, it can go. A real highlight, however, was our return to trade fairs. For us, they have once again become the top location for personal sales work. Small recommendation cards + business cards = big effect. The result? Lots of appointments, lots of conversations, lots of new input. Effective. Approachable. Human.

Rethinking old things

And the best thing is that what didn’t work in 2025 can suddenly take off again in 2026.
So: try out the old in a new way. Boldly testing new things, staying authentic, remaining effective – that’s the motto!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

We've moved! Discover our new offices at Nuremberg Seelevel, flexible coworking, prime location, and perfect public transport connections.

Successful move: Welcome to the new 2be office at Nuremberg Seelevel!

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3 Min.

It has now been a good four months (as of January 2026) since we at 2be_die Markenmacher took down our tents at Ostendstraße 181 and moved to Dr.-Carlo-Schmid-Straße 200 have pitched a new one. Our conclusion? We are more than happy and officially in Nuremberg Seelevel arrived!

Flexible working thanks to smart coworking concept

One of the main reasons for our positive conclusion is the well thought-out and ambitious coworking concept of workspaceIn GmbHour landlord. In addition to our two permanently rented offices, we can flexibly book additional workspaces or presentation rooms on a daily basis if required. Perfect for customer meetings, workshops or joint project work directly on site.

The best thing about it: this flexible model is ideal for our modern working day – whether office, home office or hybrid. Work where others relax. Our new office is located in the middle of a quiet residential area right next to Lake Wöhrder See. A real plus for creative breaks and fresh thoughts. We can also use the outdoor facilities, and one thing is already certain: barbecues in the garden will be a must in summer!

Easily accessible, even without a car

Not only we, but also our customers benefit from the excellent public transport connections. Bus route 49 and several streetcar lines stop virtually right outside the door. And as the icing on the cake: the gastronomic offerings in the area are really impressive. Not everything is perfect (yet): the parking situation and ease of finding the office entrance could be a little better. But don’t worry, we will remedy this and will soon provide clear information and a map on our website.

Fancy a visit?

We look forward to seeing you – come along, take a look at our new premises and let’s get projects moving together!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Gesammelte Weihnachtspäckchen in der offiziellen Sammelstelle 2be.

Christmas parcel convoy 2025: a quarter of a century of solidarity in action

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3 Min.

The Christmas parcel convoy 2025 is behind us – with 151,576 lovingly packed Christmas parcels, the convoy set off for Eastern Europe at the end of November. It was the 25th trip since the campaign began in 2001.

Here in Nuremberg, we also helped out diligently. We at 2be have been an official contact point for the Christmas parcel convoy for many years – and in 2025, we once again collected numerous gifts. Many families, children, groups and individuals packed and dropped off parcels to show that sharing brings joy. Every single gift represents time, thought and a lot of heart.

This year, a total of 250 volunteers were on the road with 37 trucks, five coaches and several cars. The trip took them to Bulgaria, Moldova and Romania – including Albania for the first time. Ukraine remained part of the campaign despite the difficult situation. On site, the parcels were handed over directly to the children in schools, communities and social institutions – supported by local helpers. It is precisely these personal handovers that make the convoy so special.

More than just numbers

Of course, the figures are also impressive: Over two million Christmas parcels have been donated by children and families from Germany since 2001. But there is a story behind every number. Behind every parcel is a person who has thought of someone else. Or as Nadine Alder, honorary managing director of the convoy, puts it in a nutshell:

“Behind every parcel is a family, a child and a thought of sharing. The convoy shows how much togetherness is created when people stand up for each other.”

Encounters that last

What started out small 25 years ago is now one of the largest purely voluntary gift campaigns in Germany. Over the years, genuine friendships have developed in many regions of Eastern Europe. The helpers repeatedly report warm hospitality, gratitude – and moments that you never forget: when children open their parcels and everything else fades into the background for a moment.

We would like to thank everyone who took part again this year – especially all the supporters here in Nuremberg. The Christmas parcel convoy 2025 has shown: Together we can achieve more than we often think. 🎁✨

More pictures and first impressions from this year can be found on Facebook, Instagram and on the website:
weihnachtspaeckchenkonvoi.de
instagram.com/christmas-package-convoy
facebook.com/weihnachtspaeckchenkonvoi.de

 

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn