WhiteColibri: Intelligent all-round data protection tool for websites

2 Min.

Data protection doesn’t have to be complicated

Artificial intelligence (AI) and automation are making our everyday lives easier – even when it comes to data protection. Instead of endlessly poring over paragraphs or manually maintaining cookie banners, WhiteColibri does the work for you.

Automatic privacy policy – always up to date

The AI-supported tool WhiteColibri from MKM LEGAL regularly scans your website for services such as Google Analytics, Hotjar or YouTube. Your privacy policy will then be updated automatically – including the legal notice and cookie banner.

The result: 100% legal certainty without any effort.

Live in action: WhiteColibri presented

Together with MKM LEGAL, we presented the tool at our event “Smart data protection for websites – one tool for everything“. Participants were able to test WhiteColibri directly and experience how easily and reliably it works. Whether for small business websites or international corporate presences – WhiteColibri is scalable and even available in multiple languages.

Free GDPR check of your website

With the free quick test, you can find out whether your website is GDPR-compliant in just a few clicks:
👉 Start a free website check now

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Digital premiere at the Joseph Foundation: annual report as a website

4 Min.

The Joseph Foundation has published its 2024 annual report for the first time not in print or as a PDF, but consistently digitally as a website. The company is thus taking a new approach – contemporary, flexible and with many advantages for readers.

In conversation with Thomas Heuchling, it quickly becomes clear that there is more behind this decision than just a technical change. It is about accessibility, efficiency, cost savings and, last but not least, a modern appearance. We spoke to him about the motivations, challenges and opportunities of the new format – and about why the digital annual report is not an experiment for the Joseph Foundation, but a clear model for the future.

2be:
My first question to you: What motivated you to implement the annual report as a website this time and not as a print or PDF as before?

Thomas Heuchling:
Firstly, because it is more contemporary and the trend in our industry is clearly moving in this direction. On the other hand, it was also a requirement of the Management Board in order to be perceived as a modern company.

2be:
What goals are you pursuing with the digital annual report – both internally and externally?

Thomas Heuchling:
Internally, we want to make access easier. Hardly anyone downloads a PDF or prints something out anymore. It’s much easier to have a quick look on your cell phone. Externally, it is much cheaper: although a website also costs money, there are no printing costs. The report can also be easily shared via social media or the email signature. Another advantage: content can be adapted at any time – be it in the event of errors or minor changes.

2be:
Where do you see the biggest advantages over the classic format?

Thomas Heuchling:
Definitely in terms of flexibility. Content is easier to update and the display options are greater. A printed product is very limited in terms of scope and form, online we could theoretically also include videos – we didn’t do that this time, but it offers potential. In terms of automation and data maintenance, the creation process is also more efficient.

2be:
Were there specific requirements or wishes within the Josef Foundation that shaped the design and structure?

Thomas Heuchling:
Our corporate design, of course, ensures a consistent appearance. Beyond that, there are mainly legal requirements – for example for the annual financial statements or the sustainability report. These leave little scope for design.

2be:
How important was it to you that the content was not only informative, but also visually exciting and user-friendly?

Thomas Heuchling:
Very important – we wanted to make the content appealing and interesting for readers.

2be:
What role do interactive and multimedia elements play in your concept?

Thomas Heuchling:
Another one too small. I think once you’ve implemented the digital report for a year or two, you quickly reach the point where you start experimenting with videos, drone footage or other formats. Only when you’ve done your duty does the freestyle come – and then you can work more with such elements.

2be:
How have employees, partners or other stakeholders reacted to the new digital presence?

Thomas Heuchling:
The report has not yet been officially published, so there has been little feedback so far.
Internally, the response so far has been positive. The digital form in particular is perceived as fresh and modern.

2be:
Do you see the digital annual report more as a one-off project or as a model for the future?

Thomas Heuchling:
Definitely as a model. Of course, displaying large tables on a cell phone is not ideal – we were aware of that. But we will certainly not go back to a purely printed report. Whether online in its entirety, in parts or in combination – digital will continue to be our standard for the annual report.

2be:
What tips would you give other organizations that are considering digitizing their annual report?

