Blog - News - 2be Website

When a logo says more than 1000 words

01.08.2025/in Brand development/by Katharina Zauner

3 Min.

The parish “Evangelisch am Schmausenbuck” has a new logo – and it is much more than just a pretty picture. It is the visual result of a creative process that makes the identity, values and future vision of a congregation visible. Together with a great student creative team – Hanna, Linda and Joana – we at 2be were able to develop this visual identity. The result is more than just a logo: a strong symbol of community, change and faith.

For us as brand makers, a good logo is not just design. It translates values, generates recognition and creates trust – at first glance.

This is a special task, especially for a church congregation: How do you make faith visible? How do you show openness, solidarity and modernity in a clear, simple form? These are precisely the questions we explored together with the team.

Co-creation instead of briefing

It was clear from the outset that this project thrives on genuine collaboration. That’s why we deliberately kept the process open. The student team – Hanna, Linda and Joana – developed ideas, took feedback on board and created a logo in several stages that everyone could support. We are particularly proud of how much professionalism and creative clarity the three of them brought to the table. Joana had already completed her media design studies at the time, while Linda and Hanna were still studying. Together they complemented each other perfectly.

A strong logo speaks immediately – even before any text or explanation follows. It conveys values, emotions and the character of a brand or organization. The clear, geometric shape of the “Evangelisch am Schmausenbuck” logo stands for structure and modernity. The choice of color shows: This is where new beginnings and tradition meet.

One of the most exciting questions in the design process was the choice of color. Why purple? Because it has tradition as a “church color” and at the same time radiates emotional depth. In combination with bold color accents, the result is a color scheme that embodies freshness, openness and change – in keeping with the spirit of the church.

Rethinking the church – also in design

What does “church” mean for young people today? For Hanna, it is a place of community and reflection – but also a space for innovation. The new logo was intended to express precisely this connection between past and future. A successful example of how design becomes a dialog between tradition and zeitgeist.

Conclusion: A logo that is more than just beautiful

The new logo of “Evangelisch am Schmausenbuck” shows how visual identity strengthens modern communication – also (and especially) in the church sector. We at 2be markenmacher are proud to have accompanied this creative process – from the initial idea to the finished symbol.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Automotive trifft Aviation: Neue Perspektiven für nachhaltiges Wachstum

Automotive meets aviation: why a second mainstay makes sense now

25.07.2025/in latest news/by Katharina Zauner

2 Min.

When the domestic market weakens, this does not automatically mean a standstill. Particularly in economically difficult times, it pays to think outside the box. Many companies are discovering new growth areas – beyond their traditional sector. The key: flexibility, the courage to change perspective and technical expertise.

Entering related industries is often easier than it seems at first glance. Especially when technological similarities can be exploited. A good example of this is the transition from the automotive to the aviation sector. Both sectors are closely interwoven technologically and share the highest standards of quality, safety and innovation.

Aviation is booming – automotive knowledge is in demand

While the automotive market in Germany has been treading water since the coronavirus crisis, the aviation industry is experiencing an upswing. This opens up exciting prospects: development expertise and engineering skills from the automotive industry are in demand in the aviation sector like never before. Those who act now can build a new, future-proof foothold.

At 2be, we are more than just an interface between automotive and aviation. We actively support our customers in the implementation of their projects in the aviation sector – in a practical, uncomplicated and cooperative manner. From the first contact to market entry, we are at your side – with experience, network and implementation power.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Die KI übernimmt den ersten Schritt – der Mensch sorgt für die Magie im Content

Efficiency meets emotion: how modern content marketing works

18.07.2025/in Digital Routine/by Katharina Zauner

2 Min.

After years of intensive practice with AI tools in text, image and video, we know pretty well where artificial intelligence shines – and where it still needs fine-tuning. Our conclusion: It’s all in the mix!

Because when used correctly, AI not only saves time and costs – it also enables genuine quality with personality. And that is precisely the key: semi-automated use of AI, combined with a human eye for detail.

How it works for us – example social media

Let’s take social media: AI can prepare a lot here. From text and graphics to video clips – the tools provide a solid foundation in a flash.

But blindly accepting everything is dangerous and is often immediately noticeable, which is why our team comes into play: our editors, graphic designers and video professionals check, delete or edit – depending on the platform, target group and tonality. This is how good input becomes great content. What makes it special: We work closely with our partner Rabbit Hole Group and link man and machine at all editorial interfaces – whether online or offline. This ensures that the content ends up exactly where it is supposed to: precisely tailored, stylish and coordinated across all media.

More time for ideas – we take care of the rest

What does that mean for you? Quite simply, you get a well-coordinated team that can not only operate AI, but really use it. You save time, retain full control over the quality – and your content gets the finishing touches that only real professionals can deliver.

We provide you with teams of experts who let the AI do the routine work – and concentrate on what really counts: Style, emotion, understanding your target group. And all this in a workflow that works. We promise!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Brand identities: setting the framework, implementing it together

04.07.2025/in Pitch support/by Katharina Zauner

2 Min.

Above all, brand work means gathering insights and implementing them consistently. The further the brand is developed, the more important it is to define a clear framework. This is the only way to plan and implement the next steps in a well-structured manner.

