Order situation
CERTA wanted a redesign of the complete brand design (corporate design). This included not only a complete signage system for the company’s own premises, but above all a rebuilding of the corporate publishing media and other marketing materials. Important factors for the client here were quality, general content orientation, but also a clear differentiation of the corporate design from the parent and sibling companies.
Project order
New corporate design
- Redesign of the complete print documents
- Relaunch of the website: Design, programming, the content came from the customer.
- New concept: Exhibition stand
- Redesign of all other marketing materials (stationery, business cards, etc.)
Result
The result was above all a much clearer, more transparent positioning of the IT company on the relevant industry markets, but above all also vis-à-vis the industry’s own competitors. With a fresh corporate design and a sharpened USP, it was possible to strengthen the communication between the company and its customers, but also between the employees within the company.
“We are more than satisfied with the cooperation with 2be. The work is delivered on time in high quality. Because 2be understands the CERTA business, the team is able to be an eye-to-eye sparring partner at all times, generating many creative and purposeful ideas”
Andreas Schulz
Marketing and product development
CERTA Systems GmbH
The customer
As a small medium-sized, yet very powerful IT company, CERTA can rely on a pool of 30 to 40 highly qualified programmers. The most prominent topics here are machine communication and automation and digitisation solutions for companies in the tool and mould making sector.
Project order
- Redesign of the complete print documents
- Relaunch of the website: Design, programming, the content came from the customer.
- New conception: exhibition stand
- Redesign of all other marketing materials (stationery, business cards, etc.)
Result
The result was above all a much clearer, more transparent positioning of the IT company on the relevant industry markets, but above all also vis-à-vis the industry’s own competitors. With a fresh corporate design and a sharpened USP, it was possible to strengthen the communication between the company and its customers, but also between the employees within the company.
“We are more than satisfied with the cooperation with 2be. The work is delivered on time in high quality. Because 2be understands the CERTA business, the team is able to be an eye-to-eye sparring partner at all times, generating many creative and purposeful ideas”
Andreas Schulz
Marketing and product development
CERTA Systems GmbH
As a small medium-sized, yet very powerful IT company, CERTA can rely on a pool of 30 to 40 highly qualified programmers. The most prominent topics here are machine communication and automation and digitisation solutions for companies in the tool and mould making sector.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
Order situation
For presentation in the context of customer presentations or interactive process maps, brochures or online publications, Bayern Innovativ often needed to implement complex internal process flows. This applied both to the realization of individual sample pages and to the complete construction of roadmaps on the basis of existing “graphic recordings” (manually recorded presentations of workshop results).
Project order
As process creators for agile internal communication, we have implemented the following together with Bayern Innovativ:
- basic workshop with the aim of helping people to help themselves was created
- Presentation material for a wide range of external events
- Work aids for employees such as evaluation matrices, roadmap graphics, white papers, PowerPoint masters, posters, logos and event concepts.
- Graphics, posters and illustrations for trade fairs
Result
Unification of the brand identity and its communication tools internally and standardization of the brand image tools externally: this allowed us to make research documentation, innovation manifests, success stories and other content visible.
The customer
Bayern Innovativ GmbH is an initiative of the Free State of Bavaria founded in 1995, which also sees itself as a “knowledge manager, initiator and accelerator of innovations” for companies. Bayern Innovativ addresses the needs of small and medium-sized enterprises in particular.
Project order
As process creators for agile internal communication, we have implemented the following together with Bayern Innovativ:
- basic workshop with the aim of helping people to help themselves was created
- Presentation material for a wide range of external events
- Work aids for employees such as evaluation matrices, roadmap graphics, white papers, PowerPoint masters, posters, logos and event concepts.
- Graphics, posters and illustrations for trade fairs
Result
Unification of the brand identity and its communication tools internally and standardization of the brand image tools externally: this allowed us to make research documentation, innovation manifests, success stories and other content visible.
Bayern Innovativ GmbH is an initiative of the Free State of Bavaria founded in 1995, which also sees itself as a “knowledge manager, initiator and accelerator of innovations” for companies. Bayern Innovativ addresses the needs of small and medium-sized enterprises in particular.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