Thomas Heuchling:
You should think about central content maintenance right from the start in order to avoid mistakes – so don’t send texts around in Word files, but automate processes as much as possible. It is also very helpful to invest more time in a clear structure at the beginning. We improvised a bit because it was our first time and had to make adjustments later. It’s better to develop a solid framework right from the start.

You should also check which content really works online. Some things – such as extensive tables from the appendix – are not suitable for display on a website. After all, we offered them as downloads. If you analyze this at an early stage, you can plan much more cleanly and efficiently.

2be:
Exactly, that was also what we learned: the first digital report in particular requires a lot of preparatory work in terms of structure and planning because it is not as flexible as a print product.

Thomas Heuchling:
Exactly. And it’s worth making a conscious decision at the start about which content works digitally and which is better outsourced. This saves you detours in the end.

2be:
Yes, it was an exciting process for us. We learned a lot, it was fun and I’m proud that we were able to implement it so successfully together. Now I’m delighted that we can go online.

Thomas Heuchling:
Me too.


Curious now?

Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Old Tablers 4 Nuremberg: Being there is everything!

2 Min.

Around 60,000 people worldwide belong to the large Round Table-family – and what unites them all is more than just a network: it is working together for good causes, making valuable contacts and, above all, working together. Whether Ladies Circle, Round Table or Old Table – Friendship, helpfulness and commitment are the values that characterize the spirit of this community.

After refreshments, Matthias organized a short tour of the coworking space.

Exactly this spirit was also present at the workshop of the Old Tablers 4 Nuremberg on August 4, 2025. The venue: the newly opened coworking space in Dr. Carlo Schmid Straße. Topic of the day: How do we attract new members – and thus fresh energy for our projects?

Old Tabler Matthias got to the heart of the matter:

“Until now, we have lacked the visibility to highlight the benefits that we can offer our members as an internationally networked association.”

Working together - even at the barbecue

Recruiting with heart and strategy

The workshop resulted in a clear recruiting strategy based on one principle: The best way to win people over is to approach them personally. In addition, the Nuremberg Old Tablers have now developed various e-mail templates and digital materials to inform interested parties in a targeted manner and to bring them on board even after the initial contact.

Because one thing is certain: once you’re in, you’ll want to stay in. Or, as Brinkmann puts it:

“We know from experience: Once you’ve joined us, you’ll be happy to stay with us in the future!”

At around 20:00 Thorsten opens the official part of the evening, which has the character of a workshop.

Conclusion

Whether a local project or international cooperation – the Old Tablers 4 Nuremberg show that commitment, community and friendship are the best arguments to get people excited about this special movement. Because at the end of the day, being involved is everything.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Marketing & sales: where does AI help with automation?

2 Min.

Every marketing and sales department has its own strengths – but also its own construction sites. There are often problems at the interfaces in particular: information does not flow smoothly, processes take too long or responsibilities are unclear. This is precisely where artificial intelligence (AI) can provide support and significantly simplify processes.

AI in marketing: smart automation of standard tasks

In collaboration with AI specialists (e.g. from Rabbit Hole), we have already developed numerous solutions that take care of routine tasks. In the social media sector in particular, it quickly becomes clear how much time can be saved:

  • AI creates initial text drafts that only need to be adapted.
  • Graphics, image ideas and postings can be prepared automatically.
  • AI can even take over the technical post to a large extent.
  • This saves resources and gives editors the opportunity to concentrate on creative and strategic tasks

Better collaboration: linking marketing & sales through AI

It gets exciting when AI not only takes over individual tasks, but also links marketing and sales more closely together. After all, a well-coordinated workflow increases productivity and efficiency in both areas.

Possible fields of application:

  • Creation of publications (print & digital)
  • Planning and organization of events, seminars or webinars
  • Automated coordination of campaigns between sales and marketing

Conclusion: AI as a team player in the company

AI is not an end in itself, but a tool for making internal processes smarter. Used correctly, it ensures that marketing and sales no longer work side by side, but together – more efficiently, more productively and with clearly noticeable added value.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Rabbit Hole Group: C-Level Power Days in Vienna!