The management level sets the direction

This framework should always be defined by the management or the board. This is the only way to maintain the necessary discipline – both in terms of content and technology. This creates the basis for many employees to actively participate and shape the brand together. It is important to remember that practice always comes before theory. A brand that is not practiced as a matter of course in everyday life will eventually become more of a burden than a motivation.

Involve everyone for more success

To ensure that the brand is truly supported by everyone, as many employees as possible should be involved in the process. This applies not only to the corporate brand, but also to the employer brand.

Unity between corporate and employer brand

Brand work is particularly successful when the gap between the corporate brand and the employer brand is kept as small as possible. In theory, a distinction is often made between these two brands. In practice, however, this separation is usually artificial and quickly appears fake – especially if the differences are large.

This artificiality becomes apparent at the latest when an applicant becomes an employee. They realize that the promised values do not match the reality, which makes the brand seem untrustworthy.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Canva meets Adobe InDesign: Full house, full enthusiasm

04.07.2025/in Brand development, Digital Routine/by Katharina Zauner

2 Min.

Full participation online and offline – that’s always the best sign that a topic is hitting the mark.

“Canva meets Adobe InDesign” was such a hit. No wonder, after all, everyone wanted to know: Can a tool like Canva the professional heavyweight Adobe InDesign really compete with it? Spoiler: Yes, and how!

Expert with a double vision

With our 2be partner Sandra Weis from Hamburg, we had a real all-rounder at the start of our hybrid event in our brand new offices on July 1, 2025. Sandra knows her way around both the Canva and Adobe worlds – and was therefore able to talk to us from the inside.

Sandra mainly emphasized the strengths of Canva:

Simple, fast, intuitive. Canva is a real gift, especially for those who don’t work with design tools every day.
Creative together. Thanks to the collaboration functions, you can work on designs with others at the same time – whether from your desk or a hammock.
The price speaks for itself. A Canva license costs only about half of what you have to pay for a comparable Adobe package.

Our conclusion: definitely try it out!

Even die-hard Adobe fans should give Canva a try. Who knows – maybe you’ll be just as enthusiastic as we are! Just try it out and experience it for yourself. It’s worth it.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Tobi, the clever AI assistant from 2be, helps you to automatically take minutes of meetings.

Never take notes again? Tobi will do it for you!

13.06.2025/in Digital Routine/by Katharina Zauner

3 Min.

Whether Zoom, Teams, face-to-face meetings or 1:1 conversations – as soon as Tobi, our AI assistant, is involved, you can confidently put your notepad to one side. Because minutes are now taken automatically – and really well.

Tobi is our own further development based on existing AI platforms for meeting automation. We have tested and combined various tools and developed Tobi from them in such a way that it is perfectly tailored to our internal requirements – and those of our customers. The result: a personal, flexible and practical solution that really works.

What Tobi can do: Listening, understanding and structuring

Tobi combines functions that are also found in other leading AI tools – but individually adapted to real company processes:

Automatic meeting summaries
Tobi listens in, analyzes content and immediately creates structured minutes with to-dos, decisions and summaries.
Task management including
Important points are automatically recognized as tasks and can be transferred directly to common tools.
Seamless Outlook integration
You can send emails, set appointments or plan follow-ups directly from the meeting – without any copy & paste.
CRM compatibility
Tobi can be integrated into existing CRM systems such as HubSpot, Salesforce or Microsoft Dynamics – for a consistent flow of information.
Speech and text recognition at a high level
Thanks to modern AI, Tobi understands even complex conversations, detects moods and recognizes correlations.
Multilingualism & data protection
Tobi works in multiple languages and is fully GDPR-compliant, hosted in the EU.

Why Tobi instead of standard AI?

There are many powerful tools on the market – no question about it. But it was important to us to create an AI solution that fits our workflows perfectly: less generic, more individual. That’s why we developed Tobi as our own, expandable solution – with full control over:

Look & Feel
Language and tone of the protocols
Depth of the summaries
Integration into existing systems
That pays off: The user experience is seamless and the output is exactly what we need.

Tobi as a license solution for companies

Tobi is available from us as a monthly license model – with everything that goes with it:

Setup and basic configuration
Adaptation to your processes
Training & Support
Complete integration into your digital infrastructure
And of course: with our personal 2be support.

Conclusion: Tobi is the AI that suits you

With Tobi we show: You can build on existing platforms – and use them to create something that really works in companies. An AI that can be used flexibly, integrates seamlessly and does real work.

For all those who don’t have time for manual protocols – but value clean, reliable results.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

How automotive suppliers can benefit from the defense sector

Out of the crisis, into the fray? Automotive goes defense.

06.06.2025/in latest news/by Katharina Zauner

2 Min.

In the coming months, one area will certainly not be cut back: defense. The buzzword “special funds” has long since found its way into political talk shows – and with three-digit billion sums set to flow into armaments projects, the local defense industry is also picking up speed.

Desire and changing perspectives

Where there is suddenly so much money involved, other sectors are naturally also looking over with curiosity – right at the forefront: the (still not entirely carefree) automotive industry. And that’s not so far-fetched.

Many medium-sized suppliers from the automotive sector in particular have expertise that can be worth its weight in gold in the defense industry. Processes, materials, efficiency – all of this can be transferred to military applications with a little adaptation.

Bridging the gap: Automotive meets defense

But where exactly is help needed?
And what can an entry into the defense sector look like in concrete terms?

This is exactly where we come in. Not only do we help you to strategically expand your own portfolio and realign your corporate brand accordingly – we also know the right people on both sides. As a door opener and source of inspiration, we bring together what fits together.

Ready for the next step?

Whether you are a curious supplier or an experienced automotive professional with ambitions: If you sense potential in the defense industry, then we should talk now. The market is just getting rolling – and those who get in early will be ahead of the game later.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

“Got everything?” - Ready for the new start: Our move begins in boxes

New location, new perspectives: We are moving!

06.06.2025/in latest news/by Katharina Zauner

2 Min.

Sometimes you just need a change of scenery – and not just in the figurative sense. We’ve packed up our office, hauled boxes, carried plants safely across the Wöhrder See – and we’ve arrived. You will soon find us in the inspiring surroundings of a modern co-working space – with a view of new possibilities and even more space for flexible working and creative exchange.

Why the move?

The desire to be closer – to ourselves, to our ideas, but also to each other – was the decisive factor. In our new home in the CoWorking Space on the other side of Wöhrder See, we can not only organize ourselves more flexibly, but also consciously promote the exchange of ideas with each other. No fixed desks, no silo mentality – but more space for spontaneous brainstorming, short distances and a real team feeling.

Rethinking work

We believe in New Work, real collaboration at eye level and that the space in which we work makes a real difference. Our new location offers exactly that: an open, modern environment in which good ideas are generated more quickly – and can be developed even better together.

And what happens next?

We will keep you up to date here and will soon give you another update on our new location, working in the CoWorking Space and the first learnings after moving in. It remains exciting – stay tuned!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

"Wie prompte ich richtig?" – Veranstaltung zur effektiven KI-Nutzung

Bull’s eye! Our AI workshop was a complete success!

23.05.2025/in Digital Routine/by Katharina Zauner

< 1 Min.

Wow – what an evening! At our “How do I prompt correctly?” event, the room (virtual or real) was full, the curiosity was huge and the interest in AI was palpable. Together with Matthias, Karla and Yvonne, we delved deep into the world of prompt engineering – and showed that AI is only as smart as the prompt you enter.

With lots of practical examples, creative ideas and a few more “aha” moments, our speakers proved their point: If you know how to ask clever questions, you not only get better answers – you can really rock ChatGPT & Co. Whether AI newcomer or experienced user – everyone was able to take away valuable impulses. The consistently positive feedback encourages us to offer further formats on the smart use of AI.

Thanks to everyone who took part – you were great!
And for everyone who missed it: Don’t worry, this certainly wasn’t the last round. 😉

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 (0)911 / 47 49 49 49
brinkmann@twobe.de
LinkedIn

Smart prompts, strong answers – using AI effectively

22.04.2025/in Hybrid fairs - online and on site, latest news/by Katharina Zauner

2 Min.

Do you know this? You just want to ask ChatGPT something – and what comes back is somehow… well… not what you meant. Welcome to the club! 😅 But the good news is that it’s usually not because of the AI – it’s because of how we talk to it.

This is exactly what our event “How do I prompt correctly?“ on May 20, 2025 from 16:00 – 18:00 is all about. In a relaxed atmosphere, we will show you how to formulate your prompts in such a way that AI not only understands you – but also delivers really good results.

Save the Date:

How do I prompt correctly? – Effective tricks for using AI

📅 May 20, 2025
🕓 16:00-18:00
📍 Online or on site
Register now

Why all this at all?

AI is everywhere these days. Whether for text ideas, customer service, coding or marketing – tools like ChatGPT are real everyday heroes. But they are not mind readers. The quality of the answer depends very much on how you ask your question. According to experts, the right input is actually the crucial piece of the puzzle. The more clearly and specifically you formulate your question, the better it will go.

A little foretaste: The best prompting hacks (which we also use ourselves)

Here are five tips to help you:

Be as specific as possible
Better a little too much context than too little. The more precise your prompt, the more appropriate the answer.
Examples help the AI get started
If you can show what you want – do it. A “Something like this…” often works wonders.
Big tasks?
Rather divide them into small questions. The AI copes much better with this.
Get help with prompting – from the AI itself
Yes, that sounds weird. But just ask ChatGPT: “How can I ask you so that you understand this better?” It works!
Use what the AI gives you – but feel free to revise it. You have the last word.

Conclusion

Effective prompting is an art that can and should be learned to get the best out of AI systems. AI is only as smart as we are. And the key lies in the right prompt. So: let’s learn how to ask cleverly – then the rest will almost run itself. 🙂

Curious now?
Our contact persons will be happy to help you:

Matthias Brinkmann

+49 (0)911 / 47 49 49 49
brinkmann@twobe.de