2 Min.

Once a year: All top decision makers of the Rabbit Hole Group around one table – across all departments. In 2025, the C-Level team is not only treating itself to exciting topics, but also a really nice location: Vienna! From September 21 to 23, there will be three days of discussion, planning and making the future.

Three days full of strategy, innovation and networking

The big issues are tackled in four crisp working groups:

  • Digitization and integration from top to bottom
  • Fresh distribution models
  • New AI targets that pack a punch

The message right from the start: tech topics are a must – especially now, when the economic situation demands smart decisions more than ever. Especially in the sales area the course is set for the future. Since November 2024 Matthias has been at the helm here – and is bringing a breath of fresh air.

His approach: “How do I build a sales strategy that really works in the age of AI?

AI in sales: more output with less input

Because one thing is clear: AI is the number one topic in the sales department when it comes to achieving more output with less input. Now is the time to cleverly combine knowledge and tools – so that sales figures not only remain stable, but really increase.

Of course we will keep you up to date here as always and will report on the event in detail!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

“Effective prompting with AI” – second round of workshops

2 Min.

On July 29, our workshop “Effective prompting with AI – How do I prompt correctly?” entered its second round. After the great interest at the premiere, it quickly became clear: this topic is moving – and we want to give even more people the opportunity to immerse themselves in the fascinating world of AI assistance systems.

Led by Karla and Yvonne, the day revolved around the question: How do I formulate prompts so that AI tools like ChatGPT deliver precise, creative and practical answers?
Together, we worked out why the right input is crucial for the output, how to break down complex tasks into understandable steps and which creative tricks turn a standard answer into a real wow result.

In addition to practical examples, there was plenty of room for questions, discussions and trying out your own ideas. Many participants took the opportunity to test their professional and private use cases directly in the workshop – from marketing texts and customer service optimization to finding ideas for new projects.

Our conclusion:

  • AI is not a sure-fire success, but a powerful tool when used in a targeted manner.
  • Good prompts save time and nerves – and are often a lot of fun.
  • The exchange of ideas is at least as valuable as the technology itself.

We would like to thank everyone who attended or showed interest!

If you would also like to delve deeper or have specific questions about integrating AI into your day-to-day work, Matthias and Yvonne look forward to hearing from you.

👉 You can find all upcoming dates here: 2be-markenmacher.de/events

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

When a logo says more than 1000 words

3 Min.

The parish “Evangelisch am Schmausenbuck” has a new logo – and it is much more than just a pretty picture. It is the visual result of a creative process that makes the identity, values and future vision of a congregation visible. Together with a great student creative team – Hanna, Linda and Joana – we at 2be were able to develop this visual identity. The result is more than just a logo: a strong symbol of community, change and faith.

For us as brand makers, a good logo is not just design. It translates values, generates recognition and creates trust – at first glance.

This is a special task, especially for a church congregation: How do you make faith visible? How do you show openness, solidarity and modernity in a clear, simple form? These are precisely the questions we explored together with the team.

Joint success: the creative project group for the new municipal logo

Co-creation instead of briefing

It was clear from the outset that this project thrives on genuine collaboration. That’s why we deliberately kept the process open. The student team – Hanna, Linda and Joana – developed ideas, took feedback on board and created a logo in several stages that everyone could support. We are particularly proud of how much professionalism and creative clarity the three of them brought to the table. Joana had already completed her media design studies at the time, while Linda and Hanna were still studying. Together they complemented each other perfectly.

A strong logo speaks immediately – even before any text or explanation follows. It conveys values, emotions and the character of a brand or organization. The clear, geometric shape of the “Evangelisch am Schmausenbuck” logo stands for structure and modernity. The choice of color shows: This is where new beginnings and tradition meet.

One of the most exciting questions in the design process was the choice of color. Why purple? Because it has tradition as a “church color” and at the same time radiates emotional depth. In combination with bold color accents, the result is a color scheme that embodies freshness, openness and change – in keeping with the spirit of the church.

Logo

Rethinking the church – also in design

What does “church” mean for young people today? For Hanna, it is a place of community and reflection – but also a space for innovation. The new logo was intended to express precisely this connection between past and future. A successful example of how design becomes a dialog between tradition and zeitgeist.

Conclusion: A logo that is more than just beautiful

The new logo of “Evangelisch am Schmausenbuck” shows how visual identity strengthens modern communication – also (and especially) in the church sector. We at 2be markenmacher are proud to have accompanied this creative process – from the initial idea to the finished symbol.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Automotive meets aviation: why a second mainstay makes sense now

2 Min.

When the domestic market weakens, this does not automatically mean a standstill. Particularly in economically difficult times, it pays to think outside the box. Many companies are discovering new growth areas – beyond their traditional sector. The key: flexibility, the courage to change perspective and technical expertise.

Entering related industries is often easier than it seems at first glance. Especially when technological similarities can be exploited. A good example of this is the transition from the automotive to the aviation sector. Both sectors are closely interwoven technologically and share the highest standards of quality, safety and innovation.

Aviation is booming – automotive knowledge is in demand

While the automotive market in Germany has been treading water since the coronavirus crisis, the aviation industry is experiencing an upswing. This opens up exciting prospects: development expertise and engineering skills from the automotive industry are in demand in the aviation sector like never before. Those who act now can build a new, future-proof foothold.

At 2be, we are more than just an interface between automotive and aviation. We actively support our customers in the implementation of their projects in the aviation sector – in a practical, uncomplicated and cooperative manner. From the first contact to market entry, we are at your side – with experience, network and implementation power.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Efficiency meets emotion: how modern content marketing works

2 Min.

After years of intensive practice with AI tools in text, image and video, we know pretty well where artificial intelligence shines – and where it still needs fine-tuning. Our conclusion: It’s all in the mix!

Because when used correctly, AI not only saves time and costs – it also enables genuine quality with personality. And that is precisely the key: semi-automated use of AI, combined with a human eye for detail.

How it works for us – example social media

Let’s take social media: AI can prepare a lot here. From text and graphics to video clips – the tools provide a solid foundation in a flash.

But blindly accepting everything is dangerous and is often immediately noticeable, which is why our team comes into play: our editors, graphic designers and video professionals check, delete or edit – depending on the platform, target group and tonality. This is how good input becomes great content. What makes it special: We work closely with our partner Rabbit Hole Group and link man and machine at all editorial interfaces – whether online or offline. This ensures that the content ends up exactly where it is supposed to: precisely tailored, stylish and coordinated across all media.

More time for ideas – we take care of the rest

What does that mean for you? Quite simply, you get a well-coordinated team that can not only operate AI, but really use it. You save time, retain full control over the quality – and your content gets the finishing touches that only real professionals can deliver.

We provide you with teams of experts who let the AI do the routine work – and concentrate on what really counts: Style, emotion, understanding your target group. And all this in a workflow that works. We promise!

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn

Brand identities: setting the framework, implementing it together

2 Min.

Above all, brand work means gathering insights and implementing them consistently. The further the brand is developed, the more important it is to define a clear framework. This is the only way to plan and implement the next steps in a well-structured manner.

The management level sets the direction

This framework should always be defined by the management or the board. This is the only way to maintain the necessary discipline – both in terms of content and technology. This creates the basis for many employees to actively participate and shape the brand together. It is important to remember that practice always comes before theory. A brand that is not practiced as a matter of course in everyday life will eventually become more of a burden than a motivation.

2be and Data Respons Solutions at the regular steering committee meeting on site

Involve everyone for more success

To ensure that the brand is truly supported by everyone, as many employees as possible should be involved in the process. This applies not only to the corporate brand, but also to the employer brand.

Unity between corporate and employer brand

Brand work is particularly successful when the gap between the corporate brand and the employer brand is kept as small as possible. In theory, a distinction is often made between these two brands. In practice, however, this separation is usually artificial and quickly appears fake – especially if the differences are large.

This artificiality becomes apparent at the latest when an applicant becomes an employee. They realize that the promised values do not match the reality, which makes the brand seem untrustworthy.

From left to right: Kati (2be), Roman (BFV), Stephan (Data Respons Solutions) and Dennis (BFV) in front of the brand wall at Data Respons Solutions in Erlangen.

Curious now?
Our contact persons will be happy to help:

Matthias Brinkmann
+49 911 47494949
brinkmann@twobe.de
LinkedIn